Connected Families

What Connected Families does

Connected Families is a 501(c)(3) nonprofit Christian parenting ministry founded in 2002 by Jim and Lynne Jackson and headquartered in Plymouth, Minnesota. It serves Christian parents and the broader parenting community through a unified, framework-driven offering organized around its proprietary Connected Families Framework — a four-message model (Safety, Connection, Vision, Correction) that integrates biblical teaching with brain science and trauma-sensitive practice to guide discipline and family transformation.

The product portfolio spans self-paced online courses (Discipline That Connects, Sensitive & Intense Kids, Sibling Conflict, The Entitlement Fix, The Power of Questions, Grace & Truth for Moms, Small Group Curriculum, CF Intensive, and mini-courses), one-on-one parent coaching delivered by a global network of certified coaches, a Parent Coach Certification training program, a 300+ episode podcast, the cf community learning hub (community.connectedfamilies.org, launched 2021), free ebooks, and physical books, DVDs, and CDs. Content is delivered in English, Spanish (Familias Conectadas), and Chinese (心聯家齊 / 心联家齐), with operating footprints in the USA, China, Mexico, and Guatemala.

The revenue model is hybrid: course fees and physical products are offered on a suggested-donation basis with scholarships available, while The Table monthly donor community anchors a recurring donation stream, supplemented by one-time donations. Distribution runs through the organization's own digital channels (website, learning hub, podcast platforms, email newsletter), a directory of certified parent coaches, a ministry partner directory serving churches and organizations, and direct mail-order fulfillment for physical goods. The organization operates with a small staff team and no venture or institutional capital.

Name

Connected Families

Legal name

Connected Families

Website

https://connectedfamilies.org

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Connected Families is a 501(c)(3) Christian nonprofit offering Christ-centered parenting courses, coaching, coach certification, podcasts, and books built around its proprietary four-message framework, serving parents primarily in the USA with localized reach into Spanish- and Chinese-speaking communities.

Ownership category

akta.pro rank

Product category

Christian Parenting Education

NAICS

Educational Support Services (61171), Educational Support Services (611710), Other Individual and Family Services (624190)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Family & Parenting Education (Family Literacy, Parenting Skills) (EDAAAFAF)

akta.pro secondary industries

Family & Parent Support Services (Parent Coaching, Advocacy) (EDAJALAK), Home Visiting & Parent Coaching Programs (EDACALAC), Parent Support Groups & Peer Networks (EDACALAG), Family Engagement & Take-Home Learning Materials (Home Packs, Parent Guides) (EDACAJAL)

Keywords

• Christian parenting education
• Parent coaching services
• Parent coach certification
• Family ministry resources
• Online parenting courses

Headquarters

HQ city

Plymouth

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Online Courses: Digital courses (e.g., Discipline That Connects, Sensitive & Intense Kids, Sibling Conflict, The Entitlement Fix, Power of Questions, Grace & Truth for Moms, Small Group Curriculum) sold via suggested donation model on the community platform.
2. Parent Coaching Services: One-on-one coaching services provided by certified parent coaches for families seeking personalized support.
3. Parent Coach Certification: Training and certification program for individuals who want to become certified parent coaches, providing a B2B/expert pathway revenue stream.
4. Books & Physical Resources: Sale of parenting books, DVDs, CDs, and other physical media. Shipping terms specify 24-hour fulfillment.
5. Donations & Monthly Giving (The Table): 501(c)(3) nonprofit funded primarily through monthly donor community called 'The Table' and general donations. Scholarships for courses are funded by donor generosity.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Connected Families sells online parenting courses (e.g., Discipline That Connects, Sensitive & Intense Kids, Sibling Conflict, The Entitlement Fix, The Power of Questions, Grace & Truth for Moms, Small Group Curriculum) anchored to its proprietary Connected Families Framework. It also delivers one-on-one parent coaching through a global network of certified parent coaches, runs a Parent Coach Certification program, publishes books and DVDs, and distributes a weekly podcast and community platform for ongoing parent support.

Product overview

Connected Families is a 501(c)(3) nonprofit Christian ministry offering a unified, framework-driven suite of parenting resources centered on its proprietary Connected Families Framework™. The portfolio spans online courses (Discipline That Connects, Sensitive & Intense Kids, Sibling Conflict, Entitlement Fix, Power of Questions, Grace and Truth for Moms, and Small Group Curriculum), live coaching services, a parent coach certification program, a weekly podcast, a community platform (cf community/Learning Hub), published books, free ebooks, and The Table monthly donor program. All offerings are anchored to the same four-message framework (safety, belonging, capability, responsibility) and are designed to work together as a comprehensive ecosystem for Christ-centered family transformation.

