What Closedloop Solutions does

Closed Loop Solutions is a privately held Australian circular economy consultancy founded by Rob Pascoe in 2003 (formerly "Closed Loop Organics") and headquartered in East Melbourne, with additional operations in Napier and Auckland, New Zealand. The company operates across three integrated business lines: (i) commercial composting hardware — the CLO series (CLO-10, CLO-30, CLO-50, CLO-100) and the CLOe consumer unit process food waste including cooked foods, dairy, meat, and small bones within 24 hours using proprietary self-regenerating microbial cultures, achieving 80-90% waste reduction without plumbing requirements; (ii) the Simply Cups product stewardship program, Australia's largest paper cup recycling initiative, with 1,500+ nationwide collection points and 62.3 million cups diverted from landfill since 2017; and (iii) recycling services and downstream recycled products including PAK-PAVE Roads (asphalt with recycled cups), saveBOARD (building material), Wheel Stops, AirCon Mounting Blocks, PLUS Post Fence Posts, EnviroLite Concrete, and Stay Tray reusable trays.

Revenue is generated through five streams: commercial composter hardware sales with ongoing service contracts, event and venue waste management services across approximately 2,200 events annually, circular economy advisory and consulting engagements, Simply Cups product stewardship fees paid by participating businesses, and distribution of recycled products. The go-to-market is B2B consultative enterprise sales targeting sustainability and operations leaders in events, hospitality, government, education, and manufacturing — supplemented by partner-driven collection networks (7-Eleven, Muffin Break, The Coffee Club) and direct-to-consumer e-commerce for the CLOe home composter.

Key customer logos include MasterChef Australia (composting since 2016), Sydney Motorsport Park / ARDC (Official Sustainability Partner since 2022), ACT Government Floriade, Melbourne International Flower & Garden Show, Sheraton Grand Mirage Resort Port Douglas, NSW South Coast Correctional Centre, Deakin University, Mt. Buller, Acciona, and Qantas. The company benefits from non-dilutive Australian government funding (a $697,000 Product Stewardship Investment Fund grant in 2020) and operates without any disclosed institutional private equity ownership, remaining founder-led as a vertically integrated sustainability platform spanning waste generation, processing, and recycled end-product commercialization.

Name

Closedloop Solutions

Legal name

Closed Loop

Website

https://closedloop.com.au

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Closed Loop Solutions is an Australian circular economy consultancy and product stewardship provider founded in 2003, operating commercial composting hardware (CLO series), the Simply Cups paper cup recycling program (1,500+ collection points, 62.3M cups diverted since 2017), and event/venue waste management services across Australia and New Zealand for enterprise and government clients.

Ownership category

akta.pro rank

Product category

Waste Management and Circular Economy Services

NAICS

Waste Collection (56211), Materials Recovery Facilities (56292), Compost Manufacturing (325315)

SIC

Sanitary Services (4950), Refuse Systems (4953)

akta.pro primary industry

Commercial Food Waste Programs & On-Site Solutions (Cafeterias, Grocers, Hospitality) (BPALAEAE)

akta.pro secondary industries

Commercial & Office Waste Collection (Non-hazardous) (EUAIAGAA), Circular Economy & Waste/Materials Reporting (Zero waste, packaging) (EUAHAJAL)

Keywords

• Circular economy consulting
• Commercial composting equipment
• Paper cup recycling
• Event waste management
• Sustainability advisory services

