Boost Your Super
- Company typePrivate
- Founded2019
- HeadquartersMelbourne, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
Boost Your Super firmographics
Firmographics- Name
- Boost Your Super
- Website
- https://boostyoursuper.com.au
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Boost Your Super industry classification
Industry- Product category
- Superannuation (Retirement Savings) Management
- NAICS
- Funds, Trusts, and Other Financial Vehicles (525), Insurance and Employee Benefit Funds (5251)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Savings Automation & Goal-Based Savings (FSAGADAC)
- akta.pro secondary industries
- Goal-Based & Micro-Investing Platforms (Round-ups, Fractional) (FSAGAEAG), Pension Master Trusts, Superannuation & Provident Funds (FSAAAGAB)
Keywords
Where Boost Your Super is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Boost Your Super business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Boost Your Super product offering
Product offeringCore offering
Boost Your Super provides a consumer application and website that helps Australian users grow their superannuation (retirement savings) by capturing cashback rewards earned on online purchases and routing them into the user's super fund, alongside automatic round-ups of transactions and access to retirement savings calculators. The offering is a single unified product aimed at individual consumers.
Product overview
Boost Your Super is a single unified product that helps Australian users grow their retirement savings through cashback on purchases, automatic round-ups of transactions, and financial calculators. The offering consists of the core Boost Your Super app/platform that enables users to link their superannuation accounts and track their savings growth through these mechanics.
Differentiator
Problem solved
Functional benefit
Products and services
- Boost Your Super Superannuation (retirement savings) management application for Australian consumers that grows the user's super balance through online shopping cashback rewards, automatic round-ups of transactions, and financial calculators used to project retirement outcomes.
Companies that use Boost Your Super
Customer profileIdeal customer profiles1 record
Boost Your Super technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Boost Your Super partnerships and signals
Strategic signalRecent moves2 records
Boost Your Super competitors and assessment
Company assessmentEmerging players
- Plum: UK savings-automation app that uses round-ups and behavioral triggers to grow customer balances. Comparable mechanics (round-ups + automated savings) but applied to liquid savings rather than retirement accounts.
- Chip: UK savings automation app that links to bank accounts and applies rules-based top-ups. Comparable as a consumer-facing automated-savings tool, though focused on liquid savings rather than Australian super.
Broad incumbents
- Acorns: US pioneer of the round-up-to-invest micro-investing model. Functionally analogous to Boost Your Super's round-up feature, though it serves US brokerage and retirement accounts rather than Australian super.
- Six Park: Australian robo-advisor that manages portfolios directly inside superannuation. It serves overlapping users but as a managed-portfolio offering rather than a cashback/round-up mechanics product.
- Wealthsimple: Canadian digital wealth platform that includes retirement (RRSP) accounts alongside broader investing products. Comparable as an established digital wealth super-adjacent platform, albeit geographically outside Australia.
Direct peers
- Superhero: Australian superannuation platform that helps members compare and switch funds and grow balances. Comparable because it operates in the same 'help Australians improve their super' consumer category.
- Raiz Invest: Australian-listed micro-investing app that uses round-ups and automated investing, including exposure to superannuation-related products. It is the closest direct competitor in the Australian round-up + savings/investing niche.
- Spaceship: Australian superannuation-focused fintech offering the Spaceship Super product. Directly comparable as another consumer-facing brand aimed at growing younger Australians' super balances.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat3 records
Key risks5 records
Key highlights4 records
Customer concentration
Boost Your Super social profiles
Digital presenceBoost Your Super financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boost Your Super leadership team
Management profileNumber of profiles
Profiles1 record
Boost Your Super funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boost Your Super M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boost Your Super
What does Boost Your Super do?
Boost Your Super provides a consumer application and website that helps Australian users grow their superannuation (retirement savings) by capturing cashback rewards earned on online purchases and routing them into the user's super fund, alongside automatic round-ups of transactions and access to retirement savings calculators. The offering is a single unified product aimed at individual consumers.
When was Boost Your Super founded?
Boost Your Super was founded in 2019. It employs 1 to 10 people.
Where is Boost Your Super based?
Boost Your Super is headquartered in Melbourne, Australia, in the Oceania region.
Who are Boost Your Super's main competitors?
Emerging players on record are Plum and Chip. Broad incumbents are Acorns, Six Park and Wealthsimple. Direct peers are Superhero, Raiz Invest and Spaceship.
Does Boost Your Super have an API?
No public API is recorded for Boost Your Super.
What industry is Boost Your Super in?
Boost Your Super's product category is Superannuation (Retirement Savings) Management. Its primary akta.pro industry code is FSAGADAC, Savings Automation & Goal-Based Savings, with a secondary code of FSAGAEAG, Goal-Based & Micro-Investing Platforms (Round-ups, Fractional). Its NAICS code is 525 and its SIC code is 6282.