Infinity Cutting Tools

What Infinity Cutting Tools does

Infinity Cutting Tools (operating as Infinity Tools) is a privately-held, direct-to-consumer e-commerce retailer of premium woodworking tools headquartered in Oldsmar, Florida. Founded in 2004, the company operates an 11–50 person organization that sells through its infinitytools.com storefront to professional woodworkers, cabinetmakers, and hobbyist/DIY enthusiasts across the United States. The catalog spans six core categories — router tables and accessories, router bits and sets, router jigs and guides, power tool accessories, hand tools, shop essentials, and finishing products — combining an owned Infinity Tools branded line with curated third-party brands including Kreg, JessEm, Veritas, INCRA, Triton, Micro Jig, Famag, Narex, and Leigh.

The company monetizes through unit-based e-commerce hardware sales, with product prices ranging from roughly $10 (individual router bits) to over $2,300 (premium router table packages). Pricing is supported by category-level volume discount programs (Buy 3 Save 10–15%), a 14-day price match guarantee, and free shipping on most orders over $100. The proprietary technology stack is concentrated in physical product engineering rather than software — notable differentiators include the Chrome Armor coating on saw blades for cooler operation and longer life, the Infinity Signature Series and Mega Router Bits premium sub-brand, and the flagship 1776 Freedom Class Router Table Package with cast iron extension wings.

Distribution is exclusively through the owned DTC e-commerce site, with no physical retail or third-party marketplace presence disclosed. Customer acquisition is driven primarily by organic content channels, notably a YouTube channel with 64K subscribers, 467 videos, and 16M views of educational woodworking content, supplemented by social media (Facebook, Instagram, Twitter), an email newsletter, an affiliate program, and a Shopper Approved verified review program (31,296+ reviews at 4.7/5). Infinity Cutting Tools is independently and likely founder-owned with no disclosed institutional investment, no parent company, no subsidiaries, and no M&A or financing activity on record.

Name

Infinity Cutting Tools

Legal name

Infinity Cutting Tools

Website

https://infinitytools.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Infinity Cutting Tools is a privately-held US DTC e-commerce retailer of premium woodworking tools (router bits, saw blades, router tables, jigs), selling its own Infinity Tools branded line alongside curated third-party brands to professional woodworkers, cabinetmakers, and hobbyists.

Ownership category

akta.pro rank

Product category

Woodworking Tools

NAICS

Hardware Retailers (44414), Saw Blade and Handtool Manufacturing (332216), Cutlery and Handtool Manufacturing (3322), Cutting Tool and Machine Tool Accessory Manufacturing (333515)

SIC

Cutlery, Handtools & General Hardware (3420), Machine Tools, Metal Cutting Types (3541)

akta.pro primary industry

Tools & Tool Accessories Retail (Hand, Power, Pneumatic) (CRAIADAB)

Keywords

• Woodworking tools
• Router bits
• Saw blades
• Router tables
• Shaper cutters

Headquarters

HQ city

Oldsmar

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Hardware Sales: Direct sales of woodworking tools and accessories through e-commerce. Includes Infinity Tools branded products as well as third-party brands. Revenue generated from one-time hardware purchases at various price points with volume discount incentives.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Infinity Cutting Tools sells premium woodworking tools and accessories directly to consumers via its e-commerce site infinitytools.com. The catalog spans its own Infinity Tools branded products (router bits, saw blades, router tables, jigs, shaper cutters, jointer knives, dust collection guards) alongside curated third-party brands (Kreg, JessEm, Veritas, INCRA, Triton, Micro Jig, Famag, Narex, Odie's Oil, Leigh). Products target professional woodworkers, cabinetmakers, and hobbyist/DIY users with a focus on precision, durability, and lifetime quality guarantees.

Product overview

Infinity Cutting Tools operates as a multi-brand e-commerce platform specializing in premium woodworking tools and accessories. The portfolio is organized across six core product categories: Router Tables & Accessories (router table packages, tops, components, plates, lifts, and fences), Router Bits & Sets (224+ products including General Purpose, CNC, Door Making, Edge Forming, Joinery, and Solid Carbide Spiral bits), Router Jigs & Guides (templates for cutting boards, cabinet doors, and joinery), Power Tools (sawing, drilling, dust collection, and sharpening accessories), Hand Tools (chisels, carving tools, hand planes, and saws), Shop Essentials (measuring tools, clamping, safety equipment, and finishing supplies), and Finishing products (adhesives, stains, epoxies). The company also distributes third-party brands including Kreg Tool, JessEm, Veritas, Incra, Micro Jig, Triton, and others. Featured products include the Infinity Tools 1776 Freedom Class Router Table Package, Nautilus Dust Collection Guard, Wood Tap Sets, and Multi-Function Work Top Package. The Infinity Tools Signature Series represents their premium sub-brand featuring Mega Router Bits and high-end tools engineered for professional woodworkers.

