Pendal Group
Pendal Group is a Sydney-based active investment manager offering Australian and international equities, fixed interest, listed property, and multi-asset funds to individual, wholesale, and institutional clients, now operating as a wholly-owned subsidiary of Perpetual Limited following the 2023 acquisition.
- Company typePublic
- Founded2007
- HeadquartersSydney, Australia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Pendal Group does
Pendal Group is an Australian investment management firm headquartered in Sydney, operating a multi-boutique active-management model that delivers exposure across Australian and international equities, fixed interest, listed property, and alternatives. The company invests through single-strategy and multi-asset funds (e.g., Pendal Focus Australian Share Fund, Pendal MidCap Fund, Pendal Global Emerging Markets Opportunities Fund, Pendal Monthly Income Plus Fund, Pendal Sustainable Australian Fixed Interest Fund) and operates responsible-investment brands including Regnan and Barrow Hanley, plus US exposure via Thompson, Siegel & Walmsley and Pendal USA. Pendal serves individual investors (direct, minimum $25,000), wholesale/financial-adviser clients, and institutional investors including superannuation funds and asset consultants, supported by a dedicated Institutional Business team and an adviser/investor portal administered via Apex Fund Services.
Pendal generates revenue through recurring management fees on funds under management, with disclosed fees starting at 0.65% p.a. on multi-asset income strategies and varying across equity, fixed-interest and listed-property products. Distribution is omnichannel: direct online applications, adviser-mediated placement, and institutional sales via key account managers. Following its 2023 acquisition by Perpetual Limited (ASX:PPT), Pendal now operates as a wholly-owned subsidiary within a diversified financial services group, retaining brand autonomy and boutique-level investment independence while gaining distribution synergies and shared services.
Operationally, Pendal relies on experienced, long-tenured portfolio managers (Crispin Murray, Tim Hext, Amy Xie Patrick, James Syme, Paul Wimborne, Brenton Saunders, George Bishay) as the primary intellectual asset, with go-to-market support from a Distribution Director, Head of Distribution, and a multi-state institutional/wholesale sales team. The investment process is fundamentally discretionary active management; there is no disclosed proprietary technology platform, AI/ML capability, or app product, and digital presence is limited to investor portal access and content distribution via The Point (blog, podcast, LinkedIn, Vimeo).
Pendal Group firmographics
Firmographics- Name
- Pendal Group
- Legal name
- Pendal Group Limited
- Website
- https://pendalgroup.com
- Company type
- Public
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Pendal Group is a Sydney-based active investment manager offering Australian and international equities, fixed interest, listed property, and multi-asset funds to individual, wholesale, and institutional clients, now operating as a wholly-owned subsidiary of Perpetual Limited following the 2023 acquisition.
- Ownership category
- akta.pro rank
Pendal Group industry classification
Industry- Product category
- Active Investment Management
- NAICS
- Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Investment Management Advisory (RIA) (FSAEAAAB)
- akta.pro secondary industry
- Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions) (FSAAACAG)
Keywords
Where Pendal Group is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Pendal Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Fund Management Fees: Pendal generates revenue primarily through management fees charged on funds under management. The company actively manages investments across Australian and international equities, fixed interest, listed property and alternatives, earning management fees typically ranging from 0.65% p.a. for diversified income funds to varying rates across equity strategies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Pendal Monthly Income Plus Fund - minimum investment $25,000 |
Distribution channels3 records
Marketing channels4 records
Pendal Group product offering
Product offeringCore offering
Pendal Group is an Australia-based active investment management firm that offers a comprehensive suite of actively managed funds across Australian equities, international equities (including emerging markets), Australian and international fixed interest, listed property, alternatives, and multi-asset strategies. Revenue is generated primarily through management fees on assets under management, with funds distributed to direct individual investors (minimum $25,000), financial advisers, and institutional clients through an Online Applications Portal, an adviser/investor web portal, and a dedicated institutional sales team.
