Farmacy HK

What Farmacy HK does

Farmacy HK (水耕細作) is a Hong Kong-based urban farming technology company founded in 2017 and incorporated as Farmacy Group Ltd. It has built a decentralized, cloud-based, IoT-driven indoor hydroponic farming system branded as the Smart Mobile Farm — a 3–4 layer mobile enclosed unit with full environmental control (temperature, humidity, CO2, water level, light), real-time IoT sensor monitoring, web-camera visual monitoring, and machine learning algorithms that optimize yield, taste, and nutrition across a city-wide network of deployments. The company operates Farming-as-a-Service (FAAS), selling custom-installed farms and end-to-end service (seed-to-harvest, maintenance, advisory) to enterprise customers, while also selling branded produce ("Super Crops" — leafy greens, herbs, edible flowers, microgreens) directly through CitySuper retail points.

The business serves diverse B2B customer segments: supermarkets and retail chains (CitySuper, YATA, Fusion by ParknShop, Marketplace by Wellcome), hotels and restaurants (Le Méridien Cyberport under Marriott, Interval | Farmacy, Pokka Café, NOC Coffee, Aulis Hong Kong, ROGANIC), real-estate developers and mall operators (Sino Group, Henderson Land, Nan Fung Group, Sky100), corporates (MTR Corporation), and educational institutions (HKUST, CUHK, HKU, EdUHK, plus 50+ schools across Asia via Farmunity and Grow for Future). It also runs its own farm-to-table restaurant, SEED by Farmacy, at Cyberport. Revenue comes from custom-priced B2B FAAS deployments, direct retail produce sales, restaurant F&B, and education/workshop services partly funded through government and foundation grants (DBS Foundation, SIE Fund, Lee Hysan Foundation, Oxfam, Kerry Properties, HSBC).

The company's footprint includes its headquarters in Shau Kei Wan, the flagship Farmacy Green Space site at TKO Science Park with 24 growing racks serving as a data and technology hub, the SEED restaurant in Cyberport, and expanding deployments across 200+ locations in Hong Kong with international expansion underway via the Farmacy ANZ joint venture with FutureBright (Australia/New Zealand, announced 2024-09).

Name

Farmacy HK

Legal name

Farmacy Group Ltd.

Website

https://farmacyhk.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Farmacy HK is a Hong Kong-based urban farming technology company that deploys IoT-enabled Smart Mobile Farms and a Farming-as-a-Service model for supermarkets, hotels, restaurants, malls, developers, schools, and its own farm-to-table restaurant SEED across 200+ locations.

Ownership category

akta.pro rank

Product category

Urban Farming Technology / Controlled Environment Agriculture

NAICS

Other Food Crops Grown Under Cover (111419), Other Crop Farming (1119)

SIC

Farm Machinery & Equipment (3523), Agricultural Services (700)

akta.pro primary industry

Precision Agriculture & Farm Technology Equipment (IMAHACAH)

akta.pro secondary industries

Farm Data Platforms, Integration & APIs (Interoperability/Middleware) (AFAAAFAG), Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF), Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD)

Keywords

• Urban farming technology
• Indoor hydroponic systems
• Smart mobile farms
• Farming-as-a-service
• IoT agriculture

Headquarters

HQ city

Causeway Bay

HQ country

Hong Kong SAR China

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Farming-as-a-Service (FAAS): Farmacy provides end-to-end smart farming solutions to enterprise partners — custom-built Smart Mobile Farms deployed at client sites, with planting, maintenance, harvesting, and experience services included. Partners pay for the service and receive fresh produce grown on-site. This is the primary revenue model covering the B2B segment (supermarkets, hotels, restaurants, malls, residential clubhouses, offices, schools).
2. Direct Retail Sales: Farmacy sells its fresh produce (leafy greens, herbs, microgreens, edible flowers) directly to consumers at retail points such as CitySuper stores, where customers can purchase living hydroponic plants with roots attached, harvested on-site.
3. SEED by Farmacy Restaurant: Farmacy operates its own farm-to-table restaurant SEED by Farmacy in Cyberport, generating revenue from food and beverage sales. The restaurant features an indoor Smart Farm Lab and serves dishes made with freshly harvested produce from the on-site farm.
4. Education Programs (Farmunity & Grow for Future): Farmacy generates revenue through educational programs delivered to schools, including Smart Farm Lab setup, STEM curricula integration, and social entrepreneurship training. Funded by grants from government and foundations.
5. Education & Workshop Services: Corporate wellness workshops, ESG-driven team building activities, herb tasting tours, and cooking classes offered at the Smart Farm or partner restaurant. Revenue generated through per-session fees for private gatherings and team activities (minimum 4 participants).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Farmacy HK designs, manufactures, and operates IoT-enabled Smart Mobile Farms — indoor hydroponic growing systems with cloud-based remote monitoring, machine learning optimization, and full environmental control — deployed across Hong Kong at supermarkets, restaurants, hotels, malls, residential clubhouses, offices, and schools under a Farming-as-a-Service (FAAS) model. The company also sells its branded fresh produce (Super Crops), operates the SEED by Farmacy farm-to-table restaurant, and delivers STEM-focused education programs (Farmunity and Grow for Future) integrating smart farming into school curricula.

