What Spa Esprit Group does

Spa Esprit Group Pte Ltd is a privately-held Singapore hospitality company founded in 1996 by Cynthia Chua. It owns and operates a diversified portfolio of 13 sub-brands across two verticals: food & beverage (8 concepts including Tiong Bahru Bakery, Common Man Coffee Roasters, Grounded by CMCR, Bochinche, Drunken Farmer, Open Farm Community, The Butcher's Wife, and Edible Garden City) and beauty services & retail (5 concepts including Browhaus, Strip, Spa Esprit, Two Lips, and Beauty Emporium). The group operates more than 70 retail outlets across 9 cities spanning Singapore, Malaysia, Indonesia, Thailand, Philippines, Vietnam, China, Hong Kong, and India, with the densest footprint in Singapore (e.g., Tiong Bahru Bakery alone operates 11 Singapore outlets) and the broadest geographic reach via Strip (12 capital cities).

The business operates a direct-to-consumer model with no disclosed technology platform or proprietary software. Revenue is generated through transaction-based streams: dine-in, takeaway, and delivery at F&B outlets; spa services, waxing, brow/lash grooming, and beauty treatments at salons; e-commerce sales of beauty products via Beauty Emporium; and direct-to-consumer delivery of natural wines via Drunken Farmer's online store. Individual brand websites handle their own bookings and purchases, and a centralized booking platform (booking.spaespritgroup.com) supports beauty service appointments. Distribution is omnichannel: physical retail storefronts in malls and prime districts, supplemented by owned e-commerce storefronts and social media-led acquisition.

The company has no disclosed funding history, no parent company, and does not appear to have completed any M&A. Its competitive positioning rests on a 26+ year homegrown Singapore brand reputation, a multi-concept portfolio that captures both beauty and F&B spending from the same urban consumer, and ESG-aligned partnerships (most notably with Edible Garden City, a social enterprise that has activated 260+ under-utilised areas into green community spaces). Pricing structures are managed at the individual brand level and are not publicly disclosed at the corporate level.

Name

Spa Esprit Group

Legal name

Spa Esprit Group Pte Ltd

Website

https://spaespritgroup.com

Company type

Private

Founded year

1996

Operating status

Operating

Short description

Spa Esprit Group is a Singapore-founded hospitality company operating a portfolio of 13 beauty and F&B sub-brands across 70+ outlets in 9 cities, serving urban consumers through direct-to-consumer physical retail, salons, and e-commerce.

Ownership category

akta.pro rank

Product category

Hospitality & Lifestyle Services

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Destination Spas & Spa Resorts (HSALAFAC)

akta.pro secondary industry

Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG)

Keywords

• Beauty salon services
• Specialty coffee retail
• French bakery products
• Natural wine retail
• Spa wellness services

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices25 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Food & Beverage Retail: Revenue from owned restaurants, cafes, bakeries, and wine bars through dine-in, takeaway, and delivery services across 8 F&B concepts.
2. Beauty Services & Retail: Revenue from spa services, waxing, brow/lash grooming treatments across 5 beauty brands, plus retail product sales from Beauty Emporium and Two Lips.
3. E-commerce Wine Sales: Online natural wine store operated by Drunken Farmer for direct-to-consumer delivery of organic, biodynamic wines.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

Spa Esprit Group creates, owns and operates a diversified portfolio of beauty and food & beverage brands. The company runs 5 beauty concepts (brow/lash grooming, waxing, spa services, intimate care products, curated beauty retail) and 8 F&B concepts (French bakery, specialty coffee, Argentinian steakhouse, natural wine purveyor, farm-to-table restaurant, gluten-free restaurant, healthy cafe, and urban farming social enterprise) across 70+ outlets in 9 cities globally.

Product overview

Spa Esprit Group is a hospitality company operating a diversified portfolio of F&B and beauty brands. The company offers eight distinct food and beverage concepts spanning French bakeries (Tiong Bahru Bakery), specialty coffee (Common Man Coffee Roasters and Grounded by CMCR), fine dining steakhouses (Bochinche), natural wine purveyors (Drunken Farmer), farm-to-table restaurants (Open Farm Community), gluten-free dining (The Butcher's Wife), and urban farming social enterprises (Edible Garden City). Additionally, the group operates six beauty brands including brow and lash grooming (Browhaus), international hair removal (Strip), spa services (Spa Esprit), luxury intimate care (Two Lips), and curated beauty retail (Beauty Emporium).

