What BOEN does

BOEN is a Norwegian hardwood parquet flooring brand founded in 1641 and currently operated as one of three brands within Switzerland-based Bauwerk Group (alongside Bauwerk and Somerset). The company manufactures multi-layer parquet — primarily 3-layer and 2-layer engineered constructions — across product lines including Exquisite/Chalet wide planks, Planks (Castle, 138, 181), Longstrip (3-Strip), and 1-Strip formats such as Herringbone T/G and Prestige. Differentiation rests on proprietary surface treatments (Live Natural Oil, Live Matt, Live Matt Plus, Live Pure), the Origami Tech folding method for stair nosings, and two installation systems (5G Click and Tongue & Groove), supplemented by a full accessory stack — matching skirtings, stair nosings, underlays, and repair solutions specific to each surface treatment.

BOEN generates revenue exclusively through B2B channels: a global dealer network, building material chains, wholesale distributors, independent retailers, and professional installers, supported by a registered Business Portal for trade partners. Pricing is quote-based through authorized dealers and not publicly disclosed; the company offers a 25-year consumer warranty. End-consumer acquisition is driven through digital tools (FloorFinder, RoomVisualizer), social media (LinkedIn, Instagram, Facebook, Pinterest, YouTube), and sustainability communications rather than direct e-commerce. Commercial focus spans residential applications (primary) and commercial projects (offices, retail, hospitality) across at least nine geographies, with operating entities in Norway (BOEN AS, Tveit) and the United States (Boen Hardwood Flooring Inc., Daytona Beach).

The business carries an unusually deep sustainability credential stack — FSC, Nordic Swan Ecolabel, eco-INSTITUT, Blauer Engel, FloorScore, ISO 14001 (all European production sites), EPD (ISO 14025), FDES, and Sentinel Haus Institut — which functions as both a procurement gate in regulated European tenders and a marketing moat. Revenue, headcount, and unit volume are not disclosed, making financial sizing dependent on parent-group inferences.

Name

BOEN

Legal name

Boen Hardwood Flooring Inc.

Website

https://boen.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

BOEN is a Norwegian hardwood parquet flooring brand, founded in 1641 and now operated within Bauwerk Group, producing multi-layer engineered wood floors with proprietary surface treatments and selling exclusively through a global network of dealers, distributors, building material chains, and professional installers.

Ownership category

akta.pro rank

Product category

Hardwood Flooring

NAICS

Veneer, Plywood, and Engineered Wood Product Manufacturing (3212), Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331)

SIC

Millwood, Veneer, Plywood, & Structural Wood Members (2430), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)

akta.pro primary industry

Wood Flooring & Wood Veneer Products (IMADADAI)

akta.pro secondary industry

Engineered Wood Flooring Substrates & Panels (IMAMACAL)

Keywords

• Hardwood parquet flooring
• Engineered wood floors
• Multi-layer parquet
• Herringbone wood flooring
• Floor accessories and skirtings

Headquarters

HQ city

Kristiansand

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardwood Flooring Sales: BOEN generates revenue through the sale of hardwood parquet flooring products. The company offers 3-layer parquet, 2-layer parquet, and accessories including skirtings, stair nosings, underlays, and repair solutions. Products are sold through a network of dealers, distributors, and retailers globally.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

BOEN manufactures and sells hardwood parquet flooring in 3-layer and 2-layer constructions, including wide-plank Exquisite (Chalet/Chaletino), Planks, Longstrip 3-Strip, and 1-Strip Herringbone/Prestige formats, complemented by skirtings, stair nosings (with Origami Tech folding), underlays, and repair solutions. The company applies proprietary surface treatments (Live Natural Oil, Live Matt, Live Matt Plus, Live Pure) and offers 5G Click and T/G installation systems. Products are distributed globally through authorized dealers, building material chains, and a B2B Business Portal for trade partners.

Product overview

BOEN is a hardwood flooring and parquet manufacturer offering a comprehensive portfolio organized across four main product categories: 3-layer parquet (Exquisite/Chalet/Chaletino wide planks, Planks/Plank Castle/Plank 138/Plank 181, Longstrip/3-Strip), and 2-layer parquet (1-Strip including Herringbone T/G and Prestige patterns). The company provides complementary accessories (skirtings, stair nosings, underlay, repair solutions) and digital tools including RoomVisualizer (augmented reality room preview) and FloorFinder (product selection tool). BOEN's surface treatments include Live Natural Oil, Live Matt Lacquer, Live Matt Plus Lacquer, and Live Pure Lacquer. The company operates a B2B Business Portal for trade partners.