Product overview

Farmacy HK is a green smart-living technology company offering a suite of urban farming products and services built around its core Smart Mobile Farm — a data-driven, IoT-enabled indoor hydroponic system with cloud-based remote monitoring and machine learning optimization. The product portfolio includes Super Crops (the branded produce range of leafy greens, herbs, edible flowers, and microgreens), SEED by Farmacy (an indoor smart farm restaurant), Farmacy ANZ (the Australia/New Zealand joint venture), and educational programmes Farmunity and Grow for Future. The company operates Farming-as-a-Service (FAAS) and maintains a flagship farm site (Green Space) at TKO Science Park. Its decentralised farm network spans 200+ locations across Hong Kong and internationally, serving retail, F&B, hospitality, education, and community sectors.

Differentiator

Problem solved

Functional benefit

Brands

• SEED by Farmacy: Farm-to-table restaurant located in Cyberport featuring an indoor smart hydroponic farm and seed-to-table dining experience
• Farmunity
• Grow for Future
• Smart Mobile Farm
• Super Crops

Products and services

• Smart Mobile Farm A 3-4 layer IoT-enabled indoor mobile hydroponic farm with cloud-based remote monitoring, automated environmental control (water level, CO2, temperature, humidity, light), and machine learning algorithms for yield/taste/nutrition optimization. Deployed at supermarkets, restaurants, hotels, malls, residential clubhouses, offices, and schools. Each unit grows 3,500 plants per sqm per year.
• Super Crops Branded range of hydroponically grown crops including leafy greens, herbs, edible flowers, and microgreens. 100% locally grown in Hong Kong, pesticide-free, with roots attached at point of sale for maximum freshness and nutrient retention.
• SEED by Farmacy A contemporary all-day European dining restaurant located in Cyberport, Pok Fu Lam, Hong Kong. Features an indoor Smart Farm Lab with produce harvested steps from the kitchen for a true seed-to-table experience. Serves Neapolitan pizzas from a Stefano Ferrara stone oven alongside dishes featuring freshly harvested herbs and leafy greens.
• Farmunity An education programme that transforms school classrooms into Smart Farm Labs, combining Entrepreneurship, STEM, and Green Skills (ESG re-defined). Engages grassroots students to run virtual social enterprises, growing produce for community donation to low-income families. Currently deployed across 10 secondary schools reaching 1,200+ students.
• Grow for Future A short-term IoT farming programme that integrates sustainability into STEM education. Students learn urban farming via Smart Mobile Farms, IoT devices (Ubibot, Microbit), VR/AR devices, AI, and coding (Python, AI chatbot creation). Partners include Microsoft Education and Preface Coding.
• Farming-as-a-Service (FAAS) End-to-end managed service covering seed-to-harvest support, custom Smart Mobile Farm deployment, green menu advisory and co-creation, herb tasting tours and classes, and new species R&D. Demonstrated at Interval | Farmacy and applied across enterprise deployments at supermarkets, hotels, restaurants, malls, and schools.

Quantifiable outcome

• 70% lower carbon emissions vs soil-based farming due to reduced transportation
• +11 more outcomes

Named customers25 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature7 records

Partnerships

23 partnerships are on record, tiered core and minor.

