Electronic Music School

What Electronic Music School does

Electronic Music School (EMS), legally registered as EMS – Electronic Music School – Stefano Giachetta, is a privately held, founder-owned music education business headquartered in Berlin, Germany. Founded in Cologne around 2009–2010 by producer/DJ Jeyênne, the school delivers structured training in electronic music production and DJing through three delivery modes: in-person courses at physical campuses in Berlin (Invalidenstraße 104, Berlin-Mitte) and Cologne (Heliosstraße 6a-d, Köln-Ehrenfeld); live, interactive online courses via Zoom with 12 months of session recording access; and one-on-one coaching in flexible 2–6 hour blocks or bundled packages (10/20/30 hours). The curriculum is built around Ableton Live as the primary DAW, supplemented by FL Studio, Logic Pro X, and Bitwig, with DJ instruction using Pioneer DJ and Technics vinyl. Course formats range from 3-month beginner (Level 1) and advanced (Level 2) programs (€900 regular / €810 summer 2026) and a 1-month DJ course (€410) to week-long intensives (Producer Week, DJ Week, Summer Camp) and individual coaching packages priced from €180 for a 2-hour block to €2,350 for a 30-hour intensive.

The business monetizes through professional services (course fees and coaching), one-time digital product sales (Ableton and Logic Pro X templates at €19+, plus the 700MB EMS Extraterrestrial Sounds sample pack), gift vouchers, and routed access to German public funding programs including KOMPASS (up to 90% subsidy) and the (now-ended) Bildungsscheck NRW. Student discounts and a partner ecosystem — Ableton, FabFilter, AIAIAI, ADAM Audio, Soundtoys, AudioRealism, ISM, Rieman Sounds, Resonance Sounds — provide software and hardware discounts that lower total cost of attendance. Go-to-market is primarily direct-to-consumer via the school website and phone/email consultation, supported by organic social on Instagram, Facebook, YouTube, and TikTok, a content-marketing funnel of free tutorials, a MailChimp newsletter (offering 10% off), and bottom-of-funnel conversion driven by alumni success stories and word-of-mouth. The named customer base consists entirely of individual aspiring producers and DJs (Acina, Lorenzo Raganzini, Metaraph, DJ Hyperdrive, Felicia Bianco, etc.), with four target personas: aspiring music producers, aspiring DJs, career changers entering electronic music, and intermediate producers refining technique. The company is bootstrapped, has no disclosed funding, no parent company, and operates with 11–50 employees, the management team being dominated by practicing artist-coaches rather than a corporate hierarchy.

Name

Electronic Music School

Legal name

EMS – Electronic Music School – Stefano Giachetta

Website

https://em-school.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Electronic Music School (EMS) is a Berlin- and Cologne-based music education business, founded in 2009, that teaches electronic music production and DJing to aspiring and intermediate producers through in-person courses, live online Zoom classes, one-on-one coaching, and a small library of digital DAW templates and sound packs.

Ownership category

akta.pro rank

Product category

Music Education Services

NAICS

Fine Arts Schools (61161)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Music Production, Recording & Audio Engineering (EDAMANAH)

akta.pro secondary industries

Online / Virtual Music Instruction & Platforms (EDAMANAI), Private Music Lessons (Instrumental) (EDAMANAA)

Keywords

• Electronic music production
• DJ training courses
• Music education services
• Ableton Live coaching
• Music production mentoring

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Course Fees: Long-term courses (3 months) and intensive programs (1 week) for electronic music production and DJing. Pricing varies by format (in-person vs online) and duration.
2. Individual Coaching: One-on-one coaching sessions and packages (Starter 10hrs, Pro 20hrs, Intensive 30hrs) for personalized instruction in music production and DJing.
3. Product Sales: Sale of Ableton Live templates, Logic Pro X templates, and sound sample packs through the online shop. Digital products delivered via download.
4. Vouchers: Gift vouchers sold in configurable amounts, delivered by email or postal delivery, for course bookings.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Electronic Music School (EMS) delivers hands-on electronic music production and DJing education through 3-month beginner and advanced in-person courses in Berlin and Cologne, live online courses via Zoom, intensive 1-week programs (DJ Week, Producer Week, Summer Camp), and personalized one-on-one coaching packages. The school also sells digital DAW templates and sound sample packs through an online shop, supporting students from beginner to professional level.

