Auto2000

What Auto2000 does

Auto2000 is the largest authorized Toyota dealer in Indonesia, operating as a subsidiary of PT Astra International Tbk (IDX: ASII) under a distribution arrangement with PT Toyota Astra Motor. Established in 1975 (per firmographic data), the company runs a nationwide retail network of 126+ dealer branches, 135+ workshops (including Body & Paint centers), and 520+ Home Service (THS) mobile workshop units spanning Sumatra, Banten, Jabodetabek, Bandung, Kalimantan, and Bali. Its operational headquarters is in Central Jakarta, with a separate founding/registration presence referenced in Bandung.

The company monetizes across seven revenue streams: (1) new Toyota vehicle sales spanning 35 models across Hatchback, MPV, SUV, Sedan, Commercial, Hybrid, and Sports segments with OTR prices from approximately Rp170.7M to Rp2.47B; (2) aftersales workshop services for periodic maintenance, oil changes, repairs, and Body & Paint; (3) Toyota Genuine Parts and accessories including the T Intouch Subscription at Rp750,000; (4) prepaid service coupons at Rp80,000 each valid 30 days; (5) annual service packages priced Rp1.6M-Rp3.9M per model and offering up to Rp2M in savings versus pay-per-visit; (6) certified multi-brand pre-owned vehicles (Toyota, Honda, Suzuki, Daihatsu, Mitsubishi, Hyundai) with warranty and verified service history; and (7) trade-in evaluation with 1x24-hour price quotes. Customer payment is facilitated through credit simulation, online inquiry forms, and AstraPay-integrated booking promotions.

The Auto2000 Digiroom e-commerce platform (web plus iOS and Android apps) is the company's digital spine, integrating new-vehicle browsing, credit simulation, trade-in valuation, service booking, spare-parts ordering, and an AI chat assistant (Tanya Tasia). GTM is a hybrid: physical branches handle test drives and delivery; the Digiroom platform and a 1-500-898 call center handle digital leads; and active promotional campaigns (e.g., FantastEASE Deal, Toyota Hybrid promotions) drive mid-funnel demand. The customer base is retail and SMB, segmented into individual vehicle buyers, certified used-car buyers, and aftersales service customers; no enterprise/B2B logos or revenue concentration disclosures are present.

Name

Auto2000

Legal name

Auto2000

Website

https://auto2000.co.id

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

51–100 employees

Short description

Auto2000 is Indonesia's largest authorized Toyota dealer and a subsidiary of Astra International, operating 126+ branches, 135+ workshops, and 520+ mobile service units nationwide through its Digiroom e-commerce platform for new Toyota vehicle sales, aftersales, parts, and certified multi-brand used cars.

Ownership category

akta.pro rank

Product category

Automotive Dealership and After-Sales Services

NAICS

Used Car Dealers (44112), Automotive Parts, Accessories, and Tire Retailers (4413), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

General Automotive Repair & Maintenance (TLAKAAAA)

akta.pro secondary industries

Maintenance, service & repair (MSR) parts distribution (filters, belts, hoses, wipers, fluids) (CRAOANAB), Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)

Keywords

• Automotive dealership
• Vehicle servicing
• Used car sales
• Spare parts retail
• Home service vehicle

Headquarters

HQ city

Bandung

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New Vehicle Sales: Auto2000 generates primary revenue from the sale of new Toyota vehicles including MPV, SUV, Sedan, Hatchback, Commercial, Hybrid, and Sports models. Sales are conducted both at physical showrooms and through the online Digiroom platform. The company offers credit financing to facilitate purchases.
2. Aftersales Services: Revenue from workshop services including periodic maintenance (servis perawatan berkala), oil changes, general check-ups, and repair work. Services are booked online or at branches. The company also offers specialized Body & Paint services.
3. Spare Parts and Accessories Sales: Auto2000 sells Toyota Genuine Parts, accessories, and consumables (e.g., T Intouch Subscription at Rp750,000) through both the Digiroom platform and physical branches. Spare parts can be ordered online.
4. Service Coupons (Kupon Servis): Pre-paid service coupons sold online at Rp80,000 per unit, covering periodic maintenance for specific Toyota models. Coupons are valid for 30 days from purchase.
5. Service Packages (Paket Servis): Prepaid service packages for 1-year maintenance covering major and minor services, priced per vehicle model (e.g., Avanza Rp1,700,000; Innova Rp2,500,000; Fortuner 4x2 Rp3,000,000). Offered at a discount versus pay-per-visit servicing.
6. Certified Pre-Owned Vehicles: Auto2000 sells certified used cars from multiple brands (Toyota, Honda, Suzuki, Daihatsu, Mitsubishi, Hyundai, etc.) that have passed rigorous inspection, come with complete service history, and include a warranty. The program includes professional inspection, verified service records, and additional protection.
7. Trade-In (Tukar Tambah): Auto2000 facilitates the exchange of a customer's old vehicle for a new Toyota, providing a professional inspection and price estimate within 1x24 hours. The customer pays only the price difference.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Auto2000 is the largest official Toyota dealer in Indonesia, selling new and certified used Toyota vehicles, providing authorized vehicle maintenance, body repair and paint, spare parts, and accessories. The company operates an integrated network of showrooms, workshops, and a mobile Toyota Home Service (THS) fleet that delivers doorstep maintenance. It also runs the Auto2000 Digiroom digital platform for online browsing, booking, and purchase of vehicles and services.