Product overview
Pendal Group is an Australian investment management firm offering a comprehensive suite of actively managed funds across multiple asset classes. The product portfolio spans: Australian Equities (including the Pendal Focus Australian Share Fund, Pendal MidCap Fund, Pendal Property Securities Fund, Pendal Australian Share Fund, Pendal Australian Equity Fund, Pendal Australian Long/Short Fund, Pendal Imputation Fund, Pendal MicroCap Opportunities Fund, Pendal Smaller Companies Fund, and Pendal Horizon Sustainable Australian Share Fund); Global Equities (including the Pendal Global Emerging Markets Opportunities Fund and Pendal Global Property Securities Fund); Fixed Interest (including the Pendal Sustainable Australian Fixed Interest Fund, Pendal Government Bond Fund, Pendal Fixed Interest Fund, Pendal Short Term Income Securities Fund, and Regnan Credit Impact Trust); and Multi-Asset strategies (including the Pendal Monthly Income Plus Fund, Pendal Active Balanced/Growth/Conservative/Moderate/High Growth Funds, Pendal Dynamic Income Fund, Pendal Sustainable Balanced/Conservative Funds, and Pendal Multi Asset Target Return Fund). The funds are distributed through direct investment, superannuation platforms, and financial advisers, with online application capabilities via the Apex Fund Services portal.
Differentiator
Problem solved
Functional benefit
Brands
- Pendal Global Emerging Markets Opportunities Fund: A differentiated, country-driven emerging markets equity strategy delivered by a team of specialist EM investors including James Syme, Paul Wimborne, Ada Chan and Roshni Bolton.
- Regnan
- Barrow Hanley
Products and services
- Pendal Monthly Income Plus Fund An actively managed diversified portfolio investing across a range of income-generating strategies in multiple asset classes, aiming to provide returns exceeding the RBA Cash Rate over rolling 3-year periods while allowing for capital growth to reduce inflation impact. Targeted at investors seeking regular monthly income. Management fee approximately 0.65% p.a. with a $25,000 minimum investment.
- Pendal Property Securities Fund An actively managed portfolio of primarily Australian listed property securities, aiming to exceed the S&P/ASX 300 A-REIT (Sector) (TR) Index over the medium to long term. Targeted at investors seeking exposure to Australian listed real estate.
- Pendal MidCap Fund An Australian midcap fund targeting ASX-listed mid-cap companies offering the potential for strong growth and diversification. Managed by Brenton Saunders with over 25 years of resources and investment banking experience.
- Pendal Focus Australian Share Fund Crispin Murray's high-conviction Australian equities fund with a 19-year track record, having beaten the benchmark in 14 of its 18 years after fees. Targets investors seeking concentrated, actively managed exposure to ASX-listed companies.
- Pendal Horizon Sustainable Australian Share Fund A concentrated Australian equities portfolio aligned with the transition to a more sustainable, future economy, integrating ESG and responsible investment considerations.
- Pendal Sustainable Australian Fixed Interest Fund A defensive Australian bond fund with market-leading performance and positive ESG outcomes, investing across Australian fixed interest securities with responsible investment criteria.
- Pendal Global Emerging Markets Opportunities Fund A differentiated, country-driven emerging markets equity strategy delivered by a team of specialist EM investors including James Syme, Paul Wimborne, Ada Chan and Roshni Bolton. Adds value through country allocation and individual stock selection across global emerging markets.
- Regnan Credit Impact Trust A defensive investment strategy under the Regnan brand that puts capital to work for positive change via securities such as social and green bonds, blending fixed income returns with measurable social and environmental impact.
- Pendal Active Balanced Fund Multi-asset fund with active balanced investment strategy combining growth and defensive assets for investors seeking balanced risk-return profile.
- Pendal Active Conservative Fund Multi-asset fund with active conservative investment strategy emphasising capital preservation and modest growth.