Headquarters

HQ city

South Melbourne

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Commercial Composter Sales and Service: Sale and servicing of commercial composting equipment (CLO-10, CLO-30, CLO-50, CLO-100) to businesses, schools, venues, and institutions. Units range from 20kg/day to 200kg/day input capacity. Includes ongoing maintenance services.
2. Event and Venue Waste Management Services: Sustainable waste management services for events and venues including hand-sorting, waste stream management, composting, recycling, and sustainability reporting. Services tailored to event size, duration, and waste streams generated.
3. Circular Economy Advisory Services: Consulting services helping businesses reduce waste, navigate sustainability regulations, and implement circular economy solutions. Includes waste audits, strategy development, and implementation support.
4. Product Stewardship Programs: Operation of Simply Cups program, collecting fees from businesses and organizations to participate in cup recycling. Includes collection infrastructure, processing, and certification services.
5. Recycled Product Distribution: Distribution of recycled products made from collected materials including wheel stops, fence posts, Stay Tray, and PAK-PAVE Roads materials. Products sold through partners and direct enquiries.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Closed Loop sells and services a commercial composting equipment range (CLO-10, CLO-30, CLO-50, CLO-100) plus the CLOe home composter that use proprietary microbial cultures to process food waste in 24 hours. It operates the Simply Cups paper cup recycling program across 1,500+ collection points and manufactures downstream recycled products including PAK-PAVE Roads, saveBOARD, Wheel Stops, fence posts, and Stay Tray. The company also delivers circular economy and FOGO advisory consulting and on-site event and venue waste management services to enterprise and government customers across Australia and New Zealand.

Product overview

Closed Loop is a circular economy consultancy and product stewardship provider offering a portfolio of products and services. The core offerings include commercial composting equipment (CLO series: CLO-10, CLO-30, CLO-50, CLO-100 for businesses, and CLOe for home use) that process food waste in 24 hours, and the Simply Cups product stewardship program that collects and recycles paper cups. The company transforms collected materials into recycled products including PAK-PAVE Roads (asphalt), saveBOARD (building material), EnviroLite Concrete Products, Wheel Stops, PLUS Post Fence Posts, AirCon Mounting Blocks, and Stay Tray. Services include Circular Economy Advisory, Organics Advisory, and Event and Venue Waste Management.

Differentiator

Problem solved

Functional benefit

Brands

• Simply Cups: Australia's largest paper cup recycling program that collects and recycles coffee cups, takeaway beverage cups, and ice cream containers. Has transformed how paper cups are managed across Australia since 2017.
• saveBOARD
• PAK-PAVE Roads
• Stay Tray

Products and services

• CLO-50 Commercial Composter Commercial composter with 100 kg/day input capacity processing food waste in 24 hours, achieving 80-90% waste reduction. 415V three-phase power, 6 kW max draw, 660 kg empty. Targeted at restaurants, supermarkets, and schools.
• CLO-10 Commercial Composter Small-volume commercial composter with 20 kg/day input capacity (7 tonne/year), 240V single-phase, 2.1 kW max draw, 240 kg empty. Designed for offices, small-volume restaurants, and apartment buildings.
