What Ragland Strother & Lafitte does

Ragland Strother & Lafitte (legal name RAGLAND, STROTHER & LAFITTE, doing business as Ragland Strother & Lafitte – Insurance Advisors) is a privately held, partnership-structured independent insurance agency headquartered at 3811 Turtle Creek Blvd., Suite 1950, Dallas, Texas. Formed on January 1, 1995 through the merger of Cornerstone Insurance Agency and Ragland Insurance Agency, the firm traces its insurance heritage to the early 1900s through the Ragland family. It operates four core product divisions: Commercial Insurance (industry-specific programs across real estate, technology, energy, manufacturing, healthcare, contractors, restaurants, religious institutions, financial institutions, country clubs, printing, and security), Personal Insurance (homeowners, automobile, valuable articles, personal umbrella, watercraft/yacht, flood), Entertainment Insurance (film/TV/corporate production, event cancellation, broadcasters, equipment rental, post-production, E&O), and Cyber Liability Insurance (data breach, ransomware, business interruption, network security, privacy liability), alongside an employee benefits practice delivered through a 1995 partnership with Network Insurance Planning Corp.

The agency represents leading US insurance carriers including Chubb, Kemper, Central, Fireman's Fund, Traveler's, and PURE, and has earned elite-tier recognition across each (Chubb Cornerstone, Kemper Inner Circle, Fireman's Fund President's Circle, Traveler's Elite, Central Inner Circle, PURE Member). The technology stack is built around a proprietary Risk Exposure Analysis tool used to classify and customize coverage per client, a Vertafore client portal for policy and claims self-service, and the ePayPolicy online premium payment platform. The firm is licensed and operates across 48 US states, manages 6,374 policies, and cites 568 combined years of experience across principals and staff.

The business model is commission-based insurance brokerage on a quote-by-account pricing structure with annual billing cadence. The go-to-market is relationship-led direct sales by account executives and producers using a deliberate 1:4 salesperson-to-account-executive servicing ratio, supported by referral-based top-of-funnel marketing through the rslins.com site, testimonials, and a multi-generational client base. Customer segments are vertically organized across commercial enterprise, high-net-worth personal, and entertainment industry clients, with a small but visible portion of mid-market accounts. The agency is led by Owner/Partners W. Scott Ragland and D. Gregg Lafitte, with supporting leadership including Administrative Manager Janie Ussery and Producer Ryan Lafitte.

Name

Ragland Strother & Lafitte

Legal name

RAGLAND, STROTHER & LAFITTE

Website

https://rslins.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Dallas-based independent insurance agency offering commercial, personal, entertainment, and cyber liability coverage across 48 US states, serving enterprise and mid-market clients through multi-carrier representation and multi-generational relationship-led brokerage.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Wholesale Insurance Brokerage (Excess & Surplus Lines) (FSAEADAD)

akta.pro secondary industry

Management Liability (D&O/EPL/Fiduciary) (FSAJAGAD)

Keywords

• Commercial insurance brokerage
• Personal insurance lines
• Entertainment insurance coverage
• Cyber liability insurance
• Employee benefits brokerage

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commissions: The company operates as an insurance agency/broker earning commissions from insurance carriers for placing policies. Represents leading insurance companies and offers property, casualty, professional, life, health, and employee benefits products.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Ragland Strother & Lafitte is an independent insurance agency and brokerage that places commercial, personal, entertainment, and cyber liability insurance policies on behalf of clients across 48 U.S. states. The firm represents leading carriers (Chubb, Kemper, Central, Fireman's Fund, Traveler's, PURE) and earns commissions by matching each client's specific risk exposure to customized coverage programs. The firm also provides health, life, and group employee benefits programs through its Network Insurance Planning partnership and the insuranceisboring.com portal.

Product overview

Ragland Strother & Lafitte is an insurance advisory firm offering a comprehensive portfolio of insurance products organized across four core divisions: Commercial Insurance (industry-specific business coverage), Personal Insurance (homeowners, auto, umbrella), Entertainment Insurance (film, events, broadcast), and Cyber Liability Insurance (data breach protection). The firm also provides employee benefits and health/life programs through its Network Insurance Planning subsidiary. The product architecture follows a multi-carrier, multi-specialty model where the agency acts as an intermediary representing leading insurers to customize coverage across property, casualty, professional liability, workers' compensation, and employee benefits lines.

Differentiator

Problem solved

Functional benefit

Brands

• insuranceisboring.com: A comprehensive benefit community tool providing employees and employers links to benefit information, forms and administrative tools.

Products and services

• Commercial Insurance

Quantifiable outcome

• 1 to 4 ratio of salespeople to account executives ensures high service levels
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

One partnership is on record.

• Network Insurance Planning Corp.coreStrategic or Co-development PartnerNetwork Insurance Planning Corp. partnered with Ragland, Strother & Lafitte Insurance Agency in 1995 to provide a full-service professional insurance organization specializing in employee benefit programs. This partnership established insuranceisboring.com web portal as a comprehensive benefit community tool.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Brown & Riding Insurance Services: Specialty wholesale insurance brokerage focused on E&S and excess lines across entertainment, hospitality, and other specialty classes. Direct overlap with RSL's entertainment practice and E&S-style placements.
• RPS (Risk Placement Services): Specialty wholesale insurance broker with deep entertainment, media, and production practice, competing directly with RSL's entertainment division for film, broadcast, and event risks.
• Heffernan Insurance Brokers: Boutique West Coast-based commercial and personal insurance brokerage with similar relationship-driven GTM and specialty practice emphasis, comparable to RSL in size and business mix.
• The Plexus Groupe: Mid-market commercial insurance and benefits brokerage serving commercial clients with industry-specific programs - similar specialty-agency model and employee benefits focus to RSL.
• Higginbotham: Texas-headquartered independent insurance brokerage offering commercial, personal, and employee benefits products across multiple states with similar agency-of-choice positioning. Closest scale and geography comparable to RSL.

Broad incumbents

• USI Insurance Services: Large national insurance brokerage with extensive middle-market commercial, personal, and benefits practices; competes for the same enterprise clients RSL serves but operates at significantly greater scale.
• Alliant Insurance Services: National specialty insurance brokerage with strong commercial and entertainment practices; offers products across P&C, benefits, and surety at scale beyond RSL but targets similar client profiles.
• Marsh & McLennan Agency: Middle-market arm of Marsh offering commercial insurance and risk management; competes for the same enterprise and specialty clients as RSL, including entertainment industry placements, but with vastly broader resources.
• Hub International: PE-backed large insurance brokerage with deep North American footprint in commercial P&C and employee benefits - direct competitor for middle-market and enterprise clients but at much larger scale than RSL.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with significant middle-market commercial and entertainment practices, competing for larger accounts in RSL's specialty segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ragland Strother & Lafitte