Gaff's Realty
Gaff's Realty is a Port Orange, Florida-based privately held real estate company operating a Coldwell Banker franchise that provides residential buying, selling, and property management services across Central Florida's Brevard and Volusia county markets via commissioned agents and three offices.
- Company typePrivate
- Founded-
- HeadquartersPort Orange, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Gaff's Realty does
Gaff's Realty operates as a privately held real estate company headquartered in Port Orange, Florida, with a reported headcount of 101-250 employees. The detailed source material describes a franchise brokerage operating under the Coldwell Banker brand across Central Florida, indicating Gaff's Realty functions as the independent franchisee entity for this operation. The company delivers residential real estate brokerage services — buyer representation, seller representation, and property management — to consumers across Brevard County (Space Coast), East Volusia (Greater Daytona Beach), and West Volusia through three physical offices in Port Orange, Titusville, and DeLand and coverage of 11 cities including New Smyrna Beach, Merritt Island, Daytona Beach, Deltona, Ormond Beach, DeBary, DeLand, Mims, and Ponce Inlet.
The core technology stack is commodity brokerage infrastructure: AppFolio for property management with online applications and separate owner and tenant portals, MLS/IDX integration for listing distribution, and standard digital marketing tools. A home value estimation widget provides on-demand property valuations. The company does not disclose any proprietary AI/ML systems, in-house models, or differentiated technology assets. Distribution is a direct-to-consumer model executed through a network of commissioned real estate agents supported by an active multi-platform social presence (Instagram, Facebook with location-specific pages, LinkedIn, YouTube, Twitter) and a preferred-vendor referral program anchored by Clear Choice Title.
The revenue model combines transaction-based commission income (standard 5-6% brokerage commission split between listing and buyer's agents, with a franchise fee to Coldwell Banker Real Estate LLC) with a smaller recurring property management revenue stream for landlords. Customer segments are residential home buyers, residential home sellers, and property owners/landlords. Pricing is not publicly disclosed, and no revenue, transaction volume, or growth metrics are provided in the source data.
Gaff's Realty firmographics
Firmographics- Name
- Gaff's Realty
- Legal name
- Coldwell Banker Coast Realty
- Website
- https://gaffsrealty.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Gaff's Realty is a Port Orange, Florida-based privately held real estate company operating a Coldwell Banker franchise that provides residential buying, selling, and property management services across Central Florida's Brevard and Volusia county markets via commissioned agents and three offices.
- Ownership category
- akta.pro rank
Gaff's Realty industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
Keywords
Where Gaff's Realty is headquartered
LocationHeadquarters
- HQ city
- Port Orange
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Gaff's Realty business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Real Estate Commission: Traditional real estate commission-based revenue from buyer and seller representation in property transactions. Agents work on commission splits.
- Property Management: Ongoing property management services for landlords including tenant placement and rent collection through AppFolio platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | Commission-based real estate services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Gaff's Realty product offering
Product offeringCore offering
Residential real estate brokerage operating as a Coldwell Banker franchise, providing buyer and seller representation across Central Florida markets (Brevard County, East Volusia, West Volusia) through a network of commissioned agents. Core services include home buying assistance, home selling assistance, and rental property management supported by AppFolio-powered tenant and owner portals.
Product overview
Coldwell Banker Coast Realty operates as a real estate franchise offering a unified suite of services centered on residential property transactions. The core offerings include buying assistance (connecting clients with realtors), selling services (listing homes with agent matching), and property management (via AppFolio-powered portals). A companion home value estimation tool enables instant property valuation. The company serves the Space Coast and greater Volusia County Florida regions, including Port Orange, Titusville, DeBary, New Smyrna Beach, DeLand, Merritt Island, Daytona Beach, Mims, Deltona, Ponce Inlet, and Ormond Beach.