• FutureBright Society Enterprise Pty LtdcoreStrategic or Co-development Partner · 12 September 2024Farmacy International Pty Ltd (Farmacy HK) and FutureBright Society Enterprise Pty Ltd (Australia) formed a joint venture, Farmacy ANZ, at the Belt and Road Summit. The partnership aims to drive sustainability in agricultural innovation across Australia and New Zealand, developing scalable green food networks across multiple commercial and education sectors. Farmacy provides its Smart Mobile Farm technology; FutureBright contributes urban planning and sustainable architecture expertise. Pilot projects expected Q4 2024, full launch 2025.
• Tung Wah Group of Hospitals (TWGH)coreStrategic or Co-development Partner · 1 January 2023Multi-year collaboration (Greenergy – Community Planting Care Project) with HSBC Hong Kong Community Partnership Programme and TWGH. 2024 project 'Omakase – Young Entrepreneurs Incubation through Green Technology' delivered to four schools in Wong Tai Sin and Tseung Kwan O, engaging 100 students. Farmacy partners with TWGH, Asia AI Art Association, and panelist speakers for the program.
• MTR CorporationminorStrategic or Co-development Partner · 1 September 2022MTR Corporation partnered with Farmacy to launch a community farm prototype at MTR Corporation Headquarters. MTR also invited Farmacy to lead the Farm For Future educational program teaching MTR staff about urban farming, data technology, and direct farm interaction.
• Marriott Group (Le Méridien Hong Kong Cyberport)coreStrategic or Co-development Partner · 1 August 2022Farmacy's first hospitality partnership. Le Méridien Hong Kong Cyberport installed Smart Farms providing >16,000g of fresh herbs and microgreens monthly for all 3 hotel restaurants. The farm occupies a full wall at the hotel entrance. This was the first hotel in Hong Kong to open a Smart Farm.
• Sino Group (Farm Together)coreStrategic or Co-development Partner · 1 January 2021Long-term partnership under Sino Group's 'Farm Together' community project. Deployments include GREENHOUSE@Citywalk (Tsuen Wan), GREENHOUSE@TMTP (Tuen Mun Town Plaza), and Landmark South sky garden. Sino Group's sustainability initiatives earned multiple awards through this partnership. Farmacy provides Smart Mobile Farms and ongoing farming services; Sino Group provides deployment locations in residential and retail properties.
• IntervalcoreStrategic or Co-development Partner · 1 January 2021Co-created Interval | Farmacy, a tech-savvy farm-to-table restaurant. Farmacy provides seed-to-harvest service and demonstrates its Farming-AS-A-Service (FAAS) model including green menu advisory, herb tasting tours, and new species R&D.
• CyberportcoreTechnology or Integration · 1 June 2018Farmacy was accepted into the Cyberport Incubation Programme in June 2018 and is headquartered in Cyberport. The Smart Farm Lab at Cyberport houses SEED by Farmacy restaurant. Cyberport provides startup support, networking, and community for Farmacy's growth.
• Microsoft EducationcoreStrategic or Co-development PartnerEducation partner for Grow for Future and Farmunity programs. Microsoft Education provides expertise in AI and technology education integration, supporting students in exploring data-driven urban farming, data visualization, and business intelligence software as part of the STEM curriculum.
• Preface CodingminorStrategic or Co-development PartnerEducation partner for Grow for Future and Farmunity programs. Preface Coding contributes coding and AI automation expertise, helping students learn Python programming and create AI chatbots as part of the data science curriculum.
• Henderson LandcoreChannel Partner/ Reseller/ DistributorHenderson Land installed Smart Mobile Farms at multiple residential developments: The Henley, The Henley II, and One Innovale (Club Innovale). Farms provide residents with fresh herbs and vegetables grown on-site at clubhouses.
• Nan Fung GroupminorChannel Partner/ Reseller/ DistributorSmart Mobile Farm deployment at Nan Fung Group's TKO Plaza shopping mall.
• Hong Kong Federation of Youth (HKFYG)minorStrategic or Co-development PartnerGREENHOUSE@Citywalk partnered with HKFYG farm ambassadors to organize workshops and guided farm tours.
• Feeding HKminorStrategic or Co-development PartnerFarmunity students partner with Feeding HK to donate nutrient-rich leafy greens to low-income families.
• Agents of ChangeminorStrategic or Co-development PartnerFarmunity students partner with Agents of Change for vegetable donations to underprivileged families as part of the social entrepreneurship program.
• CitySupercoreChannel Partner/ Reseller/ DistributorCitySuper hosts Smart Mobile Farms at Times Square (Causeway Bay) and Airside (Kai Tak) locations, selling living hydroponic plants with roots attached directly to consumers.
• YATAminorChannel Partner/ Reseller/ DistributorSmart Mobile Farm deployment at YATA Store Sai Wan for retail sale of fresh hydroponic produce.
• Pokka CaféminorChannel Partner/ Reseller/ DistributorSmart Mobile Farm deployed at Pokka Café for on-site herb cultivation supporting restaurant menu.
• NOC CoffeeminorChannel Partner/ Reseller/ DistributorSmart Mobile Farm partnership with NOC Coffee for on-site herb cultivation.
• ROGANICminorChannel Partner/ Reseller/ DistributorRestaurant partnership with ROGANIC for sustainable dining collaborations including Earth Day events.
• Aulis Hong KongminorChannel Partner/ Reseller/ DistributorFine dining restaurant partner utilizing Farmacy's on-site smart farming technology.
• Sky100 / TUNG'S GroupminorChannel Partner/ Reseller/ DistributorAll-Asia highest indoor sky farm at Sky100 Hong Kong Observation Deck. Farmacy provides the Smart Mobile Farm for weekend harvesting experiences, herb coffee workshops, and ESG engagement activities at the venue.
• Fusion by ParknShopminorChannel Partner/ Reseller/ DistributorSmart Mobile Farm deployment at Fusion by ParknShop for retail sale of fresh hydroponic produce.
• Marketplace by WellcomeminorChannel Partner/ Reseller/ DistributorSmart Mobile Farm deployment at Marketplace by Wellcome for retail sale of fresh hydroponic produce.

