What Viva Decora does

Viva Decora is a Brazilian privately held digital media company founded in 2014 and headquartered in São Paulo, operating a multi-platform ecosystem in the architecture, interior design, and home decoration segment. The company serves two primary audiences — consumers seeking inspiration and product discovery for home renovation and decoration projects, and architecture/interior design professionals seeking portfolio visibility and client acquisition. Its product portfolio comprises a main portal (vivadecora.com.br), a professional networking platform (Viva Decora Pro), a marketplace (Viva Decora Shop), a print publication (Viva Magazine), and multiple specialized blogs (Blog Viva Magazine, Blog Casa & Construção). The platform reaches more than 5 million monthly unique users across its digital properties and over 8 million monthly visitors to the Pro platform.

Underlying the offering is a content-plus-commerce architecture: editorial content across blogs and the magazine generates top-of-funnel traffic and SEO authority; the Pro platform converts that traffic into qualified professional profiles and leads; and the Shop marketplace closes the loop with transactional cashback incentives for both consumers and partner architects. The Viva Decora Shop carries branded construction materials and home products (Deca, Tramontina, Roca, Portinari, Coral) and is integrated with editorial coverage of industry events such as CASACOR and SP-Arte.

Monetization operates across three streams: digital advertising via the platform's own ad network across 5M+ monthly users; marketplace commissions/fees through Viva Decora Shop; and professional subscriptions/memberships on Viva Decora Pro (with pricing not publicly disclosed). Distribution is entirely domestic (Brazil), with no disclosed international operations or geographic expansion beyond Brazilian regional coverage of CASACOR events in São Paulo and Santa Catarina. Ownership is privately held with no disclosed institutional investors, funding rounds, or parent company.

Name

Viva Decora

Legal name

Viva Decora

Website

https://vivadecora.com.br

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Viva Decora is a Brazilian digital media and marketplace platform serving the architecture and home decoration sector, connecting consumers, design professionals, and building-materials brands through editorial content, professional networking, and a cashback-enabled e-commerce marketplace.

Ownership category

akta.pro rank

Product category

Architecture and Interior Design Media and Marketplace

NAICS

Interior Design Services (54141), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industry

Home, Furniture & Decor DTC (CRAFACAE)

Keywords

• Home decoration platform
• Architecture content media
• Interior design marketplace
• Professional networking community
• Home improvement portal

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Advertising: The platform connects businesses to over 5 million unique monthly users through native and special ad formats on their digital properties, including blogs and the Viva Decora Pro platform.
2. Marketplace Commissions: Viva Decora Shop operates as a marketplace connecting consumers and architects to branded products from construction materials, tiles, and home goods suppliers, generating cashback for consumers and partner architects.
3. Professional Membership/Subscriptions: Viva Decora Pro offers professional accounts for architects and designers to showcase portfolios, with special pricing, event access, and content from major brands like Deca, Portinari, and Tramontina.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Viva Decora operates a multi-platform digital ecosystem for the Brazilian architecture and interior design segment. It combines editorial content (Viva Magazine, Blog Viva Magazine, Blog Casa & Construção), a professional networking and portfolio platform (Viva Decora Pro / Comunidade Viva Decora), and a marketplace (Viva Decora Shop) that connects consumers and architects with branded building materials, tiles, fixtures, and home décor products, with cashback incentives for consumers and partner architects.

Product overview

Viva Decora is a multi-platform ecosystem serving Brazil's architecture and interior design community. The portfolio consists of Viva Decora Shop (a marketplace for construction materials and home products), the Comunidade Viva Decora (a professional networking and portfolio platform), Viva Magazine (print publication with events), Blog Viva Magazine (editorial content), and Blog Casa & Construção (practical tips content). The platform reaches over 5 million monthly unique users and connects professionals, consumers, and brand partners through content, portfolio tools, and a cashback-enabled marketplace.

