Oxygene

What Oxygene does

Oxygène is a family-owned ski and snowboard school founded in 1992 in Savoie, France, by brothers Pierre, Julien, and Bertrand de Monvallier. The company operates ski schools in 16 of the most prestigious resorts in the French Alps, including La Plagne, Val d'Isère, Méribel, Courchevel, Val Thorens, Tignes, and Serre Chevalier, served by approximately 300 multilingual instructors. Its core offering is ski and snowboard instruction delivered through group lessons (children, teenagers, adults, snowboard), private one-on-one lessons, and specialist programs including off-piste guiding, adaptive skiing (handiski, launched 2000), ski touring, and cross-country skiing. Complementary revenue comes from equipment rental shops at four resort locations and a Chalet Fitting delivery-and-fitting service that brings gear to customer accommodations.

The business operates through multiple wholly-owned French limited-liability entities (OXYPLA, OXYVAL, OXYGÈNE 3 VALLÉES, VT45, OXYGÈNE SKI ET SNOWBOARD TIGNES, OXYGÈNE SERRE-CHEVALIER VALLEY SKI AND SNOWBOARD, OXYGÈNE LA ROSIÈRE) under a unified brand and central online booking platform at oxygene.ski. Distribution is direct-to-consumer via physical resort offices, walk-in, and a real-time website; marketing is primarily organic social (Facebook, Instagram, LinkedIn, TikTok) plus blog/SEO content. Customer segments are international ski tourists across children/families, adult learners, and specialized advanced skiers, with an explicit English-language service proposition differentiating against the incumbent ESF. Sub-brands include the Burton Experience Center (since 2011), the Ski Academy instructor-training pipeline (since 2016), and Oxyski (launched 2025 for Haute-Savoie expansion with full network rollout planned 2026/2027). No external institutional funding has been disclosed; the company has grown organically and via tuck-in mergers, including Magic in Motion (2016–2017) and the Starski partnership (2019).

Name

Oxygene

Legal name

OXYPLA, OXYVAL, OXYGÈNE 3 VALLÉES, VT45, OXYGÈNE SKI ET SNOWBOARD TIGNES, OXYGÈNE SERRE-CHEVALIER VALLEY SKI ET SNOWBOARD, OXYGÈNE LA ROSIÈRE

Website

https://oxygene.ski

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

Oxygène is a family-owned French ski and snowboard school founded in 1992, operating across 16 premium Alpine resorts with approximately 300 instructors delivering group, private, and specialized lessons, equipment rental, and ancillary activities to international ski tourists.

Ownership category

akta.pro rank

Product category

Ski and Snowboard Instruction Services

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ski & Snowboard Schools (Instruction & Coaching) (THAAAJAC)

akta.pro secondary industries

Winter Equipment Rental, Demo & Repair (Skis/Boards/Boots, Tuning) (THAAAJAH), Adventure Equipment Rental Shops (Outdoor Gear, Camping, Climbing, Water Sports) (THAAALAI)

Keywords

• Ski school services
• Snowboard instruction
• Ski equipment rental
• Winter sports training
• Mountain resort lessons

Headquarters

HQ city

Les Allues

HQ country

France

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Ski and Snowboard Lessons: Group lessons for children, teenagers, and adults; private lessons; off-piste guiding; adaptive skiing; ski touring; cross-country skiing; snowboard lessons
2. Equipment Rental: Ski and snowboard rental shops at multiple locations including La Plagne, Val d'Isère, Tignes, and Serre Chevalier. Also offers chalet fitting service for equipment delivery to accommodations.
3. Ancillary Services: Lift passes, meals, and other vacation services sold alongside instructional services

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Oxygène provides ski and snowboard instruction across 16 French Alpine resorts, offering group lessons (children, teenagers, adults), private lessons, off-piste guiding, adaptive skiing, ski touring, and cross-country skiing. The company also operates ski and snowboard equipment rental shops with a chalet fitting service that delivers and fits equipment directly at customer accommodations, functioning as a one-stop-shop for winter sports experiences.

