What Wholesure does

Wholesure is a Chicago-based wholesale insurance broker and group of binding authorities and managing general agents (MGAs), operating as a subsidiary of Acrisure and positioned as one of North America's largest wholesale distribution platforms. The company serves 40,000+ retail insurance agencies representing over 100,000 platform users, providing access to specialty markets, E&S capacity, and admitted carriers for complex and hard-to-place risks. Its product portfolio spans commercial lines (casualty, environmental, property, marine, security, workers' compensation), small business programs, personal lines including high net worth, professional and executive liability (cyber, healthcare, management liability), health and benefits (Medicare, global benefits, stop loss), specialty programs (waste haulers, transportation, snow removal), and life, disability, and long-term care.

Name

Wholesure

Legal name

Wholesure Solutions, LLC

Website

https://wholesure.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Wholesure is a Chicago-based wholesale insurance broker and MGA group, subsidiary of Acrisure, distributing P&C, specialty, life, and employee benefits products through a digital agency portal to 40,000+ retail agencies across North America.

Ownership category

akta.pro rank

Product category

Wholesale Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)

akta.pro primary industry

Insurance Program Administration & MGA/MGU Services (FSAEADAK)

akta.pro secondary industries

Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH), Individual Health Insurance Brokerage & Distribution (FSAIAEAL), Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

Keywords

• Wholesale insurance brokerage
• Excess surplus lines
• Managing general agent
• Specialty insurance programs
• Commercial lines insurance

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Wholesale Brokerage Commission: Wholesure operates as a wholesale broker earning commission on premiums placed with insurance carriers. The company has $500M+ in transactional brokerage premium and serves as an intermediary between retail agents and insurance markets.
2. MGA/Managing General Agent: As an MGA with binding authorities, Wholesure underwrites and binds coverage on behalf of rated carriers, earning underwriting authority and commission on $400M+ contract binding premium and $1B+ underwriting & specialties premium.
3. Specialty Programs: Specialized insurance programs across various lines including workers' compensation ($200M+ premium), personal lines ($200M+ premium), and specialty programs managed through binding authorities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Wholesure operates as a wholesale insurance broker and Managing General Agent (MGA), placing commercial, personal, specialty, life, and employee benefits insurance on behalf of retail agents with carriers and through binding authorities. The company runs a digital agency portal that provides retailers with exclusive rating tools, direct market access for instant binding, and traditional account submissions across 25+ top-rated workers' compensation markets and multiple E&S and admitted carriers. Wholesure underwrites and binds coverage as an MGA, distributing through 40,000+ retail agency partners representing over 100,000 platform users.

