Dekk1
DekkTeam AS is a Norwegian tire retail and service chain operating 100+ workshops nationwide, selling tires and rims and providing installation, seasonal storage (Dekkhotell), repair, and financing services to individual vehicle owners, fleets, and agricultural/industrial customers.
- Company typePrivate
- Founded2007
- HeadquartersAsker, Norway
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Dekk1 does
DekkTeam AS is a Norwegian tire retail and service chain operating a nationwide network of more than 100 workshop and retail locations across Norway, founded in 2007 and headquartered in Asker. The company sells tires, rims, and automotive accessories and delivers installation, repair, and seasonal storage services across passenger vehicle, SUV, van/motorhome, truck/bus, agricultural, industrial, construction, and motorcycle/ATV segments. Customer access is provided through a toll-free phone number (800 33 558) with automatic routing to the nearest branch, an online appointment-booking platform, and walk-in traffic at the physical network.
The product portfolio spans winter, summer, and all-season tires, plus rims for the same vehicle categories. Service offerings include the Dekkhotell (a subscription-based seasonal tire-storage service that handles tire changes, storage, and maintenance between seasons), tire repair, rim straightening in partnership with Pood, TPMS sensor service, battery replacement, and customer financing through a co-branded ResursBank account card supporting invoice and installment payments. There is no proprietary technology platform disclosed; the digital layer is a website, online booking, and standard social media presence on Facebook, Instagram, and LinkedIn.
DekkTeam's revenue model combines one-time product sales (tires, rims, batteries), professional services (mounting, balancing, repair), and recurring revenue from Dekkhotell storage subscriptions. The customer base is highly distributed: individual passenger vehicle owners are the primary segment, with secondary segments in corporate fleet, agricultural/industrial, truck & bus fleet, and motorcycle/ATV. The company is privately held (no parent, no external investors disclosed), legally domiciled in Norway as a private limited company (MVA-registered), and operates exclusively in the Norwegian market.
Dekk1 firmographics
Firmographics- Name
- Dekk1
- Legal name
- DekkTeam AS
- Website
- https://dekk1.no
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- DekkTeam AS is a Norwegian tire retail and service chain operating 100+ workshops nationwide, selling tires and rims and providing installation, seasonal storage (Dekkhotell), repair, and financing services to individual vehicle owners, fleets, and agricultural/industrial customers.
- Ownership category
- akta.pro rank
Dekk1 industry classification
Industry- Product category
- Tire Retail and Automotive Services
- NAICS
- Tire Dealers (441340), Automotive Parts, Accessories, and Tire Retailers (4413)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Retail Tire Sales & Installation (Consumer) (TLAKADAA)
- akta.pro secondary industries
- Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR) (TLAKADAB), Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF), Specialty Tires (OTR, Industrial, Agricultural, Mining, Aviation, Marine) (TLAKADAJ)
Keywords
Where Dekk1 is headquartered
LocationHeadquarters
- HQ city
- Asker
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Dekk1 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Infrastructure, Operations, Marketing or Sales
Revenue model
- Tire and wheel product sales: Retail sale of tires (winter, summer, all-season) and wheels across multiple categories including passenger vehicle, SUV, van/motorhome, truck/bus, agricultural, industrial, construction, and motorcycle/ATV segments.
- Service and installation: Tire mounting, balancing, replacement, and related automotive services performed at their workshop network.
- Tire storage (Dekkhotell): Seasonal tire storage service allowing customers to store their tires between seasons at DekkTeam facilities, providing convenience and eliminating customer storage burden.
- Additional automotive services: Tire repair (puncture fixes), rim repair/straightening, TPMS sensor services, battery replacement, and financing through ResursBank partnership.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Dekk1 product offering
Product offeringCore offering
DekkTeam operates a nationwide Norwegian network of over 100 tire workshops and service centers selling tires, rims, and batteries across passenger, SUV, agricultural, industrial, construction, motorcycle, ATV, bus, and truck segments. The company bundles products with installation, seasonal tire storage (Dekkhotell), tire and rim repair, TPMS service, and customer financing through ResursBank.
Product overview
DekkTeam is a Norwegian tire and automotive service company operating as a retail chain with multiple service locations. The company offers a comprehensive portfolio of tire products (winter, summer, bus/truck, agricultural, construction, and motorcycle tires) and rims for various vehicle types. In addition to product sales, DekkTeam provides essential services including a tire hotel (seasonal storage), tire repair, wheel repair, tire pressure monitoring system (TPMS) services, battery sales, and financing options. The offering is structured as a network of physical service centers (DekkTeam branches) providing both products and installation/maintenance services, with an online presence for browsing, price inquiries, and appointment booking.