Product overview

Oxygène is a ski and snowboard school offering a comprehensive one-stop-shop for winter sports experiences across 16 French Alpine resorts. The company operates a multi-location instructional business with group lessons, private lessons, and specialized programs (off-piste, adaptive skiing, ski touring, cross-country) as core offerings. The product portfolio includes ski equipment rental (categorized by skill level: Bronze/Silver/Gold/Diamond for adults; Standard/Junior/Junior Or for children) and Chalet Fitting delivery service. Additional activities include Moonbikes, Superluge Derby, paragliding, and e-mountain biking. The company runs a Ski Academy for instructor training and partners with Burton for the Experience Center. In 2025, the company launched Oxyski as a new brand for Haute-Savoie operations.

Differentiator

Problem solved

Functional benefit

Brands

• Ski Academy: Training hub for ski instructor trainees, providing coaching, accommodation, ski gear, lift passes, and professional insurance to help candidates prepare for their ski instructor certification exams. Established in 2016.
• Burton Experience Center
• Chalet Fitting
• Magic in Motion

Products and services

• Group Ski Lessons Ski instruction delivered in groups categorized by age and skill level, with maximum group sizes of 6-10 participants per resort, available for children, teenagers, and adults across all 16 resorts.
• Private Ski Lessons

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• BurtonminorStrategic or Co-development Partner · 1 January 2011Oxygène partnered with Burton in 2011 to create the Burton Expérience center at La Plagne, offering snowboard instruction and experiences.
• OxyskicoreChannel Partner/ Reseller/ DistributorOxyski is a network of ski and snowboard schools in Haute-Savoie (Aviernoz, Le Grand-Bornand, Grand-Bornand) that partners with Oxygène. As of 2025, Oxygène Ski is evolving and becoming Oxyski, with schools in Haute-Savoie transitioning to the new brand before deployment to other locations in 2026/2027.

Scale indicators4 records

Recent moves23 records

Expansion highlights7 records

Emerging players

• Snocool Ski School: Smaller English-speaking ski school in Tignes competing directly with Oxygène's Tignes operations. Comparable in customer focus (international adults and children) but narrower geographic reach.
• UCPA: French non-profit association offering all-inclusive ski vacation packages including lessons and equipment at multiple Alpine resorts. Overlaps with Oxygène on the integrated ski vacation experience but targets a more budget-oriented customer segment.

Others

• Snowleader: French online retailer of ski equipment and apparel with a significant Alpine customer base. Adjacent rather than directly competitive — Snowleader sells gear that Oxygène rents, but does not offer lessons or on-mountain instruction.
• Skiset: Large ski equipment rental chain operating across most French Alpine resorts with hundreds of partner shops. Direct overlap with Oxygène's equipment rental and Chalet Fitting business, though Skiset is rental-only and does not compete in lessons.
• Intersport Rent: Major European sporting goods retailer and ski rental operator with significant French Alpine presence. Competes with Oxygène in the equipment rental stream of the business but does not offer ski instruction.

Broad incumbents

• ESF (École du Ski Français): Dominant French ski school operator with roughly 75%+ market share and ~17,000 instructors nationwide. Direct competitor for group and private lessons across the same French Alpine resorts where Oxygène operates, though predominantly French-language and incumbently positioned with deep resort relationships.

Direct peers

• Evolution 2: French ski and outdoor activity school operating across multiple French resorts, offering group/private lessons and adventure activities (rafting, hiking, paragliding) similar to Oxygène's diversified portfolio. Competes head-to-head at several Alpine resorts with comparable international-friendly positioning.
• Alltracks Academy: Boutique ski school and instructor academy operating in Val d'Isère and other French resorts with strong English-speaking instructor base. Closely comparable to Oxygène in international clientele focus, small-group instruction, and off-piste/adaptive offerings.
• New Generation Ski School: UK-founded ski school operating in French Alps resorts including Val d'Isère, Méribel, and Courchevel. Competes with Oxygène for international (especially British) clientele with similar English-first, small-group positioning.
• Marmalade Ski School: British-run ski school based in Méribel with English-speaking instructors and group/private lessons. Operates in the same Three Valleys resorts as Oxygène's OXYGÈNE 3 VALLÉES entity, competing for the same international family segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/OxygeneSki
• LinkedInlinkedin.com/company/oxygeneski
• Instagraminstagram.com/oxygeneskischool
• TikToktiktok.com/@oxygene_ski_school
• Xx.com/Oxygene_Ski

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oxygene