Casa Vogue

What Casa Vogue does

Casa Vogue is a Brazilian digital and print magazine focused on interior design, architecture, decoration, and lifestyle content, launched in 1996 and operated by Editora Globo S/A as part of the Grupo Globo media conglomerate. The publication serves Brazilian readers across three primary segments: home decor and interior design enthusiasts, architecture and design professionals, and lifestyle readers. Its editorial scope spans interiors, design, architecture, leisure and culture (recipes, travel, restaurants, hotels), mostras and expositions, real estate, and smart home topics, distributed through a content hub at casavogue.globo.com and organized into recurring columns including Casa Conectada, Cozinha de Casa, Organize a Casa, and Revestindo a Casa.

The product surface has expanded beyond the core magazine into multiple sub-brands and verticals: Casa Vogue Experience (an event and festival series), Casa Vogue Estate (luxury real estate content), and Casa Vogue Smart (smart home and home automation coverage). Content is distributed across the main website, a digital edition at casavogue.revistadigital.globo.com, the Globo Mais subscription app, print subscriptions via assineglobo.com.br, and an active social presence on Instagram, Facebook, Twitter, Pinterest, LinkedIn, YouTube, and TikTok. Newsletter products include 'Universo Casa Vogue' and 'Design em Foco' for audience retention and professional targeting. The underlying technology is a standard digital publishing platform on the Globo/Glbimg infrastructure with no disclosed proprietary technical features.

The business model combines advertising (display and branded content featuring partner brands in editorial and shopping sections) with subscription revenue from print and digital editions sold individually and as part of the broader Globo subscription bundle. Subscription acquisition is driven through a product-led, content-marketing approach with subscribe and advertise CTAs (Anuncie, Assine) surfaced across the site, and a media kit available for advertiser sales. The publication does not disclose standalone revenue or headcount trends; it operates as a non-reporting brand within Editora Globo, leveraging Globo's conglomerate-wide distribution, subscription infrastructure, and cross-promotion across television, digital, and print properties.

Name

Casa Vogue

Legal name

Editora Globo S/A

Website

https://casavogue.globo.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Casa Vogue is a Brazilian digital and print magazine covering interior design, architecture, and lifestyle, operated by Editora Globo (Grupo Globo) since 1996 for design enthusiasts, professionals, and lifestyle readers in Brazil.

Ownership category

akta.pro rank

Product category

Interior Design & Architecture Media

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

Keywords

• Interior design magazine
• Architecture publication
• Home decor content
• Lifestyle media
• Design editorial

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Revenue model

1. Advertising: Display advertising and branded content partnerships with brands featured in articles and the shopping section
2. Subscriptions: Print and digital magazine subscriptions offered through the site with subscribe CTAs

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Casa Vogue is a Brazilian digital and print magazine publishing brand that produces editorial content covering interior design, architecture, decoration, lifestyle, travel, food, and smart home topics. Operated by Editora Globo S/A under the Grupo Globo conglomerate, the brand distributes content through its website, digital edition, newsletters, social media, and a printed magazine targeted at Brazilian readers and design professionals.

Product overview

Casa Vogue is a Brazilian digital magazine operated by Editora Globo (Grupo Globo) covering interior design, architecture, decoration, and lifestyle content. The publication operates as a single unified digital platform with multiple content verticals including Interiores (Interiors), Design, Arquitetura (Architecture), Lazer & Cultura (Leisure & Culture), Casa Vogue Experience (events), Casa Vogue Estate (real estate), Casa Vogue Smart (smart home), and Shopping. The magazine distributes content through its website, digital edition, newsletters, and social media channels including Instagram, Facebook, Pinterest, YouTube, and TikTok.

Differentiator

Problem solved

Functional benefit

Brands

• Casa Vogue Experience: An event/conference series related to interior design and architecture.
• Casa Vogue Estate
• Casa Vogue Smart

Products and services

• Casa Vogue Digital Publication Brazilian digital magazine focused on interior design, architecture, decoration, and lifestyle content. Part of Grupo Globo/Editora Globo, featuring articles, photography, and video content across multiple content verticals including homes, design, architecture, and leisure, available at casavogue.globo.com.
• Casa Vogue Experience An event initiative by Casa Vogue featuring experiences, festivals, and special showcases related to design and interior decoration.
• Casa Vogue Estate Real estate-focused vertical featuring luxury property listings, architectural features, and high-end real estate content.
• Casa Vogue Smart Content vertical focused on smart home technology, home automation, and intelligent living solutions.
• Casa Vogue Digital Edition Digital version of the print magazine, accessible through the Casa Vogue digital platform and distributed globally.
• Casa Vogue Print Magazine Physical magazine available through subscription via assineglobo.com.br, covering interiors, design, architecture, and lifestyle topics.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights6 records

Direct peers

• Architectural Digest (Condé Nast): Global architecture and interior design magazine from Condé Nast — the most direct global peer given shared audience (lifestyle/design readers) and the shared Condé Nast brand family whose 'Vogue' license also anchors Casa Vogue.
• Livingetc: Modern homes and contemporary interior design magazine with a strong digital-first presence, comparable to Casa Vogue in topic coverage, audience profile and digital newsroom structure.
• Wallpaper*: Design, architecture, fashion, technology and lifestyle magazine, often cited as an editorial benchmark for premium design publications competing for the same high-end advertiser pool as Casa Vogue.
• Elle Decor: International design and home decoration magazine operating under Hearst/Lagardère, covering interior design, architecture and luxury lifestyle — directly comparable editorial scope and target reader to Casa Vogue.
• Dwell Magazine: Modern architecture and design publication covering residential design and home products; comparable in covering the same architectural/design category as Casa Vogue with a similar digital subscription and advertising revenue model.
• AD France / AD Italia: International editions of Architectural Digest published under Condé Nast; share Condé Nast brand DNA with Casa Vogue and target the same luxury interior design and architecture audience.

Emerging players

• ArchDaily: Leading online architecture publication (digital-only) serving the professional architecture audience; overlaps with Casa Vogue's Arquitetura vertical and competes for both readership and architect-facing advertising.
• Dezeen: World's most influential digital design magazine covering architecture, interiors and design; competes with Casa Vogue for the same professional and enthusiast reader and for advertising spend from design-forward brands, but with a digital-native (no print) cost structure.
• Designboom: Independent architecture and design magazine covering international projects, designers and exhibitions; overlaps with Casa Vogue's Design vertical and competes for design-savvy readers and brand-partner content revenue.

Regional players

• Casa & Jardim: Long-running Brazilian home decoration and gardening publication — direct Brazilian domestic competitor to Casa Vogue in the local interior design and lifestyle category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• Xx.com/casavoguebrasil
• YouTubeyoutube.com/@CasaVogueBrasil
• Facebookfacebook.com/casavoguebrasil
• Instagraminstagram.com/casavoguebrasil
• Pinterestbr.pinterest.com/casavoguebrasil
• TikToktiktok.com/@casavoguebrasil
• LinkedInlinkedin.com/company/casavoguebrasil

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa Vogue