Noted Candles

What Noted Candles does

Noted Candles is a privately held, small-batch candle maker founded in 2015 and operating out of Hingham, Massachusetts, with a headcount in the 1-10 range. The company hand-pours 100% soy candles in small batches and sells a catalog of 86+ products across 22+ scents, sourcing inputs from multiple U.S. states (including Rhode Island). Its product set centers on traditional container candles with limited-edition seasonal releases (e.g., the Meyer Lemon 8oz launch), extended into adjacent lifestyle categories such as kitchen and dining items stocked inside the store.

The business operates a hybrid omnichannel model. Direct-to-consumer sales are conducted through a Shopify-powered e-commerce site, complemented by a single physical retail store in Hingham that doubles as a curated gift shop carrying third-party maker goods. A wholesale arm distributes the line to independent retailers via the Faire marketplace. The company also runs "The Classroom," an in-store workshop program offering candle-making and creative classes at approximately $45 per session, monetizing in-store traffic through experiential services. There is no disclosed venture funding and no evidence of outside institutional ownership.

Noted Candles serves individual consumers purchasing for personal use or gifting, plus a long tail of small independent retailers reached through Faire. Customer relationships are transactional and distributed, with no enterprise or anchor accounts disclosed. Revenue mechanics are a blend of unit-priced candle sales (DTC and retail), per-session workshop fees, curated gift basket attach, and wholesale orders at boutique scale. The overall operating footprint remains narrowly regional, with a single physical store and no documented second retail location.

Name

Noted Candles

Legal name

Noted Candles

Website

https://notedcandles.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Noted Candles is a small-batch, hand-poured 100% soy candle maker founded in 2015 in Hingham, MA, selling 86+ products across 22+ scents via DTC Shopify, a single retail store, wholesale on Faire, and in-store candle-making workshops.

Ownership category

akta.pro rank

Product category

Artisan Candles & Home Fragrance

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Scented Candles & Wax Melts (Home Fragrance) (CRAJAEAD)

akta.pro secondary industries

Reed Diffusers & Passive Diffusion Fragrance (CRAJAEAE), Candles, Home Fragrance & Diffusers Retail (CRAIACAC)

Keywords

• Hand-poured soy candles
• Reed diffusers
• Curated gift shop
• Creative workshop classes
• Artisan home fragrance

Headquarters

HQ city

Allston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Candles & Diffusers: Primary revenue from hand-poured soy candles and reed diffusers sold through e-commerce and retail. Products range from $18 gold travel tins to $44 double wick candles, with gift sets at $48.
2. Curated Goods & Gift Shop: Revenue from third-party curated products including apparel, accessories, art, home décor, jewelry, books, stationery, and specialty foods. Sold through same retail/e-commerce channels.
3. Creative Workshops & Classes: Make Space sessions at $45 per person for 90 minutes including all materials and complimentary beverage. Additional paid classes including Candle Making Classes, Watercolor Workshops, Pottery classes, and specialty craft workshops ranging from $75-$325.
4. Wholesale: Wholesale channel through Faire platform for retail partners to carry Noted Candles products.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Noted Candles manufactures and sells hand-poured 100% soy wax candles (8oz Original Jar, 16oz Double Wick, and 4oz Gold Travel Tin) and non-toxic reed diffusers across 21+ signature scents. The company complements its own manufacturing with a Curated Gift Shop stocking goods from independent New England artists and makers across categories such as apparel, home décor, jewelry, stationery, and specialty foods, and operates The Classroom at Noted as a paid creative workshop venue offering Make Space sessions, candle making classes, pottery, watercolor, and other craft workshops.

Product overview

Noted Candles is a candle and gift shop that combines manufacturing with retail curation. The company operates three interconnected offerings: (1) Made by Noted - handcrafted 100% soy candles in small batches since 2015, available in 21 signature scents across multiple formats (8oz Original Jar, 16oz Double Wick, Gold Travel Tin) plus matching Non-toxic Reed Diffusers; (2) The Original Gift Set and DIY Candle Making Kit for candle enthusiasts; (3) Curated Gift Shop featuring goods from independent artists and makers across 15+ categories including Apparel, Art, Bath & Beauty, Books, Home Décor, Jewelry, Kitchen & Dining, and Stationery; (4) The Classroom at Noted featuring Make Space Sessions (90-minute self-guided creative experiences at $45) and scheduled Candle Making Classes. Founded in 2015 and headquartered in Hingham, MA.

