LIVE WELL

Name

LIVE WELL

Legal name

Live Well Exercise Clinic

Website

https://livewellclinic.ca

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

LIVE WELL Exercise Clinic is a Canadian franchise of 15 clinical exercise facilities, founded in 2011, that delivers Kinesiologist-led, medically-supervised exercise programs to adults with chronic health conditions such as diabetes, obesity, hypertension, and cardiac disease.

Ownership category

akta.pro rank

Product category

Clinical Exercise / Medical Fitness Services

NAICS

Fitness and Recreational Sports Centers (713940), Diet and Weight Reducing Centers (812191), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)

akta.pro secondary industries

General Personal Training (In-Person & Virtual) (HSADAAAA), Senior & Active Aging Personal Training (HSADAAAI), General Health Coaching (HSADAGAA)

Keywords

• Clinical exercise programs
• Medical fitness services
• Chronic disease management
• Supervised exercise therapy
• Kinesiology services

Headquarters

HQ city

Abbotsford

HQ country

Canada

HQ region

North America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Signature Membership: Members pay $37 per session for two supervised exercise sessions per week. Payments are biweekly, covering the next four sessions. The standard membership is a 12-month commitment with biweekly billing, transitioning to month-to-month after year one.
2. Additional Sessions: Extra sessions beyond the standard two per week are available for $5-10 each, depending on availability. Members can book additional sessions through an online member portal.
3. Insurance Reimbursement: Some plans may partially cover services under paramedical expenses or health spending accounts, particularly for services provided by Kinesiologists, Exercise Physiologists, or Exercise Therapists.
4. Franchise Fees: LIVE WELL operates primarily as a franchise model where individual owners operate clinic locations, paying franchise fees to the parent company.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

LIVE WELL Exercise Clinic delivers medically-supervised clinical exercise programs for adults with chronic health conditions such as diabetes, obesity, heart disease, joint pain, and balance issues. Members purchase a Signature Membership that includes two expert-guided sessions per week at $37 each, with fully customized year-long programs designed by Kinesiologists and Clinical Exercise Physiologists. The company operates a franchise model across 15 clinic locations in Canada, anchored by its proprietary Ultra-Private Gym™ concept that limits each location to approximately 300 members with sessions capped at 12 participants.

Product overview

LIVE WELL Exercise Clinic is a medical fitness clinic offering a comprehensive suite of 16 specialized clinical exercise programs delivered in an ultra-private gym setting. The core offering is The Ultra-Private Gym™ concept with small session sizes (never exceeding 12 members) and a maximum of 300 members per location. Programs include Get To Target (diabetes management), ProActive (risk factor reduction), My Healthy Weight (obesity management), Heart Strong (cardiac rehabilitation), and additional focused programs for balance, bone health, joint health, mental health, flexibility, stamina, strength, and metabolic fitness. All programs are designed and overseen by university-trained Kinesiologists and Certified Exercise Physiologists (CEPs), with members receiving a fully customized year-long program with two expert-guided exercise sessions per week.

Differentiator

Problem solved

Functional benefit

Products and services

• Signature Membership The flagship membership offering covering two expert-guided exercise sessions per week at $37 per session with biweekly billing, a 12-month minimum commitment, and unlimited session rescheduling. Members receive a fully customized year-long program designed by a Kinesiologist and access to online resources. The membership transitions to month-to-month after year one.
• Get To Target (Diabetes Management) A clinical exercise program designed to help members improve blood glucose levels, lower A1C, and reduce body fat through supervised exercise sessions. More than 40% of LIVE WELL members participate in this program.
• ProActive (Risk Factor Reduction) A risk factor reduction program for adults wanting to prevent chronic conditions such as heart disease, diabetes, and high blood pressure through regular supervised exercise.
• My Healthy Weight (Overcoming Obesity) A weight management exercise program that targets lowering BMI, increasing happiness quotient, lowering cholesterol, optimizing blood pressure, and sustainable long-term weight management through supervised exercise.
• Heart Strong (Cardiac Pre-hab and Re-hab) A cardiac pre-habilitation and rehabilitation program focused on keeping hearts strong and healthy through supervised exercise under Kinesiologist direction.
• Mental Health Program A clinical exercise program recognizing physical activity as powerful medicine for both body and mind, supporting members with depression, anxiety, and stress management through supervised exercise sessions.
• The Ultra-Private Gym™ Franchise A franchise offering enabling independent clinic operators to open LIVE WELL locations with the proprietary Ultra-Private Gym model, including standardized programs, branding, Medical Director oversight, and training protocols.
• Additional Sessions (Add-on Usage) Extra supervised exercise sessions beyond the standard two per week, available to existing Signature members at $5-$10 per session based on availability and booked through the online member portal.

