Mercedes-Benz Warszawa

What Mercedes-Benz Warszawa does

Mercedes-Benz Warszawa, operating as Mercedes-Benz Autotorino Warszawa, is a factory-authorized Mercedes-Benz retail dealership located at Al. Jerozolimskie 200 B, 05-077 Warszawa, Poland. Founded in 2004 and operating under the Autotorino dealer group, the business functions as a single-location authorized retailer serving the Warsaw metropolitan area and the broader Polish market with a staff of 251–500 employees. The showroom and service center operate extended hours Monday through Saturday, with a parts counter open for both retail customers and independent workshops.

The dealership's product portfolio spans new Mercedes-Benz passenger vehicles (compact, wagon, SUV segments), the Mercedes-AMG high-performance sub-brand (including AMG GT Coupe, AMG E-Class Saloon, and AMG G 63), and the EQ electric vehicle line (including the new electric CLA and electric G-Class). Supplementary offerings include the Mercedes-Benz Certified pre-owned program, the MANUFAKTUR bespoke personalization program, Mercedes Original parts and tires, the AMG Experience driver training program, and an AMG Performance Center. Digital channels include the online store, vehicle configurator, online service appointment booking, and Mercedes me connect / Digital Extras connected vehicle services.

The business operates five revenue streams: new vehicle sales (one-time), certified pre-owned vehicle sales (one-time), service and maintenance (recurring professional services), financial services (leasing/financing intermediation), and parts and accessories (recurring). Pricing is quote-based on new vehicles, with no public price list disclosed. The customer base is primarily individual consumers purchasing for personal use, with a secondary segment of business and fleet buyers. The dealership's distribution is regional, with physical retail, e-commerce via the OEM-branded online store, and a parts counter that also serves independent workshops.

Name

Mercedes-Benz Warszawa

Legal name

Mercedes-Benz Autotorino Warszawa

Website

https://warszawa.mercedes-benz.pl

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

251–500 employees

Short description

Mercedes-Benz Autotorino Warszawa is a factory-authorized Mercedes-Benz dealership in Warsaw, Poland, selling new and certified pre-owned vehicles, offering service, parts, and financing for individual consumers and business fleet buyers across the Polish market.

Ownership category

akta.pro rank

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. New Vehicle Sales: Sale of new Mercedes-Benz passenger vehicles including compact cars, wagons, SUVs, electric models (EQ technology), and AMG performance vehicles. Vehicles available from stock or via custom configuration.
2. Used Vehicle Sales: Sale of pre-owned Mercedes-Benz vehicles including Mercedes-Benz Certified program with thorough inspection and certification for quality assurance.
3. Service and Maintenance: Workshop services including maintenance, repairs, tire changes, air conditioning cleaning, spring checks, and wiper replacement using Mercedes Original parts. Parts counter available for independent workshops.
4. Financial Services: Leasing and financing options for vehicle purchases, providing flexible payment solutions for customers.
5. Parts and Accessories: Sale of Mercedes Original (MO) tires, genuine parts, accessories, and car care products. Parts counter open Monday-Friday 7:00-19:00 for walk-in purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Mercedes-Benz Warszawa (Autotorino Warszawa) is a factory-authorized Mercedes-Benz passenger car dealership in Warsaw, Poland, selling new and Mercedes-Benz Certified pre-owned vehicles across the full lineup including compact, wagon, SUV, EQ electric, and AMG performance models. The dealership also provides manufacturer-authorized service and maintenance using Mercedes Original parts, Mercedes Original tires, financial services (leasing and financing), a trade-in program, and AMG Experience driving training on Polish racing tracks.

Product overview

Mercedes-Benz Autotorino Warszawa is a factory-authorized dealership offering a comprehensive automotive portfolio spanning new and certified pre-owned passenger vehicles, professional service and maintenance, and digital connected services. The core offering includes new Mercedes-Benz cars across all segments (compact, wagon, SUV) and the AMG high-performance sub-brand, supplemented by the Mercedes-Benz Certified pre-owned program. The product ecosystem is organized around three pillars: vehicle sales (new, certified, trade-in), after-sales service (maintenance, repairs, original parts, tires), and digital services (Online Store, Configurator, Digital Extras, Financial Services). The dealership also operates an AMG Performance Center and offers exclusive experiences through the AMG Experience program. Recent additions include the fully electric CLA with EQ Technology and electric G-Class, reflecting Mercedes-Benz's transition toward electromobility.

