Memory Book
Memory Book by Jostens is a US-based yearbook publishing service, founded in 1984 and headquartered in Sedalia, Missouri, that provides custom yearbook design, printing, and binding to K-12 schools, homeschool groups, camps, and military units via a sales-led, quote-based model.
- Company typePrivate
- Founded1984
- HeadquartersSedalia, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Memory Book does
Memory Book by Jostens is a US-based yearbook publishing service that has operated since 1984 from its headquarters in Sedalia, Missouri, operating as a product line under Jostens, an established yearbook and graduation products company. The company serves elementary, middle, and high schools, as well as homeschool families, summer camps, and military or reunion groups, providing custom yearbook printing with quote-based per-order pricing, free shipping, and online parent pay.
The core technology stack centers on five yearbook design program tiers addressing a spectrum of school design capabilities: Memory Book Online (cloud-based design with Automated Portrait Flow and Image Share), Digital Expert (desktop design software), EASY WORK (simplified workflow), Cut & Paste (scrapbook-style manual assembly), and Professional & Convenient (full-service design by Memory Book staff). Supporting products include Standard, Customization, Personalization, You Design It, and MBC Design Studio cover options; enhancements such as Flashbax multimedia inserts and cover finishes; and binding options spanning Hardback (Smythe-Sewn), Stapled, Perfect Bind, and Coil. K-5 schools can also subscribe to the Student Character Builder Program for character education content.
The business model is sales-led, relying on personal customer representatives assigned to schools, with quote-based pricing not publicly disclosed. Orders are fulfilled directly through shop.memorybook.com or via field sales, with a multi-year contract cadence tied to annual school yearbook cycles. Marketing combines the company website, direct field sales, referral and word-of-mouth, and free sales materials supplied to schools. The company has no independent funding history, operates US-only, and is privately held within the Jostens corporate structure with no disclosed revenue figures.
Memory Book firmographics
Firmographics- Name
- Memory Book
- Legal name
- Memory Book by Jostens
- Website
- https://memorybook.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Memory Book by Jostens is a US-based yearbook publishing service, founded in 1984 and headquartered in Sedalia, Missouri, that provides custom yearbook design, printing, and binding to K-12 schools, homeschool groups, camps, and military units via a sales-led, quote-based model.
- Ownership category
- akta.pro rank
Memory Book industry classification
Industry- Product category
- School Yearbook Publishing Services
- NAICS
- Book Publishers (51313), Books Printing (323117)
- SIC
- Books: Publishing Or Publishing & Printing (2731), Book Printing (2732)
- akta.pro primary industry
- Children’s Activity & Workbook Publishing (MPAJAFAG)
- akta.pro secondary industry
- Children’s Educational & Curriculum Publishing (MPAJAFAF)
Keywords
Where Memory Book is headquartered
LocationHeadquarters
- HQ city
- Sedalia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Memory Book business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Yearbook Publishing: Custom yearbook printing and publishing services for schools and organizations. Schools order yearbooks which are printed and shipped. Pricing is quote-based and varies by quantity, design options, binding type, and enhancements chosen.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based custom pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Memory Book product offering
Product offeringCore offering
Memory Book by Jostens is a yearbook publishing service that helps schools design, produce, and print custom memory books and yearbooks. The company offers five design program tiers (Memory Book Online cloud platform, Digital Expert desktop software, EASY WORK, Cut & Paste scrapbook style, and Professional & Convenient full-service design) along with cover themes, enhancements such as Flashbax multimedia, and multiple binding options. Schools order yearbooks through quote-based pricing with flexible order adjustments up until print submission.
Product overview
Memory Book by Jostens operates as a single-product yearbook publishing service with multiple design program tiers. The core offering is the Memory Book yearbook publishing service, which includes five design options: Memory Book Online (cloud-based design with automated portrait flow), Digital Expert (desktop software), EASY WORK, Cut & Paste (scrapbook style), and Professional & Convenient (full-service design by Memory Book staff). Supporting products include various cover options (Standard, Customization, Personalization, You Design It, MBC Design Studio), enhancements (Flashbax multimedia, Cover Enhancements, Color printing), binding options (Hardback, Stapled, Perfect Bind, Coil), and supplementary tools like the Student Character Builder program for K-5 schools and Online Parent Pay for payment collection. The company also provides yearbook templates for third-party design software (InDesign, Photoshop, Illustrator, Publisher).
Differentiator
Problem solved
Functional benefit
Brands
- Memory Book Online: Online yearbook design program allowing schools to create yearbooks digitally
- Student Character Builder
- Digital Expert
- EASY WORK
- Flashbax
Products and services
- Custom Yearbook Publishing Service End-to-end yearbook and memory book publishing service for K-12 schools, homeschool groups, summer camps, military units, and other organizations. Includes design support, printing, binding, and direct shipment with free standard shipping.
- Memory Book Online Cloud-based yearbook design program allowing schools to create yearbooks online with automated portrait flow, image sharing, and design tools. Used by schools and yearbook advisors for digital page layout.
