PETER PAUL AND MARY Werbeagentur
PPAM is a Berlin-based full-service advertising agency offering integrated marketing, web development (TYPO3 specialist), design, copywriting, and in-house video production for German B2B, government, franchise, and event-organizer clients.
- Company typePrivate
- Founded1998
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What PETER PAUL AND MARY Werbeagentur does
PETER PAUL AND MARY Werbeagentur (PPAM) is a Berlin-based full-service advertising agency founded in 1998, operating as a GmbH & Co. KG with managing directors Arne Friedrich and Markus Lorenz. The agency delivers integrated marketing services across six core areas: online marketing (SEO, SEA, social media, performance marketing), web development (with particular specialization in TYPO3 CMS, alongside WordPress and Headless CMS architectures), concept and consulting (brand workshops, positioning, market analysis), design and creation (corporate design, logos, print), copywriting, and in-house photography and video production via the PPAMMotion unit. The technology stack emphasizes responsive, accessibility-compliant websites with frontend, backend, and full-stack capabilities, and includes feature-level AI integrations (chatbots, personalization).
PPAM serves a horizontal mix of German clients spanning enterprise, government, and nonprofit segments. Named customers include Call a Pizza (franchise with 100+ German locations), WACKEN Open Air (large European heavy metal festival), the Hessische Staatskanzlei (Hessian State Chancellery), Bezirksamt Neukölln, AUCOTEAM, Kliniken Beelitz, Fulbright Germany, and SPITZKE SE. The agency is a member of the KreativKooperation agency network and a co-founding member of the BOOST expert network for brand and music marketing.
The business model is professional services: revenue is generated through project-based engagements and retainer arrangements priced on quote, with no publicly disclosed pricing. GTM is sales-led and event-driven, combining direct outreach, referrals, and industry event participation (e.g., BOOST Digital Day). The agency is privately held with no external investors or parent company, and there has been no M&A, funding, or IPO activity disclosed.
PETER PAUL AND MARY Werbeagentur firmographics
Firmographics- Name
- PETER PAUL AND MARY Werbeagentur
- Legal name
- PETER PAUL AND MARY Werbeagentur GmbH & Co. KG
- Website
- https://ppam.de
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PPAM is a Berlin-based full-service advertising agency offering integrated marketing, web development (TYPO3 specialist), design, copywriting, and in-house video production for German B2B, government, franchise, and event-organizer clients.
- Ownership category
- akta.pro rank
PETER PAUL AND MARY Werbeagentur industry classification
Industry- Product category
- Full-Service Advertising Agency
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)
Keywords
Where PETER PAUL AND MARY Werbeagentur is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
PETER PAUL AND MARY Werbeagentur business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Marketing & Advertising Services: PPAM generates revenue through comprehensive marketing services including online marketing, social media marketing, SEO/SEA, concept development, branding, and campaign execution. Services are tailored to each client and typically billed as project-based engagements or retainer arrangements.
- Web Development Services: Revenue from website development, redesign, custom web applications, TYPO3 development and maintenance, hosting solutions, and CMS training. Projects range from small websites to complex enterprise platforms.
- Design & Creative Services: Corporate design, branding, graphic design, logo development, print materials (brochures, flyers, posters), photography, and video production services.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
PETER PAUL AND MARY Werbeagentur product offering
Product offeringCore offering
PPAM is a Berlin-based full-service advertising agency delivering integrated marketing, web development, design, copywriting, and photography/video services to German businesses and institutions. Its offering spans online marketing (SEO, SEA, social media, performance marketing), custom web development on TYPO3 and WordPress, brand and campaign strategy, corporate design and print, and in-house motion/video production through its PPAMMotion sub-brand. The agency also builds bespoke digital products such as event and program apps for clients.