Differentiator
Problem solved
Functional benefit
Products and services
- Dekk (Tires) Retail sale of tires across categories including winter tires (vinterdekk), summer tires (sommerdekk), bus and truck tires, agricultural and industrial tires, construction tires, motorcycle tires, and other specialty tires, with installation performed at company service centers.
- Felger (Rims/Wheels) Sale of rims and wheels for passenger vehicles, SUVs, vans and motorhomes, agricultural and industrial vehicles, and buses and trucks, paired with fitting services at DekkTeam workshops.
- Dekkhotell (Tire Storage / Tire Hotel) Seasonal tire storage service in which DekkTeam takes custody of customer tires between seasons, including handling, storage, and seasonal changeover. Positions itself as a '5-star tire hotel'.
- Dekkreparasjon (Tire Repair) Puncture patching and other tire repair services performed at DekkTeam workshops for passenger, commercial, and specialty vehicles.
- Felgreparasjon (Wheel/Rim Repair) Wheel straightening and rim repair service offered in partnership with Pood, fixing bent or damaged rims back to usable condition.
- Finansiering (Financing) Customer payment solutions for tire, rim, and service purchases via invoice or installment plans on a DekkTeam-branded ResursBank account card.
- TPMS (Tire Pressure Monitoring System Service) Service and replacement of tire pressure monitoring system sensors that check and report tire air pressure.
- Batteri (Batteries) Retail sale of car batteries and recreational/leisure batteries with replacement service at DekkTeam workshops.
- Landbruk & Industri (Agricultural and Industrial Tires) Specialized tractor, agricultural, and industrial tires along with related fitting services for farmers, contractors, and heavy equipment operators.
- Buss og Last (Bus and Truck Tires) Heavy-duty bus and truck tires and associated services aimed at commercial transport operators.
- Anlegg (Construction Tires) Tires and related services for construction equipment and heavy machinery used on building and infrastructure sites.
- MC (Motorcycle Tires) Motorcycle tire sales and fitting service targeted at motorcycle riders needing specialty tires.
- ATV (All-Terrain Vehicle Tires) All-terrain vehicle tire sales and fitting service for ATV riders and recreational users.
- Smådekk (Small Tires) Sales of small tires used on hand trucks, lawn mowers, ATVs, and similar small equipment.
Companies that use Dekk1
Customer profileSegments5 records
Ideal customer profiles5 records
Dekk1 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Dekk1 partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- PoodminorPood is a collaboration partner for rim repair services. DekkTeam runs campaigns promoting felgreparasjon (rim repair) services through this partner, booking times through DekkTeam's system.
- ResursBankminorResursBank provides financing services to DekkTeam customers through a branded DekkTeam ResursBank account card. Customers can pay via invoice or installment plans for tire and service purchases.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Dekk1 competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Dekk1 social profiles
Digital presenceDekk1 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dekk1 leadership team
Management profileNumber of profiles
Dekk1 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dekk1 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dekk1
What does Dekk1 do?
DekkTeam operates a nationwide Norwegian network of over 100 tire workshops and service centers selling tires, rims, and batteries across passenger, SUV, agricultural, industrial, construction, motorcycle, ATV, bus, and truck segments. The company bundles products with installation, seasonal tire storage (Dekkhotell), tire and rim repair, TPMS service, and customer financing through ResursBank.
Is Dekk1 a public or private company?
Dekk1 is a private company. It is classified as unknown and is currently operating.
When was Dekk1 founded?
Dekk1 was founded in 2007. It employs 51 to 100 people.
Where is Dekk1 based?
Dekk1 is headquartered in Asker, Norway, in the Europe region.
How does Dekk1 make money?
Four revenue lines are on record. Tire and wheel product sales are the primary driver. The others are service and installation, tire storage (Dekkhotell) and additional automotive services.
Does Dekk1 have an API?
No public API is recorded for Dekk1.
What industry is Dekk1 in?
Dekk1's product category is Tire Retail and Automotive Services. Its primary akta.pro industry code is TLAKADAA, Retail Tire Sales & Installation (Consumer), with a secondary code of TLAKADAB, Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR). Its NAICS code is 441340 and its SIC code is 5013.