Quantifiable outcome

• 40%+ of LIVE WELL members have diabetes; exercise alone can reduce Type 2 Diabetes incidence by 60%
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Fitness Industry Council of Canada (FIC)coreStrategic or Co-development Partner · 12 April 2021CEO Sara Hodson serves as President of the national trade association representing 6,000 fitness facilities with six million members nationwide. FIC advocates for fitness tax credits and government support for the fitness industry.
• Heart and Stroke FoundationcoreStrategic or Co-development PartnerLIVE WELL partnered with Heart and Stroke Foundation for the Walk for Heart event to raise money and promote heart health through exercise for National Health and Fitness Day.
• Peace Arch Hospital FoundationminorGTM or Marketing PartnerLIVE WELL participates annually in the Great Pumpkin Walk Run fundraiser, raising funds for the hospital foundation. Team LIVE WELL has participated for 5+ years.
• Canuck Place Children's HospiceminorGTM or Marketing PartnerLIVE WELL participated in a fitness fundraiser raising $11K for pediatric palliative care, joining other fitness studios in community fundraising.
• Diabetes CanadacoreStrategic or Co-development PartnerDiabetes Canada endorses the fitness tax credit proposal advocated by the Fitness Industry Council of Canada, of which LIVE WELL is a member through CEO Sara Hodson's leadership.
• Canadian Cardiovascular SocietycoreStrategic or Co-development PartnerEndorses fitness tax credit proposals to make exercise memberships tax deductible, supporting chronic disease prevention through physical activity.
• Breakfast Television, Global News, Globe & Mail, National Post, Vancouver Sun, CTV, CBCminorOthersMajor Canadian media outlets have featured LIVE WELL Exercise Clinic and CEO Sara Hodson as expert sources on fitness, chronic disease management, and the importance of exercise for health.

Scale indicators6 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Curves International: Women-focused small-group fitness franchise offering 30-minute circuit sessions; comparable to LIVE WELL's franchise-based, small-session-size model targeted at a specific demographic (women vs. chronic-condition adults).
• SilverSneakers: Senior-focused fitness program offered through Medicare Advantage and insurance plans at partner gyms; directly comparable to LIVE WELL's senior and chronic-condition adult segment and insurance-reimbursement angle.

Broad incumbents

• GoodLife Fitness: Canada's largest fitness chain with hundreds of clubs; overlaps in geography and member demographic but offers mainstream fitness at a lower price point rather than clinically-supervised programming.
• YMCA Canada: Community-based fitness and wellness centers offering group exercise and chronic-condition programs (e.g., diabetes prevention); overlaps in mission and member demographics but operates a broader recreation portfolio.
• Medcan: Canadian private health and wellness provider offering preventive care, fitness assessments, and chronic disease management; comparable medically-supervised wellness positioning, though delivered through executive-health memberships rather than neighborhood clinics.

Emerging players

• Pritikin Longevity Center: Medical wellness program focused on chronic disease reversal (cardiac, diabetes, weight) through exercise, nutrition, and lifestyle; comparable clinical philosophy and target population to LIVE WELL but delivered via residential and intensive programs.
• Cooper Aerobics: Clinical fitness and preventive medicine organization offering medically-supervised exercise and chronic-disease programs; comparable physician-directed exercise model to LIVE WELL's Medical Director oversight.

Regional players

• Anytime Fitness: Global 24/7 fitness franchise with locations in Canada; comparable franchise-driven expansion model but targets general fitness at lower price points rather than chronic-condition adults.

Others

• Jenny Craig: Structured weight-management program combining coaching with meal plans; comparable to LIVE WELL's My Healthy Weight program in targeting obesity but operates as a diet program rather than exercise clinic.
• WW International (Weight Watchers): Subscription-based weight-management and wellness coaching platform; thematically related to LIVE WELL's weight and metabolic programs but delivers remote coaching rather than in-person clinical exercise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LIVE WELL