Differentiator

Problem solved

Functional benefit

Brands

• Infinity Tools: Company's own branded line of woodworking tools and accessories including router bits, saw blades, router tables, jigs, and woodworking accessories

Products and services

• Router Bits & Sets Extensive range of carbide router bits and sets for professional and hobbyist woodworkers, organized by application including General Purpose, Architectural Molding, CNC, Door Making, Edge Forming, Flooring, Flush Trim, Grooving, Joinery, Rabbeting, Sign Making, Slotting, Solid Carbide Spiral, Straight, and Specialty.
• Router Tables & Accessories Complete router table systems including packages, tops, components, plates, lifts, and fences for professional woodworking routing operations, priced from $349.90 to $2,339.10 across router table packages.
• Router Jigs & Guides Precision templates and guides for routing including Cutting Board & Serving Templates, Cabinet Door Templates, Circle/Corner/Flute Cutting, Joinery Guides, Signs/Inlay/Accents, Base Plates and Bushings, and Router Bit Set-Up Jigs & Blocks.
• Power Tool Accessories Power tool accessories and components for Sawing (Table Saw, Bandsaw, Miter Saw, Circular Saw Blades, Track Saw, Oscillating Tool), Drilling, Jointing & Planing, Wood Turning, Shaper Cutters, Sanding, and Dust Collection systems.
• Hand Tools Manual woodworking tools including Chisels, Carving Tools, Hand Planes & Spokeshaves, Hand Saws, Mallets & Deadblows, Rasps, Screwdrivers & Awls, Specialty Hand Tools, and Branding Irons.
• Shop Essentials Workshop fundamentals including Marking & Measuring Tools, Woodshop Basics (Lighting, Tool Stands, Maintenance, Material Handling, Hardware & T-Tracks), Cabinetry & Joinery, Clamping solutions, Woodshop Safety, Sharpening, and Personal Protective Equipment.
• Finishing Products Wood finishing products including Adhesives & Glues, Finish Applicators, Sanding & Abrasives, Stains/Paints & Finishes, Epoxy & Resin, and Fillers/Conditioning & Furniture Restoration.
• Infinity Tools Signature Series Premium line of woodworking tools featuring Mega Router Bits and other high-end offerings, crafted with cutting-edge engineering for exceptional durability, accuracy, and performance with meticulous craftsmanship.
• Infinity Tools 1776 Freedom Class Router Table Package Premium router table package featuring over 9 square feet of cast iron routing surface with heavy-duty cast iron extension wings and precision fence system for unmatched precision, stability, and performance.
• Infinity Tools Nautilus Router Table Dust Collection Guard Innovative dust collection guard designed for freehand routing, template routing, and pattern work with durable ABS construction and clear safety guard.
• Infinity Tools Wood Tap Sets Custom-fit ABS case woodworking taps designed to save time and money on threaded wood applications.
• Infinity Tools Multi-Function Work Top Package Versatile workbench featuring 1-inch premium plycore construction with Microdot surface, pre-cut channels, and compatibility with clamping systems and bench dogs.
• Infinity Tools Interior/Exterior Door Shaper Cutter Sets 3-piece shaper cutter sets designed specifically for interior and exterior door making with 3/4 bore compatibility.
• Infinity Tools SawStop Zero Clearance System Zero-clearance throat plate system for SawStop cabinet and contractor saws with replaceable inserts for ripping, crosscutting, and dado operations.
• Infinity Tools Indexing Stainless Steel Ruler Precision measuring ruler with adjustable indexing stop for repeatable woodworking measurements, available in 6-inch and 12-inch sizes with 1/16-inch graduations.
• Kreg Tool Products Pocket hole joinery systems including the Kreg 520PRO Pocket Hole Jig, Pocket-Hole Jig XL, and Shelf Pin Jig sold through the Infinity Tools platform.
• JessEm Products Premium router tables, lifts, fences, and accessories including Rout-R-Lift, Mast-R-Lift, and Clear Cut stock guides.
• Veritas Tools Precision engineering tools including Saddle Square Master Kits and other high-quality woodworking measurement and layout tools.

