Narex
- Company typePrivate
- Founded1943
- HeadquartersCeska Lipa, Czechia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Narex firmographics
Firmographics- Name
- Narex
- Legal name
- Narex s.r.o.
- Website
- https://narex.cz
- Company type
- Private
- Founded year
- 1943
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Narex is headquartered
LocationHeadquarters
- HQ city
- Ceska Lipa
- HQ country
- Czechia
- HQ region
- Europe
Offices2 records
Markets served
Narex business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Power Tools Hardware Sales: Direct sales of professional electric and cordless power tools including drills, impact wrenches, hammers, grinders, saws, and mixers. One-time hardware purchases with optional accessories and spare parts.
- Accessories and Consumables: Screws, drill bits, accessories, extension cords, work clothing, and tool bags. Ongoing sales of consumables and replacement parts.
- Garden Equipment: Battery-powered garden tools in the Camouflage series including chainsaws and related accessories.
- Service and Repairs: Warranty and post-warranty repair services. Standard service within one week. Spare parts kept for 7+ years.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing from entry-level to professional tools |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Narex product offering
Product offeringCore offering
Narex designs, manufactures, and sells professional electric and cordless power tools from its Česká Lípa facility, producing drills, impact wrenches, hammers, mixers, grinders, saws, vacuum cleaners, and lighting, alongside a CAMOUFLAGE battery-powered garden equipment line. The company also offers an accessories and consumables ecosystem (screwdriver bits, sockets, HSS core drills, tool bags, work clothing including heated jackets) and warranty/post-warranty repair services with 7+ years spare parts support.
Product overview
Narex is a Czech manufacturer of professional power tools based in Česká Lípa, producing both corded (230V) and cordless (battery-powered) tools. The product portfolio is organized around several core tool categories: drills and screwdrivers, impact wrenches (including cordless ASR series), hammers, mixers, grinders (angle grinders like EBU series), saws (including chain saws like EPR series), vacuum cleaners, and lighting equipment. The company also offers garden equipment under the CAMOUFLAGE sub-brand featuring a shared 20V battery platform. Accessories include screwdriver bit sets (Industrial-CrV series and SUPER LOCK magnetic systems), socket sets, measuring tapes, tool bags, extension cables, and work clothing including heated jackets (HJ DualWear series) and work gloves. Narex emphasizes Czech manufacturing, a 3-year warranty on selected products, and comprehensive spare parts support for 7+ years.
Differentiator
Problem solved
Functional benefit
Products and services
- Drills and Screwdrivers (Vrtačky a šroubováky) Professional drills and screwdrivers designed for precise drilling and fast screwing applications across professional and DIY use cases.
- Impact Wrenches (Rázové utahováky)
Companies that use Narex
Customer profileSegments3 records
Ideal customer profiles3 records
Narex technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Narex partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- ShoptetcoreE-commerce platform provider powering the Narex online store (narex.cz). Handles website functionality, product catalog, shopping cart, and order management system.
- ComGate PaymentscorePayment gateway for processing online payments including credit card payments and bank transfers. Located in Hradec Králové, Czech Republic.
- PPL (Czech Republic)coreCourier service for warranty pickup and delivery of repaired products within Czech Republic. Provides free collection service for warranty repairs.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Narex competitors and assessment
Company assessmentBroad incumbents
- Makita: Japanese global leader in professional cordless and corded power tools with comprehensive coverage of every category Narex serves (drills, impact wrenches, saws, grinders, garden tools). Significantly larger and globally distributed, but competes head-to-head on dealer shelves across Central Europe.
- Milwaukee Tool: US professional-focused power tool brand known for heavy-duty cordless platforms (M18, M12) and impact wrenches. Comparable professional positioning and aggressive cordless platform expansion strategy, with substantially larger resources and global footprint.
- Bosch Professional (Robert Bosch Power Tools): German global leader in professional power tools with extensive overlap in drills, impact drivers, grinders, saws, and measuring tools. Comparable on product breadth and brushless motor technology adoption, with vastly greater R&D, marketing, and distribution scale.
- Festool: German premium professional power tool brand specializing in high-end drills, sanders, saws, and dust extraction systems. Comparable professional-craftsman target customer and emphasis on integrated accessories and consumables, though positioned in a higher price tier than Narex.
- DeWalt (Stanley Black & Decker): US-originated premium professional power tool brand covering drills, impact wrenches, grinders, saws, and outdoor equipment. Comparable professional-grade positioning and cordless platform strategy, operating as a brand within the much larger Stanley Black & Decker portfolio.
- Hikoki (HiKOKI Power Tools): Japanese power tool brand (formerly Hitachi Power Tools) offering comparable drills, impact wrenches, grinders, saws, and cordless garden tools. Mid-market professional positioning similar to Narex, competing in overlapping European distribution channels.
Direct peers
- Metabo: German manufacturer of professional power tools including drills, impact wrenches, grinders, and saws with a similar mid-size, professionally-oriented positioning. Most directly comparable peer given the overlap in product categories, professional customer focus, and European manufacturing footprint.
- Einhell: German power tool and garden equipment maker with a comparable product breadth across drills, saws, and battery-powered garden tools. Comparable in mid-market European positioning and target customer base of DIY enthusiasts and tradespeople, with a shared-battery platform strategy.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks4 records
Key highlights6 records
Customer concentration
Narex social profiles
Digital presenceNarex financial estimates
Financial estimateRevenue estimate
Valuation estimate
Narex leadership team
Management profileNumber of profiles
Profiles13 records
Narex funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Narex M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Narex
What does Narex do?
Narex designs, manufactures, and sells professional electric and cordless power tools from its Česká Lípa facility, producing drills, impact wrenches, hammers, mixers, grinders, saws, vacuum cleaners, and lighting, alongside a CAMOUFLAGE battery-powered garden equipment line. The company also offers an accessories and consumables ecosystem (screwdriver bits, sockets, HSS core drills, tool bags, work clothing including heated jackets) and warranty/post-warranty repair services with 7+ years spare parts support.
Is Narex a public or private company?
Narex is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Narex founded?
Narex was founded in 1943. It employs 11 to 50 people.
Where is Narex based?
Narex is headquartered in Ceska Lipa, Czechia, in the Europe region.
How does Narex make money?
Four revenue lines are on record. Power Tools Hardware Sales are the primary driver. The others are accessories and Consumables, garden Equipment and service and Repairs.
Who are Narex's main competitors?
Broad incumbents on record are Makita, Milwaukee Tool, Bosch Professional (Robert Bosch Power Tools), Festool, DeWalt (Stanley Black & Decker) and Hikoki (HiKOKI Power Tools). Direct peers are Metabo and Einhell.
Does Narex have an API?
No public API is recorded for Narex.