What Tested.com does

Tested.com (legal entity SI 2 LLC, California) is a creator-led content platform founded in 2016 by Adam Savage following the conclusion of his 14-year tenure as co-host of MythBusters. The platform is anchored by a YouTube channel with reported audience scale exceeding one million subscribers and is supplemented by presence on Instagram, TikTok, Facebook, X, Threads, and Discord, plus an interactive website built on Squarespace. Its core products are long-form and short-form video content—One Day Builds, Show and Tell, and behind-the-scenes film coverage—and complementary merchandise lines including (de)Merit Badges, apparel, and Adam Savage's personal Savage Industries product line (EDC bags, aprons, tape measures, patches) sold through tested-store.com, adamsavage.com, and an Amazon storefront with affiliate commissions.

The business operates four revenue streams: three-tier YouTube membership subscriptions ($2/$5/$10 monthly), direct-to-consumer e-commerce merchandise sales, Amazon and partner affiliate commissions, and brand sponsorships booked via [email protected]. There is no institutional funding, no parent company, and no disclosed revenue. Operations are run by a small team (11–50 employees per firmographics) including co-founder/executive editor Norman Chan, general manager Kristen Lomasney, director of photography Joey Fameli, senior producer Josh Self, and director of ecommerce Thomas Crenshaw. Adam Savage retains primary creative and brand authority, with his personal public profile functioning as the company's principal intangible asset. The company's distribution is global in scope for content but is supplemented by a domestic and international convention circuit (Supanova Australia, Steel City Con PA, FanX UT, Rhode Island Comic-Con) used for merchandise sales and fan engagement. Harry Walker Agency manages non-convention speaking engagements as a minor channel partnership.

Name

Tested.com

Legal name

SI 2 LLC

Website

https://tested.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Tested.com (SI 2 LLC) is a maker and science-entertainment content platform led by Adam Savage, operating a YouTube channel with multi-tier memberships, branded merchandise e-commerce, and affiliate sales targeting individual makers, science enthusiasts, and Adam Savage fans.

Ownership category

akta.pro rank

Product category

Online Video Content & Community Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Broadcasting and Content Providers (516)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Workshops, Webinars & Live Masterclasses (MPACALAD)

akta.pro secondary industry

Topic/Interest-Based Content Discovery Apps (MPACAKAB)

Keywords

• Maker video content
• Creator community platform
• Branded merchandise sales
• Video membership subscriptions
• Affiliate commerce

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. YouTube Membership Subscriptions: Three-tier membership model offering exclusive behind-the-scenes content, 30% discount on merchandise, live stream Q&A access, giveaways, and early submission privileges for live streams.
2. E-commerce Merchandise Sales: Sale of branded merchandise including apparel (t-shirts, hoodies, hats), stickers, posters, (de)merit badges, and Adam Savage's personal product line (Savage Industries bags, aprons, tape measures, patches). Revenue from Tested Store and Savage Industries Shop.
3. Brand Sponsorships: Sponsored content opportunities for brands interested in reaching the Tested/maker audience. Companies can sponsor content through [email protected].
4. Affiliate Commissions: Tested earns affiliate commissions when viewers purchase tools and materials through Amazon links and other affiliate partnerships. Commission on verified Amazon purchases and Sortimo case contents through affiliate links.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels12 records

Core offering

Tested.com operates a creator-led content platform anchored by a YouTube channel hosted by Adam Savage, producing original video series on making, science, popular culture, and emerging technology, including One Day Builds and behind-the-scenes film content. The platform monetizes its audience through a three-tier YouTube membership program, branded merchandise sales across multiple e-commerce storefronts (Tested Store, Savage Industries Shop, Amazon Storefront), affiliate commissions on recommended tools, and brand sponsorships.

