Insight Exhibits

What Insight Exhibits does

Insight Exhibits is a privately held, Salt Lake City-based trade show and exhibit services firm founded in 1980 by Randy Pridgen and Mike Query. The company delivers end-to-end exhibit solutions across four service pillars — Design, Execution, Fabrication, and Maintenance — and four application areas: Trade Show Exhibits, Event Services, Museum Exhibits, and Corporate Branding. Its core technology is vertically integrated in-house custom fabrication, supported by an award-winning design team with over 40 years of industry experience. The company serves enterprise and mid-market clients directly, with a notable portfolio spanning SaaS (Twilio, Tanium, Bullhorn, Talkdesk, Expensify, Körber, Yext, Prezi, Mixpanel, Intapp), hardware/consumer (Canon, Vivint, ShopRunner, EVgo, Young Living), pharma (Domes Pharma), and cultural institutions (Fort Douglas Military Museum, UMFA, USU Hall of Honor, Utah Sports Hall of Fame), as well as a recurring role as the official service contractor for Tanium Converge.

The business model is project-based professional services: revenue is generated through quote-driven, project-specific engagements covering design, fabrication, on-site execution, and ongoing exhibit storage/maintenance, supplemented by productized add-on SKUs such as turnkey kiosk enhancements (monitors, furniture, HDMI adapters) and hardline internet ordering for event sponsors. Pricing is generally not publicly listed, with unit prices for add-ons ranging from $25 (HDMI adapters) to $998 (hardline internet connection), confirming a primarily custom-quote model. Go-to-market is direct enterprise sales through the company website, phone/email outreach, and event-sponsorship-driven visibility, with no apparent use of resellers, distributors, or marketplace channels beyond a Lightweight Portable Exhibits line distributed through BrowseExhibits. The company has no disclosed outside funding, no parent entity, and operates alongside a sister company, Insight Interiors, under shared ownership.

Name

Insight Exhibits

Legal name

Insight Exhibits

Website

https://insightexhibits.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

Insight Exhibits is a Salt Lake City-based, 40-year-old exhibit design and fabrication firm serving enterprise and mid-market clients with full-service trade show, event, museum, and corporate branding solutions through in-house custom fabrication.

Ownership category

akta.pro rank

Product category

Trade Show & Event Exhibit Services

NAICS

Convention and Trade Show Organizers (561920), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Facilities Support Management Services (8744)

akta.pro industry

PRIMARYBPAFAGAK

Event Fabrication & Scenic/Set Build (Custom Builds, Installations)

Business & Public Services/Marketing, Advertising & PR Services/Experiential & Event Marketing

SECONDARYHSACAOAG

Event Signage, Props & Custom Installations

Home & Personal Services/Event & Personal Concierge Services/Event Decor, Floral & Styling Services

SECONDARYTHAHAEAC

Staging, Scenic & Set Fabrication (Stages, Backdrops, Scenic Builds)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Event Production & Technical Services (AV, Staging, Lighting, Rigging)

Keywords

• Trade show exhibits
• Custom exhibit fabrication
• Event branding services
• Museum exhibit design
• Corporate branding installations

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Exhibit Design and Fabrication Services: Full-service exhibit design and custom in-house fabrication for trade shows, events, museums, and corporate branding. Revenue is generated through project-based professional services including design, fabrication, execution, and maintenance.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Insight Exhibits designs, fabricates, executes, and maintains custom exhibit and event installations for trade shows, corporate events, museums, and corporate branding environments. Services are delivered through an in-house fabrication facility in Salt Lake City, covering the full lifecycle from concept through on-site execution and ongoing storage/maintenance. The company also provides event-specific add-on services such as turnkey kiosk enhancements and hardline internet for sponsorship kits.

Product overview

Insight Exhibits is a service-based company providing comprehensive exhibit and event solutions. The core offerings consist of four integrated service pillars: Design (award-winning exhibit design), Execution (meticulous planning and event management), Fabrication (in-house custom fabrication), and Maintenance (care and storage). The company specializes in four main service areas: Trade Show Exhibits (custom booths for clients like InsightSquared, Bullhorn, Yext, Canon, Talkdesk, Expensify, EVgo), Event Services (corporate events for clients like Twilio, Cornerstone, Vivint, Health Catalyst), Museum Exhibits (for institutions like Fort Douglas, USU Hall of Honor, Utah Sports Hall of Fame), and Corporate Branding. Additional offerings include sponsorship services for large events (Tanium Converge), turnkey kiosk enhancements, and hardline internet services.

