What Casamera does

Casamera is a direct-to-consumer premium bath and bedding essentials brand operated under CASA N MORE LLC, headquartered in Boynton Beach, Florida. Founded in 2018, the company sells a coordinated portfolio of bath towels, robes, shower scrubbers, slippers, sleep masks, bed sheets, and related accessories to individual consumers through its Shopify-powered website casamera.com, with shipping to approximately 35 countries. The company's signature technology is a honeycomb (3D waffle) weave engineered for rapid drying — under 60 minutes versus 3–5 days for traditional plush cotton — high absorbency (4x weight), and odor resistance through airflow that inhibits bacterial growth. Core products are constructed in 350 GSM cotton and include both commodity-style cotton items and Egyptian-cotton OEKO-Tex-certified sheets. Manufacturing is performed through sustainability-focused partnerships, including a family-run mill in Tunisia for The Everything Towel.

The business model combines one-time e-commerce purchases with a subscribe-and-save subscription offering 17% off recurring four-week deliveries, plus a monthly limited-edition "Drop" club (Honey, Almond, AHA Honey, etc.) that drives recurring engagement. Pricing spans $15–$425 across individual SKUs, with curated bundles — Bath Kit ($210), Shower Kit ($95), Post-Shower Kit ($220), Bed & Breakfast ($425) — designed to lift AOV and cross-category adoption. The company supplements DTC with wholesale distribution through Faire.com, an affiliate program of 1,000+ partners managed on GoAffPro (10–25% commissions, 60-day cookies), email and SMS marketing (The Daily Drip newsletter, Postscript), and editorial coverage in GQ, Esquire, and Gear Patrol. The company is B Corp certified and committed to net-zero carbon emissions by 2030 via annual tree-planting in Cairo community schools.

Casamera is privately held and bootstrapped, with no external institutional funding, parent entity, or subsidiaries disclosed in available data, and operates with a 1–10 person team. Recent strategic activity centers on product expansion (The Everything Towel Kickstarter launch planned for June 2026, monthly limited drops in 2026), channel diversification (wholesale via Faire, affiliate scaling), and pricing-layer development (subscription/Drop club). Co-founder and managing director Suliman El Rayes leads the company. Revenue, headcount detail, and growth metrics are not publicly disclosed.

Name

Casamera

Legal name

CASA N MORE LLC

Website

https://casamera.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Casamera is a bootstrapped direct-to-consumer premium bath and bedding brand selling towels, robes, scrubbers, sheets, and accessories via Shopify to consumers in 35+ countries. Founded in 2018 in Florida, it differentiates on proprietary honeycomb weave technology and sustainability positioning.

Ownership category

akta.pro rank

Product category

Premium Bath & Bedding Textiles

SIC

Broadwoven Fabric Mills, Cotton (2211)

akta.pro primary industry

Bath & Kitchen Linen Manufacturing (Towels/Washcloths/Bathmats/Dish Towels) (IMAOAKAB)

akta.pro secondary industry

Bedding Retail (Sheets, Comforters, Duvets, Pillows, Mattress Toppers) (CRAIALAA)

Keywords

• Premium bath towels
• Honeycomb weave textiles
• Bath robes
• Shower scrubbers
• Egyptian cotton bedding

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: One-time and subscription-based purchases of bath towels, robes, scrubbers, bedding, and accessories through the company's Shopify-powered e-commerce store. Products sold at various price points from $15 to $425.
2. Subscription/Recurring Sales: Subscribe-and-save model offering 17% savings with free US shipping on recurring orders delivered every 4 weeks.
3. Wholesale Distribution: Wholesale partnerships through Faire.com, selling products to retailers and distributors.
4. Affiliate Marketing: 10% commission on sales through affiliate partners, with 60-day cookie duration and special promotions offering up to 25% commissions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Casamera manufactures and sells premium bath and bedding essentials — bathrobes, oversized bath and hand towels, body/face/rear scrubbers, house slippers, silk sleep masks, travel bags, and Egyptian cotton sheet sets — built around a proprietary honeycomb (3D waffle) weave that delivers rapid drying, high absorbency, and odor resistance. The product line is sold directly to individual consumers through casamera.com with individual units, curated bundles, and a monthly subscribe-and-save subscription program.

Product overview

Casamera is a premium bath and bedding essentials brand offering a coordinated portfolio of everyday products centered on their signature honeycomb waffle weave technology. The core product lineup includes bathrobes, towels (bath, hand), shower scrubbers (in various sizes and infusions), bedding (sheets, sleep masks), and accessories (slippers, travel bags, hangers, rubber ducks). Products are sold individually and as curated bundles (Bath Kit, Shower Kit, Post-Shower Kit, Bed & Breakfast) for complete routine solutions. The brand emphasizes sustainability with natural, compostable materials and net-zero carbon emissions goals by 2030. The portfolio is expanded through monthly limited edition drops (The Drop club) featuring exclusive infusions like Honey and Almond.