Product overview
PETER PAUL AND MARY (PPAM) is a full-service advertising agency based in Berlin, Germany, offering an integrated portfolio of marketing and creative services. The agency's core offering spans Online-Marketing (SEO, SEA, social media, performance marketing), Webentwicklung (TYPO3 and WordPress-based web development), Konzept & Beratung (strategic marketing consulting and workshops), Design & Kreation (corporate design, logos, print), Text (copywriting), and Fotografie & Video (in-house production). The agency also operates specialized units including PPAMotion for video production and has developed proprietary digital products such as the Hessentag Programm-App. PPAM serves clients across diverse sectors including festivals (Wacken Open Air), franchise systems (Call a Pizza), public sector (Hessian State Chancellery), and various B2B and B2C companies.
Differentiator
Problem solved
Functional benefit
Products and services
- Online-Marketing
- Webentwicklung (Web Development) Custom web development covering frontend, backend, and full-stack builds, specializing in TYPO3 CMS with responsive design, accessibility, and SEO optimization, and also supporting WordPress projects for German businesses and public-sector clients.
- Konzept & Beratung (Concept & Consulting) Strategic marketing consulting including market analysis, positioning, brand workshops, campaign planning, and target audience analysis, delivered as actionable marketing concepts with measurable success criteria for B2B and B2C clients.
- Design & Kreation Creative design services including corporate design, logo development, graphic design, layout, and print production for various marketing materials such as brochures, flyers, posters, and brand identity systems.
- Text (Copywriting) Professional copywriting services including company claims, headlines, ad copy, brochures, website content, and online advertising text for marketing campaigns and brand communications.
- Fotografie & Video (Photography & Video) Professional photography and video production services including planning, shooting, model coordination, and image editing, delivered in-house through photographer Manuel Gutjahr for marketing campaigns, image films, and commercial content.
- PPAMotion In-house motion picture and video production sub-brand producing commercial spots, corporate films, image films, and social media videos for YouTube, Facebook, and cinema, used by PPAM clients as part of integrated marketing campaigns.
- Hessentag Programm-App Mobile web application for the Hessentag 2023 festival providing venue maps, event details, highlight marking, filtering options, personal bookmarks, calendar integration, and content sharing, serving festival visitors and the organizing state chancellery.
- TYPO3 Webentwicklung Specialized TYPO3 CMS development and design service offering custom websites, redesign and migration, custom web applications, and long-term maintenance with regular updates, support, and CMS training for enterprise and public-sector clients.
- Marken- und Kommunikationskonzept (Brand & Communication Concept) Comprehensive brand and communication concept service including brand workshops, positioning, corporate design development, logo creation, claim formulation, and implementation support for rebranding projects, demonstrated through the AUCOTEAM engagement.
Quantifiable outcome
- Over 28.6 million page views for Hessentag 2023 program app
- +2 more outcomes
Companies that use PETER PAUL AND MARY Werbeagentur
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
PETER PAUL AND MARY Werbeagentur technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
PETER PAUL AND MARY Werbeagentur partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- BOOST (with Festivalfire, Kruger Media, SWS Law, Vaterblut)corePPAM is a founding member of BOOST, an expert network focused on brand and music marketing. The network aims to strengthen brands through music collaborations. BOOST organizes events like the BOOST Digital Day and offers workshops for companies seeking to leverage music marketing. PPAM participates in panels and workshops, contributing expertise in brand strategy and creative marketing.
- KreativKooperationminorPPAM is a member of KreativKooperation, a network of advertising agencies. This membership provides collaborative opportunities and potentially extends service capabilities through the network.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
PETER PAUL AND MARY Werbeagentur competitors and assessment
Company assessmentDirect peers
- kempertrautmann: Hamburg-based independent full-service creative agency with comparable service mix (branding, campaigns, digital, content) for mid-sized and enterprise German clients. Likely closest structural peer to a mid-sized independent like PPAM.
- Kolle Rebbe: Hamburg-based independent creative agency offering brand strategy, campaigns, digital and content work for German and international brands. Similar mid-sized independent positioning, comparable deliverables and creative-led culture.
- denkwerk: Cologne/Berlin digital agency combining online marketing, web development, SEO/SEA and creative services. Highly comparable to PPAM on the digital marketing and web development side, and operates in the same German mid-market segment.