Differentiator

Problem solved

Functional benefit

Brands

• Browhaus: World-leading one-stop brow and lash grooming salons with locations in Singapore, Shanghai, Hong Kong, Manila, Bangkok and Jakarta.
• Strip
• Spa Esprit
• Two Lips
• Beauty Emporium
• Tiong Bahru Bakery
• Common Man Coffee Roasters
• Grounded by CMCR
• Bochinche
• Drunken Farmer
• Open Farm Community
• The Butcher's Wife
• Edible Garden City

Products and services

• Browhaus Chain of brow and lash grooming salons offering signature grooming treatments such as Brow Resurrection and Eye Define, with outlets across Asia.
• Strip International chain of waxing and hair removal salons offering professional hair removal services, with presence in 12 major capital cities and over 4 million treatments performed worldwide.
• Spa Esprit Homegrown apothecary spa offering holistic alternatives merging new-age therapies with traditional techniques for mind, body, and spirit wellness.
• Two Lips Luxury intimate care brand offering sulphate, paraben, and petrochemical-free products for vulvas, sold through flagship retail and direct channels.
• Beauty Emporium Online shop for curated skincare, beauty products, and lifestyle goods including nail polish, essential oils, and body scrubs.
• Tiong Bahru Bakery French bakery famous for handmade croissants made with French butter and flour, serving pastries, bread, coffee, and savories across 11 outlets in Singapore.
• Common Man Coffee Roasters Specialty coffee company with in-house roasting, barista training academy, and multiple cafe locations in Singapore and Kuala Lumpur.
• Grounded by CMCR Healthy cafe concept located above Common Man Coffee Roasters in Robertson Quay serving bowls, toasties, burgers, and mood-boosting juices with specialty coffee.
• Bochinche Argentinian steakhouse in Singapore's Club Street featuring Jarrah wood-fired grill, dry-aged meats from Argentina, Spain, and Japan, with wine list and cocktails.
• Drunken Farmer Natural wine purveyor curating organic, biodynamic, and natural wines available through an online store and at Common Man Night Shift locations for direct delivery.
• Open Farm Community Farm-to-table restaurant with an urban farm, serving seasonal small plates and sharing plates with natural wines, supporting local and regional growers.
• The Butcher's Wife Gluten-free community cafe and restaurant serving natural wines and soul food with Brazilian flair, featuring a 100% gluten-free menu of sharing plates.
• Edible Garden City Social enterprise dedicated to community-centric agriculture, activating under-utilised urban areas into green community spaces with tours and workshops supporting the Grow Your Own Food movement.

Quantifiable outcome

• 260+ under-utilised areas activated into green community spaces through Edible Garden City partnership
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Edible Garden CitycoreStrategic or Co-development PartnerEdible Garden City (EGC) is a close partner of Spa Esprit Group. The social enterprise is dedicated to creating social change through community-centric agriculture. EGC has activated more than 260 under-utilised areas into green community spaces and supports the Grow Your Own Food movement in Singapore.
• Yoga MovementminorStrategic or Co-development PartnerGrounded by CMCR occupies the alfresco areas of Yoga Movement's Robertson Quay studio, combining coffee and wellness concepts in a collaborative space setting.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• European Wax Center: U.S.-based waxing and hair removal franchise with 1,000+ locations. Most direct comparable to Strip in terms of service category, target customer (image-conscious women), and franchise/salon delivery model.
• Massage Envy: U.S. franchise leader in therapeutic massage and spa services with 1,100+ locations. Closest comparable to Spa Esprit brand in recurring service category and membership-driven urban spa positioning.
• Hand & Stone Massage and Facial Spa: North American spa franchise offering massage, facial, and hair removal services with 500+ locations. Comparable to Spa Esprit and Strip through multi-service urban spa positioning and franchise-driven expansion model.
• % Arabica: Japan-origin specialty coffee chain with 200+ locations across Asia, Middle East, Europe and the US. Directly comparable to Common Man Coffee Roasters in specialty coffee positioning and Asian-led international expansion.
• Blue Bottle Coffee: Premium specialty coffee roaster and café chain (acquired by Nestlé). Most comparable to Common Man Coffee Roasters in cafe format, specialty positioning, and in-house roasting capability.
• Paul (Groupe Holder): Historic French bakery chain with 700+ locations globally, including extensive Asian presence in Japan, Korea, China and Singapore. Closest comparable to Tiong Bahru Bakery in French bakery tradition and Asian mall-based expansion.
• Maison Kayser: French artisan bakery and café chain with locations across Asia, Europe, and the Americas. Comparable to Tiong Bahru Bakery in artisanal French bread and viennoiserie positioning with international footprint.

Broad incumbents

• Watsons (A.S. Watson Group): Asia's largest health and beauty retail chain with 8,000+ stores across 16 Asian and European markets. Comparable to Beauty Emporium as a broad beauty/health retailer, but with vastly greater scale and private-label manufacturing capabilities.
• Sephora: Global multi-brand beauty retailer with 2,700+ stores across 35 markets, owned by LVMH. Comparable to Beauty Emporium and Two Lips as a beauty retail destination, but operating at much larger scale and broader product assortment.
• Aesop: Australian luxury skincare brand owned by L'Oréal with 400+ locations globally. Comparable to Two Lips in premium positioning within the beauty/personal care category, though with a different product focus and broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/spaespritgroup
• LinkedInlinkedin.com/company/spa-esprit-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spa Esprit Group