Human Financial

What Human Financial does

Human Financial Management Limited (HFML) is an Australian multi-asset investment manager headquartered in Sydney, established in 2011 and operating as part of the broader Human Financial group of companies (which also includes ClearView Financial Management Limited). The firm is privately held under an Australian Financial Services Licence (AFSL 227677) and serves individual investors accessed via financial advisers, with a value proposition centred on institutional-quality multi-asset portfolio construction applied through the advice process.

The product suite spans three pillars: 14 multi-asset model portfolios across the Dynamic, Strategic, and Enhanced Index series; a broad managed funds lineup covering international and Australian equities, emerging markets, fixed interest, infrastructure, and money market (plus index fund variants); and Managed Investments unit trusts across four risk levels (Cautious 30, Prudent 50, Assertive 70, Aggressive 95). Underpinning these products is proprietary technology — an internal investment management platform with intuitive online portals for advisers and customers — and a multi-dimensional investment approach combining dynamic asset allocation, risk-premia harvesting, and selective alpha-seeking.

The business model is a recurring, AUM-based fee structure: Human Financial charges ongoing management fees on managed portfolios and managed funds, with publicly disclosed buy-sell spreads of 0.00%–0.31% depending on product. Distribution is sales-led through a dedicated distribution team of business development managers, supported by content marketing (Market Briefs, Monthly CIO Webinars, Market Reviews) and channel partnerships with Australia's major wrap and managed-account platforms — Hub24, NetWealth, CFS FirstChoice (joined April 2026), and North/AMP (joined May 2026). Revenue, AUM, and headcount detail are not disclosed in the source materials.

Name

Human Financial

Legal name

Human Financial Management Limited

Website

https://humanfinancial.com.au

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Human Financial is an Australian multi-asset investment manager that provides 14 model portfolios, managed funds, and diversified unit trusts to individual investors through financial advisers, distributed via major Australian wealth platforms including Hub24, NetWealth, CFS FirstChoice, and North.

Ownership category

akta.pro rank

Product category

Multi-Asset Investment Management

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Managed Accounts & Model Portfolios (SMA/UMA) (FSAAAAAG)

akta.pro secondary industries

Managed Accounts & Unified Managed Accounts (UMAs) — Multi-Asset (FSAAAJAE), Managed Platforms & Wrap Programs for Private Clients (Model Portfolios, UMA/SMAs) (FSAAABAM)

Keywords

• Multi-asset portfolios
• Managed investment funds
• Wealth management solutions
• Investment management services
• Managed accounts

Headquarters

HQ city

Bondi

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Investment Management Fees: Human Financial generates revenue through management fees charged on its managed portfolios and managed funds products. These are structured as ongoing platform fees based on assets under management (AUM).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Human Financial is an Australian multi-asset investment management firm that designs, manages and distributes a curated range of 14 multi-asset model portfolios (Dynamic, Strategic and Enhanced Index series), single asset-class managed funds, and diversified unit trust managed investments. The firm operates an adviser-centric distribution model, partnering with financial advisers and their practices to deliver institutional-quality portfolio construction and ongoing management to Australian investors.

Product overview

Human Financial is an Australian multi-asset investment management firm offering three main product lines: (1) Human Financial Managed Portfolios - a curated range of 14 multi-asset model portfolios across Dynamic, Strategic, and Enhanced Index series designed to align with specific risk profiles; (2) Human Financial Managed Funds - single asset-class funds (both actively managed and index funds) covering international equities, Australian shares, emerging markets, fixed interest, infrastructure, and money markets; and (3) Human Financial Managed Investments - diversified unit trusts with mix of active and index management across four risk levels (Cautious 30, Prudent 50, Assertive 70, Aggressive 95). The investment platform is underpinned by proprietary technology including investment management systems and online portals for wealth advisers and customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Human Financial Managed Portfolios A curated range of 14 multi-asset model portfolios designed to align with specific investment objectives and risk profiles, spanning Dynamic, Strategic, and Enhanced Index series. Built for financial advisers and their clients seeking diversified long-term wealth creation solutions.
• HF Dynamic Series Multi-asset portfolios investing mainly in actively managed underlying investments with the ability to adjust the growth/defensive split dynamically to take advantage of opportunities or minimise risk. Includes HF Dynamic 30, 50, 70 and 85.
• HF Strategic Series Multi-asset portfolios investing mainly in actively managed underlying investments with the ability to vary allocation within each asset class while retaining the same overall growth/defensive split. Includes HF Strategic 50, 70, 85, 100, and International Growth 100.
• HF Enhanced Index Series Multi-asset portfolios investing mainly in index-focused growth underlying investments and active defensive underlying investments. Includes HF Enhanced Index 30, 50, 70, 85, 100.
• Human Financial Managed Funds A range of single asset-class managed funds (both actively managed and index) providing targeted exposures across international equities, Australian shares, emerging markets, fixed interest, infrastructure, money markets and property. Designed to capture specific opportunities or add tailored tilts to investors' core portfolios.
• HF Antipodes Global Fund Actively managed international equities fund focused on global markets.
• HF Aoris International Fund Actively managed international equities fund.
• HF Australian Shares Fund Actively managed Australian equities fund.
• HF Emerging Markets Fund Actively managed emerging markets equities fund.
• HF Fairlight Global Fund Actively managed global equities fund.
• HF Fixed Interest Fund Actively managed fixed interest fund.
• HF Infrastructure Fund Actively managed infrastructure equities fund.
• HF Money Market Fund Cash and money market investments fund.
• HF Australian Shares Index Fund Index fund providing exposure to Australian shares.
• HF Emerging Markets Index Fund Index fund providing exposure to emerging markets.
• HF Fixed Interest Index Fund Index fund providing exposure to fixed interest.
• HF Infrastructure and Property Index Fund Index fund providing exposure to infrastructure and property.
• HF International Shares Index Fund Index fund providing exposure to international shares.
• Human Financial Managed Investments Diversified unit trust options combining active and index management, catering to different risk levels through exposure to shares, property, infrastructure, fixed interest and cash. Includes HF Cautious 30, HF Prudent 50, HF Assertive 70 and HF Aggressive 95.
• HF Cautious 30 Diversified unit trust with approximately 30% growth assets and 70% defensive assets.
• HF Prudent 50 Diversified unit trust with approximately 50% growth assets and 50% defensive assets.
• HF Assertive 70 Diversified unit trust with approximately 70% growth assets and 30% defensive assets.
• HF Aggressive 95 Diversified unit trust with approximately 95% growth assets and 5% defensive assets.

