United Motors Company

What United Motors Company does

United Motors Group (UMG) is a privately held Saudi Arabian automotive holding company founded in 1986 (with the current corporate form resulting from a 1999 merger between United Arab Motors and Alesayi). The group operates through three wholly-owned subsidiaries: National Marketing Company (NMC), which holds authorized Kia dealer rights for the Western Region of Saudi Arabia; National Motors Supplies (NMS), the exclusive Jetour dealer for the entire Kingdom; and Gulf Motors Company (GMC), the exclusive Saudi partner for FixAuto collision repair and Repair2Care smart-repair brands, and the operator of the anycarpart.com parts e-commerce platform. Together the subsidiaries deliver new-vehicle sales, authorized aftersales service and parts, collision repair, and smart repair services through showrooms and service facilities spanning nine named cities across all 13 provinces of KSA.

The group's core technology layer is built around OEM-certified dealership systems (Kia and Jetour), a proprietary parts e-commerce platform (anycarpart.com), and "smart repair services powered by cutting-edge technology" delivered through partnerships with FixAuto, Repair2Care, HBC Systems, and Priauto. UMG positions digital transformation across all group companies as a strategic priority, evidenced by its World CIO 200 Technology Award (2023) and IT Leadership Award (2022), though no proprietary AI/ML systems, models, or patents are disclosed in the source material. Product launches between 2022 and 2024 — including Jetour X70 Plus, Jetour Dashing, Kia Telluride Facelift, Kia HEV models, Kia K3, Kia K5, and Kia Sorento 2024 — indicate a deliberate broadening of the lineup from SUVs into sedans and electrified powertrains.

UMG's revenue model combines one-time new-vehicle sales (Kia and Jetour) with recurring aftersales service revenue and transaction-based parts distribution through both physical branches and the anycarpart.com online channel. Go-to-market is sales-led through company-owned showrooms and aftersales facilities, supplemented by event sponsorships (Taif Jockey Club, Jeddah International Motor Show), social media, and a media-center newsletter. The group serves two primary segments: individual consumer automotive buyers across Saudi Arabia (the primary segment) and business/commercial entities requiring fleet vehicles and corporate procurement. Pricing is not publicly disclosed and is negotiated through showroom inquiry. The company is privately held with no disclosed external investors, led by Group Chairman Faisal Al Quraishi and Group CEO Waleed Hussein.

Name

United Motors Company

Legal name

United Motors Group

Website

https://umc.com.sa

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

501–1,000 employees

Short description

United Motors Group is a Saudi Arabian automotive holding company operating three subsidiaries: NMC (authorized Kia dealer for the Western Region), NMS (exclusive Jetour dealer for KSA), and Gulf Motors Company (aftersales and parts distribution). It serves retail and commercial customers across all 13 provinces.

Ownership category

akta.pro rank

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Sales of Kia and Jetour automobiles through authorized dealerships in the Western Region and across Saudi Arabia
2. Aftersales Services: Vehicle maintenance, repairs, and smart repair services through state-of-the-art workshop and bodyshop facilities
3. Parts and Accessories: Distribution of automotive replacement parts, lubes, and accessories through Gulf Motors Company

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

United Motors Group is an authorized automotive dealer and distributor operating in the Kingdom of Saudi Arabia through three subsidiaries. It sells new Kia vehicles (via National Marketing Company in the Western Region) and new Jetour vehicles (via National Motors Supplies across KSA), and provides aftersales services through Gulf Motors Company including collision repair (FixAuto), smart repair (Repair2Care), and automotive parts, lubes and accessories distribution.

Product overview

United Motors Group (UMG) is an automotive holding company operating three main subsidiaries: National Marketing Company (NMC) as the official Kia dealer in Saudi Arabia's Western Region, National Motors Supplies (NMS) as the exclusive Jetour dealer across the Kingdom, and Gulf Motors Company (GMC) as the exclusive partner for FixAuto and Repair2Care aftersales brands. The group provides comprehensive automotive services including new vehicle sales, aftersales maintenance and repair, collision services, and automotive parts distribution through its network of showrooms, service centers, and the anycarpart.com e-commerce platform. Operations span all 13 provinces of Saudi Arabia with over 1100 employees.