Differentiator

Problem solved

Functional benefit

Brands

• The Table: Monthly donor community program
• Discipline That Connects
• Connected Families Podcast
• CF Intensive
• cf community

Products and services

• Discipline That Connects With Your Child's Heart An 8-session online course guiding parents through the Connected Families Framework, teaching them to connect before correcting and build discipline on a foundation of safety and love; targeted at Christian parents and caregivers.
• Sensitive & Intense Kids An online course equipping parents to understand and parent children with intense temperaments, sensory sensitivities, or trauma backgrounds using the Connected Families Framework; targeted at parents of sensitive or intense children.
• Sibling Conflict: From Bickering to Bonding An online course teaching parents the Peace Process method to help siblings resolve conflict respectfully and build stronger relationships with each other; targeted at parents seeking to address sibling rivalry.
• The Entitlement Fix An online course helping parents address entitlement mindsets in children and cultivate responsibility, gratitude, and a strong work ethic; targeted at parents of entitled children.
• The Power of Questions An online course teaching parents how to use strategic questions to guide children's thinking, build connection, and foster wise decision-making; targeted at Christian parents.
• Grace and Truth for Moms An online course providing moms with grace-filled, practical parenting principles grounded in biblical truth and the Connected Families Framework; targeted at Christian mothers.
• Small Group Curriculum A curriculum package enabling churches and small groups to facilitate the Connected Families Framework together as a community of parents; targeted at churches, ministries, and small groups.
• Parent Coaching One-on-one coaching services connecting parents with certified parent coaches for personalized guidance using the Connected Families Framework; targeted at families seeking individualized support.
• Parent Coach Certification A certification program training individuals to become Certified Parent Coaches equipped to guide other parents using the Connected Families Framework; targeted at aspiring coaches and ministry leaders.
• CF Intensive A six-session, small-group parent training program delivering intensive coaching in a group setting using the Connected Families Framework; targeted at parents who want a guided cohort experience.
• Discipline That Connects (Book) The flagship book by Jim and Lynne Jackson presenting the Connected Families Framework and its practical application for discipline; targeted at Christian parents and caregivers.
• How to Grow a Connected Family (Book) A book by Jim and Lynne Jackson offering a comprehensive guide to building connected family relationships using the Connected Families Framework; targeted at Christian parents.
• Parenting Books, DVDs, and CDs Sale of parenting books, DVDs, CDs, and other physical media shipped via mail order within 24 hours; targeted at parents who prefer physical resources.

Quantifiable outcome

• Parents report approaching situations calmer and children using strategies to work through issues independently
• +2 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• The Table (Monthly Donor Community)coreOthersThe Table is Connected Families' monthly donor community whose predictable support enables the organization to plan effectively and reach more struggling families with life-giving resources. Members receive regular updates including stories of transformation.
• Built on Rock Parent CoachingminorChannel Partner/ Reseller/ DistributorMinistry run by Luisa and Jarrett Wendt that shares Connected Families teachings with families. Luisa is a Certified Parenting Advisor by Connected Families and provides coaching and support services using the Connected Families Framework.
• Empowered to ConnectminorStrategic or Co-development PartnerOrganization that provides conferences and resources for adoptive and foster parents. Connected Families references Empowered to Connect resources in their content about therapeutic parenting and saying 'yes' to children.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FamilyLife: A Cru (formerly Campus Crusade for Christ) ministry offering faith-based marriage and parenting courses, conferences, articles, and podcasts. Highly comparable as a peer faith-based family education nonprofit with overlapping course, content, and community offerings.
• Parent Cue (The reThink Group): Faith-based parent engagement ministry that partners with churches to equip parents, providing curated cues, articles, and parenting resources. Directly comparable in its church-channel B2B2C model and weekly parent engagement content cadence.
• Dr. James Dobson's Family Talk: Christian parenting media organization producing radio broadcasts, podcasts, and resources from a well-known founder personality. Comparable to Connected Families in faith-based parenting authority, podcast-driven distribution, and founder-anchored brand.
• Proverbs 31 Ministries: Christian women's ministry offering Bible studies, online courses, devotions, and parenting-related content. Comparable as a faith-based content-to-course funnel targeting Christian women and mothers, though with broader women's ministry scope.
• Empowered to Connect: Adoption and foster-focused ministry providing conferences and trauma-informed parenting resources. Already a Connected Families content partner; directly comparable in faith-based, trauma-sensitive parenting education and conference/workshop distribution.
• Heartlight Ministries (The Art of Parenting): Christian residential counseling and parenting ministry run by Mark Gregston, offering parenting articles, books, and resources. Comparable as a faith-based parenting thought leader with overlapping trauma-sensitive, Christ-centered content and a strong founder brand.
• Heritage Builders: Faith-based family discipleship ministry offering parenting curriculum, conferences, and church resources. Comparable to Connected Families in providing turnkey Christ-centered parenting curriculum that churches and small groups can deploy.

Broad incumbents

• Focus on the Family: One of the largest and most established Christian family ministries, offering parenting resources, broadcasts, counseling referrals, and published materials. Significantly broader in scope and budget, but addresses the same Christ-centered parenting audience with overlapping content and courses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@builtonrockparentcoaching
• Xx.com/jgjacksonmn
• Facebookfacebook.com/ConnectedFamilies
• LinkedInlinkedin.com/company/connected-families

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Connected Families