NH Studioz

Name

NH Studioz

Legal name

NH Studioz (Narendra Hirawat & Co.)

Website

https://nhstudioz.tv

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Film Distribution & Content Licensing

NAICS

Motion Picture and Video Distribution (51212), Motion Picture and Video Distribution (512120), Motion Picture and Sound Recording Industries (512)

SIC

Services-Motion Picture & Video Tape Distribution (7822), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

International Sales & Licensing (Territory Pre-Sales) (MPADAJAC)

akta.pro secondary industries

Territory & Language Rights (International, Dubbing/Subtitling) (MPADALAH), Regional/Local Market Publishers & Distributors (Territory Rights, Localization-led Publishing) (MPAFABAH)

Keywords

• Film distribution services
• Film rights licensing
• Content syndication
• OTT platform services
• Theatrical distribution

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Film Rights Licensing: NH Studioz licenses film copyrights across multiple platforms including satellite/TV rights, theatrical rights, digital/OTT rights, and international distribution rights. This is the primary revenue stream supported by their catalogue of 5,000+ films.
2. Theatrical Distribution: Presentation and distribution of films theatrically across India and international markets, restarting the theatrical business with blockbuster films like Pink in 2016.
3. Digital Media Distribution: Distribution through YouTube channels, FAST channels, and emerging digital platforms, generating revenue from ad-supported video platforms and digital syndication.
4. Home Production: Started home production wing in 2020 in Hindi and regional cinema with directors like Mahesh Manjrekar and Laxman Utekar, producing Freddy (2022) and starring Ajay Devgn productions.
5. Content Syndication: Syndication of film content across broadcasters, OTT platforms, and digital networks globally, enabling efficient access to Indian cinema for platforms worldwide.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

NH Studioz acquires copyrights of Indian films and licenses their distribution rights across theatrical, satellite television, OTT/streaming, digital, and international markets. It manages a catalogue of over 5,000 films spanning Hindi, Tamil, Marathi, Malayalam, Bengali, and Punjabi languages, distributing them through broadcasters, OTT platforms, FAST channels, YouTube, and theatrical exhibitors. The company also produces original Hindi and regional films through its home production wing and operates the NH Plus OTT streaming platform.

Product overview

NH Studioz (Narendra Hirawat & Co.) is an Indian content house specializing in film distribution, rights licensing, and global content syndication since 1980. The company operates a unified platform combining film library management (5000+ titles), multi-platform distribution services (theatrical, television, OTT, digital), and digital-first channels. The core product is its film distribution and rights licensing business, supported by a proprietary library of Hindi, Tamil, Marathi, and other regional cinema. Digital distribution is enabled through a portfolio of YouTube channels and FAST channels. The company also offers an OTT platform (NH Plus), international distribution services, and film financing/production capabilities. The portfolio spans recent theatrical releases, recently acquired titles, bestsellers, and classic cinema.

Differentiator

Problem solved

Functional benefit

Brands

• NH Plus: OTT platform launched by NH Studioz for digital content distribution
• NH Studioz YouTube Channels

Products and services

• Film Distribution and Rights Licensing Core business segment managing film distribution and multi-platform rights licensing of Indian films across theatrical, television satellite, OTT/streaming, digital media, and international markets for broadcasters, OTT platforms, and distributors.
• Theatrical Distribution Presentation and distribution of films theatrically across India, restarted in 2016 with blockbuster releases and continuing with major star-cast productions.
• NH Plus OTT Platform OTT streaming platform launched by NH Studioz for digital content distribution of Indian cinema, enabling streaming of the company's film library to audiences directly.
• FAST Channels Free Ad-Supported Streaming TV channels launched in 2024 for distribution of curated Indian film content on emerging digital platforms.
• Home Production Film financing and home production wing producing Hindi and regional cinema films, including collaborations with directors such as Mahesh Manjrekar and Laxman Utekar and starring Ajay Devgn productions.
• International Film Distribution Global film distribution services covering theatrical, television, and digital rights across North America, South America, Middle East, CIS, Asia, and Africa for international distributors and platforms.
• Television Broadcasting Rights Licensing Licensing of film rights to satellite TV networks and free-to-air broadcasters (including landmark deals with Zee Entertainment Enterprises and Doordarshan) for television broadcast across India and international markets.
• OTT and Digital Streaming Platform Licensing Licensing of Indian film content to OTT and streaming platforms (SVOD and AVOD) for digital distribution, including partnerships with platforms such as Amazon Prime Video for direct-to-digital releases.
• Post-Production Services Post-production services offered through the acquired Fahrenheit Films studio, providing production support capabilities for film and content projects.

