Wallan Trading Company

What Wallan Trading Company does

Wallan Trading Company is the principal trading vertical of Wallan Holding Company, a privately held Saudi family-owned conglomerate founded in 1975 by Captain Saad Al-Wallan and headquartered in Riyadh. The company operates as the exclusive authorized distributor in Saudi Arabia's Central Region for six automotive OEMs — Hyundai (since 1984, the Kingdom's oldest Hyundai dealer), Genesis (luxury, since 2015), Geely (since 2020), Renault (since 2023), ZEEKR (premium EVs, since 2023), Lotus (since 2025) — plus Kenworth heavy trucks. The group also operates Wallan Aviation (authorized sales and maintenance for Textron Aviation/Cessna Citation, Beechcraft King Air, Bell helicopters, and Dassault Falcon business jets) under FAA Part 145 and GACA Part 145 certifications, the Cessna Pilot Center for flight training, Wallan Car Rental, Wallan Logistics (fleet of 150+ trucks for vehicle transport), Wallan Real Estate, Wallan Investment (Sharia-compliant), and QA Arabia marketing communications.

The company generates revenue across multiple streams: one-time vehicle sales across the multi-brand automotive portfolio, aviation aircraft sales and recurring maintenance/training services, logistics freight revenue (transaction fees), car rental fees (short- and long-term), real estate development transactions, and investment management services. Distribution operates through owned showroom networks in Riyadh, Jeddah, and Khobar; authorized service centers; direct sales teams for aviation clients; and digital channels including the Geely mobile application enabling online vehicle purchase with Mada/credit card/0% installment payments. Customer segments span individual Saudi consumers, corporate fleet operators, government entities, and high-profile institutional clients such as Al Hilal Saudi Club.

Pricing varies materially by tier, exemplified by the ZEEKR 7X range from SAR 179,900 (Core) to SAR 219,900 (Flagship), with the ultra-premium Lotus Evija hypercar representing the upper bound and Hyundai/Renault/Geely/Kenworth representing volume tiers. After-sales service, parts, and maintenance provide recurring revenue across the installed vehicle base. The firm is currently led by Chairman Fahad bin Saad Al-Wallan (with brother Abdulaziz Al-Wallan as Vice Chairman and Sultan Al-Wallan as President), and explicitly positions its strategy around Saudi Vision 2030 objectives, particularly the 30% electric vehicle adoption target for Riyadh by 2030.

Name

Wallan Trading Company

Legal name

Wallan Holding Company

Website

https://wallan.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Wallan Trading Company is the trading vertical of Wallan Holding, a Saudi family-owned conglomerate distributing Hyundai, Geely, Genesis, Renault, ZEEKR, Lotus, and Kenworth vehicles alongside aviation, logistics, rental, real estate, and investment services across Saudi Arabia.

Ownership category

akta.pro rank

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Automotive Distribution: Sale of vehicles through authorized dealer relationships with global automotive brands including Hyundai, Geely, Renault, Genesis, Zeekr, and Lotus. Revenue generated through one-time vehicle transactions, with additional income from after-sales service, parts, and maintenance.
2. Aviation Sales and Services: Sale of new and pre-owned aircraft including business jets (Falcon, Cessna Citation), turboprops (Beechcraft King Air, Cessna Caravan), and helicopters (Bell). Revenue from aircraft sales, maintenance services, pilot training (Cessna Pilot Center), and consulting services.
3. Car Rental Services: Short-term rental (up to 30 days) and long-term rental (over 30 days) services through fleet operations in major Saudi cities. Revenue from vehicle rentals, VIP packages, fleet management services for corporate clients.
4. Logistics Services: Transportation and logistics services including automobile and auto parts transport with fleet of over 150 trucks and trailers. Revenue from freight services, dedicated logistics solutions for major global companies.
5. Investment Services: Asset allocation, financial analysis, investment strategy, portfolio management for the holding company's diversified investment activities.
6. Real Estate Development: Property development and management focusing on residential, commercial, and industrial projects aligned with Saudi Vision 2030 growth objectives.
7. Marketing and Communications: Strategic marketing communications, brand management, social media, event organization, and digital transformation services through Al-Muwajih Modern Company (QA Arabia).

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Wallan Trading Company is the automotive distribution arm of Wallan Holding Company, operating as an exclusive dealer for Hyundai, Genesis, Geely, Renault, Zeekr, Lotus, and Kenworth in Saudi Arabia. The company sells new vehicles, certified pre-owned vehicles, and genuine parts through a network of showrooms and service centers, complemented by digital purchasing platforms such as the Geely mobile application. Beyond automotive, the broader Wallan group operates aviation sales and FAA/GACA-certified maintenance, car rental, logistics, real estate development, investment, and marketing communications verticals.