Quantifiable outcome

• 4.7/5 average rating from 31,296 verified reviews

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered major, core and minor.

• Kreg ToolmajorChannel Partner/ Reseller/ DistributorKreg Tool is a major brand partner offering pocket hole joinery systems, jig kits, and clamps sold through Infinity Cutting Tools' e-commerce platform.
• JessEmmajorChannel Partner/ Reseller/ DistributorJessEm manufactures router lifts, fences, and table accessories sold through Infinity. Products include Rout-R-Lift, Mast-R-Fence, and Clear Cut stock guides.
• VeritascoreChannel Partner/ Reseller/ DistributorVeritas Tools is featured as a curated selection of precision engineering tools. Infinity Tools is proud to offer select products from Veritas — renowned for precision engineering, innovation, and uncompromising quality.
• INCRAcoreChannel Partner/ Reseller/ DistributorINCRA precision woodworking tools including measuring and marking tools sold through Infinity's catalog.
• TritoncoreChannel Partner/ Reseller/ DistributorTriton manufactures plunge routers (MOF001, TRA001) featured in router table packages sold by Infinity Tools.
• Micro JigminorChannel Partner/ Reseller/ DistributorMicro Jig safety products including GRR-Ripper push blocks sold through Infinity Tools.
• BOW ProductsminorChannel Partner/ Reseller/ DistributorBOW Products (now Infinity Tools) expandable push shoes and woodworking accessories.
• FamagminorChannel Partner/ Reseller/ DistributorFamag Bormax carbide-tipped Forstner bits and drill accessories sold through Infinity.
• NarexminorChannel Partner/ Reseller/ DistributorNarex hand tools including chisels featured in Infinity's hand tool category.
• Odie's OilminorChannel Partner/ Reseller/ DistributorOdie's Oil wood finishing products and kits sold through Infinity's finishing category.
• LeighminorChannel Partner/ Reseller/ DistributorLeigh Tools finger joint jigs and dovetail jigs for woodworking joinery.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rockler Woodworking and Hardware: Direct D2C and retail competitor specializing in woodworking tools, jigs, router bits, and shop accessories. Highly comparable to Infinity Cutting Tools in target customer (hobbyist and professional woodworkers), product categories (router tables, jigs, saw blades), and omnichannel retail strategy.
• Woodcraft Supply: National specialty retailer of woodworking tools, supplies, and project kits. Directly competes with Infinity across router bits, jigs, hand tools, and finishing supplies, with a similar customer base of serious hobbyists and pros.
• Lee Valley Tools: Canadian catalog and online retailer (parent of Veritas Tools) selling premium woodworking and gardening tools. Highly comparable curated assortment and price-point positioning to Infinity, and Infinity itself carries Veritas products, making it both partner and competitor.
• CMT Tools USA: Manufacturer and seller of router bits, saw blades, and shaper cutters distributed through specialty retailers. Directly competes with Infinity's Signature Series and Mega Router Bits in carbide tooling for woodworkers.
• Whiteside Machine Company: US-based manufacturer of premium carbide router bits sold direct and through resellers. Direct competitor in the premium router bit category that Infinity competes with via its own Signature Series.
• Highland Woodworking: Boutique D2C woodworking tool retailer specializing in premium hand tools, planes, and accessories. Similar curated assortment and hobbyist/professional customer base, though smaller and more hand-tool focused than Infinity.

Emerging players

• Kreg Tool Company: Manufacturer of pocket-hole joinery systems and jigs sold both D2C and through resellers like Infinity. Adjacent peer with overlapping product categories (jigs, clamps) and shared customer base in woodworking DIY.
• JessEm Tool Company: Manufacturer of premium router lifts, fences, and tables sold via Infinity. Comparable niche brand with overlapping SKU categories (router tables, lifts, stock guides) and similar professional woodworker audience.
• SawStop: Manufacturer of safety-focused table saws sold direct and through specialty retailers including Infinity (which makes SawStop-compatible accessories). Overlapping customer base of safety-conscious professional and hobbyist woodworkers.

Broad incumbents

• Festool USA: Premium power tool brand (sand, rout, saw, dust extract) sold direct and through dealers. Competes with Infinity at the high end of the professional woodworking tool market with broader product portfolio and global scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/InfinityTools1
• YouTubeyoutube.com/c/infinitytools
• Facebookfacebook.com/InfinityCuttingTools
• Instagraminstagram.com/infinitytools
• LinkedInlinkedin.com/company/infinity-cutting-tools

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Infinity Cutting Tools