Product overview

Tested.com is a maker-focused content platform led by Adam Savage, built primarily around a YouTube channel that explores science, popular culture, and emerging technology. The company operates across multiple revenue streams: content distribution through the Tested YouTube Channel, three-tier membership subscriptions ($2-10/month) offering exclusive behind-the-scenes content, and e-commerce through three storefronts (Tested Store at tested-store.com, Savage Industries Shop at adamsavage.com, and an Amazon Storefront). The platform also features interactive content like Adam's Sortimos (an explorer of 76 organized tool cases) and sells merchandise including (de)Merit Badges and Adam's book Every Tool's a Hammer.

Differentiator

Problem solved

Functional benefit

Brands

• Savage Industries: Adam Savage's personal product line including EDC bags, aprons, tape measures, patches, and pouches launched in November 2017. Products are made in California from recycled sail cloth.

Products and services

• Tested YouTube Channel Adam Savage's primary YouTube content channel featuring maker content, behind-the-scenes film content, One Day Builds series, and Show and Tell, exploring science, popular culture, and emerging technology. Free with optional paid membership.
• Tested Membership Three-tier YouTube membership program: Supporter ($2/month) with behind-the-scenes photos, 30% shop discount, live stream Q&A access, and giveaways; Premium ($5/month) adds exclusive behind-the-scenes videos; Patron ($10/month) includes all perks plus additional exclusive content and early question submission priority.
• Savage Industries Shop Adam Savage's personal product line launched November 2017, featuring EDC bags (made in California from recycled sail cloth), aprons, tape measures, patches, and pouches. Available at adamsavage.com.
• Tested Store
• Tested Amazon Storefront
• Every Tool's a Hammer (book) Adam Savage's 2019 book chronicling his life as a maker. New York Times bestseller available signed and personalized at adamsavage.com or through Amazon and other retailers.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

One partnership is on record.

• Harry Walker AgencyminorChannel Partner/ Reseller/ DistributorNon-convention speaking engagements are managed by Harry Walker Agency, a speaking bureau that books Adam Savage for speaking engagements at conferences and events beyond fan conventions.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Adafruit: Open-source hardware company producing maker electronics with deep educational content (learning system, videos, tutorials) and a vibrant community — directly comparable to Tested's maker content + commerce model.
• Hackaday (Supplyframe): Online publication covering hardware hacking, maker projects, and DIY engineering. Comparable as a maker-focused digital content platform with strong community and links to commerce.
• SparkFun Electronics: Electronics components retailer with extensive tutorials, video content, and educational resources for makers. Comparable to Tested in combining educational maker content with product commerce.
• Make: Community (Maker Media): Long-standing maker-media brand behind Make: Magazine, Maker Faire, and maker-education content. Directly comparable as a maker-focused content and community platform with merchandise and live-event extensions.
• Linus Media Group: Creator-led YouTube media company behind Linus Tech Tips, producing tech and maker content with merchandise stores, membership/community tiers, and sponsored content — the closest comparable to Tested's creator-economy business model.
• iFixit: Repair and maker community with extensive how-to content, tool/parts e-commerce, and a global contributor base. Comparable as a maker-community platform monetizing through content and physical goods.

Broad incumbents

• Curiosity Stream: Streaming service focused on factual, science, and technology documentary content. Comparable as a broader incumbent in the science/educational content vertical Tested operates in.
• Rooster Teeth: Larger creator-led digital media company producing video content, podcasts, and merchandise across multiple entertainment verticals. Comparable as a broader incumbent operating a similar creator + commerce model at greater scale.
• Warner Bros. Discovery (Discovery Channel): Major broadcaster and home of the original MythBusters series. Comparable as a broad incumbent in the same factual/science entertainment category from which Adam Savage's brand originated.

Others

• Nebula (Standard Media): Creator-owned streaming platform aggregating educational and tech-focused video creators. Comparable as adjacent creator-economy infrastructure that hosts and monetizes maker/science-adjacent content.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/testedcom
• YouTubeyoutube.com/user/testedcom
• Facebookfacebook.com/testedcom
• Instagraminstagram.com/testedcom
• TikToktiktok.com/@testedcom

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tested.com