PETER PAUL AND MARY Werbeagentur

What PETER PAUL AND MARY Werbeagentur does

PETER PAUL AND MARY Werbeagentur (PPAM) is a Berlin-based full-service advertising agency founded in 1998, operating as a GmbH & Co. KG with managing directors Arne Friedrich and Markus Lorenz. The agency delivers integrated marketing services across six core areas: online marketing (SEO, SEA, social media, performance marketing), web development (with particular specialization in TYPO3 CMS, alongside WordPress and Headless CMS architectures), concept and consulting (brand workshops, positioning, market analysis), design and creation (corporate design, logos, print), copywriting, and in-house photography and video production via the PPAMMotion unit. The technology stack emphasizes responsive, accessibility-compliant websites with frontend, backend, and full-stack capabilities, and includes feature-level AI integrations (chatbots, personalization).

PPAM serves a horizontal mix of German clients spanning enterprise, government, and nonprofit segments. Named customers include Call a Pizza (franchise with 100+ German locations), WACKEN Open Air (large European heavy metal festival), the Hessische Staatskanzlei (Hessian State Chancellery), Bezirksamt Neukölln, AUCOTEAM, Kliniken Beelitz, Fulbright Germany, and SPITZKE SE. The agency is a member of the KreativKooperation agency network and a co-founding member of the BOOST expert network for brand and music marketing.

The business model is professional services: revenue is generated through project-based engagements and retainer arrangements priced on quote, with no publicly disclosed pricing. GTM is sales-led and event-driven, combining direct outreach, referrals, and industry event participation (e.g., BOOST Digital Day). The agency is privately held with no external investors or parent company, and there has been no M&A, funding, or IPO activity disclosed.

Name

PETER PAUL AND MARY Werbeagentur

Legal name

PETER PAUL AND MARY Werbeagentur GmbH & Co. KG

Website

https://ppam.de

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

PPAM is a Berlin-based full-service advertising agency offering integrated marketing, web development (TYPO3 specialist), design, copywriting, and in-house video production for German B2B, government, franchise, and event-organizer clients.

Ownership category

akta.pro rank

Product category

Full-Service Advertising Agency

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)

Keywords

• Advertising agency services
• Online marketing services
• Web development services
• Brand strategy consulting
• Creative design services

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing & Advertising Services: PPAM generates revenue through comprehensive marketing services including online marketing, social media marketing, SEO/SEA, concept development, branding, and campaign execution. Services are tailored to each client and typically billed as project-based engagements or retainer arrangements.
2. Web Development Services: Revenue from website development, redesign, custom web applications, TYPO3 development and maintenance, hosting solutions, and CMS training. Projects range from small websites to complex enterprise platforms.
3. Design & Creative Services: Corporate design, branding, graphic design, logo development, print materials (brochures, flyers, posters), photography, and video production services.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

PPAM is a Berlin-based full-service advertising agency delivering integrated marketing, web development, design, copywriting, and photography/video services to German businesses and institutions. Its offering spans online marketing (SEO, SEA, social media, performance marketing), custom web development on TYPO3 and WordPress, brand and campaign strategy, corporate design and print, and in-house motion/video production through its PPAMMotion sub-brand. The agency also builds bespoke digital products such as event and program apps for clients.