• CLO-30 Commercial Composter Medium-volume commercial composter with 60 kg/day input capacity (21 tonne/year), three-phase power, 4 kW max draw, 450 kg empty. Targeted at schools and moderate-volume cafes and restaurants.
• CLO-100 Commercial Composter High-volume commercial composter with 200 kg/day input capacity (72 tonne/year), three-phase power, 13 kW max draw, 1,100 kg empty. Designed for high-output restaurants, supermarkets, schools, hotels, and shopping centres.
• CLOe Electrical Kitchen Composter Compact home electrical kitchen composter that processes food waste in under 24 hours. Made in Australia, odour-free and pest-free, with no subscription required for filters or accessories. Designed for residential use and sold direct online.
• Simply Cups Paper Cup Recycling Program Australia's largest paper cup recycling program, collecting and recycling coffee cups, takeaway beverage cups, and ice cream containers from 1,500+ collection points nationwide including 7-Eleven, Muffin Break, The Coffee Club, universities, and shopping centres. Recovered cups are processed into second-life products such as roads, lightweight concrete, and building materials.
• PAK-PAVE Roads Asphalt product containing over 50% recycled material, including paper cups collected by Simply Cups. Developed in conjunction with State Asphalts NSW; positioned as Australia's first road made using recycled coffee cups.
• saveBOARD Building Panels Sustainable building board made from 100% recycled waste including long-life milk cartons and cups collected by Simply Cups. Manufactured via a New Zealand factory in which Closed Loop invested, with planned Australian expansion.
• EnviroLite Concrete Products Lightweight concrete products containing 35% recycled material, including paper cups collected by Simply Cups. Used in construction and infrastructure applications.
• Recycled Wheel Stops Wheel stops made from 100% recycled plastic and paper cups collected by Simply Cups, with thermally fused safety strip available in five bright colours. Dimensions 900 x 96 mm, weight 5 kg. Distributed through Plastic Forests.
• PLUS Post Recycled Plastic Fence Posts Steel-reinforced, fully insulated fence posts manufactured from recycled plastics, household plastics, and paper cups collected by Simply Cups. UV-stabilised, waterproof, and available in multiple lengths.
• AirCon Mounting Blocks (Recycled) 100% Australian-made recycled mounting blocks for air conditioning units. Manufactured with recycled plastic and recycled cups from Simply Cups. Industry-leading load rating and 10-year warranty.
• Stay Tray Reusable Drink Tray Australia's first reusable drink tray made from 100% recycled material including cups collected by Simply Cups. Dishwasher safe, UV-stable, weather resistant, weighing 170 grams. Distributed by Closed Loop as a closed-loop circular product.
• Circular Economy Advisory Consulting services helping businesses transition from a take-make-waste model to a circular economy that regenerates natural systems, reduces material footprint, and recovers resources. Includes waste audits, strategy development, and implementation support for large enterprises, government bodies, and institutions.
• Organics and FOGO Advisory Advisory services focused on Food Organics and Garden Organics (FOGO) mandates and organic waste management solutions, helping customers comply with regulations and implement compostable waste streams.
• Event and Venue Waste Management Services Sustainable waste management services for events and venues including hand-sorting, waste stream management, composting, recycling, and sustainability reporting. Tailored to event size, duration, waste streams, and reporting requirements. Priced as a recommended 2-4% of ticket sales allocation.