Differentiator

Problem solved

Functional benefit

Products and services

• Trade Show Exhibits Custom trade show booth and display design and fabrication for enterprise and mid-market companies. Includes in-house design, custom fabrication, on-site execution, and storage/maintenance for recurring shows. Customers include InsightSquared, Bullhorn, Yext, Körber, Domes Pharma, Restaurant 365, Prezi, Expensify, EVgo, Talkdesk, Intapp, ShopRunner, and Canon.
• Event Services Custom event displays and branding installations for corporate events, conferences, sponsor summits, and brand activations. Includes design, fabrication, and execution of custom hanging signs, registration back walls, wayfinding displays, lighting elements, and booth structures. Customers include Twilio, Cornerstone, Vivint, Health Catalyst, Canon, and Silicon Slopes.
• Museum Exhibits Museum exhibit design, fabrication, and installation for permanent and temporary displays at military museums, fine arts institutions, university halls of fame, and cultural venues. Customers include Fort Douglas Military Museum, Utah Museum of Fine Arts (UMFA Speed), USU Hall of Honor, and Utah Sports Hall of Fame.
• Corporate Branding Corporate branding and physical environment design for corporate offices, retail spaces, and brand experience installations. Engagements include Young Living, Arup, FinancialForce, Mixpanel, and USU Football.
• Lightweight Portable Exhibits Portable exhibit solutions distributed through BrowseExhibits for clients needing lightweight, easy-to-ship display options.
• Turnkey Kiosk Enhancements Pre-configured booth equipment for event sponsors and exhibitors, including literature racks ($190), barstools ($100), bistro tables ($125), 27" desktop monitor packages, 32" mounted monitors ($300), 43" mounted monitors, 60" mounted monitors ($400), HDMI adapters ($25–$100), and looping media players ($50). Early bird discount offered before 10/06/2023; 30% fee applies to orders after 11/10/2023.
• Hardline Internet Services

Named customers28 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• TaniumcoreGTM or Marketing Partner · 1 January 2023Insight Exhibits serves as the official service contractor for Tanium Converge 2023. The company provides sponsorship kits, hardline internet ordering, turnkey kiosk enhancements, and various sponsorship add-ons for the event. This is a key client partnership where Insight Exhibits provides comprehensive event support services to Tanium and its sponsors.
• Insight InteriorsminorOthersInsight Interiors is identified as a sister company of Insight Exhibits. The relationship appears to be an affiliated entity within the same ownership group, serving related interior design and exhibit services.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Freeman: Freeman is a major experiential marketing and exhibit services company with global reach across trade shows, conferences, and brand activations. Overlaps heavily with Insight Exhibits on trade show and corporate event fabrication and execution.
• GES (Global Experience Specialists): GES is one of the largest global providers of exhibit services, including design, fabrication, logistics, and on-site services for trade shows and events. Broad incumbent offering end-to-end event services overlapping Insight Exhibits' scope.

Direct peers

• 3D Exhibits: 3D Exhibits is a custom exhibit design and fabrication house focused on large-format brand experiences for trade shows and corporate events. Direct competitor with similar in-house design and fabrication services.
• Sparks: Sparks is a global experiential agency that designs and produces exhibits, brand activations, and corporate events. Direct competitor in custom exhibit design and fabrication for enterprise trade show programs.
• Nimlok: Nimlok is a network of exhibit design and fabrication companies serving trade show and event clients with custom and modular exhibits. Comparable service offering targeting enterprise trade show buyers.
• Group Delphi: Group Delphi is a design and fabrication firm specializing in custom exhibits, environments, and brand activations. Comparable full-service model spanning trade show, museum, and corporate event work.
• Czarnowski Display Services: Czarnowski is a long-standing custom exhibit design and fabrication firm with deep museum and brand-environment capabilities. Highly comparable given 40+ year tenure and similar design+build+maintain model.
• Hill & Partners: Hill & Partners provides custom exhibit design, fabrication, and management for trade shows, museums, and corporate environments. Comparable size and service mix to Insight Exhibits, serving enterprise clients.
• Moss: Moss is a leading custom exhibit and brand-environment fabricator serving enterprise trade show and event needs. Directly comparable as a design+build exhibit house targeting the same enterprise customer base.

Regional players

• Exhibit Solutions / SearchExhibits: Exhibit Solutions provides custom exhibit design, fabrication, and portable displays for the trade show market. Regional peer offering a comparable trade show exhibit service mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/insightexhibits
• LinkedInlinkedin.com/company/insight-exhibits

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insight Exhibits