Differentiator

Problem solved

Functional benefit

Products and services

• New Mercedes-Benz Passenger Vehicles New Mercedes-Benz passenger cars spanning the full lineup — compact cars, wagons, SUVs, fully electric EQ models, and AMG performance vehicles — sold or leased to individual consumers and fleet buyers at the Warsaw showroom and via the Mercedes-Benz Online Store.
• Mercedes-Benz Certified Pre-Owned Vehicles Pre-owned Mercedes-Benz passenger vehicles that have undergone a thorough manufacturer inspection and come with a Mercedes-Benz certification guarantee, offered to individual buyers seeking quality-assured used vehicles.
• Vehicle Service and Maintenance Professional maintenance, repairs, and servicing for Mercedes-Benz vehicles at the Warsaw service center using Mercedes Original parts, including tire changes, air conditioning cleaning, spring checks, and wiper replacement. Service appointments can be booked online.
• Mercedes Original Parts, Tires, and Accessories Sale of genuine Mercedes-Benz parts, Mercedes Original (MO) tires, wheels, accessories, and car care products from the on-site parts counter and via online ordering for independent workshops.
• Mercedes-Benz Financial Services Leasing, financing, and financial solutions provided through the Mercedes-Benz Finance portal to support vehicle purchase or lease for individual and business customers.
• Trade-In Service Program allowing customers to trade in their current vehicle when purchasing a new or certified pre-owned Mercedes-Benz, supporting upgrade and fleet rotation needs.
• AMG Experience Driving Training Paid driving training and experience program on premium racing tracks in Poland, offering hands-on performance driving sessions with Mercedes-AMG vehicles.

Quantifiable outcome

• Service Select program offers up to 25% savings on inspections and selected services for vehicles older than 5 years

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Inchcape plc: London-headquartered international premium automotive retailer and distributor that distributes and retails multiple premium brands (including Mercedes-Benz in selected markets). Comparable to Mercedes-Benz Warszawa as a multi-brand, factory-authorized retail platform combining new/used sales with aftersales service.
• Penske Automotive Group: US-headquartered premium automotive and commercial vehicle retailer with a strong luxury franchise portfolio. Highly comparable business model — authorized premium-brand franchising, certified pre-owned, service, and finance — used as a public-market benchmark.
• Group 1 Automotive, Inc. Large US-based franchised automotive retailer with significant premium and luxury exposure (including Mercedes-Benz franchises). Closely comparable to the subject in model: factory-authorized franchise retail + parts + service + F&I, scaled across multiple rooftops.
• Sonic Automotive, Inc. US premium-leaning franchised dealer group with EchoPark used-vehicle operations and a meaningful luxury franchise mix. Comparable to Mercedes-Benz Warszawa on the combination of premium new-vehicle franchising, certified pre-owned, and finance capture.
• AutoNation, Inc. One of the largest US franchised auto retailers, operating new and used vehicle sales, customer financing, and parts/service across many rooftops. Comparable business model to a Mercedes-Benz authorized dealership group and a relevant benchmark for premium franchise economics.
• Lithia Motors, Inc. Largest US franchised auto retailer with growing international footprint (including UK acquisitions such as Pendragon). Comparable to the subject as a multi-OEM premium franchise operator with a heavy emphasis on F&I and aftersales monetization.

Others

• Cox Automotive: Global automotive services and ecosystem company (Manheim auctions, Autotrader, Kelley Blue Book, Dealertrack). Adjacent to Mercedes-Benz Warszawa as the wholesale data and reconditioning infrastructure that underpins used-vehicle pricing, certified inspection, and dealer DMS workflows.

Broad incumbents

• BMW Group: Competing premium OEM whose authorized dealer footprint competes head-to-head with Mercedes-Benz Warszawa in the Warsaw market for premium passenger and performance buyers. Indirectly a peer through brand competition and via a parallel premium retail/service experience.
• Porsche AG: Premium German sports/luxury OEM whose brand competes directly with Mercedes-AMG and Mercedes-EQ in Warsaw. Comparable as a broad incumbent whose product positioning overlaps the upper end of Mercedes-Benz Warszawa's AMG and MANUFAKTUR premium customers.

Emerging players

• CarMax, Inc. Largest US used-vehicle retailer with a no-haggle model and growing reconditioning/recommerce depth. Comparable as a scaled used-vehicle and customer-acquisition platform competing for the same certified pre-owned Mercedes-Benz buyer that Mercedes-Benz Certified serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mercedesbenzwarszawa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mercedes-Benz Warszawa