New Brunswick Association of Nursing Homes

Name

New Brunswick Association of Nursing Homes

Legal name

New Brunswick Association of Nursing Homes Inc.

Website

https://nbanh.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Fredericton

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: NBANH operates as an employer association funded through membership dues from all 79 licensed nursing homes in New Brunswick.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

NBANH is an employer association that advocates on behalf of all 79 licensed nursing homes in New Brunswick. It delivers member services including pension and health benefits plan administration, clinical innovation support, legal and labour relations (employment contract negotiation and HR advisory), education through the Annual General Meeting and Conference, networking, and sector-wide communication. The association's headcount of 11–50 staff supports a sector representing over 5,337 residents and 8,132 employees across the province.

Product overview

The New Brunswick Association of Nursing Homes (NBANH) operates as a unified association platform providing member services to 79 licensed nursing homes across New Brunswick. The organization offers a Nursing Home Directory for finding care facilities, publishes the heartBEAT Newsletter quarterly, produces Association Reports including consultation reports and surveys, and hosts the Annual General Meeting and Conference as well as Nursing Home Week events. Member services include pension and benefits plan management, clinical innovation support (including Appropriate Use of Antipsychotics and interRAI LTCF), and legal and labour relations services. NBANH does not operate as a technology product company but rather as an employer association advocating for the nursing home sector.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual General Meeting and Conference An annual two-day event hosted by NBANH featuring an education focus, a tradeshow for vendors, and networking opportunities for the nursing home sector in New Brunswick. It is intended for administrators, staff, board members, and sector partners of the 79 licensed nursing homes in the province.
• Nursing Home Week An annual provincial event recognizing the work and dedication of nursing home employees, typically held in June each year.
• Member Benefits Services Member services including management of pension plans, health and benefits plan administration, and coordination of the Wellness Program with Employee and Family Assistance Program for member nursing homes.
• Clinical Innovation Support Support for nursing homes to improve resident quality of life, including best practices initiatives such as the Appropriate Use of Antipsychotics initiative and data-driven improvements through interRAI LTCF.
• Legal and Labour Relations Services Services including negotiation of employment contracts, HR management advisory, and interpretation of relevant legislation for member homes.

Quantifiable outcome

• Supports 79 nursing homes serving 5,337+ residents with 8,132+ employees

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and supporting.

• Canadian Association for Long Term Care (CALTC)coreStrategic or Co-development PartnerNBANH maintains membership in the Canadian Association for Long Term Care (CALTC), connecting the provincial association with national long-term care advocacy and resources.
• New Brunswick Continuing Care Safety AssociationcoreStrategic or Co-development PartnerNBANH partners with the New Brunswick Continuing Care Safety Association to promote safety in caring for nursing home residents.
• Nursing Home Jobs NBsupportingGTM or Marketing PartnerNBANH directs prospective employees to Nursing Home Jobs NB for employment opportunities in member nursing homes across the province.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Saskatchewan Association of Health Organizations (SAHO): Provincial association serving health and care providers in Saskatchewan with collective bargaining, benefits administration, and member support functions structurally similar to NBANH.
• Manitoba Association of Residential and Community Care Homes for the Elderly (MARCHE): Provincial association representing personal care homes and similar facilities in Manitoba; comparable mandate and member services to NBANH at a smaller regional scale.
• Alberta Continuing Care Association (ACCA): Provincial association representing continuing care operators in Alberta, with comparable member services, policy advocacy, and education programming to NBANH.
• BC Care Providers Association: British Columbia's sector association for continuing care providers, offering advocacy, education, and member services that closely mirror NBANH's role for nursing homes in New Brunswick.
• Ontario Long Term Care Association (OLTCA): Provincial employer association representing Ontario's licensed long-term care homes; the most direct comparable to NBANH given its analogous advocacy, member services, and collective bargaining mandate at a larger scale.

Regional players

• Nova Scotia Health Association: Provincial association representing health and continuing care providers in neighbouring Nova Scotia; overlapping long-term care advocacy and member service functions though broader in scope than NBANH.

Broad incumbents

• Canadian Association for Long Term Care (CALTC): National umbrella body of which NBANH is itself a member; operates one level above NBANH, providing federal advocacy and cross-provincial coordination that complements provincial associations.
• HealthCareCAN: National organization representing healthcare organizations across Canada, including long-term care; relevant as a broader institutional peer and policy advocate within the same ecosystem as NBANH.

Emerging players

• Ontario Retirement Communities Association (ORCA): Ontario association for retirement homes; adjacent rather than identical to NBANH since retirement communities differ from licensed nursing homes, but a useful peer for member-service and advocacy operating models.

Others

• New Brunswick Continuing Care Safety Association (NBCCSA): Provincial safety association specifically partnered with NBANH to promote resident safety; a niche allied organization rather than a competitor, but operates within the same member ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/NBANH_AFSNB
• Facebookfacebook.com/profile.php?id=61574911385474
• LinkedInlinkedin.com/company/new-brunswick-association-of-nursing-homes

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Brunswick Association of Nursing Homes