What Sunidhi Securities & Finance does

Sunidhi Securities & Finance Ltd. is a privately-held Indian stock broking and financial services firm founded in 1957 in Mumbai by Late Jayantilal C. Shah, Late Jasvantlal C. Parekh, and Late Dhirajlal C. Parekh, and currently led by promoters Arun J. Shah, Jayesh D. Parekh, Bimal J. Parekh, and Rishabh J. Parekh. The company operates as a SEBI-registered stock broker (INZ000169235) with memberships across NSE, BSE, MSEI, MCX, and NCDEX, and holds CDSL Depository Participant (CDSL-DP-410-2019), SEBI Research Analyst (INH000001329), FEDAI forex, and RBI NBFC registrations through its subsidiary Sunidhi Capital Private Limited. It serves retail investors, HNIs, family offices, and institutional clients (commercial banks, mutual funds, primary dealers, FIIs, insurance companies, corporates) across 100+ locations in 70+ cities, with a reported 45,000–50,000+ retail clients, 150+ institutional relationships, and 200+ empanelments.

The firm offers equity, derivatives, commodity, and currency broking; wholesale debt market broking in government securities, corporate bonds, commercial papers, and treasury bills; mutual fund distribution with CPR-ranked fund selection; CDSL depository services; and NBFC lending including loans against shares, promoter funding, IPO funding, and personal micro loans. Its technology stack comprises a web-based trading platform (tradeonline.sunidhi.com), mobile applications Sunidhi Online on iOS and Android, desktop terminal, advanced charting with 100+ indicators, GTT (Good Till Triggered) orders with 364-day default validity, NEFT-based same-day funding, and zero-downtime IT systems with daily dealing transparency reports. A JLT Group joint venture (JLT Independent Insurance Brokers, 2014) extends the group into insurance and reinsurance broking.

Revenue is generated through brokerage commissions across NSE/BSE/MSEI/MCX/NCDEX, mutual fund distribution commissions, depository service fees, wholesale debt market broking, and NBFC interest income. The firm uses a multi-channel distribution model combining enterprise direct sales with relationship managers and a dedicated dealing desk for institutional clients, a sub-broker and authorized partner franchise network for tier-2/tier-3 reach, and self-serve online account opening via eKYC for retail acquisition. Pricing is transparent and competitive: equity delivery at 0.03% brokerage, flat ₹20 per intraday order, and lifetime zero-AMC Demat and Trading accounts with free technical scanner and tools. Marketing includes daily research reports, mobile app store presence, social media (LinkedIn, Twitter, Facebook), and seminars/training conducted by the risk management and service assurance teams.

Name

Sunidhi Securities & Finance

Legal name

Sunidhi Securities & Finance Ltd.

Website

https://sunidhi.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

101–250 employees

Short description

Sunidhi Securities & Finance Ltd. is a privately-held, Mumbai-based Indian stock broking and financial services firm founded in 1957, offering equity, commodity, currency, and debt broking; mutual fund distribution; CDSL depository services; and NBFC lending to retail, HNI, family office, and institutional clients across 100+ locations in 70+ cities.

Ownership category

akta.pro rank

Product category

Stock Broking & Financial Services

NAICS

Investment Banking and Securities Intermediation (52315), Portfolio Management and Investment Advice (523940), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Portfolio Management and Investment Advice (52394)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Commodity Contracts Brokers & Dealers (6221), Investment Advice (6282)

akta.pro primary industry

Equity Capital Introduction & Prime Services (FSACAFAK)

akta.pro secondary industries

Clearing & Prime Brokerage Custody Services (FSAAAOAE), Stock Borrow/Loan (Equities Securities Lending) (FSACAFAD)

Keywords

• Stock broking services
• Equity trading
• Commodity trading
• Wholesale debt market
• Mutual fund distribution

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Brokerage Commissions: Brokerage fees from equity trading, intraday trading, futures and options, commodity trading, and currency derivatives across NSE, BSE, MSEI, MCX, and NCDEX exchanges.
2. Mutual Fund Distribution: Distribution of mutual fund products to retail and institutional clients. Zero-commission direct plan investments mentioned. Serves 1500 individuals, 200 HNIs, and 50 corporate clients through relationship managers.
3. Depository Services: CDSL depository participant services including dematerialisation, pledge/unpledge requests, and account modifications. DP SEBI Regn. No. CDSL-DP-410-2019.
4. Wholesale Debt Market (WDM) Trading: Broking services for government securities, corporate bonds, commercial papers, treasury bills, and money market instruments. Private placements and switch deals advisory.
5. Sunidhi Capital NBFC Lending: Non-deposit accepting NBFC providing loans against shares, promoter funding, IPO funding, and personal micro loans. Registered with RBI.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Sunidhi Securities & Finance is an India-based stock broking and integrated financial services firm offering equity, commodity, currency derivatives, and interbank forex broking across NSE, BSE, MSEI, MCX, and NCDEX exchanges. Beyond broking, the firm provides Wholesale Debt Market broking (government securities, corporate bonds, money market instruments), mutual fund distribution, CDSL depository services, and NBFC lending (loans against shares, IPO funding, promoter funding, personal micro loans) through its wholly-owned subsidiary Sunidhi Capital.

