Abrakadoodle
Abrakadoodle is a private art education franchise founded in 2002 that delivers standards-based visual arts programs to children ages 20 months to 14 years through 40+ franchise locations in the US, China, and Singapore, licensing its proprietary Art In Our World curriculum and mobile-delivery model to franchisees serving schools, families, and community organizations.
- Company typePrivate
- Founded2002
- HeadquartersReston, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Abrakadoodle does
Abrakadoodle is a privately held franchise company founded in 2002 and headquartered in Sterling, Virginia, that delivers visual arts education to children ages 20 months to 14 years through 40+ franchise locations in the United States and international franchises in China and Singapore. Since inception the company has served more than one million children via its standards-based "Art In Our World" curriculum, which is designed by trained educators, exceeds national visual arts standards, and is delivered through a "process art" methodology that emphasizes discovery and hands-on exploration over finished-product quality. The company's product portfolio centers on the Academic Art Program (deployed during school hours at charter, public, and private schools), age-segmented weekly classes branded Twoosy Doodlers (20 months to 3 years), Mini Doodlers (3 to 5 years), and Doodlers (6+ years), along with summer and holiday art camps, mobile art parties and events, specialty programs (Drawsters, DoodleCrafts, Kids on Canvas), and an adult offering called Art Splash.
The franchise model is the central operating system: Abrakadoodle Inc. licenses its brand, curriculum, teacher-training program, and operational playbook to independent franchise owners in exchange for initial franchise fees and ongoing royalties, with franchise investment under $50k (ranked among Entrepreneur's Top 100 Franchises Under $50k). Programs are delivered onsite at schools, community centers, parks and recreation facilities, and other venues via a mobile art program model using trained teachers and Crayola-supplied materials, supplemented by online/virtual classes launched in 2020 during the COVID-19 pandemic. Customer segments span parents and families (consumer classes, camps, parties), schools (academic program contracts at "hundreds of schools"), community organizations (Boys & Girls Clubs, preschools, day schools), and adults (Art Splash social art events). Corporate-level recognition includes Franchise Journal Top Brands 2025, Entrepreneur Top 100 Franchises Under $50k (2025), Franchise Dictionary Magazine Women of Wonder 2025 (President Rosemarie Hartnett), and Maryland Family Magazine Best Afterschool Program from 2011-2014.
Abrakadoodle firmographics
Firmographics- Name
- Abrakadoodle
- Legal name
- Abrakadoodle, Inc.
- Website
- https://abrakadoodle.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Abrakadoodle is a private art education franchise founded in 2002 that delivers standards-based visual arts programs to children ages 20 months to 14 years through 40+ franchise locations in the US, China, and Singapore, licensing its proprietary Art In Our World curriculum and mobile-delivery model to franchisees serving schools, families, and community organizations.
- Ownership category
- akta.pro rank
Abrakadoodle industry classification
Industry- Product category
- Children's Art Education
- NAICS
- Sports and Recreation Instruction (611620)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Digital/Interactive Curriculum Content (Apps, Games, Multimedia Lessons) (EDACAJAK)
Keywords
Where Abrakadoodle is headquartered
LocationHeadquarters
- HQ city
- Reston
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Abrakadoodle business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain
Revenue model
- Franchise Fees and Royalties: Abrakadoodle generates revenue through franchise licensing fees and ongoing royalties from franchise owners. Franchise owners pay for the right to use the Abrakadoodle brand, curriculum, training, and operational support.
- Program Registration Fees: Revenue from families paying for art classes, camps, parties and events. Programs include toddler art classes (Twoosy Doodlers), preschool classes (Mini Doodlers), elementary classes (Doodlers), summer camps, holiday camps, and special events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Franchise Investment |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Abrakadoodle product offering
Product offeringCore offering
Abrakadoodle operates a franchise system that delivers standards-based visual arts education programs to children ages 20 months to 14 years through mobile onsite classes, camps, parties, and school partnerships. It licenses its proprietary Art In Our World curriculum, trained teachers, and operational systems to franchise operators who run programs at schools, community centers, and other sites across the US and internationally.
Product overview
Abrakadoodle is a creativity and art education company offering mobile and studio-based visual arts programs for children ages 20 months to 14 years. Founded in 2002, the company has served over one million children worldwide. The core offering consists of their Academic Art Program (where they become a school's official art program), regular art classes (branded as Twoosy Doodlers, Mini Doodlers, and Doodlers by age group), Art Camps (summer and holiday), and Art Parties/Events. Programs are delivered onsite at schools and community sites via their mobile art program, as well as at dedicated art studios and online. The company also offers adult programs through Art Splash, face painting via Arty Faces, and specialty programs including Drawsters, DoodleCrafts, and Kids on Canvas. Abrakadoodle operates through a franchise model across numerous US locations and internationally in China and Singapore.
Differentiator
Problem solved
Functional benefit
Brands
- Art Splash: Creative art parties and events designed specifically for adults, offering social art experiences.
