What Industrial Automation Group does

Industrial Automation Group (IA Group) is a privately held Australian industrial automation systems integrator founded in 1986 and headquartered in Joondalup, Western Australia. The company designs, manufactures, and deploys purpose-built Industrial IoT control systems across four core verticals: water infrastructure management (municipal supply, standpipe/bulk water access with payment integration), agricultural irrigation, grain storage aeration, and sports floodlighting for local government facilities. Its product platform comprises six solutions — Water Management, Irrigation Control (branded INControl), Bulk Water Access, Floodlight Control, Aeration Control, and Custom Systems — built on cloud-based remote control architecture with custom hardware (control panels, IP65/IP67 enclosures, IoT gateways) and integration into customer SCADA and HMI environments. The company operates 356+ active sites across Western Australia, South Australia, and New South Wales.

IA Group's go-to-market is enterprise field sales with direct customer engagement: project managers conduct site visits, deliver fixed-price design-and-construct quotes, and execute electrical design, panel build, installation, commissioning, and training. Revenue is generated through a mix of one-time project revenue (design and construct), recurring annual service contracts, hardware sales, and professional services. Distribution is augmented by certified service partners and installation partners providing regional coverage and 24/7 emergency support. The customer base spans local government shires and councils (City of Adelaide, Shire of Broome, Town of Port Hedland), agricultural enterprises (CBH, Bungulla Farming, Rimanui Farms, Tighe Ag), and industrial operators, with ISO 9001:2015 certification supporting eligibility for public-sector tenders. The company claims a 98% client satisfaction rate and has received multiple industry awards including Innovation Excellence (2023) and Best Control Systems Provider (2022).

Technically, the platform embeds domain-specific optimization, anomaly detection (e.g., water leak identification), and predictive scheduling algorithms into its control loops, with weather API, soil moisture sensor, DALI lighting protocol, and astronomical clock integrations. No disclosed evidence exists of in-house machine learning models, research publications, or AI-native architecture; the AI posture is best characterized as algorithmic feature support rather than a differentiated ML competency. IA Group is privately held with no disclosed funding, M&A, or institutional investment and operates with 11-50 employees, consistent with a mature, founder-owned small-cap systems integrator rather than a venture-backed growth company.

Name

Industrial Automation Group

Legal name

IA Group

Website

https://ia-group.com.au

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Industrial Automation Group is a privately held Australian systems integrator that designs, manufactures, and deploys purpose-built Industrial IoT control systems for water management, irrigation, grain storage aeration, and sports floodlighting, serving local governments, utilities, and agricultural enterprises across Australia.

Ownership category

akta.pro rank

Product category

Industrial Automation Systems

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Factory Automation & Control Systems (PLC/SCADA/DCS) (IMAIAMAA)

akta.pro secondary industries

Water & Wastewater Utility IoT (SCADA, Leak/Quality Monitoring) (EUADAPAK), Irrigation Control & Automation (Controllers, Valves, Sensors, IoT) (AFAAACAF), Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ)

Keywords

• Industrial automation systems
• IoT control solutions
• Water management systems
• Irrigation control systems
• SCADA integration services

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Project Design & Construction: Custom automation solution projects including electrical design, panel build, installation, commissioning, and training. Fixed price design and construct quotes.
2. Annual Service Contracts: Ongoing maintenance, technical support, and service contracts for installed systems providing recurring revenue.
3. Custom Hardware & Control Systems: Sale of control panels, custom hardware, sensors, and IoT gateway equipment for industrial automation deployments.
4. Professional Services: Site inspections, requirements analysis, system design, and technical training services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Industrial Automation Group (IA Group) designs, manufactures, and supplies industrial IoT (IIoT) control systems for water management, irrigation, bulk water access, sports floodlighting, and grain storage aeration. The company provides purpose-built cloud-based remote control solutions deployed across local government, utility, and agricultural sites in Australia, with custom hardware design, panel build, installation, commissioning, and ongoing service contracts.

Product overview

IA Group provides a comprehensive Industrial IoT control systems platform with six core solutions for managing water infrastructure, irrigation, bulk water access, sports lighting, grain storage aeration, and custom automation. The platform operates as a cloud-based remote control solution deployed across 356+ local government and utility service sites. Key products include Water Management for supply and pricing control, Irrigation Control (INControl) for multi-zone irrigation, Bulk Water Access for standpipe systems with payment integration, Floodlight Control for smart sports lighting, Aeration Control for intelligent grain storage, and Custom Systems for bespoke automation requirements.

Differentiator

Problem solved

Functional benefit

Brands

• INControl: Irrigation control system allowing management of complex irrigation from computer, tablet, or phone with weather integration and scheduling automation.

Products and services

• Water Management

Quantifiable outcome

• Reduce water losses by up to 30%
• +5 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Certified Service Partners NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of certified service partners providing expert maintenance, support, and technical services across the region. Partners are trained on IA Group systems and equipped to deliver high-quality service standards with 24/7 emergency support coverage, certified technicians, and local presence in key regions.
• Installation PartnerscoreImplementation/ SI/ Consulting PartnerQualified installation partners specializing in deploying industrial automation systems. Experienced in industrial installations with factory-trained installation teams, project management expertise, and quality assurance and commissioning capabilities.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Citect (AVEVA): AVEVA-owned SCADA platform originally developed in Australia; directly comparable to IA Group because both deliver industrial control/SCADA software and integration services for utilities, manufacturing, and infrastructure operators.
• Inductive Automation (Ignition SCADA): Supplier of the Ignition SCADA/HMI platform widely used by system integrators serving water, agriculture, and municipal infrastructure — directly comparable to IA Group's SCADA integration and custom HMI deployment for similar end customers.

Broad incumbents

• Schneider Electric (Industrial Automation): Global incumbent offering PLCs, SCADA, and water/agriculture IoT solutions (including the legacy Citect line); overlaps with IA Group's portfolio at the broad industrial automation and water utility layer, though Schneider spans many more verticals and geographies.
• Rockwell Automation: Major industrial automation incumbent whose PLC/SCADA and remote-monitoring stack addresses many of the same water, irrigation, and infrastructure use cases IA Group targets, albeit at much greater scale and across global customers.
• Honeywell Process Solutions: Global process automation supplier serving water/wastewater utilities and industrial operators with SCADA, controls, and leak detection; broader portfolio than IA Group but directly competes in water utility automation.
• Siemens Industrial Automation: Provides SIMATIC PLCs, SCADA, and water/agriculture automation offerings; a broader incumbent in the same industrial automation category where IA Group's INControl and aeration systems operate.
• ABB Industrial Automation: Global automation supplier with water/wastewater and process control offerings; compares to IA Group on industrial controls and SCADA integration for utilities and industrial end customers.
• Omron Industrial Automation: Industrial controls and automation vendor with a strong presence in Australia; competes with IA Group on PLC, sensor, and machine-control solutions for industrial and infrastructure customers.
• Yokogawa Electric: Process automation and control systems supplier with water, energy, and industrial offerings; a broader incumbent compared with IA Group's specialized SCADA/IIoT integration services for utility and agriculture customers.

Regional players

• CSE Crosscom: Australian systems integrator delivering industrial automation, SCADA, and communications for mining, utilities, and government; directly comparable regional peer addressing the same customer types as IA Group in ANZ.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/industrial-automation-group-pty-ltd

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Industrial Automation Group