- Pendal Active Growth Fund Multi-asset fund with active growth investment strategy targeting higher long-term returns through greater growth asset exposure.
- Pendal Active High Growth Fund Multi-asset fund with active high growth investment strategy emphasising equities and growth assets for investors with longer horizons and higher risk tolerance.
- Pendal Active Moderate Fund Multi-asset fund with active moderate investment strategy balancing growth and defensive assets for medium-risk investors.
- Pendal Government Bond Fund Government bond fund investing primarily in Australian government securities, targeting defensive investors seeking sovereign exposure.
- Pendal Fixed Interest Fund Fixed interest fund investing across a broad range of Australian fixed income securities for investors seeking diversified bond exposure.
- Pendal Short Term Income Securities Fund Short-term income fund focusing on short-duration fixed income securities, designed for investors seeking capital stability and regular income.
- Pendal Dynamic Income Fund Dynamic income fund with actively managed income-generating strategies across asset classes for investors seeking flexible income outcomes.
- Pendal Australian Equity Fund Australian equity fund investing in ASX-listed companies for investors seeking broad active exposure to the Australian share market.
- Pendal Australian Share Fund Australian share fund investing across a broad range of ASX-listed equities, providing diversified core active exposure to the Australian equity market.
- Pendal Australian Long/Short Fund Australian equity fund employing long and short trading strategies, designed for investors seeking active extension of long-only Australian equity exposure.
- Pendal Global Property Securities Fund Global property securities fund investing in listed property companies worldwide for investors seeking international listed real estate exposure.
- Pendal Sustainable Australian Share Fund Australian share fund applying sustainable investment screens and ESG integration to ASX-listed equities.
- Pendal Sustainable Balanced Fund Balanced multi-asset fund applying sustainable investment criteria across asset classes.
- Pendal Sustainable Conservative Fund Conservative multi-asset fund applying sustainable investment criteria with an emphasis on capital preservation.
- Pendal Imputation Fund Australian equity fund focusing on franked income and imputation credits, designed for tax-aware Australian investors seeking dividend income.
- Pendal Managed Cash Fund Cash management fund investing in short-term money market instruments, providing capital stability and liquidity for defensive investors.
- Pendal MicroCap Opportunities Fund Australian equity fund focusing on micro-cap companies with growth potential, targeted at investors seeking higher-risk small-cap exposure.
- Pendal Smaller Companies Fund Australian equity fund investing in smaller ASX-listed companies for investors seeking exposure to the Australian small-cap segment.
- Pendal Multi Asset Target Return Fund Multi-asset fund with a target return objective, designed to deliver a specified return target through active asset allocation across multiple asset classes.
- Pendal Property Investment Fund Property investment fund focusing on listed and unlisted property assets, offering blended exposure across Australian real estate opportunities.
Quantifiable outcome
- Pendal Focus Australian Share Fund has beaten the benchmark in 14 years of its 18-year history (after fees)
- +1 more outcomes
Companies that use Pendal Group
Customer profileSegments3 records
Ideal customer profiles3 records
Pendal Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pendal Group partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Transamerica Asset ManagementminorJohn Reifsnider, formerly CEO of Pendal USA where he oversaw approximately $45 billion in assets, was appointed as CIO of Transamerica Asset Management effective March 10, 2026. This represents a personnel transition rather than a formal partnership.
- J O Hambro Capital Management Limited (JOHCML)coreJOHCML is a wholly owned subsidiary of Perpetual Limited and a related party of Pendal Fund Services Limited. Pendal Institutional Limited has appointed JOHCML as its authorised representative under its Australian Financial Services Licence for the Pendal Global Emerging Markets Opportunities Fund.
Recent moves5 records
Expansion highlights5 records
Pendal Group competitors and assessment
Company assessmentBroad incumbents
- BlackRock: World's largest asset manager offering active and passive strategies across equities, fixed income, and alternatives. Direct overlap in active equities, fixed interest, and ESG/impact investing franchises, with similar institutional distribution.
