Tens Ltd
- Company typePrivate
- Founded1993
- HeadquartersEpsom, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Tens Ltd firmographics
Firmographics- Name
- Tens Ltd
- Legal name
- TensCare Ltd
- Website
- https://tenscare.co.uk
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Tens Ltd industry classification
Industry- Product category
- Consumer Electrotherapy Medical Devices
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Medical Equipment and Supplies Manufacturing (3391)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)
- akta.pro primary industry
- Posture, Musculoskeletal & Pain-Relief Devices (Posture Trainers, TENS/EMS, Massage Devices) (CRACAQAK)
- akta.pro secondary industries
- Rehabilitation Therapy Equipment (PT/OT Modalities, Exercise & Balance Devices) (HLAHAMAG), Recovery, Mobility & Therapy Accessories Retail (Foam Rollers, Massage Guns, Braces, Taping) (CRAMADAF), Mental Wellness & Stress Management Devices (Biofeedback, Meditation/Neurostimulation Devices) (CRACAQAL)
Keywords
Where Tens Ltd is headquartered
LocationHeadquarters
- HQ city
- Epsom
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Tens Ltd business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Hardware Device Sales: One-time purchase revenue from selling electrotherapy devices including TENS machines, EMS stimulators, pelvic floor exercisers, migraine relief devices, beauty devices, and maternity products. Revenue is generated from individual consumer purchases through e-commerce and potentially through retail/distributor channels.
- Accessories and Consumables: Recurring revenue from replacement electrode pads, gels, probes, batteries, and other accessories that require periodic replacement. The company sells a wide range of accessories compatible with their devices including specialized electrodes for different body parts (back, neck, knee, face) and garment electrodes (iGlove, iSock, KneeStim).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level TENS devices |
| Unit Pricing | Pay-as-you-go | Mid-range specialized devices |
| Unit Pricing | Pay-as-you-go | Premium devices |
| Unit Pricing | Pay-as-you-go | Combo/Bundle kits |
| Unit Pricing | Pay-as-you-go | Accessories and consumables |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Tens Ltd product offering
Product offeringCore offering
TensCare Ltd designs, manufactures, and sells a broad range of electrotherapy and light-therapy devices for home and clinical use. Its core products include TENS machines for pain relief, EMS muscle stimulators, pelvic floor exercisers for incontinence and sexual health, maternity TENS units for drug-free labour pain relief, and light therapy devices for beauty and nail care. The company sells its own branded devices and a full line of compatible accessories (electrode pads, wearable garment electrodes, probes) primarily through its direct-to-consumer UK e-commerce storefront, with additional reach via distributors, affiliates, and the Fruugo marketplace for EU customers.
Product overview
TensCare is an electrotherapy device company offering a diverse portfolio of medical and consumer wellness products. The core offerings include TENS machines (Perfect TENS, Ova, Mynd) for pain relief and migraine treatment, pelvic floor exercisers (Perfect PFE, iTouch Sure, Elise 2, Alivia, Kegel Toner) for incontinence and sexual health, maternity devices (Perfect mama+, Perfect mamaTENS) for labour pain relief, beauty devices (Glomask light therapy mask, Uniglo, Nailit) for skincare and nail care, and fitness/recovery products (Sports TENS, Unipro, Unifit, Perfect EMS). The portfolio also includes comprehensive accessories such as electrode pads in various sizes, wearable garment electrodes (iGlove, iSock, KneeStim), and vaginal probes (Liberty series). The company has evolved from manufacturing TENS and EMS machines since 1993 into a broader electro-wellbeing company.
Differentiator
Problem solved
Functional benefit
Products and services
- Perfect TENS Pain Relief General-pain TENS machine clinically proven to relieve chronic and acute pain such as back pain, arthritis, and post-surgical pain for individual consumers.
- Ova 3 Menstrual Pain Relief Menstrual pain relief TENS device for dysmenorrhoea, endometriosis, and pelvic pain targeted at individual users.
- Ova + Period Pain Relief Period pain relief TENS machine for relief of dysmenorrhoea, endometriosis, and pelvic pain in individual consumers.
- OVA Therma Belt Portable menstrual heating pad combining massage and heat therapy for period pain relief in individual users.
- Mynd Migraine Relief Clinically proven migraine relief device that addresses pain and aura of migraine headaches and can reduce attack frequency when used preventatively, for individual consumers.
- Uniglo Beauty Therapy Face toning device using electrotherapy for wrinkle reduction and facial toning in individual consumers.
- Nouri Duo Breast Pump Quiet and comfortable breast pump with different settings, usable as single or double pump for new mothers.
- Sports TENS 2 Sports TENS device for fitness recovery and pain relief from injuries in individual consumers and athletes.
- Unipro Physiotherapy and Rehabilitation Device Professional-grade physiotherapy and rehabilitation electrotherapy device for clinical and personal use.