- Digital Expert Desktop yearbook design software program that allows schools to design yearbooks on their own computers using provided templates and design tools.
- EASY WORK Simplified yearbook design option offering an easier workflow for schools and advisors with limited design experience.
- Cut & Paste Scrapbook-style yearbook design approach that allows manual page assembly and customization for schools that prefer a hands-on workflow.
- Professional & Convenient Full-service design offering where Memory Book's in-house design team creates a custom yearbook layout specifically for each school.
- Flashbax Innovative print enhancement that embeds multimedia content into printed yearbooks, allowing schools to add video links and interactive elements.
- Yearbook Binding Service Yearbook binding service offering Hardback (Smythe-Sewn), Stapled/Saddle Stitched, Perfect Bound, and Coil/Spiral binding options for finished yearbooks.
- Student Character Builder Program K-5 character education program providing lesson plans, videos, posters, and certificates designed to foster positive student behavior in elementary schools.
Companies that use Memory Book
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles4 records
Memory Book technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Memory Book partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- JostenscoreMemory Book is a product line by Jostens, one of the leading yearbook publishing and graduation products companies. Jostens provides the backing, brand recognition, and resources for the Memory Book product line.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Memory Book competitors and assessment
Company assessmentDirect peers
- Walsworth Publishing: One of the largest yearbook publishers in the US, serving K-12 schools with custom yearbook printing, online design tools, and photography services. Directly competes with Memory Book in the school yearbook category.
- Herff Jones: Major yearbook and graduation products publisher serving K-12 schools across the US, now part of Varsity Brands. Directly competes with Memory Book in school yearbooks with a similar print plus online design offering.
- Balfour: Publisher of class rings, graduation products, and school yearbooks, serving K-12 institutions. Overlaps directly with Memory Book in the school yearbook category with similar print and online design offerings.
Broad incumbents
- Jostens: Parent company of Memory Book and one of the largest yearbook, class ring, and graduation products companies in the US. Operates the broader yearbook portfolio that Memory Book sits within, including additional yearbook product lines.
- Lifetouch (Shutterfly): School photography and yearbook provider owned by Shutterfly, serving K-12 schools with portrait packages and integrated yearbook programs. Overlaps with Memory Book in school yearbook distribution and competes for the same school budgets.
- Shutterfly: Consumer-focused photo product platform with yearbook offerings and school partnerships. Provides a broader consumer distribution channel that overlaps with Memory Book's parent-pay and direct-to-consumer ordering flows.
Emerging players
- TreeRing: Digital-first yearbook platform targeting K-12 schools with print-on-demand yearbooks and online collaborative design tools. Competes with Memory Book's Memory Book Online on digital design experience and school-side collaboration.
- Picaboo Yearbooks: Cloud-based yearbook platform providing schools with easy-to-use online design tools, automated layout features, and print services. Directly competes with Memory Book Online for digitally savvy school advisors.
- Entourage Yearbooks: Digital yearbook platform offering collaborative online design and print production for schools. Competes with Memory Book's online design programs, particularly with younger and tech-forward schools.
- Canva for Education: DIY design platform widely used by schools and students for creating printed materials including yearbooks. Competes indirectly by enabling schools to self-design yearbooks and outsource only printing, potentially disintermediating Memory Book's design services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key highlights6 records
Customer concentration
Memory Book social profiles
Digital presenceMemory Book financial estimates
Financial estimateRevenue estimate
Valuation estimate
Memory Book leadership team
Management profileNumber of profiles
Memory Book funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Memory Book M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Memory Book
What does Memory Book do?
Memory Book by Jostens is a yearbook publishing service that helps schools design, produce, and print custom memory books and yearbooks. The company offers five design program tiers (Memory Book Online cloud platform, Digital Expert desktop software, EASY WORK, Cut & Paste scrapbook style, and Professional & Convenient full-service design) along with cover themes, enhancements such as Flashbax multimedia, and multiple binding options. Schools order yearbooks through quote-based pricing with flexible order adjustments up until print submission.
Is Memory Book a public or private company?
Memory Book is a private company. It is classified as corporate owned and is currently operating.
When was Memory Book founded?
Memory Book was founded in 1984. It employs 101 to 250 people.
Where is Memory Book based?
Memory Book is headquartered in Sedalia, United States, in the North America region.
How does Memory Book make money?
One revenue line is on record: yearbook Publishing.
Who are Memory Book's main competitors?
Direct peers on record are Walsworth Publishing, Herff Jones and Balfour. Broad incumbents are Jostens, Lifetouch (Shutterfly) and Shutterfly. Emerging players are TreeRing, Picaboo Yearbooks, Entourage Yearbooks and Canva for Education.
Does Memory Book have an API?
No public API is recorded for Memory Book.
What industry is Memory Book in?
Memory Book's product category is School Yearbook Publishing Services. Its primary akta.pro industry code is MPAJAFAG, Children’s Activity & Workbook Publishing, with a secondary code of MPAJAFAF, Children’s Educational & Curriculum Publishing. Its NAICS code is 51313 and its SIC code is 2731.