Differentiator

Problem solved

Functional benefit

Products and services

• 100% Soy Candles Hand-poured in small batches using 100% soy wax and phthalate-free fragrance oils, available in 8oz Original Jar ($28), 16oz Double Wick ($44), and 4oz Gold Travel Tin ($18) formats across 21+ signature scent profiles including seasonal and year-round options. Sold to individual consumers through e-commerce and the Hingham, MA retail store.
• Non-toxic Reed Diffusers Non-toxic reed diffusers in scents matching the candle line, starting at $40, for customers seeking flame-free ambient home fragrance.
• The Original Gift Set Ready-to-gift pairing of an 8oz Original Jar candle with a Boston Glass Match Bottle, packaged in a white gift box with ribbon. Priced at $48, positioned for housewarmings, host gifts, and special occasions.
• DIY Candle Making Kit Do-it-yourself candle making kit that enables customers to hand-pour their own soy candles at home, priced at $46.
• Themed Gift Boxes Curated gift bundles such as A Moment For You Bundle, Edith Gift Bundle, Rosemary Gift Bundle, and Cranberry Gift Basket 2025, assembled for occasions including housewarming, new baby, wedding, and holidays.
• Make Space Sessions Open creative experience inside The Classroom at Noted. Self-guided 90-minute sessions priced at $45 per person, including all materials and a complimentary beverage, with project options including candle making and other arts/crafts. Operates on a reservation system with walk-ins accepted.
• Candle Making Classes Instructor-led candle making classes teaching participants how to hand-pour soy candles, offered on multiple scheduled dates at The Classroom at Noted.
• The Classroom at Noted Hands-on workshop space inside the Hingham, MA retail location offering a calendar of paid creative classes including pottery, watercolor painting, bracelet making, and floral design, with specialty classes ranging from $75 to $325 for full-day intensives.
• Boston Glass Bottle Wooden Matches Black and white Boston Glass Bottle wooden matches, sold individually at $14 and as a component of The Original Gift Set.
• Meyer Lemon 8oz Candle (Limited Edition Summer 2026) Limited edition Summer 2026 8oz Clear Jar candle in a new Meyer Lemon scent, hand-poured with 100% soy wax and phthalate-free fragrance oils, with notes of lemon and basil (top), green lilac and watery greens (middle), and juniper and soft musk (base). Available only in limited quantity.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• P.F. Candle Co. Direct small-batch soy candle and home fragrance brand with a comparable product line (8oz jars, travel tins), strong DTC presence, and a similar 'made in America' / clean ingredient positioning. The most relevant head-to-head comparable for Noted.
• Boy Smells: Premium unisex small-batch candle brand sold DTC and through premium retailers. Comparable on price tier ($30–$50), gender-neutral positioning, and design-led aesthetics.
• Otherland: DTC-first premium candle brand with strong gift-set positioning, seasonal limited-edition drops, and matches Noted on price point and gifting occasion targeting.
• Brooklyn Candle Studio: Small-batch apothecary-style candle brand with hand-poured production, minimalist aesthetic, and a similar price band. Direct competitor in the boutique home fragrance segment.
• Homesick: Mass-tilted DTC candle and home fragrance brand with deep seasonal and location-themed SKUs. Competes on gifting occasions and broad e-commerce scale.
• Voluspa: Established clean-burning candle brand with coconut wax blends, sold DTC and through premium hospitality and retail channels. Comparable on ingredient-clean positioning and multi-format offering.
• Slatkin & Co. Home fragrance brand (co-founded by Harry Slatkin) with candles and reed diffusers, sold through direct-to-consumer and home retailers. Closely comparable product mix including diffusers.

Broad incumbents

• Yankee Candle: Largest U.S. candle brand with mass distribution. Represents the broad-incumbent ceiling on pricing and the entrenched retail shelf competition Noted must navigate.
• Bath & Body Works: National candle and home fragrance retailer with massive mall footprint and seasonal drops. Sets the bar on consumer expectations for candle gifting, fragrance variety, and promotional cadence.

Others

• Painting with a Twist: Franchised experiential paint-and-sip studio. Relevant only as a comparable for The Classroom's workshop/experiential revenue model and reservation-based creative class operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/notedcandles
• Instagraminstagram.com/notedcandles
• Pinterestpinterest.com/notedcandles

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noted Candles