Product overview

Electronic Music School (EMS) operates a music education platform with three main pillars: in-person courses at Berlin and Cologne locations, live online courses via Zoom, and digital products (Ableton/Logic templates and sound packs). The core educational offerings include Electronic Music Production Programs (Beginner Level 1 and Advanced Level 2) and DJ Courses available in multiple formats (4-week course, 1-week intensive week, or individual coaching). Bundled coaching packages (Starter/10h, Pro/20h, Intensive or Apex/30h) provide personalized one-on-one training for both producers and DJs. The school also offers a Berlin Summer Camp, voucher system, and government funding assistance programs. Digital shop products include DAW templates for Ableton Live and Logic Pro X, plus the EMS Extraterrestrial Sounds sample pack.

Differentiator

Problem solved

Functional benefit

Products and services

• Electronic Music Production Program – Level 1 Beginner (Berlin/Köln) 3-month beginner in-person course in Berlin or Cologne teaching music production fundamentals using Ableton Live. Covers sound design, arrangement, beat producing, harmony, and audio engineering. Small groups, 3 hours per week, includes community group access, repeat lessons, 10% discount on further bookings, and up to 50% discount on Ableton. Targeted at individuals with little or no prior production experience.
• Electronic Music Production Program – Level 2 Advanced (Berlin/Köln) 3-month advanced in-person course in Berlin or Cologne for producers with prior experience. Covers advanced sound design, mixdown, mastering, and release preparation. Small groups, 3 hours per week. Targeted at intermediate producers seeking professional-quality output.
• Electronic Music Production Program – Online Level 1 Beginner Online version of the Level 1 beginner course. 2.5 hours per week live coaching via Zoom over 3 months, with recordings available for 12 months. Includes community group access and daily feedback. Targeted at aspiring producers who cannot attend in-person classes in Berlin or Cologne.
• Electronic Music Production Program – Online Level 2 Advanced Online version of the Level 2 advanced course. 2.5 hours per week live coaching via Zoom, covering sound design, mixdown, mastering, and release preparation. Recordings available for 12 months. Targeted at intermediate producers globally.
• DJ Course (Berlin/Köln) 4-week in-person DJ course in Berlin or Cologne covering CDJs, controllers, turntables, mixers, effects, and crowd reading. 12 hours total across small groups of up to 5 people. Targeted at aspiring DJs wanting structured hands-on training on club-standard equipment.
• DJ Week Intensive 5-day in-person DJ program (20 hours total) covering DJ technology, equipment, mixing techniques, and club-standard performance skills. Targeted at learners wanting a fast-paced, immersive alternative to the 4-week course.
• Producer Week Intensive 5-day in-person production program (20 hours total) for producers with existing DAW experience, focusing on sound design, arrangement, and final polish of tracks. Targeted at intermediate producers wanting a concentrated skill-uplift.
• DJ One-on-One Coaching Individual DJ coaching sessions in 2-6 hour blocks, or bundled Starter (10hrs / €849), Pro (20hrs / €1,610), and Intensive (30hrs / €2,350) packages. Available with Pioneer DJ or Technics vinyl at Berlin or Cologne campuses. Targeted at DJs seeking personalized skill development.
• One-on-One Producer Coaching Individual music production coaching available in 2-6 hour blocks or bundled packages (Starter 10hrs / €849, Pro 20hrs / €1,610, Intensive 30hrs / €2,350). Includes free Rieman and Resonance Sounds sound packs with coaching packages. Targeted at producers wanting personalized, intensive training.
• Berlin Music Production Summer Camp 5-day intensive summer camp in Berlin (August 10-14, 2026) providing 25 hours of hands-on production that results in one finished track. €825 regular / €742 Early Bird. Limited spots, scheduled 10am-3pm. Targeted at aspiring producers wanting an intensive summer immersion.
• RAVE TECHNO Ableton Live Template Downloadable Ableton Live template featuring a club-optimized Rave Techno track with a complete mastering chain, inspired by Viper Diva, Shlømo, and Kas:st. Sold via the EMS online shop for €19. Targeted at electronic music producers wanting ready-made production starting points.
• MELODIC TECHNO Ableton Live Template Downloadable Ableton Live template for Melodic Techno / Progressive House production, including basslines, drums, and sound design elements. Sold via the EMS online shop. Targeted at producers seeking Melodic Techno / Progressive House starting points.
• Classic OLDSCHOOL TRANCE Logic Pro X Template Downloadable Logic Pro X template of a classic Oldschool Trance track at 140 bpm, including automation, melody, drum programming, and a mastering chain. Sold via the EMS online shop. Targeted at Logic Pro X users producing Oldschool Trance.
• MELODIC MINIMAL TECHNO Ableton Live Template Professional Ableton Live template by DJ Lion featuring melodic breaks and basslines, inspired by Boris Brejcha and Maceo Plex. Sold via the EMS online shop. Targeted at producers seeking Melodic Minimal Techno starting points.
• EMS EXTRATERRESTRIAL SOUNDS 700MB sound pack containing 101 royalty-free samples including drones, bass sequences, EFX, and drum loops, created with MOOG Sub37, KORG MS-20, SOMA Lyra-8, and Elektron Machinedrum. Sold starting at €19 incl. 19% VAT via the EMS online shop. Targeted at producers needing royalty-free sound design material.