Differentiator

Problem solved

Functional benefit

Products and services

• Kia New Vehicle Sales Sale of new Kia vehicles including Sportage, Sorento, Telluride, K5, K8, Stinger, Carnival, Seltos, Soul, and HEV models through NMC dealerships in Western Saudi Arabia for individual consumers and businesses.
• Jetour New Vehicle Sales Sale of new Jetour vehicles including Dashing and X70 Plus models through NMS dealerships across Saudi Arabia with 10-year engine warranty, targeting individual consumers seeking SUVs and crossovers.
• Smart Repair Services Smart repair services powered by cutting-edge technology in collaboration with global brand Repair2Care, providing advanced automotive repair combining technology with exceptional service for vehicle owners across Saudi Arabia.
• FixAuto Collision Repair Collision repair and bodywork services delivered through the FixAuto network of bodyshop facilities across Saudi Arabia, targeting vehicle owners needing accident repair and bodywork restoration.
• Vehicle Maintenance and Repair Services State-of-the-art workshop facilities offering scheduled maintenance, mechanical repairs, and aftersales service for Kia and Jetour vehicles through NMC and NMS service centers across Saudi Arabia.
• Automotive Parts Distribution (anycarpart.com) Online and retail distribution platform for automotive replacement parts, lubes, and accessories from Gulf Motors Company, enabling customers to find parts for any car make in Saudi Arabia.
• Kia K5 Sedan Kia K5 mid-size sedan introduced in Saudi Arabia offering enhanced performance and styling, available at NMC-Kia showrooms.
• Kia Sorento 2024 Kia Sorento 2024 SUV with modern Tiger Face design and extended LED headlights, available through NMC-Kia dealerships in Western Saudi Arabia.
• Jetour Dashing 2023 Jetour Dashing crossover with 1.6L turbocharged engine, 8-speed automatic transmission, and advanced safety features, available through NMS Jetour dealerships across Saudi Arabia.
• Jetour X70 Plus Jetour X70 Plus flagship SUV with adaptive cruise control, lane departure system, blind spot technology, and panoramic sunroof, launched through NMS Jetour dealerships across Saudi Arabia.
• Kia K3 Sedan Kia K3 sedan launched for the Middle East and Africa region, unveiled at Riyadh Motor Show 2023, available at NMC-Kia showrooms in Saudi Arabia.
• Kia Telluride Facelift 2023 Kia Telluride Facelift 2023 full-size SUV launched by National Marketing Company through NMC-Kia dealerships in Western Saudi Arabia.
• Kia HEV Hybrid Models Kia Hybrid Electric Vehicle (HEV) lineup launched in 2023, combining luxury, practicality, performance, fuel efficiency, and safety, available through NMC-Kia dealerships.
• Kia Sportage Kia Sportage compact SUV launched in Saudi Arabia through NMC-Kia dealerships in Jeddah and other Western Region cities.

Quantifiable outcome

• Coverage across all 13 provinces of KSA
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Joy of Youth (Charitable Organization)minorOthers · 1 January 2024NMC-Kia collaborated with Joy of Youth for Ramadan CSR activities including Iftar meals distribution in underprivileged neighborhoods in Jeddah.
• FixAutocoreStrategic or Co-development Partner · 1 January 2022Gulf Motors Company is the exclusive partner for FixAuto brands in Saudi Arabia, operating collision repair and bodyshop network facilities throughout the Kingdom.
• Repair2CarecoreStrategic or Co-development Partner · 1 January 2022Gulf Motors Company is the exclusive partner for Repair2Care brands in the Kingdom of Saudi Arabia, providing smart repair services.
• Saudi Automobile and Motorcycle FederationminorStrategic or Co-development Partner · 1 January 2022Partnership for Taif Jockey Club 2022 equestrian event sponsorship. NMC-Kia served as strategic sponsor for activities within the Taif racing season.
• Jetour (Chery Holding Group)coreChannel Partner/ Reseller/ Distributor · 1 September 2021National Motors Supplies Company (NMS) is the new and exclusive dealer of the Jetour automotive brand in the entire Kingdom of Saudi Arabia. Partnership began September 2021.
• Kia CorporationcoreChannel Partner/ Reseller/ Distributor · 1 July 2021National Marketing Company (NMC), a subsidiary of UMG, serves as the authorized importer and dealer of Kia automotive products in the Western Region of Saudi Arabia. Partnership began in July 2021 with regional brand transformation.

Scale indicators7 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Almutlaq Holding: One of Saudi Arabia's largest privately held automotive groups, holding franchises including Toyota, Lexus, Hyundai, and Kia in central and eastern regions. Closest direct comparable to UMG as a multi-brand authorized dealer-distributor group operating across the Kingdom.
• Abdul Latif Jameel Mobility: Authorized distributor of Toyota vehicles in Saudi Arabia and one of the Kingdom's largest automotive groups with extensive showroom, service, and parts infrastructure. Comparable in scale, multi-subsidiary structure, and authorized-OEM-distribution business model.
• SAMACO Automotive: Major multi-brand authorized automotive distributor in Saudi Arabia representing Mercedes-Benz, Honda, and other premium and mass-market brands with nationwide showroom and aftersales networks. Directly comparable as a multi-brand Saudi dealer-distributor group.
• Wallan Trading Company: Saudi multi-brand automotive distributor holding franchises including Geely, Chery-related brands, and other value-segment OEMs across the Kingdom. Closely comparable in business model and Chinese-brand distribution overlap with UMG's Jetour franchise.

Regional players

• Kanoo Group: Bahrain-headquartered diversified group with automotive distribution across multiple GCC markets for brands including Toyota, Lexus, and others. Comparable multi-brand authorized distributor operating across the Gulf, but with primary geographic focus outside Saudi Arabia.
• Bahwan International Group: Oman-based conglomerate with significant automotive distribution across the Sultanate of Oman and GCC. Comparable as a Gulf regional multi-brand dealer-distributor with aftersales and parts operations, though operating primarily outside Saudi Arabia.
• GB Auto (Ghabbour Auto): Egypt's largest multi-brand automotive distributor representing Hyundai, Chevrolet, Mazda, and Chinese brands across North Africa and the Middle East. Comparable as a regional multi-brand authorized distributor with new vehicle sales, aftersales, and parts operations.

Broad incumbents

• Inchcape plc: London-listed global automotive distributor operating across more than 40 markets with deep multi-brand distribution and aftersales expertise. Relevant as a broad incumbent benchmarking UMG's distributor business model and capital allocation approach at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sharer/sharer.php?u=http%3A%2F%2Fumc.com.sa%2Fterms%2F
• Xx.com/UMCSaudi
• LinkedInlinkedin.com/company/umcsaudi

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Motors Company