Product overview

Wallan Trading Company operates as the trading vertical of Wallan Holding, a diversified Saudi conglomerate established in 1975. The company is a portfolio of automotive brands including Hyundai (exclusive dealer since 1984), Genesis (luxury, since 2015), Geely, Renault, ZEEKR electric vehicles, Lotus, and Kenworth trucks. The product ecosystem spans vehicle sales, certified pre-owned programs, the Geely mobile application for digital car purchasing, and aftersales service through showrooms and service centers across Saudi Arabia.

Differentiator

Problem solved

Functional benefit

Brands

• Wallan Aviation: Aviation division offering aircraft sales, maintenance, flight operations, and aviation consulting services
• Wallan Trading
• Wallan Investment
• Wallan Real Estate
• Wallan Logistics
• Wallan Car Rental
• QA Arabia (Modern Qualification)

Products and services

• Hyundai Vehicles Distribution Exclusive dealership for Hyundai vehicles in Saudi Arabia's Central Region since 1984, offering full showroom network, service centers, and genuine parts distribution to individual and corporate customers.
• Genesis Luxury Vehicles Distribution Exclusive dealer for Genesis luxury vehicles in Saudi Arabia's Central Region since 2015, including new vehicle sales, certified pre-owned program, showrooms, and service centers targeting premium buyers.
• Geely Vehicles Distribution Official dealer for Geely vehicles in Saudi Arabia since 2020, achieving a tenfold sales increase from 2,000 to 20,000 units annually within three years, with a mobile application for browsing and purchasing.
• Renault Vehicles Distribution Authorized dealer for Renault vehicles in Saudi Arabia since 2023, offering next-generation vehicles and Renault's electric vehicle lineup.
• ZEEKR Electric Vehicles Distribution Official dealer for ZEEKR premium electric vehicles in Saudi Arabia since 2023, focused on sustainable mobility aligned with Saudi Vision 2030, including models such as ZEEKR 7X with up to 615km range and 800V ultra-fast charging.
• Lotus Vehicles Distribution Official dealer for Lotus sports and electric vehicles in Saudi Arabia, including the Evija hypercar and high-performance electric sports cars targeting luxury sports car buyers.
• Kenworth Trucks Distribution Authorized dealer for Kenworth trucks in Saudi Arabia, offering sales and support network for commercial heavy and medium-duty trucks targeting commercial fleet operators.
• Wallan Aviation Sales and Services Aviation sales, maintenance, flight operations, and consulting services established in 1995. Authorized dealer for Textron Aviation (Cessna, Beechcraft), Bell Textron helicopters, and Dassault Falcon business jets. FAA Part 145 and GACA Part 145 certified maintenance facility.
• Wallan Car Rental Car rental services founded in Riyadh in 2008 with a fleet of luxury and family vehicles serving major cities across Saudi Arabia. Offers short-term (up to 30 days), long-term (30+ days), premium insurance, and VIP packages.
• Wallan Logistics Services Logistics services with a fleet of over 150 trucks and trailers specializing in automobile and auto parts transport, committed to QMS global standards.
• Wallan Real Estate Development Real estate development and property management division specializing in developing and managing distinctive residential, commercial, and industrial projects aligned with Saudi Vision 2030.
• Wallan Investment Services Strategic investment services including asset allocation, financial analysis, stock selection, portfolio strategy, and investment monitoring. Operates in compliance with Islamic Sharia principles.
• QA Arabia Marketing Communications Marketing communications and strategic consulting subsidiary providing brand management, social media, event organization, and digital transformation services.
• Cessna Pilot Center (CPC) Flight training center established by Wallan Aviation in Saudi Arabia for pilot licensing and professional training, operated through the Cessna Pilot Center program.
• Genesis Certified Pre-Owned Showroom First dedicated Genesis Certified Pre-Owned showroom in Riyadh providing certified pre-owned Genesis vehicles with multi-point inspection demonstration, genuine parts certification, warranty services, and transparent comparison with conventional used vehicles.

Quantifiable outcome

• Geely sales increased tenfold from 2,000 to 20,000 units annually within three years after becoming official dealer
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature2 records

Partnerships

Ten partnerships are on record, tiered flagship and core.