Quantifiable outcome

• Finish your first track in 3 months
• +1 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

One partnership is on record.

• AbletoncoreTechnology or IntegrationPrimary DAW partner offering EMS students up to 50% discount on Ableton Live licenses. Remaining 50% can be paid in 12 interest-free monthly installments. EMS courses primarily taught using Ableton Live.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Point Blank Music School: London-based electronic music school offering in-person and online production, DJ, and vocal courses with a similar target audience and curriculum structure. Most direct global competitor to EMS in electronic music education.
• Producertech: Online school focused on electronic music production and DJing, with courses tied to Ableton, Logic Pro, and Native Instruments. Closest pure-online analogue to EMS's online producer program.
• Noiselab: Online Ableton-centered music production school with live cohort-based courses, paralleling EMS's online producer program. Targets the same aspiring producer segment with a similar subscription/cohort model.

Broad incumbents

• SAE Institute: Global operator of creative media schools with campuses in Germany offering music production, audio engineering, and film programs. Broader portfolio than EMS but directly overlaps on electronic music production education.
• Skillshare: Large subscription-based online learning platform with a deep catalog of music production and DJ courses. Competes with EMS for online learners, especially at the beginner level, at a much lower price point.
• MasterClass: Premium online education platform with music production and DJ classes from high-profile artists. Competes for the same aspirational learner profile at a higher price point, but with pre-recorded rather than interactive content.
• Berklee Online: Online extension of Berklee College of Music offering courses, certificates, and degrees in production, theory, and performance. Targets a similar intermediate-to-advanced learner profile as EMS's Level 2 courses.

Others

• Loopmasters: Major sample and sound pack marketplace used by electronic music producers. Comparable because EMS also sells sound packs (e.g., EMS Extraterrestrial Sounds) into the same producer buyer base.

Emerging players

• Dubspot: Originally an Ableton-centered electronic music school in New York with online programs covering production and DJing. Operates in a similar niche to EMS, though it has operated at much smaller scale in recent years.

Regional players

• Cross Radar Academy: Berlin-based DJ and production school offering courses aligned with the local club scene, comparable to EMS's Berlin campus in target audience and curriculum focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/EMSchoolChannel
• Facebookfacebook.com/electronic.music.school
• Instagraminstagram.com/electronicmusicschool
• TikToktiktok.com/@ems_electronicmusicskul
• Xx.com/em_school
• LinkedInlinkedin.com/company/ems---electronic-music-school

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Electronic Music School