- Unifit Fitness, Recovery, and Pain Relief Electrotherapy device for fitness, recovery, and pain relief in individual consumers and athletes.
- Perfect EMS Muscle Stimulator EMS muscle stimulator for muscle development and fitness training in individual consumers.
- Sure PRO Pelvic Floor Exerciser Professional-grade pelvic floor exerciser for incontinence treatment, marketed for professional/clinical use.
Quantifiable outcome
- Results visible in as little as 4 weeks with 20-minute daily pelvic floor sessions
- +2 more outcomes
Companies that use Tens Ltd
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles3 records
Tens Ltd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Tens Ltd partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FruugosupportingFruugo marketplace serves as an alternative ordering channel for EU customers when TensCare's direct website cannot process EU orders. This partnership ensures EU market access while the company works to resolve direct website ordering limitations. Customers are directed to Fruugo for the same items at the same prices.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Tens Ltd competitors and assessment
Company assessmentDirect peers
- iReliev: US-based direct-to-consumer brand offering TENS and EMS combo units for pain relief and muscle recovery, competing head-to-head with TensCare in core TENS hardware and consumables.
- Beurer: German manufacturer of TENS/EMS devices, heating pads, and wellness electronics with strong EU retail presence; direct competitor in pain relief and maternity TENS segments.
- Body Clock Health Care: UK-based TENS and pain-relief device specialist with overlapping distribution through UK pharmacy and maternity channels; closest like-for-like domestic competitor.
- Pure Enrichment: US DTC brand selling TENS units, heating pads, and wellness electronics through Amazon and own storefront; comparable go-to-market motion and price points.
- Roscoe Medical: Wholesale distributor and brand of TENS/EMS units and replacement electrodes; competes with TensCare in clinical supply channels and online retail of accessories.
Broad incumbents
- Omron Healthcare: Global medical-device incumbent offering TENS pain relievers alongside blood pressure monitors and respiratory devices; broader portfolio and deeper marketing spend than TensCare.
- HoMedics: Large US consumer health-electronics brand with mass-market TENS, massage, and personal-care devices; competes with TensCare in retail and online channels at lower price points.
- Chattanooga / DJO (Enovis): Professional-grade electrotherapy and rehabilitation device maker (Chattanooga, Compex) serving physiotherapy clinics; broader orthopedic portfolio but overlapping TENS/EMS technology.
Emerging players
- NeuroMetrix: Developer of Quell and other neurostimulation devices for chronic pain; partial overlap in wearable, drug-free pain-relief category with TENS-like technology.
- CurrentBody: UK beauty-tech retailer carrying light-therapy masks and EMS facial-toning devices that overlap with TensCare's Glomask and Uniglo product lines in the beauty category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Tens Ltd social profiles
Digital presenceTens Ltd compliance and trust
Trust signalCompliance3 records
Tens Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tens Ltd leadership team
Management profileNumber of profiles
Profiles1 record
Tens Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tens Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tens Ltd
What does Tens Ltd do?
TensCare Ltd designs, manufactures, and sells a broad range of electrotherapy and light-therapy devices for home and clinical use. Its core products include TENS machines for pain relief, EMS muscle stimulators, pelvic floor exercisers for incontinence and sexual health, maternity TENS units for drug-free labour pain relief, and light therapy devices for beauty and nail care. The company sells its own branded devices and a full line of compatible accessories (electrode pads, wearable garment electrodes, probes) primarily through its direct-to-consumer UK e-commerce storefront, with additional reach via distributors, affiliates, and the Fruugo marketplace for EU customers.
Is Tens Ltd a public or private company?
Tens Ltd is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tens Ltd founded?
Tens Ltd was founded in 1993. It employs 11 to 50 people.
Where is Tens Ltd based?
Tens Ltd is headquartered in Epsom, United Kingdom, in the Europe region.
How does Tens Ltd make money?
Two revenue lines are on record. Hardware Device Sales are the primary driver. The others are accessories and Consumables.
Who are Tens Ltd's main competitors?
Direct peers on record are iReliev, Beurer, Body Clock Health Care, Pure Enrichment and Roscoe Medical. Broad incumbents are Omron Healthcare, HoMedics and Chattanooga / DJO (Enovis). Emerging players are NeuroMetrix and CurrentBody.
Does Tens Ltd have an API?
No public API is recorded for Tens Ltd.
What industry is Tens Ltd in?
Tens Ltd's product category is Consumer Electrotherapy Medical Devices. Its primary akta.pro industry code is CRACAQAK, Posture, Musculoskeletal & Pain-Relief Devices (Posture Trainers, TENS/EMS, Massage Devices), with a secondary code of HLAHAMAG, Rehabilitation Therapy Equipment (PT/OT Modalities, Exercise & Balance Devices). Its NAICS code is 334510 and its SIC code is 3845.