Differentiator

Problem solved

Functional benefit

Brands

• Live Pure™: Ultra-matt lacquer surface treatment combining the look of untreated wood with strong everyday protection against dust, dirt, and liquids, with better UV stability than conventional surfaces.
• Live Natural Oil
• Live Matt
• Live Matt Plus

Products and services

• Exquisite (Chalet & Chaletino) Premium wide-plank 3-layer parquet flooring with generous dimensions for elegant interiors. Chalet measures 200–395mm width up to 4m length; Chaletino is an extended-plank format. Targeted at high-end residential and commercial interiors seeking craftsmanship and timeless aesthetics.
• Planks (Plank Castle, Plank 138, Plank 181) Generous wide-plank 3-layer parquet flooring line. Plank Castle is 209mm width, Plank 138 offers a narrow 138mm clear-structure option, and Plank 181 provides a classic 181mm width. All feature 5G Click or T/G connection systems for installation.
• Longstrip (3-Strip) Classic shipfloor-style 3-layer parquet in 14mm 3-Strip format delivering a lively, resource-efficient design with 5G Click connection for easy installation. Suited to residential and commercial spaces.
• 1-Strip (Herringbone T/G, Prestige) Compact-format 2-layer parquet with single-strip patterns. Includes the new Herringbone T/G for glued-down installation in a 10.5x137mm format, and Prestige multifaceted creative patterns. Targeted at design-led residential interiors.
• Skirtings Matching skirting boards in solid parquet or veneered finishes, available in all BOEN wood species and surface treatments (Live Matt, Live Natural, Live Pure) to complement flooring installations.
• Stair Nosings Elegant stair edging produced with Origami Tech folding technique that gently rounds the step edge with a subtle bevel without breaking the treated wood surface. Options include open steps with adhesives and non-slip inserts for safety.
• Underlay Underlay products offering sound insulation, moisture protection, and subfloor leveling for floating wood floor installations; particularly suited to renovation projects and delicate subfloors.
• Repair Solutions Repair kits for minor damage maintenance on parquet floors, specifically formulated for BOEN surface treatments including Live Natural, Live Matt, and Live Pure to maintain floor quality over time.
• RoomVisualizer Augmented-reality tool powered by VEEUZE (InteriorStudio) that lets users upload room photos and visualize BOEN flooring products within their actual space, supporting product selection before purchase.
• FloorFinder Online product finder tool that lets customers filter parquet options by color, wood species, and format and compare flooring options to identify suitable products.
• Business Portal Dedicated B2B portal for trade partners including installers, building material chains, builders, distributors, and retailers, granting access to the full product range, exclusive services, and individual offers; orders require a registered business account.

Quantifiable outcome

• 70% of production waste recycled
• +3 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature6 records

Partnerships

One partnership is on record.

• Bauwerk GroupcoreOthersBOEN is a brand owned by Bauwerk Group Schweiz AG, a Swiss company. The group owns well-known brands in wood flooring industry: Bauwerk, Boen, and Somerset. BOEN operates as part of this larger organization with shared sustainability reporting, ESG commitments, and corporate governance.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Armstrong Flooring: Armstrong Flooring is an established US hardwood and resilient flooring manufacturer with broad residential and commercial distribution. As a heritage brand incumbent, it competes for the same premium specification and dealer shelf space as BOEN.
• Tarkett: Tarkett is a global flooring manufacturer with hardwood, vinyl, and sports surface offerings and strong European presence — a broad incumbent that overlaps with BOEN in commercial and residential wood flooring segments.
• Shaw Industries: Shaw Industries (Berkshire Hathaway) is one of the largest US flooring manufacturers with hardwood, carpet, LVT, and tile portfolios. As a broad incumbent, it competes with BOEN through dealer networks in the US market.
• Mannington Mills: Mannington is a US-based manufacturer of hardwood, LVT, and laminate flooring with strong commercial channel relationships. As a broad incumbent, it provides a comparable benchmark for BOEN's commercial segment strategy and US distribution.
• Mohawk Industries: Mohawk Industries is one of the world's largest flooring manufacturers, offering hardwood, laminate, LVT, and carpet under multiple brands. As a broad incumbent, it competes with BOEN in hardwood categories while also defining the competitive pricing pressure from adjacent categories.

Regional players

• Bellawood (Lumber Liquidators / LL Flooring): LL Flooring (formerly Lumber Liquidators) sells hardwood, laminate, and vinyl flooring primarily through US retail stores. While it operates in a different price tier, it competes with BOEN's US dealer channel for end-consumer residential flooring purchases.

Direct peers

• Somerset Hardwood Flooring: Somerset is another BOEN sister brand under Bauwerk Group, a US-based manufacturer of solid and engineered hardwood flooring serving residential and commercial channels — offering a North American peer comparison point for product mix and pricing.
• Kährs Group: Kährs is a Swedish manufacturer of hardwood and engineered wood flooring with multi-layer parquet construction, European heritage, and global distribution — the closest direct competitor to BOEN in product, target customer (residential and commercial specifiers), and Scandinavian design positioning.
• Bauwerk (Bauwerk Group brand): Bauwerk is BOEN's sister brand under the same parent (Bauwerk Group) — a Swiss hardwood parquet manufacturer with overlapping product range, similar target segments, and shared distribution, making it the most directly comparable brand for benchmarking.

Emerging players

• IndusParquet: IndusParquet is a Brazilian manufacturer of solid and engineered hardwood flooring with growing global reach — an emerging player in the premium hardwood segment that competes with BOEN on tropical species and price in commercial and residential projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/boenflooring
• Instagraminstagram.com/boen_floors
• Facebookfacebook.com/boen-flooring-85148539457
• Pinterestpinterest.com/boen_floors
• YouTubeyoutube.com/@boenfloors

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BOEN