What Terri & Sandy does

Terri & Sandy is a full-service independent creative agency headquartered at 33 E 33rd Street in New York City, founded in 2015 by Sandy Greenberg and Terri Meyer. The agency provides strategic brand planning, campaign development, creative production, and 360-degree execution across TV, digital, social, out-of-home, and experiential channels for enterprise consumer brands. Its client roster includes Disney Princess, Gerber, Freshpet, Nutella, BJ's Wholesale Club, Hiscox, Phonak, Ferrero Rocher, Aspercreme, Icy Hot, Nestle, Hasbro, Revlon, and Mars, among others, with the agency citing work with over 50 household-name brands.

The agency operates a professional services revenue model, generating income through project-based creative fees and retainer engagements rather than technology products. Its core capabilities span brand strategy, audience definition, positioning, platform development, and creative production led by Head of Production Tina Lam. The firm has developed a proprietary AI initiative called "Athena," led by Chief Strategy Officer John Gibson, though specific technical capabilities are not elaborated in public sources. The agency holds no disclosed patents or software products and earns revenue entirely from direct client engagements under non-public pricing terms.

Terri & Sandy is a privately held, WBENC-certified woman-owned business with a partnership structure including President Peyton Sutton, CCO Amy Ferguson (formerly CCO at Special US and TBWA\Chiat\Day New York), CSO John Gibson (formerly at The Martin Agency, BBDO, and TBWA\Chiat\Day), and Head of Growth Dylan Prill (formerly at Grey). In 2025, the agency was named Ad Age Independent Agency of the Year out of more than 200,000 U.S. independent agencies and ranked #1 Most Effective Independent Agency in America by the Effie Index, providing its primary go-to-market mechanism through industry recognition and direct enterprise sales.

Name

Terri & Sandy

Legal name

Terri & Sandy

Website

https://terrisandy.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Terri & Sandy is a New York-based full-service independent creative agency serving enterprise CPG and entertainment brands including Disney Princess, Gerber, Freshpet, and Nutella, generating revenue through strategic brand planning, campaign development, and production services.

Ownership category

akta.pro rank

Product category

Creative Advertising Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI)

Keywords

• Creative advertising services
• Brand campaign development
• Brand strategy planning
• Integrated marketing communications
• Consumer packaged goods branding

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Creative Agency Services: The agency generates revenue through project-based creative fees and retainer engagements with brand clients seeking advertising and marketing services. Revenue is derived from delivering strategic planning, creative development, campaign production, and multi-channel execution across traditional and digital media.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Terri & Sandy is a full-service independent creative advertising agency that develops brand strategy, audience definition, campaign ideas, brand design, and 360-degree multi-channel execution for enterprise consumer packaged goods and entertainment clients. The agency delivers end-to-end campaign creation from concept to production across TV, digital, social media, out-of-home, print, and experiential activations, supported by senior creative, strategy, and production leadership.

Product overview

Terri & Sandy is a full-service independent advertising agency offering a comprehensive suite of creative and strategic services. The agency's core offering centers on creative advertising services including campaign development, brand strategy, and production capabilities. The portfolio includes brand planning, audience definition, and brand positioning work, supported by market research capabilities. The agency has production capability to ensure consistency and craft in executing campaigns across TV, digital, social, and other channels. The agency also develops proprietary tools including the AI platform called 'Athena' led by their Chief Strategy Officer. The agency works with major brands including Disney Princess, Gerber, Freshpet, Nutella, and others, delivering measurable brand growth through culturally impactful campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Advertising Services Full-service independent advertising agency offering strategic creative services, brand planning, audience definition, brand positioning, brand design, platform development, campaign ideas, and 360-degree pull through including social, earned media, and content-led approaches for enterprise brand clients.
• Campaign Development End-to-end campaign creation from concept to execution across TV, digital, social media, out-of-home, print, and experiential activations for clients including Disney Princess, Gerber, Freshpet, Nutella, and other enterprise brands.
• Brand Strategy & Planning Strategic brand planning, audience definition, and brand positioning services for enterprise clients, with capabilities to work upstream in supporting workstreams including market research.

Quantifiable outcome

• Helped scale Freshpet from $10 million to $1 billion+ brand over a decade of partnership
• +5 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Partnerships

One partnership is on record.

• FreshpetflagshipStrategic or Co-development Partner · 4 May 2026Freshpet is Terri & Sandy's most significant and longstanding client relationship. The agency has created multiple award-winning campaigns for Freshpet over approximately a decade, helping the brand grow from $10 million to over $1 billion. The 2026 'Better Food for Your Better Half' campaign with integrated 'Kitchen Conversations' messaging is the latest in this partnership. The relationship encompasses strategic brand positioning, campaign development across TV, digital, and social channels.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mother NYC: Independent creative agency headquartered in NYC, comparable in size and model to Terri & Sandy, with a similar mix of A-list CPG and consumer clients and a strong independent-agency brand.
• Anomaly: Independent creative and brand strategy shop with comparable mix of integrated campaign work for major consumer brands and a similar independent, non-network positioning.
• 72andSunny: Independent creative agency known for breakthrough consumer campaigns; comparable independent positioning, award profile, and CPG/entertainment client roster to Terri & Sandy.
• Wieden+Kennedy: Largest and most decorated U.S. independent creative agency; comparable independent model, cultural-impact creative approach, and emphasis on flagship CPG and entertainment clients.
• Special US: Independent creative agency where Terri & Sandy's current CCO (Amy Ferguson) previously served; comparable independent model and CPG/consumer client mix.
• The Martin Agency: Independent creative agency with similar CPG and consumer brand focus; Terri & Sandy's current CSO (John Gibson) was previously Managing Director and Head of Strategy there.
• Droga5: High-profile independent creative agency (now part of Accenture Song); comparable breakthrough creative reputation, A-list consumer brand roster, and independent heritage.

Broad incumbents

• Grey: Large global advertising network and prior employer of Terri & Sandy's Head of Growth (Dylan Prill) and Head of Client Services (Lauren Rubenstein); competes for the same CPG and consumer-brand AOR assignments.
• TBWA\Chiat\Day: Global creative network; multiple Terri & Sandy leaders (CCO Amy Ferguson, Head of Production Tina Lam) came from TBWA\Chiat\Day NY, making it a frequent competitor for the same CPG and entertainment accounts.
• BBDO: Global advertising network and prior employer of CSO John Gibson; competes with Terri & Sandy for major CPG and consumer-brand creative mandates and offers full-service scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/terrisandy
• Instagraminstagram.com/terriandsandy/?hl=en
• Xx.com/terriandsandy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Terri & Sandy