Berg & Berg
- Company typePrivate
- Founded1996
- HeadquartersKallinge, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Berg & Berg firmographics
Firmographics- Name
- Berg & Berg
- Legal name
- Berg & Berg Sweden AB
- Website
- https://berg-berg.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Berg & Berg industry classification
Industry- Product category
- Engineered Wood Flooring
- NAICS
- All Other Miscellaneous Wood Product Manufacturing (321999), Softwood Veneer and Plywood Manufacturing (321212)
- SIC
- Lumber & Wood Products (No Furniture) (2400), Millwood, Veneer, Plywood, & Structural Wood Members (2430)
- akta.pro primary industry
- Wood Flooring & Wood Veneer Products (IMADADAI)
Keywords
Where Berg & Berg is headquartered
LocationHeadquarters
- HQ city
- Kallinge
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Berg & Berg business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Three-layer parquet flooring sales: Berg & Berg manufactures and sells engineered wood flooring products including XXL wide planks, three-strip parquet, and on-edge design flooring. Products are sold through dealer and distribution partners across Sweden, Germany, Switzerland, Austria, Belgium, France, Netherlands, and Northern California. Pricing appears quote-based with no public pricing listed.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Berg & Berg product offering
Product offeringCore offering
Berg & Berg is a Swedish manufacturer of premium three-layer engineered parquet flooring made from slow-grown Nordic wood. Its products are distributed through dealer and distributor partners across European markets and Northern California, and feature a patented Svedloc Plus jointing system.
Product overview
Berg & Berg manufactures premium three-layer engineered wood parquet flooring in Sweden. The product portfolio centers on three core flooring formats: XXL Wide Plank (large-format landhausdielen with 195 x 2,390mm dimensions), L Schiffsboden (three-strip parquet with classic pattern), and XS On Edge Design (contemporary vertical strip parquet). The company uses a proprietary Svedloc Plus patented jointing system across all three-layer products, enabling both floating and glue-down installation. Wood species include Swedish Oak, Norrlands Pine, Red Oak, and Beech, offered in multiple surface finishes (nature oil, white oil, matt lacquer) and wood grades (calm, lively, knotty, wild, rustic). A complementary product is solid oak strip flooring (Eiche Massivstab). A 3D Room Designer tool (powered by Roomvo) is available for customer visualization. All products feature factory-finished surfaces and are certified with the Natureplus quality seal for ecological parquet.
Differentiator
Problem solved
Functional benefit
Products and services
- XXL Wide Plank (Landhausdiele) Wide-format three-layer engineered wood plank flooring for residential and commercial interiors seeking large-format wood floors.
- L Schiffsboden (Three-Strip Parquet) Three-strip engineered parquet flooring offering a classic multi-strip visual, sold for residential and commercial flooring applications.
- XS On Edge Design On-edge design parquet flooring product with a distinctive narrow, edge-oriented wood pattern for interior floors.
- Eiche Massivstab (Oak Solid Strip) Oak solid-strip parquet flooring product used in residential and commercial interior flooring installations.
- Svedloc Plus Jointing System Patented glue-free jointing/click system integrated into Berg & Berg parquet products enabling secure floor installation.
Companies that use Berg & Berg
Customer profileSegments2 records
Ideal customer profiles2 records
Berg & Berg technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature3 records
Berg & Berg partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Barth & Co SwedencoreBarth & Co Sweden serves as the main sales organization for Berg & Berg, handling product inquiries and sales for the Swedish market. Three sales representatives are dedicated to Berg & Berg products: Zoran Mihajlovic, Christian Taipale, and Håkan Olofsson.
- Eurabo BVcoreDistribution partner handling sales and logistics for Belgium and France markets. Contact: +32 55 23 51 40, www.eurabo.be
- Groene BouwmaterialencoreDistribution partner for Netherlands market. Contact: +31 416 531 902, www.groenebouwmaterialen.nl
- Beronio LumbercoreDistribution partner for Northern California market. Located at 2525 Marin Street, San Francisco, CA 94124. Contact: Steve Lyss, +1 415 824 4300, www.beronio.com
- F.W. Barth & Co. GmbHcoreInternational distribution partner handling markets outside of Sweden, Belgium/France, Netherlands, and Northern California. Contact: Stephan von Schreitter, +49 177 865 19 16, [email protected]
- SödracoreEconomic association of more than 50,000 forest owners and forest farmers from Southern Sweden who cultivate forests and market timber. Berg & Berg sources most of its hardwood logs from Södra, utilizing wood from sustainably managed Swedish forests.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Berg & Berg competitors and assessment
Company assessmentBroad incumbents
- Unilin / Quick-Step: Belgian flooring division of Mohawk Industries and owner of the Quick-Step, Pergo, and Uniclic brands. Comparable to Berg & Berg on engineered/multilayer wood flooring technology (Uniclic underpins many click systems) but operates as a global conglomerate across multiple flooring categories.