Differentiator
Problem solved
Functional benefit
Products and services
- Real Estate Buying Services Assists home buyers in finding residential properties and connecting with local realtors through an agent directory and FAQ resources, with MLS/IDX property search support. Service is delivered by commissioned agents across Central Florida markets.
- Real Estate Selling Services
- Property Management Services
Companies that use Gaff's Realty
Customer profileSegments3 records
Ideal customer profiles3 records
Gaff's Realty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Gaff's Realty partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Coldwell Banker Real Estate LLCcoreColdwell Banker Coast Realty operates as an independently owned and operated Coldwell Banker franchise. The franchise provides brand identity, marketing resources, technology platforms, and MLS access in exchange for franchise fees and adherence to brand standards.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Gaff's Realty competitors and assessment
Company assessmentEmerging players
- eXp Realty: Cloud-based brokerage with low-overhead agent model attracting Florida agents; competitive threat on agent recruitment rather than directly head-to-head in any single zip code.
- Compass: Tech-forward national brokerage expanding in Florida with proprietary platform and agent subsidies; represents the disruptive threat end of the brokerage spectrum vs traditional franchisee model.
- Realty ONE Group: Fast-growing modern franchise with UNbrokerage model and 100%-commission option; increasingly signing Florida teams and competing for agent mindshare.
- HomeSmart: Flat-fee, high-agent-count brokerage expanding nationally including Florida; competes primarily on agent economics and consumer cost rather than local brand presence.
Direct peers
- Berkshire Hathaway HomeServices Florida Properties: Another major national-brand franchisee operating in Central Florida, providing residential brokerage and ancillary services across overlapping geographies — directly comparable franchise model and target market.
- Weichert Realtors: Established national real estate franchise with traditional commission-based model and franchisee structure analogous to the subject company.
Regional players
- Watson Realty Corp: Large Florida-headquartered independent residential real estate brokerage with similar commission model, multiple offices across the state, and a property management arm. Highly comparable regional competitor to the subject company.
Broad incumbents
- Keller Williams Realty: Dominant US residential brokerage franchise with heavy agent-count model and tech-forward culture; competes for Central Florida agents and listings in the same price tiers.
- RE/MAX: Largest global real estate franchise network with strong Florida presence; competes for the same agent recruitment pool and consumer mindshare but at substantially larger scale.
- Century 21 Real Estate: Global residential franchise network with established Florida market share; comparable commission structure and brand-franchise economics to a Coldwell Banker franchisee.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Gaff's Realty social profiles
Digital presenceGaff's Realty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gaff's Realty leadership team
Management profileNumber of profiles
Gaff's Realty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gaff's Realty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gaff's Realty
What does Gaff's Realty do?
Residential real estate brokerage operating as a Coldwell Banker franchise, providing buyer and seller representation across Central Florida markets (Brevard County, East Volusia, West Volusia) through a network of commissioned agents. Core services include home buying assistance, home selling assistance, and rental property management supported by AppFolio-powered tenant and owner portals.
Is Gaff's Realty a public or private company?
Gaff's Realty is a private company. It is classified as unknown and is currently operating.
When was Gaff's Realty founded?
Gaff's Realty was founded in -1. It employs 101 to 250 people.
Where is Gaff's Realty based?
Gaff's Realty is headquartered in Port Orange, United States, in the North America region.
How does Gaff's Realty make money?
Two revenue lines are on record. Real Estate Commission is the primary driver. The others are property Management.
Who are Gaff's Realty's main competitors?
Emerging players on record are eXp Realty, Compass, Realty ONE Group and HomeSmart. Direct peers are Berkshire Hathaway HomeServices Florida Properties and Weichert Realtors. Watson Realty Corp is listed as a regional player. Broad incumbents are Keller Williams Realty, RE/MAX and Century 21 Real Estate.
Does Gaff's Realty have an API?
No public API is recorded for Gaff's Realty.
What industry is Gaff's Realty in?
Gaff's Realty's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes). Its NAICS code is 53121 and its SIC code is 6531.