- Aperto (IBM iX Germany): Berlin-based digital agency (now part of IBM iX) offering digital strategy, UX, web development and marketing technology. Comparable on web/tech depth, but now backed by a global consultancy; competes for enterprise digital mandates PPAM also targets.
Broad incumbents
- Serviceplan Group: Germany's largest independent agency group, headquartered in Munich with strong Berlin presence. Comparable full-service offerings across creative, digital, media and technology; a scaled incumbent competing for the same enterprise and government clients.
- Ogilvy Germany: WPP-owned global network's German operations spanning advertising, PR, digital and content. Directly comparable service portfolio to PPAM, but with enterprise scale, global reach and cross-channel media planning capabilities PPAM lacks.
- Scholz & Friends: Berlin/Hamburg-based full-service creative agency with German enterprise and consumer brand clients. Comparable to PPAM in scope (advertising, digital, content) but meaningfully larger and part of a global network.
- DDB Germany (DDB Berlin): Berlin office of the global DDB network offering advertising, digital and brand strategy. Competes for German B2B and B2B-adjacent accounts with a broader international footprint than PPAM.
- Jung von Matt: Hamburg-born full-service creative agency with German and international brand clients. Similar integrated offering (creative, digital, content, campaigns) and competes head-to-head for large German enterprise and festival/brand work.
Emerging players
- Pink Stute (Loved GmbH): German creative/digital agency with roots in Hamburg operating in brand, content and digital. Comparable indie-style full-service offering and target market; relevant as a younger, scaled-independent peer competing for similar German SME and mid-market accounts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
PETER PAUL AND MARY Werbeagentur social profiles
Digital presencePETER PAUL AND MARY Werbeagentur financial estimates
Financial estimateRevenue estimate
Valuation estimate
PETER PAUL AND MARY Werbeagentur leadership team
Management profileNumber of profiles
Profiles2 records
PETER PAUL AND MARY Werbeagentur subsidiaries and ownership
Company hierarchySubsidiaries1 record
PETER PAUL AND MARY Werbeagentur funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PETER PAUL AND MARY Werbeagentur M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PETER PAUL AND MARY Werbeagentur
What does PETER PAUL AND MARY Werbeagentur do?
PPAM is a Berlin-based full-service advertising agency delivering integrated marketing, web development, design, copywriting, and photography/video services to German businesses and institutions. Its offering spans online marketing (SEO, SEA, social media, performance marketing), custom web development on TYPO3 and WordPress, brand and campaign strategy, corporate design and print, and in-house motion/video production through its PPAMMotion sub-brand. The agency also builds bespoke digital products such as event and program apps for clients.
Is PETER PAUL AND MARY Werbeagentur a public or private company?
PETER PAUL AND MARY Werbeagentur is a private company. It is classified as management employee owned and is currently operating.
When was PETER PAUL AND MARY Werbeagentur founded?
PETER PAUL AND MARY Werbeagentur was founded in 1998. It employs 11 to 50 people.
Where is PETER PAUL AND MARY Werbeagentur based?
PETER PAUL AND MARY Werbeagentur is headquartered in Berlin, Germany, in the Europe region.
How does PETER PAUL AND MARY Werbeagentur make money?
Three revenue lines are on record. Marketing & Advertising Services are the primary driver. The others are web Development Services and design & Creative Services.
Who are PETER PAUL AND MARY Werbeagentur's main competitors?
Direct peers on record are kempertrautmann, Kolle Rebbe, denkwerk and Aperto (IBM iX Germany). Broad incumbents are Serviceplan Group, Ogilvy Germany, Scholz & Friends, DDB Germany (DDB Berlin) and Jung von Matt. Pink Stute (Loved GmbH) is listed as an emerging player.
Does PETER PAUL AND MARY Werbeagentur have an API?
No public API is recorded for PETER PAUL AND MARY Werbeagentur.
What industry is PETER PAUL AND MARY Werbeagentur in?
PETER PAUL AND MARY Werbeagentur's product category is Full-Service Advertising Agency. Its primary akta.pro industry code is BPAFACAA, Search Engine Marketing (SEM) / Paid Search (PPC). Its NAICS code is 541810 and its SIC code is 7311.