Products and services
- Academic Art Program
- Abrakadoodle Art Classes
- Art Camps
- Art Parties and Events
- Art Splash
- Arty Faces
- Drawsters Creative Drawing Program
- DoodleCrafts
- Kids on Canvas
- Online Learning Programs
- Abrakadoodle Franchise Opportunity
Quantifiable outcome
- More than one million children inspired worldwide
- +2 more outcomes
Companies that use Abrakadoodle
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles3 records
Abrakadoodle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Abrakadoodle partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Charter SchoolscoreAbrakadoodle partners with charter schools to become their Academic Art Program provider during the school day. The company provides trained art teachers, standards-based Art In Our World Curriculum, staff supervision, and coordination.
- Public SchoolscoreAbrakadoodle partners with public schools to become their Academic Art Program provider, offering comprehensive art education solutions during the school day with trained teachers and curriculum.
- Private SchoolscoreAbrakadoodle partners with private schools to become their Academic Art Program provider, delivering standards-based visual arts education with trained art teachers.
- CrayolaminorAbrakadoodle uses Crayola markers and art supplies in their programs. Crayola sets highest standards for child safety and provides quality art materials.
Scale indicators5 records
Recent moves15 records
Expansion highlights6 records
Abrakadoodle competitors and assessment
Company assessmentDirect peers
- Snapology: Children's enrichment franchise offering STEAM programs (including art) using LEGO and similar tools via classes, camps, parties, and school programs. Overlaps Abrakadoodle in delivery model, customer base, and franchise structure.
- Mad Science: Franchise delivering science enrichment programs to children via in-school assemblies, after-school classes, camps, and parties. Operates a near-identical mobile-onsite, franchise-based model to Abrakadoodle across the same school and community channels.
- Bricks 4 Kidz: Children's enrichment franchise offering STEM-focused LEGO-based classes, camps, and after-school programs through onsite delivery. Comparable to Abrakadoodle as a mobile, school-channel enrichment franchise serving similar age groups.
- Young Rembrandts: National franchise delivering drawing and art education programs to children through classes, after-school programs, and camps. Most directly comparable to Abrakadoodle in target customer, mobile/onsite delivery, and franchise-based business model.
- Club Scientific: Franchised science enrichment programs for elementary-aged children delivered through after-school classes, camps, and in-school programs. Closely matches Abrakadoodle's mobile, school-channel enrichment franchise model.
Others
- Painting with a Twist: Franchised paint-and-sip studios for adults offering social art events. Adjacent peer sharing the franchise-based art-class model and a similar process-art ethos, though serving adults and operating from fixed studios rather than mobile delivery.
Emerging players
- Code Ninjas: Franchised children's coding and STEM education centers. Comparable as a kids' enrichment franchise competing for similar household education spend and school partnerships, though delivery is center-based rather than mobile.
Regional players
- Art Workshop for Kids / Color Me Mine: Franchise of paint-your-own-pottery and kids' art workshops operating from retail studio locations. Comparable in delivering hands-on art experiences to children and families, though anchored to brick-and-mortar studio locations.
Broad incumbents
- Kumon: Large, established supplemental education franchise network focused on math and reading. Comparable as a dominant children's supplemental education franchise competing for the same household enrichment dollars, with a much larger global footprint.
- Sylvan Learning: Established supplemental education provider offering tutoring and enrichment programs for K–12 students. Overlaps Abrakadoodle in serving the same family and school segments seeking enrichment outside the standard curriculum.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Abrakadoodle social profiles
Digital presenceAbrakadoodle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Abrakadoodle leadership team
Management profileNumber of profiles
Profiles2 records
Abrakadoodle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Abrakadoodle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Abrakadoodle
What does Abrakadoodle do?
Abrakadoodle operates a franchise system that delivers standards-based visual arts education programs to children ages 20 months to 14 years through mobile onsite classes, camps, parties, and school partnerships. It licenses its proprietary Art In Our World curriculum, trained teachers, and operational systems to franchise operators who run programs at schools, community centers, and other sites across the US and internationally.
Is Abrakadoodle a public or private company?
Abrakadoodle is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Abrakadoodle founded?
Abrakadoodle was founded in 2002. It employs 11 to 50 people.
Where is Abrakadoodle based?
Abrakadoodle is headquartered in Reston, United States, in the North America region.
How does Abrakadoodle make money?
Two revenue lines are on record. Franchise Fees and Royalties are the primary driver. The others are program Registration Fees.
Who are Abrakadoodle's main competitors?
Direct peers on record are Snapology, Mad Science, Bricks 4 Kidz, Young Rembrandts and Club Scientific. Painting with a Twist is listed as an others. Code Ninjas is listed as an emerging player. Art Workshop for Kids / Color Me Mine is listed as a regional player. Broad incumbents are Kumon and Sylvan Learning.
Does Abrakadoodle have an API?
No public API is recorded for Abrakadoodle.
What industry is Abrakadoodle in?
Abrakadoodle's product category is Children's Art Education. Its primary akta.pro industry code is EDACAJAK, Digital/Interactive Curriculum Content (Apps, Games, Multimedia Lessons). Its NAICS code is 611620 and its SIC code is 8200.