Product overview

Auto2000 Digiroom is a comprehensive automotive e-commerce platform operated by Auto2000, the largest Toyota dealer in Indonesia. The platform functions as a unified ecosystem offering multiple integrated services: new Toyota vehicle sales across 35 models (MPV, SUV, Sedan, Hatchback, Commercial, Sports, and Hybrid/EV segments), aftersales services including workshop booking, home service (THS), body & paint, and mobile emergency assistance. The platform also provides service coupons, spare parts ordering, trade-in evaluation, certified pre-owned vehicles from multiple brands, and complimentary test drive booking. Key digital tools include credit simulation calculators and the Tanya Tasia AI chat assistant. With 126+ branches, 135+ workshops, and 520+ home service units, the platform serves customers across Sumatra, Banten, Jabodetabek, Bandung, Kalimantan, and Bali.

Differentiator

Problem solved

Functional benefit

Brands

• Auto2000 Digiroom: E-commerce platform for online Toyota vehicle sales and after-sales services

Products and services

• New Toyota Cars (Mobil Baru Toyota) Sale of brand-new Toyota passenger and commercial vehicles through showroom branches and the Auto2000 Digiroom online platform, targeting individual consumers across Indonesia.
• Certified Used Cars (Mobil Bekas)

Quantifiable outcome

• Savings of up to Rp2 million on service packages vs. pay-per-visit servicing
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Astra (PT Astra International TBK)coreChannel Partner/ Reseller/ DistributorAuto2000 is a subsidiary of Astra International, one of Indonesia's largest diversified conglomerates. As an Astra subsidiary, Auto2000 operates under the Astra automotive division alongside other vehicle distributors. The company's branding features both Astra and Toyota logos, indicating a close parent-subsidiary relationship. Astra's automotive arm distributes Toyota vehicles through the Auto2000 dealer network across Indonesia.
• Toyota (PT Toyota Astra Motor)coreChannel Partner/ Reseller/ DistributorAuto2000 operates as the largest official Toyota dealer in Indonesia, authorized by PT Toyota Astra Motor (TAM), the sole authorized distributor of Toyota vehicles in Indonesia. The company sells new Toyota vehicles, provides authorized aftersales service using Toyota Genuine Parts, and operates under Toyota's brand standards and warranty programs. Auto2000 features both Astra and Toyota branding prominently on all its platforms.
• AstraPayminorGTM or Marketing PartnerAuto2000 partners with AstraPay for promotional campaigns, specifically offering booking fee payments through the AstraPay platform that provide vouchers up to Rp1,000,000 for new vehicle purchases. This is a promotional payment integration to incentivize online bookings.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Inchcape plc: Global automotive distributor that operates authorized new-car distribution and aftersales networks across emerging Asia-Pacific markets. Comparable as a global benchmark for the economics of multi-market authorized-dealer/distributor models like Auto2000.
• CarMax: The largest used-vehicle retailer in the United States with integrated financing, trade-in, and reconditioning at scale. A broad-incumbent benchmark for Auto2000's certified-pre-owned and trade-in economics at dealer-network scale.
• Carvana: Pure-play online used-vehicle retailer in the US with vertical reconditioning and financing. Comparable to Auto2000's Digiroom in its emphasis on digital-first vehicle discovery, credit simulation, trade-in, and home-delivery economics.

Direct peers

• Carsome: Southeast Asia's largest used-car marketplace with strong Indonesian operations. Comparable to Auto2000's certified-pre-owned (multi-brand) program as an end-to-end used-car discovery, inspection, financing, and transaction platform in the same geography and customer segment.
• Carro: Singapore-headquartered automotive marketplace and dealer platform with Indonesia operations. Comparable as a digital-first new- and used-car platform that combines online discovery, financing, trade-in, and aftersales — overlapping with Auto2000's Digiroom value proposition.
• PT Indomobil Sukses Internasional Tbk: Indonesia's largest multi-brand automotive distributor and dealer group (Suzuki, Nissan, Daihatsu, Volvo, Jaguar, etc.). Directly comparable as a domestic Indonesian auto retail/distribution platform with nationwide dealer and aftersales coverage competing for the same consumer wallet share.

Emerging players

• Carmudi: Indonesia/Southeast Asia-focused online automotive classifieds marketplace. An emerging player competing for upstream vehicle-discovery demand that Auto2000's Digiroom must capture to defend its dealer-funnel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Auto2000ID
• YouTubeyoutube.com/user/auto2000csr
• Facebookfacebook.com/Auto2000official
• Instagraminstagram.com/auto2000id
• TikToktiktok.com/@auto2000official?is_from_webapp=1&sender_device=pc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auto2000