Differentiator

Problem solved

Functional benefit

Brands

• Sunidhi Capital: NBFC division providing security-backed loans, IPO funding, promoter funding, and personal micro loans
• Sunidhi Online

Products and services

• Equity Broking (Cash & Derivatives) Equity trading across NSE, BSE, and MSEI in cash, futures & options, and currency derivative segments for retail and institutional clients.
• Commodity Broking Commodity trading on MCX and NCDEX exchanges; first recipients of Gold Delivery on Exchange on client's behalf.
• Forex (Interbank Foreign Exchange) Broking FEDAI-certified interbank forex broking serving authorised dealers; claims 80% of India's certified dealers as clients.
• Wholesale Debt Market (WDM) Broking Broking in government securities, corporate bonds, commercial papers, treasury bills, money market instruments, and advisory on private placements and switch deals.
• Depository Participant Services (CDSL) CDSL depository participant services including dematerialisation, rematerialisation, pledge/unpledge requests, and account modifications.
• Mutual Fund Distribution Distribution of mutual fund products including direct plans (zero-commission) to retail and institutional clients, with CPR 1-3 ranked fund selection.
• Equity Research & Investment Recommendations SEBI-registered research analyst services publishing equity research reports and investment recommendations for institutional and retail clients.
• NBFC Lending (Sunidhi Capital) Non-deposit accepting NBFC providing loans against shares, promoter funding, IPO funding, and personal micro loans.
• Sunidhi Online Trading App Mobile trading application (iOS/Android) with eKYC account opening, free lifetime Demat & Trading account (zero AMC), advanced charts with 100+ indicators, GTT orders, and live technical scanner.
• Insurance & Reinsurance Broking (JLT Independent) Joint venture insurance and reinsurance broking providing solutions in aviation, marine, construction, property, energy, reinsurance, and natural catastrophe insurance.

Quantifiable outcome

• Zero AMC for lifetime trading account
• +3 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• JLT Group (Jardine Lloyd Thompson)coreStrategic or Co-development Partner · 1 January 2014Joint venture with JLT Group resulting in the founding of JLT Independent Insurance Brokers in 2014. The partnership focused exclusively on insurance and reinsurance broking as well as employee benefit-related services in India. JLT Independent provides strategic solutions in aviation, marine, construction and property, energy, reinsurance, strategic risk management, and natural catastrophe insurance.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• 5paisa Capital: Listed Indian discount broker offering equity, commodity, currency, mutual fund, and depository services at low-cost pricing. Comparable discount positioning and digital onboarding similar to Sunidhi's self-serve PLG funnel, though without the institutional WDM and forex brokerage depth.
• Groww: India's largest digital-first retail broker offering equity, mutual funds, and derivatives trading through a mobile-led PLG funnel. Comparable as a competitor for the same retail client base, but focused on mutual fund and equity only (no commodity/WDM/forex), and with significantly larger user base.
• Upstox: VC-backed Indian digital broker offering equity, commodity, and currency trading with a mobile-first app. Comparable as a competitor for the same retail trading audience with a similar zero-AMC value proposition, but built as a discount-only platform without Sunidhi's WDM, NBFC, or institutional depth.

Direct peers

• Sharekhan: Indian full-service retail broker offering equity, commodity, currency, mutual fund, and depository services through a sub-broker network similar to Sunidhi's 100+ location footprint. Directly comparable traditional broker targeting retail and HNI clients.
• Angel One: Listed Indian full-service-turned-discount broker offering equity, commodity, currency, mutual funds, and depository services across NSE/BSE/MCX/NCDEX. Highly comparable product breadth and customer base, transitioned from traditional to digital-led model.
• Motilal Oswal Financial Services: Indian full-service broker with equity, commodity, currency, mutual fund distribution, wealth management, and NBFC lending across the same exchange memberships as Sunidhi. Closely comparable multi-product traditional broker with institutional and retail segments.
• Zerodha: India's largest discount stock broker offering equity, commodity, and currency trading on NSE/BSE/MCX/NCDEX with proprietary Kite platform. Directly comparable as a multi-exchange retail broker targeting the same Indian client base, though with a discount rather than full-service model.

Broad incumbents

• HDFC Securities: Bank-backed (HDFC) broker offering equity, derivative, currency, mutual fund, IPO, and NCD services with an integrated 3-in-1 account. Comparable full-service model with a similar institutional and retail offering but with bank-parent distribution scale Sunidhi lacks.
• Kotak Securities: Bank-backed (Kotak Mahindra) full-service broker with equity, commodity, currency, mutual funds, and depository services, plus a large sub-broker network. Comparable product breadth but with vastly larger balance sheet and bank parent distribution advantage.
• ICICI Direct: Bank-backed (ICICI) full-service broker with equity, commodity, currency, mutual fund, IPO, and bonds offerings, plus integrated 3-in-1 account. Comparable multi-product model but with much larger retail scale and bank deposit-tie-in advantage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Sunidhi_finance?s=20&t=ANKpbjd-cYn9BEnGuf9GMg
• Facebookfacebook.com/SSFL1960
• LinkedInlinkedin.com/company/sunidhisecurities&financelimited

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunidhi Securities & Finance