Differentiator

Problem solved

Functional benefit

Products and services

• The Bathrobe Hooded cotton bathrobe for individual consumers seeking premium everyday loungewear and post-shower comfort.
• The Bath Towel Oversized quick-dry bath towel for individual consumers seeking premium, fast-drying alternatives to traditional plush cotton towels.
• The Hand Towel Compact quick-drying hand towel for individual consumers seeking premium everyday drying.
• The Scrubber All-natural double-sided body scrubber for individual consumers as a sustainable alternative to loofahs and plastic shower tools.
• The Scrubber Pack Multi-pack of all three scrubber sizes for individual consumers seeking a complete shower cleansing system.
• The Face Scrubber Compact mini scrubber for individual consumers seeking precision facial cleansing.
• The Rear Scrubber Extra-large body scrubber for individual consumers seeking full-body coverage and easier reach.
• The Variety Pack Multi-pack of shower sponges in assorted natural infusions for individual consumers seeking variety and skin benefit.
• The Duck Collectible silicone rubber duck companion for individual consumers, sold as a brand accessory.
• The House Slipper Breathable cotton house slippers for individual consumers seeking premium everyday indoor comfort.
• The Hanger Self-adhesive silicone shower organizer for individual consumers to store and dry scrubbers.
• The Sleep Mask Mulberry silk sleep mask for individual consumers seeking premium sleep and travel accessory.
• The Travel Bag TSA-friendly leak-proof travel pouch for individual consumers to carry shower essentials on the go.
• The Bed Sheet 1000-thread-count Egyptian cotton sheet set for individual consumers seeking premium, hypoallergenic, OEKO-Tex certified bedding.
• The Limited Drop (Monthly Subscription) Monthly limited-edition scrubber subscription for individual consumers seeking exclusive natural-infusion product drops.
• The Bath Kit (Bundle) Bundle of bath essentials (2 Hand Towels + 1 Charcoal Scrubber) for individual consumers seeking a coordinated starter set.
• The Shower Kit (Bundle) Complete shower starter bundle for individual consumers including scrubbers, infusions, hanger, and rubber duck companion.
• Post-Shower Kit (Bundle) Post-shower bundle (Bathrobe + Bath Towel + House Slipper) for individual consumers seeking a complete post-shower routine.
• Bed & Breakfast (Bundle) Premium shower-to-sleep bundle (Bathrobe + Egyptian Cotton Sheet Set) for individual consumers seeking a coordinated upgrade of both routines.

Quantifiable outcome

• Towels dry in under 60 minutes vs 3-5 days for traditional towels
• +3 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• GQminorGTM or Marketing PartnerEditorial coverage featuring Casamera products, providing brand credibility and visibility to consumers interested in premium lifestyle products.
• EsquireminorGTM or Marketing PartnerEditorial coverage featuring Casamera products, enhancing brand authority in the men's lifestyle and grooming space.
• Gear PatrolminorGTM or Marketing PartnerEditorial coverage positioning Casamera as a recommended premium bath and lifestyle essential brand.
• ShopifycoreTechnology or IntegrationE-commerce platform powering the Casamera online store, enabling product listings, shopping cart, and checkout functionality.
• FaireminorChannel Partner/ Reseller/ DistributorWholesale marketplace enabling retailers to purchase Casamera products for resale.
• Tree Planting Initiative (Cairo)minorStrategic or Co-development PartnerCasamera plants 1,000 trees annually in Cairo community schools as part of their sustainability mission and carbon offset program.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Brooklinen: Premium DTC home textile brand selling sheets, towels, robes, and loungewear directly to consumers with a similar brand-led, bundle-driven, sustainability-positioned model. Most direct comparable to Casamera's bath-and-bedding DTC positioning.
• Parachute Home: DTC premium home essentials brand offering towels, robes, bedding, and bath accessories with a strong direct-to-consumer e-commerce model and editorial-driven brand building — closely aligned with Casamera's positioning and product mix.
• Boll & Branch: Premium DTC brand selling cotton sheets, towels, and bedding with an ethical-supply-chain and sustainability narrative that mirrors Casamera's B Corp and natural-cotton positioning.
• Coyuchi: Organic and sustainable DTC home textile company selling towels, robes, and bedding made from natural fibers; comparable to Casamera's eco-certified cotton positioning and premium DTC channel strategy.
• Pact: DTC brand specializing in organic cotton home essentials and apparel; comparable to Casamera in materials (organic/natural cotton), sustainability certifications, and direct-to-consumer distribution approach.
• Snowe: Premium DTC home essentials brand with direct-to-consumer towels, bedding, and bath products at accessible premium price points — comparable product mix and e-commerce-led model to Casamera.

Emerging players

• Ettitude: DTC sustainable bedding and bath brand focused on proprietary bamboo fabric; overlaps with Casamera in eco-friendly home textiles and DTC premium positioning but differentiates on material (bamboo lyocell vs. cotton honeycomb weave).
• Onsen Bath: DTC bath towel brand featuring waffle-weave construction with proprietary technology; the closest direct comparable on bath-specific waffle weave construction and DTC premium positioning to Casamera.
• Plush Bath Towels: DTC bath towel brand offering premium waffle-weave towels with emphasis on quick-dry technology; narrower category overlap with Casamera's core bath towel and bathrobe line.
• Buffy (formerly Buffy Home): DTC sustainable home essentials brand selling bedding and bath products with an eco-friendly, comfort-focused narrative; partial overlap with Casamera's bath and bedding DTC positioning and sustainability messaging.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/wearecasamera
• Pinterestpinterest.com/wearecasamera
• Xx.com/wearecasamera
• Facebookfacebook.com/wearecasamera

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casamera