Product overview

Wholesure is one of North America's largest wholesale insurance firms and groups of wholesalers, binding authorities, and MGAs, serving P&C, Specialty, Life, and Employee Benefits with broad market access. The company operates a digital agency portal platform enabling retailers access to exclusive rating tools, direct market access for instant binding, and traditional account submissions. The product portfolio spans Commercial Lines (Casualty, Environmental, Property, Marine, Security, Workers' Compensation), Small Business Solutions (Contractors, Lessor's Risk Only, Habitational, Garage, Bars & Restaurants, Builders Risk & Vacant, Cannabis & Tobacco), Personal Lines (Auto, Flood, High Net Worth, Homeowners, Personal Umbrella), Professional & Executive Liability (Architects & Engineers, Cyber, Lawyers, Healthcare, Management Liability, Professional Liability), Health & Benefits (Medicare, Enrollment Services, TPA Services, Global Benefits, Complex Risk, General Agency Services, Individual Insurance), Specialty Programs (Waste Haulers, Fleets, Real Estate Investors, Snow Removal), Transportation (Auto Physical Damage, Commercial Auto Liability, Garage, Inland Marine, Motor Truck Cargo), Annuities & Long Term Care, Disability Insurance (Individual, Key Person, Buy-Sell, Business Overhead Expense, Business Loan Protection), and Life Insurance (Individual, Key Person, Buy-Sell, Guaranteed Issue, Executive Bonus Plans). The platform generates over 2,000 opportunities daily with access to 40K retail agencies and nearly $300M in written digital premium.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Agency Portal Agency portal offering retailers access to exclusive rating tools, direct market access for instant binding, and traditional account submissions. Generates 2,000+ opportunities daily with access to 40,000 retail agencies and over 100,000 users.
• Commercial Lines Comprehensive commercial insurance solutions including Casualty (national practice across construction, real estate, hospitality, products, environmental sectors with General Liability, Umbrella, Contractors Pollution Liability, Cyber & E&O), Environmental (Contractors Pollution Liability, Site/Premises Pollution Liability, Environmental Casualty, Storage Tank Liability, Environmental Umbrella), Property (Builder's Risk, Inland Marine, habitational, commercial, CAT, flood, earthquake with agreed value options; minimum premium starts at $25K), Marine (Marine GL, Marina Operator Legal Liability, Hull, P&I, Boat Builders Risk, Ocean Cargo, Terminal Operators, yacht coverage for vessels over $1M), Security (GL, E&O, Workers' Compensation for armed/unarmed guards, private investigators, alarm installers, fire suppression), and Workers' Compensation (25+ top-rated markets, guaranteed cost and deductible options, flexible payment plans including monthly self-reporting).
• Small Business Solutions Digital insurance solutions for small businesses including Contractors (General Liability, BOP, Property, Auto, Inland Marine, Cyber, Professional, Flood, Workers' Compensation; minimum premiums as low as $500), Lessor's Risk Only, Habitational, Garage (Liability), Bars & Restaurants, Builders Risk & Vacant, and Cannabis & Tobacco coverage. Delivered with instant quoting, rapid binding, and simplified submissions through InsurTech platforms.
• Personal Lines Personal insurance solutions including Auto, Flood (minimum premium $500), High Net Worth (no TIV limits; tailored coverage for luxury homes, fine art, collectibles, high-value autos, yachts), Homeowners (DP1, DP2, HO3, HO5, HO6, manufactured home; standalone wind, wind/hail buyback, earthquake), and Personal Umbrella (limits $150K–$10M, wind coverage for coastal areas, accepts LLCs, trusts, multiple past losses, short-term lapses).
• Professional and Executive Liability Professional liability coverage for architects and engineers, cyber risks (data breach protection, ransomware coverage, business interruption compensation, third-party liability), lawyers, healthcare providers (Professional Liability, General Liability, and excess umbrella for physicians, allied health providers, miscellaneous facilities, and senior living), management liability, and miscellaneous professional services.
• Health and Benefits Health benefits solutions including Medicare (Part A, B, C, D, and Supplement/Medigap for individuals 65+ or those with qualifying conditions), Enrollment Services (powered by Enrollment Benefit Concepts, Workplace Solutions, and Building Blocks for Business), TPA Services, Global Benefits (multinational pooling, cross-border assistance, global compliance alerts, worldwide insight for employees in 140+ countries), Complex Risk and Stop Loss (ASO services, captive and alternative risk solutions, specialty placement for self-funded groups), General Agency Services, and Individual Insurance.
• Specialty Programs Specialized insurance programs for Waste Haulers (A.M. Best 'A-, VII' rated carrier; Auto Liability, Physical Damage, General Liability, Excess Liability up to $25M), Fleets (Transportation Fleets 25+ PUs, Fleets 1-24 PUs), Real Estate Investors, and Snow Removal contractors with tailored coverage solutions.
• Transportation Transportation insurance including Auto Physical Damage, Commercial Auto Liability, Garage, Inland Marine, and Motor Truck Cargo (protecting goods in transit from loss, damage, or theft during land transportation with coverage for temporary storage) for fleet operations.
• Annuities and Long Term Care Annuity and long-term care solutions including Individual Annuity Solutions and Individual Long Term Care (Traditional LTC, Hybrid Life & LTC, and Life with LTC Rider options to protect against extended care costs) for retirement and extended care planning.
• Disability Insurance Disability coverage including Individual Disability Solutions (long-term disability and excess high-limit disability options for extended coverage needs), Key Person Disability, Buy-Sell Disability, Business Overhead Expense, and Business Loan Protection for income protection.
• Life Insurance Life insurance products including Individual Life Solutions (Term Life, Permanent Life, Indexed Universal Life (IUL) with flexible coverage options and cash value accumulation potential), Key Person Life, Buy-Sell Life, Guaranteed Issue Life, and Executive Bonus Plans (tax-advantaged executive benefit offering life insurance as an employee benefit with company-deductible premiums for attracting and retaining top talent) for personal and business protection.