Scale indicators16 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Infarm: Berlin-based indoor vertical farming company that similarly deployed modular cloud-connected farming units in supermarkets, restaurants, and distribution centers across Europe. Closely comparable decentralized farm-as-a-service model, though Infarm wound down European operations in 2023-2024, illustrating the sector's economic challenges.

Broad incumbents

• AeroFarms: US-based vertical farming pioneer using aeroponics and IoT-controlled indoor farms. Comparable in use of data-driven controlled environment agriculture, though at much larger industrial scale; filed for Chapter 11 in 2023, providing a cautionary sector benchmark.
• Bowery Farming: New York-based indoor vertical farming company serving major US grocery and food service chains with pesticide-free produce. Comparable in producing branded leafy greens and herbs at retail/foodservice, and in using proprietary farm-software stack for operations.
• Plenty: US-based vertical farming operator with large indoor farms and proprietary plant science. Comparable in technology-driven indoor farming approach and pursuit of B2B partnerships (e.g., with Albertsons); operates at significantly greater scale and capital intensity.
• Gotham Greens: US indoor greenhouse farming company operating hydroponic greenhouses near urban centers, supplying supermarkets and food service with branded produce. Comparable in urban-located controlled environment agriculture and B2B retail distribution model.
• 80 Acres Farms: US-based vertical farming company using IoT-monitored indoor farms to supply grocery and food service. Comparable in tech-first indoor farming approach; operates larger centralized facilities rather than Farmacy's decentralized model.

Regional players

• Sky Greens: Singapore-based urban vertical farming company using rotating tiered growing systems for leafy greens. Comparable as an Asian urban farming pioneer serving tropical high-density markets with compact growing systems, though more hardware-focused than software/IoT.
• Sustenir: Singapore-based indoor vertical farming company producing leafy greens and herbs for Asian supermarkets. Comparable as a regional urban farming operator serving retail and food service with branded hydroponic produce in Asia-Pacific.
• Spread: Japan-based vertical farming company operating large-scale automated indoor lettuce factories. Comparable in Asia-Pacific controlled environment agriculture and technology-led production, though focused on large centralized facilities rather than decentralized deployments.

Others

• CropX: Israel-based agricultural analytics company offering IoT soil sensors and farm management software. Comparable in farm data platform and IoT approach, but focused on broad-acre and specialty crop farming rather than urban indoor farming — thematically aligned on the AgTech data platform narrative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@FarmacyHK
• Facebookfacebook.com/FarmacyHK
• LinkedInlinkedin.com/company/farmacy-hk
• Instagraminstagram.com/seedbyfarmacy

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farmacy HK