FSBO.com
- Company typePrivate
- Founded1997
- HeadquartersAtlanta, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
FSBO.com firmographics
Firmographics- Name
- FSBO.com
- Website
- https://fsbo.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
FSBO.com industry classification
Industry- Product category
- Real Estate Marketplace
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Mortgage and Nonmortgage Loan Brokers (522310)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Mortgage Bankers & Loan Correspondents (6162)
- akta.pro primary industry
- Consumer Direct / Online Mortgage Origination (FSALAAAB)
Keywords
Where FSBO.com is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Markets served
FSBO.com business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- FSBO Listing Services: Platform enabling homeowners to list and sell properties without real estate agents, likely generating revenue through listing fees or transaction-based models.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
FSBO.com product offering
Product offeringCore offering
FSBO.com operates an online for-sale-by-owner real estate marketplace that enables individual homeowners to list and sell residential properties without traditional real estate agents. The platform provides listing creation, marketing tools, and buyer screening, and was relaunched with embedded agentic AI (Bevri.ai) that integrates loan officers, real estate agents, and sellers into a single collaborative transaction workflow.
Product overview
FSBO.com is a for-sale-by-owner real estate platform that operates as a consumer-first marketplace enabling homeowners to sell properties without traditional real estate agents. The core FSBO.com Marketplace provides listing creation, marketing, and buyer engagement tools. The platform was relaunched in 2026 with an agentic AI-powered upgrade (leveraging Bevri.ai technology) that unifies loan officers, realtors, and sellers in a smarter transaction model. A new Loan Officer Portal feature enables mortgage professionals to assist FSBO sellers with listing creation, marketing, buyer screening, and financing guidance from initial listing through closing.
Differentiator
Problem solved
Functional benefit
Products and services
- FSBO.com Marketplace An online for-sale-by-owner marketplace where individual homeowners create listings, market their properties, and screen buyers without using a traditional listing agent. Enhanced with embedded agentic AI that guides the transaction and integrates loan officers and real estate agents into the workflow.
- Loan Officer Portal A specialized portal for mortgage loan officers to assist FSBO sellers with listing creation, marketing support, buyer screening, and financing guidance across the home selling process from initial listing through closing.
Companies that use FSBO.com
Customer profileSegments3 records
Ideal customer profiles2 records
FSBO.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature2 records
FSBO.com partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Bevri.aicoreBevri.ai provides the agentic AI technology powering FSBO.com's upgraded marketplace platform. This technology enables embedded AI to guide transactions, integrate loan officers, real estate agents, and sellers, and reduce friction in the home buying and selling process.
- Homepie, Inc.coreHomepie CEO Brad Rice joined as a strategic partner in the FSBO.com acquisition alongside NEXA Lending's Mike Kortas. Brad Rice serves as a strategic partner in FSBO Holdings LLC, contributing real estate technology expertise from Homepie.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
FSBO.com competitors and assessment
Company assessmentDirect peers
- ForSaleByOwner.com: Direct competitor operating a long-running for-sale-by-owner marketplace that allows homeowners to list and sell properties without a real estate agent — the closest direct alternative to FSBO.com's core offering.
- Houzeo: A modern, tech-focused FSBO platform offering flat-fee MLS listing and seller-direct tools — directly competes with FSBO.com for for-sale-by-owner home sellers and shares a similar technology-led pitch.
Broad incumbents
- Zillow: Largest U.S. residential real estate marketplace serving buyers, sellers, and agents — a broad incumbent whose flat-fee MLS and seller-direct tools overlap with FSBO.com's value proposition while operating at vastly greater scale.
- Redfin: Technology-enabled residential brokerage and portal that competes for sellers alongside FSBO.com and increasingly offers discount and direct-listing alternatives — comparable consumer-direct real estate traffic and lead funnel.
- Realtor.com: Operated by Move (News Corp) and the National Association of REALTORS®, Realtor.com is a top-three U.S. residential listing portal that anchors agent-mediated transactions while adding direct-selling tools overlapping with FSBO.com.
Others
- Homepie: Real estate technology company whose CEO (Brad Rice) is a strategic owner of FSBO.com — provides adjacent real estate tech capabilities and serves as both partner and functional peer in the consumer-direct real estate tooling space.
- NEXA Lending: Mortgage lender whose CEO leads FSBO Holdings LLC (the parent of FSBO.com) — provides the loan officer pipeline integrated into the platform's Loan Officer Portal and represents a key embedded distribution channel rather than a marketplace competitor.
- Bevri.ai: Agentic AI technology provider powering FSBO.com's guided transaction marketplace — an enabling ecosystem participant whose capabilities directly shape FSBO.com's product experience.
Emerging players
- Opendoor: iBuyer and direct home-purchase platform that targets sellers seeking to bypass traditional agent listings — competes for the same 'sell without a traditional agent' consumer mindset as FSBO.com but through instant cash offers rather than self-managed listings.
- HomeLight: Real estate fintech that connects home sellers with agents and offers cash-offer and agent-matching products — competes for sellers evaluating agent versus direct pathways and overlaps with FSBO.com's seller-side funnel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
FSBO.com social profiles
Digital presenceFSBO.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
FSBO.com leadership team
Management profileNumber of profiles
Profiles2 records
FSBO.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FSBO.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FSBO.com
What does FSBO.com do?
FSBO.com operates an online for-sale-by-owner real estate marketplace that enables individual homeowners to list and sell residential properties without traditional real estate agents. The platform provides listing creation, marketing tools, and buyer screening, and was relaunched with embedded agentic AI (Bevri.ai) that integrates loan officers, real estate agents, and sellers into a single collaborative transaction workflow.
Is FSBO.com a public or private company?
FSBO.com is a private company. It is classified as corporate owned and is currently operating.
When was FSBO.com founded?
FSBO.com was founded in 1997. It employs 1 to 10 people.
Where is FSBO.com based?
FSBO.com is headquartered in Atlanta, United States, in the North America region.
How does FSBO.com make money?
One revenue line is on record: FSBO Listing Services.
Who are FSBO.com's main competitors?
Direct peers on record are ForSaleByOwner.com and Houzeo. Broad incumbents are Zillow, Redfin and Realtor.com. Others are Homepie, NEXA Lending and Bevri.ai. Emerging players are Opendoor and HomeLight.
Does FSBO.com have an API?
No public API is recorded for FSBO.com.
What industry is FSBO.com in?
FSBO.com's product category is Real Estate Marketplace. Its primary akta.pro industry code is FSALAAAB, Consumer Direct / Online Mortgage Origination. Its NAICS code is 5312 and its SIC code is 6531.