Differentiator

Problem solved

Functional benefit

Products and services

• Comunidade Viva Decora (Viva Decora Community / Viva Decora Pro) A professional networking and portfolio platform enabling architects, interior designers, and construction professionals to showcase their projects to a qualified audience of over 5 million monthly unique users, with project highlighting, exclusive brand content, event access, and discounted professional products.
• Viva Decora Shop A marketplace connecting consumers and architects to construction materials, coatings, fixtures, and home products from brands such as Roca, Deca, Celite, Tramontina, and Portinari, generating cashback for consumers and partner architects and enabling conversion from inspiration to purchase.
• Blog Viva Magazine An editorial platform covering architecture and interior design trends, featuring curated projects, professional profiles, and design commentary aimed at both professionals and consumers.
• Viva Magazine (Revista) A print magazine offering a curated perspective on modern living and conscious design, accompanied by gallery launch events that bring together architecture and design professionals.
• Blog Casa & Construção A practical tips blog covering decoration, interior environments, color trends, renovations, and professional advice for consumers and DIY enthusiasts undertaking home projects.
• Viva Decora Digital Advertising Network A direct-sold advertising offering that connects brands with over 5 million monthly unique users through hot sites, native ad formats, and sponsored content across Viva Decora's blogs, magazine, and Pro platform.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• DecacoreGTM or Marketing PartnerDeca is the Master Sponsor of CASACOR events and featured brand on Viva Decora. The partnership provides Deca with prominent visibility in editorial content covering architecture projects and exhibitions, reaching millions of consumers and professionals.
• Coral (Tintas Coral)coreGTM or Marketing PartnerCoral is the Official Paint partner of CASACOR and featured brand. The partnership positions Coral products in editorial content and provides co-marketing opportunities at events.
• TramontinaminorGTM or Marketing PartnerFeatured brand partner providing exclusive content and products on Viva Decora platform. Architects access Tramontina content and products through Viva Decora Pro.
• RocaminorGTM or Marketing PartnerBathroom fixtures and metals brand featured on Viva Decora. Products highlighted in editorial content and available through Viva Decora Shop marketplace.
• PortinariminorGTM or Marketing PartnerTile and ceramic brand available through Viva Decora Shop and featured in editorial content for construction and decoration projects.
• CASACORcoreStrategic or Co-development PartnerViva Decora serves as official media partner covering CASACOR events (São Paulo, Santa Catarina) providing editorial coverage, photography, and content creation for the exhibitions. CASACOR is Brazil's largest architecture, landscape, art, and interior design platform.
• SP-ArteminorStrategic or Co-development PartnerEditorial coverage partnership for SP-Arte Rotas art fair, providing content and visibility for the event across Viva Decora's architecture-focused platforms.
• AkzoNobel (Coral)coreStrategic or Co-development PartnerManufacturer of Coral paints, partnering for joint events like Arraiá celebrations with Roca, creating co-marketing opportunities for the architecture and design community.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Westwing Brasil: Westwing operates a Brazilian home and decor e-commerce platform combining curated content with marketplace transactions, directly comparable to Viva Decora Shop's marketplace-plus-inspiration model in the same geography.
• Casa.com.br: Casa.com.br is a Brazilian home and architecture content platform connecting consumers with professionals, brands, and products. It directly competes with Viva Decora's portfolio of editorial content, professional directory, and product discovery.
• Houzz: Houzz is a global home design platform combining inspiration content, professional directories, and a marketplace — the closest international analogue to Viva Decora's full ecosystem of content, community, and commerce.
• Casa Vogue Brasil: Casa Vogue is the Brazilian edition of a global architecture and interior design publication, producing editorial content and event coverage. It is a direct competitor to Viva Magazine in prestige architecture media and CASACOR-style event coverage.
• AD Brasil (Arquitetura & Decoração): AD Brasil is the Brazilian edition of Architectural Digest, a high-end architecture and interior design publication. It competes directly with Viva Magazine for prestige editorial audience, architect relationships, and brand partnerships.

Broad incumbents

• Tok&Stok: Tok&Stok is a major Brazilian furniture and home decor retailer with a large digital presence. It overlaps with Viva Decora Shop on home product discovery but operates primarily as a single-brand retailer rather than a multi-brand content-driven marketplace.
• Pinterest: Pinterest is a dominant visual discovery platform used heavily for home, architecture, and decor inspiration globally. It competes with Viva Decora's editorial blogs at the top of the inspiration funnel and is a primary alternative channel for the same consumer audience.
• Leroy Merlin Brasil: Leroy Merlin is a major home improvement retailer in Brazil with significant content and project inspiration resources. It overlaps with Viva Decora Shop on building materials and renovation products but operates from a retail-first rather than media-first foundation.

Emerging players

• ArchDaily: ArchDaily is a leading global architecture content platform. While not a marketplace, it competes for the same architect and design professional audience that Viva Decora Pro serves and overlaps with Viva Decora's editorial coverage of projects and events.

Others

• Dezeen: Dezeen is a global architecture and design media outlet covering projects, products, and events. While it does not compete in the Brazilian home renovation marketplace, it is an adjacent editorial reference point for Viva Decora's professional audience and brand partners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/vivadecora
• Facebookpt-br.facebook.com/vivadecora
• Instagraminstagram.com/vivadecora
• Pinterestbr.pinterest.com/vivadecorabr
• Xx.com/vivadecora

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viva Decora