Quantifiable outcome

• 40,000+ monthly new business submissions processed through the platform
• +3 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability1 record

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Ascendri Insurance ServicescoreChannel Partner/ Reseller/ Distributor · 29 April 2026Wholesure distributes Ascendri Insurance Services' homeowners insurance products targeting complex and high-value properties in California. Ascendri, an Acrisure-backed MGA, offers coverage up to $10 million per property, combining human underwriting with technology. Wholesure serves as one of the wholesalers distributing through licensed agents to address the gap in California's strained homeowners market.
• VavecoreStrategic or Co-development PartnerVave, also under Acrisure, handles risks below $3.7 million and works in coordination with Ascendri (which handles higher-value risks up to $10 million) to provide comprehensive coverage options across different risk tiers in the California market.
• Top-Rated Insurance Carriers (25+ for Workers' Comp)coreChannel Partner/ Reseller/ DistributorWholesure has relationships with over 25 top-rated workers' compensation markets including proprietary programs, plus multiple carriers across E&S and admitted markets for specialty lines including property, casualty, marine, professional liability, and more.
• Acrisure Enroll Partners (EBC, WPS, BB4B)minorStrategic or Co-development PartnerEnrollment services powered by Enrollment Benefit Concepts, Workplace Solutions, and Building Blocks for Business, enabling seamless benefits enrollment while keeping compensation within Acrisure network.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Amwins: Amwins is the largest US insurance wholesaler with broad specialty and E&S placement, comparable to Wholesure in operating model (wholesale broker + MGA + binding authority) and target retail agent base. It was profiled alongside Wholesure in Insurance Business America's 2025 specialist wholesale rankings.
• Ryan Specialty Group: Ryan Specialty is a publicly traded specialty insurance wholesale broker and MGA with a comparable distribution model, E&S and binding authority focus, and reliance on retail agent networks, providing a public-market benchmark for Wholesure.
• RPS (Risk Placement Services): RPS is a major specialty insurance wholesaler serving retail agents with binding authority and E&S placement, directly comparable to Wholesure's distribution model and product breadth across P&C and excess lines.
• Brown & Riding: Brown & Riding is a specialty wholesale insurance brokerage recognized alongside Wholesure in Insurance Business America's 2025 Top Specialist Wholesale Brokers list, comparable in serving complex E&S risks through retail agents.
• WestPac Specialty Insurance: WestPac Specialty is a wholesale broker and MGA focused on E&S property and specialty lines, profiled alongside Wholesure in industry rankings as a like-for-like specialty wholesaler serving retail agents.
• Burns & Wilcox: Burns & Wilcox is a major specialty insurance wholesaler with both personal and commercial lines distribution through retail agents, comparable to Wholesure's full-spectrum product offering.
• CRC Insurance Group: CRC Insurance Group is a wholesale insurance broker providing commercial, personal, and specialty lines to retail agents via a digital broker platform, directly comparable to Wholesure's digital portal-led distribution model.
• Monarch E&S: Monarch E&S is a specialty wholesale broker named alongside Wholesure in Insurance Business America's 2025 Best Wholesale Brokers USA list, comparable in scale and E&S placement focus.
• Gorst & Compass: Gorst & Compass is a wholesale insurance broker featured alongside Wholesure as a 2025 best-in-class US wholesaler, providing similar specialty placement and agent services.
• Swett & Crawford: Swett & Crawford is a large wholesale insurance brokerage with a long history of distributing specialty and excess placements to retail agents, comparable in business model and customer base to Wholesure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wholesureins
• LinkedInlinkedin.com/company/wholesure

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wholesure