Quantifiable outcome

• Disciplined risk management through dynamic allocation adjustments to help reduce downside risk during market downturns
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• North (AMP)coreChannel Partner/ Reseller/ Distributor · 1 May 2026Human Financial launched its Dynamic and Enhanced Index managed accounts on the North platform in May 2026, demonstrating growing reach in the wealth management landscape.
• Colonial First State (CFS)coreChannel Partner/ Reseller/ Distributor · 1 April 2026Human Financial became a specialist portfolio manager on the CFS FirstChoice platform in April 2026, offering HF Conservative, Moderate, Growth, High Growth, and High Growth Geared portfolios.
• Hub24coreChannel Partner/ Reseller/ DistributorHub24 is a leading Australian wealth management platform where Human Financial's managed portfolios are available to advisers and their clients.
• NetWealthcoreChannel Partner/ Reseller/ DistributorNetWealth is a managed accounts platform provider where Human Financial's investment solutions are distributed to financial advisers.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Others

• Lonsec: Australian investment research and consulting firm that rates and recommends managed portfolios to advisers. Comparable as an influencer/advisor on which multi-asset managers advisers select, shaping demand for offerings like Human Financial's.
• Morningstar Australia: Investment research, data, and portfolio analytics provider for the Australian advised market. Comparable as an ecosystem enabler whose tools and ratings drive adviser selection of multi-asset managed portfolios.

Direct peers

• Vanguard Australia: Global asset manager with a strong Australian multi-asset and index fund offering on advised platforms. Comparable as an alternative multi-asset choice available to advisers on the same wrap platforms Human Financial uses.
• Magellan Asset Management: Australian active manager known for global equities and multi-asset strategies distributed through advisers and platforms. Directly comparable active management proposition with similar Australian advised-channel distribution.
• Pendal Group: Australian multi-asset and active equity manager with a strong adviser-channel footprint. Highly comparable as a multi-asset manager distributing model portfolios and single-asset funds through Australian platforms and advisers.

Broad incumbents

• Perpetual Limited: Large, diversified Australian investment manager with multi-asset, equities, and fixed income capabilities. Comparable as a broader incumbent offering multi-asset solutions to advisers and institutions, though at significantly larger scale.
• Colonial First State (CFS) Investments: Major Australian multi-asset manager and platform operator. Comparable as both a competitor (its own multi-asset portfolios) and a distribution partner where Human Financial sits as a specialist manager on the FirstChoice platform.
• IOOF/Insignia Financial (MLC Asset Management): Large Australian wealth and asset manager with multi-asset capabilities distributed via advisers and platforms. Comparable as a broader incumbent offering competing multi-asset solutions on shared wrap platforms.
• BlackRock Australia (iShares): Global asset manager with a dominant iShares ETF and model-portfolio franchise in Australia. Comparable as a low-cost multi-asset alternative available to advisers on the same platforms, intensifying fee competition.

Regional players

• Zurich Investments (Australia): Australian multi-asset and single-sector fund manager distributed primarily through advisers. Comparable as a mid-sized local competitor offering model portfolios and managed funds to the same adviser channel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Human_Financial
• YouTubeyoutube.com/channel/UC6vMVDhOPeWQ9Z6kJNi7p6w
• LinkedInlinkedin.com/company/human-financial-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Human Financial