Product overview

PETER PAUL AND MARY (PPAM) is a full-service advertising agency based in Berlin, Germany, offering an integrated portfolio of marketing and creative services. The agency's core offering spans Online-Marketing (SEO, SEA, social media, performance marketing), Webentwicklung (TYPO3 and WordPress-based web development), Konzept & Beratung (strategic marketing consulting and workshops), Design & Kreation (corporate design, logos, print), Text (copywriting), and Fotografie & Video (in-house production). The agency also operates specialized units including PPAMotion for video production and has developed proprietary digital products such as the Hessentag Programm-App. PPAM serves clients across diverse sectors including festivals (Wacken Open Air), franchise systems (Call a Pizza), public sector (Hessian State Chancellery), and various B2B and B2C companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Online-Marketing
• Webentwicklung (Web Development) Custom web development covering frontend, backend, and full-stack builds, specializing in TYPO3 CMS with responsive design, accessibility, and SEO optimization, and also supporting WordPress projects for German businesses and public-sector clients.
• Konzept & Beratung (Concept & Consulting) Strategic marketing consulting including market analysis, positioning, brand workshops, campaign planning, and target audience analysis, delivered as actionable marketing concepts with measurable success criteria for B2B and B2C clients.
• Design & Kreation Creative design services including corporate design, logo development, graphic design, layout, and print production for various marketing materials such as brochures, flyers, posters, and brand identity systems.
• Text (Copywriting) Professional copywriting services including company claims, headlines, ad copy, brochures, website content, and online advertising text for marketing campaigns and brand communications.
• Fotografie & Video (Photography & Video) Professional photography and video production services including planning, shooting, model coordination, and image editing, delivered in-house through photographer Manuel Gutjahr for marketing campaigns, image films, and commercial content.
• PPAMotion In-house motion picture and video production sub-brand producing commercial spots, corporate films, image films, and social media videos for YouTube, Facebook, and cinema, used by PPAM clients as part of integrated marketing campaigns.
• Hessentag Programm-App Mobile web application for the Hessentag 2023 festival providing venue maps, event details, highlight marking, filtering options, personal bookmarks, calendar integration, and content sharing, serving festival visitors and the organizing state chancellery.
• TYPO3 Webentwicklung Specialized TYPO3 CMS development and design service offering custom websites, redesign and migration, custom web applications, and long-term maintenance with regular updates, support, and CMS training for enterprise and public-sector clients.
• Marken- und Kommunikationskonzept (Brand & Communication Concept) Comprehensive brand and communication concept service including brand workshops, positioning, corporate design development, logo creation, claim formulation, and implementation support for rebranding projects, demonstrated through the AUCOTEAM engagement.

Quantifiable outcome

• Over 28.6 million page views for Hessentag 2023 program app
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• BOOST (with Festivalfire, Kruger Media, SWS Law, Vaterblut)coreStrategic or Co-development Partner · 1 January 2021PPAM is a founding member of BOOST, an expert network focused on brand and music marketing. The network aims to strengthen brands through music collaborations. BOOST organizes events like the BOOST Digital Day and offers workshops for companies seeking to leverage music marketing. PPAM participates in panels and workshops, contributing expertise in brand strategy and creative marketing.
• KreativKooperationminorGTM or Marketing PartnerPPAM is a member of KreativKooperation, a network of advertising agencies. This membership provides collaborative opportunities and potentially extends service capabilities through the network.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• kempertrautmann: Hamburg-based independent full-service creative agency with comparable service mix (branding, campaigns, digital, content) for mid-sized and enterprise German clients. Likely closest structural peer to a mid-sized independent like PPAM.
• Kolle Rebbe: Hamburg-based independent creative agency offering brand strategy, campaigns, digital and content work for German and international brands. Similar mid-sized independent positioning, comparable deliverables and creative-led culture.
• denkwerk: Cologne/Berlin digital agency combining online marketing, web development, SEO/SEA and creative services. Highly comparable to PPAM on the digital marketing and web development side, and operates in the same German mid-market segment.
• Aperto (IBM iX Germany): Berlin-based digital agency (now part of IBM iX) offering digital strategy, UX, web development and marketing technology. Comparable on web/tech depth, but now backed by a global consultancy; competes for enterprise digital mandates PPAM also targets.

Broad incumbents

• Serviceplan Group: Germany's largest independent agency group, headquartered in Munich with strong Berlin presence. Comparable full-service offerings across creative, digital, media and technology; a scaled incumbent competing for the same enterprise and government clients.
• Ogilvy Germany: WPP-owned global network's German operations spanning advertising, PR, digital and content. Directly comparable service portfolio to PPAM, but with enterprise scale, global reach and cross-channel media planning capabilities PPAM lacks.
• Scholz & Friends: Berlin/Hamburg-based full-service creative agency with German enterprise and consumer brand clients. Comparable to PPAM in scope (advertising, digital, content) but meaningfully larger and part of a global network.
• DDB Germany (DDB Berlin): Berlin office of the global DDB network offering advertising, digital and brand strategy. Competes for German B2B and B2B-adjacent accounts with a broader international footprint than PPAM.
• Jung von Matt: Hamburg-born full-service creative agency with German and international brand clients. Similar integrated offering (creative, digital, content, campaigns) and competes head-to-head for large German enterprise and festival/brand work.

Emerging players

• Pink Stute (Loved GmbH): German creative/digital agency with roots in Hamburg operating in brand, content and digital. Comparable indie-style full-service offering and target market; relevant as a younger, scaled-independent peer competing for similar German SME and mid-market accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ppamberlin
• LinkedInlinkedin.com/company/peter-paul-and-mary-werbeagentur

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PETER PAUL AND MARY Werbeagentur