Quantifiable outcome

• 5,000+ films in catalogue across 6 Indian languages
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• MET Institute of Mass Media (MET IMM)minorStrategic or Co-development Partner · 25 May 2026MET IMM students from Mumbai secured internships at Cannes Lions 2026 in France, working in international film sales and business development for three months while representing NH Studioz. This partnership highlights NH Studioz's engagement with media education and talent development.
• Amazon Prime VideocoreChannel Partner/ Reseller/ DistributorNH Studioz contributed to the first direct-to-digital film release Gulabo Sitabo with Amazon Prime in 2018, marking an early entry into direct-to-digital distribution for Indian cinema.
• Ajay DevgncoreStrategic or Co-development PartnerNH Studioz has collaborated with actor Ajay Devgn for multiple films (at least 11 films together). In 2022, they started an aspirational home production starring Ajay Devgn. The big star-cast film Auron Mein Kahan Dum Tha (2024) is produced in collaboration with Ajay Devgn.
• Balaji Motion Pictures and NLFminorStrategic or Co-development PartnerNH Studioz co-produced Freddy (2022) with Balaji and NLF as part of their home production expansion.
• Time GroupminorStrategic or Co-development PartnerNH Studioz announced a slate of 8 movies in collaboration with Time Group backed by ace directors, expanding their production slate.
• Columbia Video FilmscoreChannel Partner/ Reseller/ DistributorNH Studioz acquired 1,677 Tamil film copyrights from Columbia Video Films, significantly expanding their Tamil cinema library.
• Chingari (Short Video App)minorChannel Partner/ Reseller/ DistributorChingari partnered with NH Studioz to launch Chingari multiplex, expanding digital distribution reach for NH Studioz content on the short video platform.

Scale indicators6 records

Recent moves11 records

Expansion highlights7 records

Regional players

• Sun TV Network: Dominant Tamil-language broadcaster and film producer-distributor in South India. Comparable to NH Studioz's regional (especially Tamil) film distribution and licensing business, given NH Studioz's recent acquisition of 1,677 Tamil film copyrights from Columbia Video Films.

Broad incumbents

• Reliance Entertainment: Large Indian film production and distribution group backed by Reliance, with theatrical, OTT (JioCinema ecosystem), and international distribution at significantly greater scale than NH Studioz. Represents a broader, well-capitalized incumbent competing for the same rights and screens.
• Viacom18 Studios: Indian film production and distribution arm of Viacom18, with theatrical distribution and JioCinema streaming. Comparable as a major Hindi and regional film distributor with integrated broadcast, OTT, and theatrical reach competing for the same rights market.

Emerging players

• PVR INOX: Largest Indian cinema exhibition chain with growing in-house distribution arm (PVR Pictures) that distributes films theatrically. Comparable as a downstream counterparty and increasingly as a competing distributor in theatrical windows relevant to NH Studioz releases.

Direct peers

• Shemaroo Entertainment: Indian film distribution and content library company with a large Bollywood catalogue, multi-language rights, and a ShemarooMe OTT platform. Closely comparable in business model to NH Studioz as a film rights aggregator with library monetization, OTT, and YouTube presence.
• Yash Raj Films: Iconic Indian film production and distribution company with own theatrical and international distribution operations, including the YRF Spy Universe. Comparable as a vertically integrated Indian film producer-distributor with theatrical and rights management operations.
• Zee Studios: Film production and distribution arm of ZEEL that acquires and distributes Indian cinema theatrically, on satellite, and across OTT. Direct competitor and historical customer of NH Studioz, with overlapping Hindi film catalogue and multi-platform distribution.
• AA Films: Indian film distribution company handling theatrical, satellite, and digital rights for Hindi and regional cinema. Closely comparable to NH Studioz as a multi-platform film distributor focused on aggregating and licensing Indian film content.
• Pen Studios: Indian film production and distribution company with theatrical releases and OTT partnerships (Pen Studios' Gulabo Sitabo with Amazon Prime mirrors NH Studioz's own digital-first releases). Comparable in Hindi film production, distribution, and digital experimentation.
• Eros International (Eros STX Global Corporation): Indian-headquartered film production, distribution, and OTT company (Eros Now) with a large Bollywood library and global international sales. Directly comparable to NH Studioz in film rights aggregation, international sales, and OTT streaming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/nh_studioz
• YouTubeyoutube.com/user/nhstudioz
• Facebookfacebook.com/nhstudioz.tv
• LinkedInlinkedin.com/company/nhstudioz
• Instagraminstagram.com/nh_studioz/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NH Studioz