Quantifiable outcome

• 62.3 million paper cups collected and diverted from landfill since 2017
• +6 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered core, primary, secondary and minor.

• Australian GovernmentcoreOthers · 1 January 2021Federal Government's Product Stewardship Investment Fund provided $697,000 grant to Simply Cups for establishing additional 400 collection points and expanding to Tasmania and Northern Territory. Also provided funding through National Product Stewardship Investment Fund.
• Shred-XcoreTechnology or Integration · 1 January 2020Logistics and Collection partner for Simply Cups program. Collects cups across Australia, shreds and bales cups so they are ready to be upcycled into recycled products.
• Plastic ForestscoreStrategic or Co-development Partner · 1 January 2019Award-winning Australian manufacturer of recycled plastic products made from soft plastic waste. Upcycles coffee cups into sustainable products including Wheel Stops, PLUS Post Fence Posts, Garden Beds, and AirCon Mounting Blocks. Featured on 60 Minutes for innovation in circular economy.
• 7-Eleven AustraliacoreGTM or Marketing Partner · 1 January 20177-Eleven is the Pioneering Partner of Simply Cups program. Leads with the most collection points (630+ stores) and most cups diverted from landfill (2.7 million cups since 2018). Subsidizes the program into high schools through Cup Rescue Schools Program. Also supports expansion through nearly 1,000 cup collection points nationwide.
• Muffin BreakprimaryGTM or Marketing PartnerShopping Centre Program Partner, playing pivotal role in helping Simply Cups expand into shopping centres across Australia. Partner since 2018.
• The Coffee ClubprimaryGTM or Marketing PartnerProgram Partner expanding Simply Cups into their stores across Australia.
• State Asphalt ServicescoreStrategic or Co-development PartnerDeveloped PAK-PAVE Roads - asphalt made with recycled packing including coffee cups. First test road laid in 2020. Developed in conjunction with Closed Loop and facilitated through Commonwealths Cooperative Research Centres Program Grant involving University of NSW, sanctioned by NSW EPA and Transport NSW.
• saveBOARDsecondaryStrategic or Co-development PartnerSustainable building product made from 100% recycled waste including coffee cups. Closed Loop invested in helping set up a factory in New Zealand with plans for Australian expansion.
• Stay TraysecondaryStrategic or Co-development PartnerAustralia's first reusable drink tray made from 100% recycled material including cups collected by Simply Cups. Simply Cups collaborated to create limited edition cup holder made from upcycled coffee cups. Closed Loop is distributor.
• CSIROprimaryStrategic or Co-development PartnerPartner for National Agrifood Showcase Event (AgCatalyst). Closed Loop provided sustainable waste management for the event showcasing cutting-edge agrifood innovation and science.
• University of NSWcoreStrategic or Co-development PartnerDevelopment of PAK-PAVE Roads facilitated through Commonwealths Cooperative Research Centres Program Grant involving University of NSW.
• IMGprimaryGTM or Marketing PartnerEvent management company for Melbourne International Flower & Garden Show. Operations Director Brad King praised Closed Loop's sustainable event waste management expertise.
• Beyond BlueminorOthersOfficial charity partner of MIFGS. Through Container Deposit Scheme, funds raised were donated to Beyond Blue ($4,500+ in 2024, $1,800 in 2025).
• Return-ItprimaryTechnology or IntegrationContainer deposit scheme partner for Floriade. Proceeds from eligible containers returned to Return-It are donated to charities chosen by Floriade.
• Bay DreamsprimaryGTM or Marketing PartnerSustainability Partner for Bay Dreams music festival, managing waste across events in Mount Maunganui (North Island) and Nelson (South Island) in New Zealand.
• Australian Racing Drivers Club (ARDC)coreGTM or Marketing PartnerOfficial Sustainability Partner of Sydney Motorsport Park since Feb 2022. ARDC operates the 100-hectare circuit and grounds hosting major events and festivals.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cleanaway Waste Management: Australia's largest waste management company offering commercial and municipal waste collection, recycling, and organics services. Directly comparable as a provider of commercial waste, recycling, and organics solutions to enterprise customers across Australia.
• Closed Loop Partners: US-based circular economy investment and operating platform focused on recycling infrastructure, product stewardship, and circular economy advisory. Direct conceptual peer — same name, same circular economy thesis, comparable consulting and recycling program services.
• Visy: Major Australian packaging and recycling company operating in paper recycling, materials recovery, and sustainability services. Comparable in paper-based recycling and circular economy capability, particularly relevant to Closed Loop's Simply Cups paper cup recycling and downstream product manufacturing.
• Re.Group: Australian recycling and resource recovery operator running materials recovery facilities (MRFs) and providing sustainability services. Comparable to Closed Loop's Simply Cups paper recycling operations and broader waste-to-resource advisory offerings.

Broad incumbents

• Veolia Australia and New Zealand: Global environmental services leader with significant ANZ operations in waste collection, recycling, and resource recovery. Comparable to Closed Loop's commercial waste and organics services, but at much larger scale and broader portfolio.
• TOMRA Collection Solutions: Global leader in reverse vending and collection infrastructure for beverage containers and recycling. Comparable as a collection infrastructure and product stewardship operator; competes for the same recycling and circular economy mandates.
• SUEZ Recycling and Recovery (now part of Veolia): Global environmental services group with material recycling, organics processing, and circular economy advisory capabilities. Comparable as a broad incumbent in the waste and recycling space across multiple geographies.

Emerging players

• Repurpose It: Australian organics recycling company operating advanced composting and organic waste processing facilities. Comparable to Closed Loop's food waste composting business with overlapping customer base in hospitality and food service.
• BioBag World: Global manufacturer of compostable bags and films used in organic waste collection programs. Comparable to Closed Loop as a complementary player in the FOGO and commercial organics value chain, enabling food waste diversion alongside Closed Loop's composting equipment.
• Sustainably: Sustainability and circular economy advisory platform. Comparable as a circular economy consultancy serving enterprises seeking ESG, EPR, and waste reduction outcomes — overlapping with Closed Loop's advisory services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/closedloop_
• Facebookfacebook.com/closedlooprecycling

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Closedloop Solutions