- Janus Henderson Investors: Large global active asset manager with substantial Australian equities, fixed income, and EM capabilities. Comparable in product breadth, multi-asset offering, and institutional/wholesale distribution model — though much larger and more globally diversified.
- Vanguard: Global low-cost asset manager with significant Australian presence (Vanguard Investments Australia). While predominantly passive, the structural shift toward Vanguard's products is the single largest industry headwind for Pendal's active strategies.
Direct peers
- Perpetual Limited: Parent company of Pendal Group and a direct peer in Australian active asset and wealth management. Operates overlapping multi-boutique and trustee/institutional capabilities, making it the closest comparable for distribution scale, product overlap, and Australian institutional channel dynamics.
- Platinum Asset Management: Australian active equities manager with global and Asian mandates serving institutional and retail investors. Closely comparable in active-management philosophy, fee model, and Australian distribution footprint.
- Magellan Financial Group: Sydney-based active global equities manager with high-conviction funds (MGF, MFF) and institutional/wholesale distribution in Australia. Directly comparable as an Australian-listed active manager reliant on management fees and high-profile portfolio managers.
- AMP Capital: Australian institutional and wholesale asset manager with multi-asset, equities, fixed income, and real assets/alternatives. Closely comparable in target market, distribution model, and product breadth within Australia.
- Antipodes Partners: Australian-based active global equities manager founded by former Platinum portfolio managers. Comparable target market, active-management value proposition, and wholesale/institutional distribution in Australia.
Regional players
- Nikko Asset Management: Asia-Pacific active asset manager with equities, fixed income, and multi-asset capabilities. Comparable in product mix and APAC institutional/wholesale distribution, though headquartered and primarily distributed across Asia rather than Australia.
- Insignia Financial (formerly IOOF): Australian wealth and asset manager with proprietary multi-boutique investment offerings. Comparable in serving Australian advised retail and institutional clients with active and multi-asset strategies, though primarily domestic-focused.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Pendal Group social profiles
Digital presencePendal Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pendal Group leadership team
Management profileNumber of profiles
Profiles16 records
Pendal Group subsidiaries and ownership
Company hierarchySubsidiaries4 records
Pendal Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pendal Group M&A and investment
M&A and investmentM&A1 record
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pendal Group
What does Pendal Group do?
Pendal Group is an Australia-based active investment management firm that offers a comprehensive suite of actively managed funds across Australian equities, international equities (including emerging markets), Australian and international fixed interest, listed property, alternatives, and multi-asset strategies. Revenue is generated primarily through management fees on assets under management, with funds distributed to direct individual investors (minimum $25,000), financial advisers, and institutional clients through an Online Applications Portal, an adviser/investor web portal, and a dedicated institutional sales team.
Is Pendal Group a public or private company?
Pendal Group is a public company. It is classified as corporate owned and is currently operating.
When was Pendal Group founded?
Pendal Group was founded in 2007. It employs 101 to 250 people.
Where is Pendal Group based?
Pendal Group is headquartered in Sydney, Australia, in the Oceania region.
How does Pendal Group make money?
One revenue line is on record: fund Management Fees.
Who are Pendal Group's main competitors?
Broad incumbents on record are BlackRock, Janus Henderson Investors and Vanguard. Direct peers are Perpetual Limited, Platinum Asset Management, Magellan Financial Group, AMP Capital and Antipodes Partners. Regional players are Nikko Asset Management and Insignia Financial (formerly IOOF).
Does Pendal Group have an API?
No public API is recorded for Pendal Group.
What industry is Pendal Group in?
Pendal Group's product category is Active Investment Management. Its primary akta.pro industry code is FSAEAAAB, Investment Management Advisory (RIA), with a secondary code of FSAAACAG, Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions). Its NAICS code is 523940 and its SIC code is 6282.