CB Events

What CB Events does

CB Events is a privately held, founder-owned full-service event production and design firm headquartered in Greenville, South Carolina, founded in 2009 by Brenda Luginbill. The company delivers end-to-end event services spanning consultation, strategic planning, design, logistics, and execution for corporate enterprise clients, private individuals, and nonprofit organizations across the Southeast US, with stated capability for destination productions nationally and internationally. Its portfolio encompasses corporate conferences, brand activations, private celebrations including weddings and elegant dinners, and large-scale festivals, with event sizes ranging from intimate backyard gatherings to 6,000-person productions; the firm has produced 1,226 events since inception and reports facilitating over $6 million raised for charitable causes.

The business operates a project-based professional services model with custom, quote-based pricing that varies by scope, venue, and complexity, rather than disclosed rate cards or subscription tiers. There is no proprietary technology platform; the offering is human-delivered creative and operational service, supported by a 5-person team. Go-to-market relies on social media (Facebook, Instagram, Pinterest), a website portfolio gallery, and word-of-mouth referrals driven by the founder's reputation and high-profile engagements such as the Grammy After Party, BMW Pro AM, and the Greenville Polo Classic.

The company has expanded through three wholly-owned or related-party sister ventures: Industry Event Rentals (custom lounge furniture and decor, 2014), The NESS Fest (a Greenville health and lifestyle festival, 2017), and Wine House (a related-party wine shop and tasting room, 2019). These entities provide integrated rental inventory, festival programming, and venue adjacency that strengthen CB Events' service stack. There is no institutional investment, parent company, or external funding disclosed.

Name

CB Events

Legal name

cb events

Website

https://cbevents.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

CB Events is a Greenville, South Carolina-based full-service event production and design firm serving corporate, private, and nonprofit clients with custom events ranging from intimate gatherings to 6,000-person productions, complemented by sister companies in rentals, festival ownership, and hospitality.

Ownership category

akta.pro rank

Product category

Event Production Services

NAICS

Other Amusement and Recreation Industries (7139), Amusement, Gambling, and Recreation Industries (713)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA)

akta.pro secondary industries

Weddings & Related Celebrations (Receptions, Engagements) (MPAGAHAJ), Private Social Events (Birthdays, Anniversaries, Private Parties) (MPAGAHAI), Awards Ceremonies & Recognition Events (MPAGAHAF)

Keywords

• Event production services
• Event design management
• Festival production
• Brand activation services
• Corporate event planning

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Event Production Services: Full-service event production including consultation, strategic planning, design, logistics, and execution for corporate events, festivals, private events, and brand activations. Revenue is generated through custom project-based fees for end-to-end event services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

CB Events is a full-service event production and design firm that delivers end-to-end services including consultation, strategic planning, design, logistics, and execution for corporate events, private events, festivals, and brand activations. The company produces events ranging from intimate backyard gatherings to large 6,000-person productions, serving Fortune 500 enterprises, private individuals, and nonprofit organizations in the Greenville, SC market and at destination locations across the country and abroad.

Product overview

CB Events is a full-service event production company founded in 2009 by Brenda Luginbill, offering a unified portfolio of event services. The core offering comprises event production, design management, festival production, brand activations, and consultation services—all delivered through end-to-end execution from concept to reality. The company operates alongside sister companies Industry Event Rentals (specializing in custom lounge furniture and décor, launched 2014) and The NESS Fest (a health and lifestyle festival, launched 2017), which collectively provide comprehensive event solutions including premium rentals and festival programming. The ecosystem enables CB Events to deliver complete event experiences strategically aligned with client visions.

Differentiator

Problem solved

Functional benefit

Products and services

• CB Events Full-Service Event Production End-to-end event production and design services covering consultation, strategic planning, design, logistics, and execution for corporate events, festivals, private events, and brand activations. Serves Fortune 500 companies, private individuals, and nonprofit organizations.
• Industry Event Rentals Sister company specializing in custom lounge furniture, bar design, and premium décor solutions for events, providing integrated rental inventory that supports CB Events productions and external clients.
• The NESS Fest Greenville's leading health and lifestyle festival created by Brenda Luginbill to inspire and motivate the Upstate community toward personal wellness, being brought back post-Covid.

Quantifiable outcome

• Over $6 million raised for charitable causes through event production
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Wine HouseminorOthers · 1 January 2019Wine shop and tasting room opened by Brenda Luginbill's husband Nathan in 2019. Related-party venture that may serve as event venue or hospitality partner for CB Events clients.
• The NESS FestcoreOthers · 1 January 2017Health and lifestyle festival created by Brenda Luginbill in 2017, Greenville's leading wellness festival. Represents CB Events' extension into festival ownership and operation, reinforcing commitment to innovation and impact within the event industry.
• Industry Event RentalscoreOthers · 1 January 2014Sister company launched by founder Brenda Luginbill in 2014, specializing in custom lounge furniture, bar design, and premium décor solutions. Provides integrated rental inventory for CB Events productions, enabling end-to-end service delivery with in-house equipment access.

Scale indicators7 records

Recent moves5 records

Expansion highlights3 records

Regional players

• Tara Guérard Soirée: Charleston, SC-based luxury wedding and event design firm serving destination clients across the Southeast; directly comparable regional peer operating in the same Carolinas market with similar high-touch aesthetic.

Direct peers

• Along Came Mary Events: Los Angeles-based luxury event production firm where founder Brenda Luginbill began her career in 2003; produces celebrity weddings, premieres, and high-profile private events directly comparable to CB Events' enterprise and celebrity work.
• Mindy Weiss Party Consultants: High-end event planning firm producing celebrity weddings, corporate events, and luxury social celebrations; a scaled version of CB Events' private and corporate offering with strong brand reputation comparable to Brenda Luginbill's standing.
• Sterling Engagements: Boutique corporate and private event planning firm producing corporate events, weddings, and social celebrations; comparable service scope and client tier to CB Events, with similar end-to-end production model.
• Linder Global Events: Full-service event production company producing corporate events, conferences, and brand activations; directly comparable peer in offering and Fortune 500 client base.
• Marcy Blum Associates: Long-established luxury event production company producing weddings, corporate events, and celebrity celebrations; pioneer in narrative-driven event design comparable to CB Events' storytelling approach.
• A Social Affair Design: Boutique event design and planning firm producing weddings and private celebrations with custom narrative-driven concepts; comparable service offering and segment positioning to CB Events' private segment.
• Bash Events: Boutique event production firm specializing in corporate events, fundraisers, and private celebrations; comparable service mix and small-team operating model to CB Events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cbeventsgreenville
• Instagraminstagram.com/cbeventsgreenville
• Pinterestpinterest.com/brendaluginbill
• LinkedInlinkedin.com/company/cb-events-marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CB Events