What Skiset does

Skiset, legally operated under CLS - SKI COMPANY, is a Paris- and Lausanne-headquartered ski and snowboard equipment rental network founded in 1994. The company acts as the central reservation, branding, and commercialization platform for a network of approximately 780 independently owned partner stores located directly at ski resort access points across 10 European countries, with the largest footprint in France (316 stores), Austria (96), Italy (70), and Switzerland (33). Its core product is a multilingual online booking engine (available in 10 languages including French, English, German, Italian, Spanish, Dutch, Danish, Polish, and Portuguese) that allows customers to pre-select destination, dates, store, and equipment category before arrival, with fulfillment handled by the physical store network.

The underlying technology combines a centralized reservation platform with partner store-locator functionality, secure payment processing (Mastercard, Visa, Amex, Maestro, iDEAL, PayPal), and a proprietary 3D foot-scanning technology used for boot fitting. Hosting is provided by AWS via APX Integration and the Swiss entity hosts domestic data from Switzerland. The operating model is a franchise/brand-license network: partner stores are independently owned and managed but operate under the Skiset brand, equipment standards, and centralized booking system, with Skiset earning through franchise/network fees, centralized booking commissions, and brand licensing.

Skiset serves individual skiers and snowboarders of all skill levels, families and groups (with a 5% family discount available for bookings of 4+ packs), and ski school students through referrals and co-located partnerships. Equipment is sourced from premium brand partners including Rossignol, Salomon, and Nordica, and service differentiation rests on store-level expertise (former ski champions, instructors, mountain locals), proximity to lifts, and the 3D scanning boot-fitting technology. The company is privately held with no disclosed external investors, M&A activity, or funding rounds.

Name

Skiset

Legal name

CLS - SKI COMPANY

Website

https://skiset.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Skiset is a 30-year-old European ski and snowboard rental network that operates a centralized online booking platform connecting travellers with approximately 780 independently owned partner stores located at ski resorts across 10 countries, primarily in France, Austria, Italy, and Switzerland.

Ownership category

akta.pro rank

Product category

Ski and Snowboard Equipment Rental

NAICS

Recreational Goods Rental (532284)

SIC

Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Ski & Snowboard Rental & Demo Shops (CRAMAJAE)

akta.pro secondary industries

Ski & Snowboard Service & Repair Shops (Tuning, Mounting, Boot Fitting) (CRAMAJAF), Winter Equipment Rental, Demo & Repair (Skis/Boards/Boots, Tuning) (THAAAJAH)

Keywords

• Ski equipment rental
• Snowboard rental services
• Ski boot fitting
• Winter sports gear
• Mountain resort rentals

Headquarters

HQ city

Saint-cloud

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Ski and Snowboard Equipment Rental: Core revenue stream from renting skis, snowboards, boots, and accessories to customers at ski resorts. Revenue is generated on a per-rental transaction basis, with pricing varying by equipment category, rental duration, and customer profile. Skiset operates a network of independently owned stores under its brand that process rentals, with the parent company earning through franchise/network fees, centralized booking commissions, and brand licensing.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Skiset operates the largest ski and snowboard equipment rental network in Europe, providing an online reservation platform that connects individual skiers with 780+ independently owned partner stores located directly in ski resorts across 10 countries. Customers pre-book skis, snowboards, boots, helmets and accessories online before arrival, then pick up fitted, professionally maintained equipment at a convenient store near the lifts. Add-on services include personalized 3D-scanned boot fitting, equipment maintenance between rentals, and family discount packages.

Product overview

Skiset is a ski and snowboard equipment rental network operating across European mountain resorts. The offering consists of an online reservation platform that connects skiers with approximately 780 partner stores located directly in ski resorts, combined with physical equipment rental services. The core product is the unified booking system that enables customers to reserve skis, snowboards, boots, helmets, and accessories online before arriving at their destination. Add-on services include bootfitting with 3D scanning technology, equipment maintenance (waxing, sharpening), ski school referrals, and family discount packages. The network spans multiple European countries including France (316 stores), Austria (96 stores), Italy (70 stores), Switzerland (33 stores), Spain (18 stores), Andorra (12 stores), Germany (4 stores), Bulgaria (3 stores), Serbia (1 store), and Slovenia (1 store).

