What Code Ninjas does

Code Ninjas, LLC is a privately held kids coding franchise founded in 2016 and headquartered in Peachtree Corners, Georgia, backed by private equity firm Eagle Merchant Partners. The company operates more than 350 independently owned and franchised centers across the United States, the United Kingdom, Canada, and Lebanon, delivering after-school coding, robotics, and AI education to children primarily between ages 5 and 14.

The core instructional offering is delivered through IMPACT, Code Ninjas' proprietary learning platform, which combines a belt-based curriculum progression (white through black belt) with game-based learning in languages including Scratch, JavaScript, and Python. Programs are structured as CREATE (ages 8-14), JR (ages 5-7), multi-week AI and Robotics Academies, seasonal Camps, and the Microsoft-tied Prodigy Program. The platform provides tailored learning tracks, real-time feedback on code progress, and curriculum that incorporates Microsoft MakeCode and physical robotics platforms such as VEX and LEGO. In April 2026, IMPACT became the first and only kids' coding school curriculum to receive the ISTE Seal of Approval.

The business model is a capital-light franchise system. Revenue at the parent level is generated from initial franchise fees, ongoing royalties, gift card and point-of-sale processing, and brand-related services, while end-customer revenue (tuition, memberships, camps) is collected by individual franchisees. Corporate headcount is small (11-50 employees), consistent with a franchisor that outsources unit operations to franchise operators. Customer acquisition is primarily direct-to-consumer via the company website, supported by content marketing, social media, public relations, and experiential events such as Sensei Game Jams and Microsoft Prodigy visits.

Name

Code Ninjas

Legal name

Code Ninjas, LLC

Website

https://codeninjas.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Code Ninjas operates a global franchise network of 350+ centers that teaches children ages 5-14 coding, robotics, and AI through its proprietary IMPACT learning platform, using a belt-based curriculum and game-based programs delivered via independently owned franchisees.

Ownership category

akta.pro rank

Product category

Children's Coding Education

NAICS

Computer Training (61142), Computer Training (611420)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Coding & Programming Learning Platforms (EDAFANAA)

akta.pro secondary industries

Introductory Coding (Block-Based & Beginner) (EDAMACAA), Text-Based Programming (Python, Java, C/C++) (EDAMACAB), STEM & Coding Readiness for Early Learners (EDACANAF), Game-Based CS & Computational Thinking Platforms (EDAFANAD), STEM & Coding Learning Centers (Robotics, Programming, Engineering) (EDANAHAF)

Keywords

• Kids coding education
• Coding franchise
• STEM education programs
• Children's coding centers
• After-school programs

Headquarters

HQ city

Pearland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Franchise Fees and Royalties: Revenue generated from independently owned and operated franchise locations. Individual franchised centers pay fees and ongoing royalties to Code Ninjas, LLC.
2. Program Tuition and Memberships: Parents pay for coding programs, camps, and memberships at locally owned centers. Programs include CREATE (ages 8-14), JR (ages 5-7), Camps (ages 5-14), and Academies (Robotics and AI).
3. Gift Cards and Point-of-Sale: Purchase and redemption of gift cards at franchised locations, along with point-of-sale transactions through proprietary systems.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Code Ninjas operates a franchise of in-person coding education centers (called 'dojos') where children ages 5-14 learn real coding, AI, and robotics through a proprietary martial-arts-style belt-based curriculum delivered on the IMPACT learning platform. Core sellable programs include CREATE (ages 8-14), JR (ages 5-7), seasonal CAMPS, and add-on AI Academy and Robotics Academy multi-week modules.

Differentiator

Problem solved

Functional benefit

Brands

• IMPACT: Proprietary learning platform and curriculum designed to give students the best learning environment, developing problem-solving, critical thinking, and logical reasoning skills through a belt-based progression system.
• CREATE
• JR
• AI Academy
• Robotics Academy
• Prodigy Program

Products and services

• CREATE Core year-round coding program teaching children ages 8-14 real coding languages including Scratch, JavaScript, and Python through a belt-based game-development curriculum delivered on the IMPACT platform.
• JR Foundation coding program for children ages 5-7 that introduces early STEM and coding concepts through age-appropriate activities on the IMPACT platform.
• CAMPS Seasonal drop-off camps offered during school breaks covering coding, building, and STEM topics for children ages 5-14.
• AI Academy Multi-week add-on module teaching foundational artificial intelligence skills to enrolled Code Ninjas students.
• Robotics Academy Multi-week add-on module teaching robotics fundamentals to enrolled Code Ninjas students.

Quantifiable outcome

• 759 Black Belt Ninjas certified
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature3 records

Partnerships

Three partnerships are on record, tiered flagship, minor and core.

• MicrosoftflagshipStrategic or Co-development PartnerThrough the Prodigy Program, winning Ninjas visit Microsoft's Headquarters in Seattle, WA. They visit Microsoft's Garage innovation hub and meet with the Microsoft Minecraft team, Microsoft MakeCode team, XBOX, Bing, and AI teams. Microsoft MakeCode is used in Code Ninjas curriculum.
• Jive PR + DigitalminorGTM or Marketing PartnerPR and digital marketing agency partnership announced November 2025. Agency handles marketing for Code Ninjas and other clients, emphasizing AI-driven workflow efficiency with human cultural connection.
• StripecoreTechnology or IntegrationPayment processor for handling credit card and debit card transactions. Stripe is responsible for billing and processing payment information securely in compliance with PCI-DSS standards.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• ID Tech: ID Tech runs STEM camps and online lessons covering coding, robotics, and game design for kids and teens, directly competing with Code Ninjas' Camps and Academies programs for seasonal and after-school enrollments.
• Black Rocket Productions: Black Rocket offers STEM and technology-focused summer camps and after-school programs for kids and teens in coding, game design, and robotics, overlapping with Code Ninjas' Camps and Academies offerings.
• iCode: iCode is a national kids coding franchise offering STEM and computer science programs for school-age children, directly competing with Code Ninjas for franchisees and parents in the same after-school enrichment category.
• CodeWizardsHQ: CodeWizardsHQ delivers live, online coding classes for kids and teens using languages like Scratch, Python, and JavaScript, competing with Code Ninjas for parents seeking structured coding education outside of school.
• Create & Learn: Create & Learn provides live online coding and AI classes for kids ages 5-15 using Scratch, Python, and AI/ML tools, directly competing with Code Ninjas for online and small-group STEM enrollments.

Others

• Code.org: Code.org is a nonprofit promoting computer science education through free curricula and the Hour of Code; it does not directly compete but shapes parent expectations around free, accessible coding content for kids.
• LEGO Education: LEGO Education supplies robotics and STEM learning platforms (including LEGO-based kits) used in schools and enrichment programs, and is a curriculum-adjacent partner/competitor to Code Ninjas' Robotics Academy.

Emerging players

• Tynker: Tynker is a self-serve online platform teaching kids to code through game-based courses in block and text-based languages, providing a low-cost alternative to Code Ninjas' in-person coding programs.

Broad incumbents

• Varsity Tutors: Varsity Tutors is a large supplemental education platform offering tutoring and STEM classes (including coding) for K-12 students, competing with Code Ninjas for parents seeking structured STEM enrichment outside school.
• Sylvan Learning: Sylvan Learning is a large, established supplemental education franchise offering tutoring and STEM programs including coding; it competes with Code Ninjas in the broader after-school enrichment category from a more diversified position.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/codeninjas
• YouTubeyoutube.com/c/codeninjas
• Facebookfacebook.com/CodeNinjas
• LinkedInlinkedin.com/company/codeninjas
• Instagraminstagram.com/codeninjas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Code Ninjas