• Al Hilal Saudi ClubflagshipGTM or Marketing Partner · 25 June 2026Genesis Wallan extended strategic partnership with Al Hilal Saudi Club (one of Asia's most successful football clubs) as official supporting sponsor for 5 years. Genesis provides 35 luxury vehicles for club's players and administrative staff, with commercial and marketing rights package.
• Lotus CarscoreChannel Partner/ Reseller/ Distributor · 15 September 2025Wallan Trading Company as strategic partner for iconic Lotus brand for mobility technologies, innovation, and sports cars in Saudi Arabia. Launched Lotus Evija, world's most powerful electric car with 2,039 horsepower, limited to 130 units globally.
• Textron AviationcoreChannel Partner/ Reseller/ Distributor · 7 February 2024Textron Aviation expanded relationship with Wallan Group as authorized service facility for Beechcraft King Air turboprops. Wallan has been authorized Cessna Citation repair facility since 2008. Textron is parent company of Beechcraft, Cessna, and Hawker brands.
• Zeekr AutomotivecoreChannel Partner/ Reseller/ Distributor · 2 October 2023Strategic partnership making Wallan Trading the official partner and authorized distributor of Zeekr electric vehicles in Saudi Arabia. Zeekr, owned by Geely Automotive Holding, was established in 2021 as Geely's electric mobility arm. The partnership aligns with Saudi Vision 2030 targets for 30% electric vehicles in Riyadh by 2030.
• HyundaicoreChannel Partner/ Reseller/ DistributorWallan Group has been exclusive dealer for Hyundai vehicles in Central Region of Saudi Arabia since 1984, being the oldest Hyundai dealer in the Kingdom.
• GeelycoreChannel Partner/ Reseller/ DistributorOfficial dealer for Geely vehicles in Saudi Arabia since 2020. Geely is China's leading privately-owned automotive brand. Wallan achieved tenfold sales increase from 2,000 to 20,000 units within three years.
• RenaultcoreChannel Partner/ Reseller/ DistributorRenault partnership announced in 2023, expanding the automotive portfolio with French automotive excellence and leadership in electric vehicles (pioneer of first mass-produced electric car in Europe).
• GenesiscoreChannel Partner/ Reseller/ DistributorGenesis Wallan as official distributor of Genesis luxury vehicles in Saudi Arabia Central Region since 2015. Extended partnership with Genesis certified pre-owned showroom opened June 2026.
• Bell TextroncoreChannel Partner/ Reseller/ DistributorWallan Aviation as independent representative for Bell aircraft in Saudi Arabia. Bell is a leader in vertical lift aircraft (civilian and military), operating in over 120 countries.
• Dassault FalconcoreChannel Partner/ Reseller/ DistributorWallan Aviation as Dassault Falcon sales representative in Saudi Arabia. Dassault Aviation specializes in military and business aviation aircraft.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SAMACO Automotive: Saudi luxury and premium automotive distributor representing brands such as Audi, Porsche, and Volkswagen. Competes with Wallan for premium showroom traffic and corporate fleet contracts in major Saudi cities.
• Almutlaq Group: Diversified Saudi family conglomerate with automotive distribution (notably General Motors brands), plus industrial and consumer businesses. Direct comparable to Wallan's diversified holding structure with an auto-distribution core.
• Aljomaih Automotive: Major Saudi multi-brand automotive group with showroom networks across the Kingdom. Competes directly with Wallan for premium and mass-market brands and for end-customer share in the Central Region.
• Bin Hindi Group: Saudi multi-brand automotive group with Toyota and other franchises plus diversified holdings. Comparable mid-sized family conglomerate competing in the same Riyadh and Eastern Province showrooms.
• Mohamed Yousuf Naghi Motors: Authorized distributor for luxury brands including BMW, Rolls-Royce, and MINI in Saudi Arabia. Direct competitor in the premium/luxury automotive segment where Wallan's Genesis and Lotus franchises compete for high-net-worth Saudi buyers.
• Haji Husein Alireza & Co. Long-standing Saudi automotive distributor representing Honda and other brands. Competes with Wallan's Hyundai and Geely mass-market volume and operates comparable nationwide service-center infrastructure.
• Abdul Latif Jameel: Saudi Arabia's largest multi-brand automotive distributor (Toyota, Hyundai among others) and a major diversified family-owned conglomerate. Closest structural peer to Wallan: comparable multi-brand franchise model, exclusive regional rights, aviation/transport adjacencies, and Saudi family ownership.

Others

• Textron Aviation: Parent company of Cessna and Beechcraft, for whom Wallan Aviation is an authorized sales and service representative. Included as an ecosystem relationship rather than a competitor.
• Bahri (Saudi Bahri): Saudi national logistics and shipping company. Comparable to Wallan Logistics (150+ truck fleet) in automotive and parts transportation services across Saudi Arabia.

Regional players

• Ebrahim K. Kanoo: Bahrain-based multi-brand automotive distributor with regional GCC reach. Comparable diversified distribution business model; competes indirectly through cross-border GCC automotive flows rather than directly within Saudi Arabia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wallanholdingco
• YouTubeyoutube.com/@wallantradingco
• Facebookfacebook.com/WallanHoldingCo
• LinkedInlinkedin.com/company/wallan-trading
• Instagraminstagram.com/wallanholdingco

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wallan Trading Company