Differentiator

Problem solved

Functional benefit

Products and services

• Online Ski Rental Reservation System Centralized web platform (skiset.com plus country-specific domains in 10 languages) where skiers and snowboarders select destination, dates, and store, then reserve skis, snowboards, boots, helmets and accessories in advance for pick-up at any of 780+ partner stores in European ski resorts.
• Ski and Snowboard Equipment Rental Rental of skis, snowboards, boots, helmets, and accessories to individual vacationers from independently owned Skiset-branded partner stores located near ski lifts and accommodations in mountain resorts. Equipment from premium brands (Rossignol, Salomon, Nordica) is maintained and inspected between each rental.
• Bootfitting Service with 3D Scanning Personalized boot fitting delivered at partner stores using proprietary 3D scanning technology to measure foot dimensions and configure ski boot settings matched to the customer's skill level, body type and skiing style. Aimed at reducing discomfort and improving on-snow performance.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• RossignolcoreStrategic or Co-development PartnerRossignol is featured as a key equipment partner on the Skiset website, providing premium ski and snowboard equipment to the rental network. The partnership provides Skiset customers access to Rossignol's latest ski technology and equipment, while Rossignol benefits from Skiset's 780+ store European distribution network.
• SalomoncoreStrategic or Co-development PartnerSalomon is listed as an exceptional partner (partenaire d'exception) providing ski and snowboard equipment to the Skiset rental network. Salomon's equipment is available across Skiset's 780+ European partner stores, giving customers access to Salomon's latest innovations.
• NordicacoreStrategic or Co-development PartnerNordica is featured as an exceptional partner supplying premium ski boots and equipment to the Skiset network. The Nordica partnership is highlighted as part of Skiset's premium equipment offering, emphasizing quality and innovation for ski rental customers.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Snowleader: Snowleader is a French specialty e-commerce retailer focused on ski, snowboard, and mountain sports equipment and apparel. While it is primarily a retail rather than rental business, Snowleader competes with Skiset for the same European ski customer and offers equipment sales as an alternative to Skiset's rental offering.
• Blue Tomato: Blue Tomato is a leading European action sports retailer specializing in snowboarding, skiing, skateboarding, and surf. Acquired by Zumiez in 2012, it competes with Skiset for European snowboard and ski customers through online equipment sales and shop locations in ski destinations, offering an alternative to rental for travelers who prefer to own equipment.
• Bergfreunde: Bergfreunde is a German online specialty retailer for climbing, mountaineering, hiking, and ski equipment. While focused on equipment sales rather than rental, Bergfreunde competes with Skiset for the same German-speaking ski customer and serves as an alternative equipment ownership option versus Skiset's rental model.
• Decathlon Rent: Decathlon, the global sporting goods retailer, offers ski rental services in many European resorts either directly or through partner stores. While Decathlon's core business is broad sporting goods retail rather than pure rental, its ski rental offering competes directly with Skiset for entry-level and family ski rental customers across France, Spain, Italy, and other Skiset markets.
• Intersport Rent: Intersport Rent is the ski rental arm of the Intersport sporting goods cooperative and is Skiset's most direct competitor. It operates a similar franchise/partner network of ski rental shops across European mountain resorts with centralized online booking, premium equipment brands, and resort-front locations, competing head-to-head for the same European ski rental customer.
• Sport 2000 Rent: Sport 2000 Rent is the ski rental network of the Sport 2000 retail cooperative and represents Skiset's closest direct competitor in the European franchise ski rental model. It operates a comparable network of independently owned partner stores at ski resorts with online booking, multiple country presence, and similar premium equipment partnerships.

Emerging players

• SkiStar: SkiStar is a leading Scandinavian ski resort operator that runs Alpine destinations in Sweden, Norway, and Austria. While primarily a lift and accommodation operator, SkiStar increasingly bundles ski rental, lessons, and equipment as part of integrated ski vacation packages, representing both a potential partner and vertical competitor to Skiset's network.

Regional players

• Hervis Sports: Hervis Sports is Austria's largest sporting goods retailer with strong ski and winter sports equipment presence. As an SPAR Österreich subsidiary, Hervis offers ski rental and equipment sales primarily in Austrian resorts, competing with Skiset's 96 Austrian partner stores for the same regional customer base.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Customer concentration

• Facebookfacebook.com/skiset.france
• Instagraminstagram.com/skiset
• Xx.com/Skiset
• LinkedInlinkedin.com/company/skiset

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skiset