- Tarkett: French multinational flooring manufacturer with broad portfolio including vinyl, laminate, and wood (Tarkett Wood). Comparable to Berg & Berg in wood flooring segments but operates at much larger scale across many categories and geographies.
- Mohawk Industries: US-listed global flooring giant encompassing wood, ceramic, laminate, and vinyl categories (with Quick-Step/Mohawk Hardwood brands). Comparable to Berg & Berg only at the category level; relevant as the dominant incumbent setting competitive dynamics in European and US wood flooring.
Direct peers
- Parador: German manufacturer of premium wood, laminate, and design flooring for residential and commercial use. Directly comparable to Berg & Berg on premium engineered wood parquet and DACH-focused distribution through specialty dealers.
- Junckers Industries: Danish manufacturer of solid and prefinished hardwood flooring with broad European and North American sales. Comparable to Berg & Berg as a Northern European hardwood flooring producer with strong specification presence in commercial and residential segments.
- Barlinek: Polish manufacturer of multilayer engineered wood flooring, one of the largest in Central and Eastern Europe. Closely comparable to Berg & Berg on multilayer parquet construction and European distribution model.
- MeisterWerke: German manufacturer of high-quality wood, laminate, and design flooring (MeisterParkett and LongLife parquet lines). Comparable to Berg & Berg on premium engineered parquet, German manufacturing footprint, and dealer-driven sales model.
- Boen Parkett: Norwegian-engineered hardwood flooring manufacturer with strong DACH distribution. Directly comparable to Berg & Berg on engineered parquet construction, Nordic wood sourcing, and European premium retail channel strategy.
- Kährs: Swedish manufacturer of engineered wood flooring, founded in 1857 and now a global premium hardwood flooring leader. Closely comparable to Berg & Berg on geography (Sweden), product category (multilayer engineered parquet), and premium/sustainability positioning.
Emerging players
- Bjelin: Swedish engineered wood flooring brand affiliated with Välinge Innovation, focused on click- and waterproof-hardwood technology. Comparable to Berg & Berg as a newer Swedish engineered wood flooring entrant with strong R&D and click-joint IP, competing for similar Nordic and DACH specialty dealer shelf space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Berg & Berg social profiles
Digital presenceBerg & Berg compliance and trust
Trust signalCompliance1 record
Berg & Berg financial estimates
Financial estimateRevenue estimate
Valuation estimate
Berg & Berg leadership team
Management profileNumber of profiles
Profiles5 records
Berg & Berg funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Berg & Berg M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Berg & Berg
What does Berg & Berg do?
Berg & Berg is a Swedish manufacturer of premium three-layer engineered parquet flooring made from slow-grown Nordic wood. Its products are distributed through dealer and distributor partners across European markets and Northern California, and feature a patented Svedloc Plus jointing system.
Is Berg & Berg a public or private company?
Berg & Berg is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Berg & Berg founded?
Berg & Berg was founded in 1996. It employs 11 to 50 people.
Where is Berg & Berg based?
Berg & Berg is headquartered in Kallinge, Sweden, in the Europe region.
How does Berg & Berg make money?
One revenue line is on record: three-layer parquet flooring sales.
Who are Berg & Berg's main competitors?
Broad incumbents on record are Unilin / Quick-Step, Tarkett and Mohawk Industries. Direct peers are Parador, Junckers Industries, Barlinek, MeisterWerke, Boen Parkett and Kährs. Bjelin is listed as an emerging player.
Does Berg & Berg have an API?
No public API is recorded for Berg & Berg.
What industry is Berg & Berg in?
Berg & Berg's product category is Engineered Wood Flooring. Its primary akta.pro industry code is IMADADAI, Wood Flooring & Wood Veneer Products. Its NAICS code is 321999 and its SIC code is 2400.