Elliott Equipment Company

What Elliott Equipment Company does

Elliott Equipment Company is a family-owned, privately held equipment dealer founded in 1970 in Davenport, Iowa, by Glen E. Elliott, that specializes in solid waste, street sweeping, and sewer cleaning equipment. The company operates five full-service branches across Iowa, Nebraska, Missouri, and Colorado, and represents more than 25 manufacturer brands — including New Way, Schwarze, Elgin, Super Products, Harben, and Aries Industries — as its core go-to-market model is multi-brand dealership rather than in-house manufacturing. In 2023 the company launched Prowler™ Equipment as its first proprietary OEM division, introducing easement machines with a four-wheel hydraulic direct drive system, Honda 20 HP engine, and 180-degree rotating reel with 600-foot hose capacity.

The company generates revenue primarily through new and used equipment sales, aftermarket parts supply, and service contracts across all brands it represents, with pricing on a contact-for-quote basis and customer financing facilitated through five external partners (Commercial Credit Group, HIL Financial, Community Leasing Partners, Waste Funding, and Balboa Capital). The customer base spans municipal governments, commercial waste haulers, sewer cleaning contractors, and a small number of educational institutions, served via a sales-led field team organized around the five physical branches and supported by factory-trained technicians and an extensive in-stock parts inventory.

The business is currently led by Gene Elliott (son of the founder) as Owner & CEO following Glen E. Elliott's passing in November 2022, with a leadership bench that includes President Corey Schultz and Vice President and Sales Manager Rick VanWassenhove. The company has invested consistently in physical infrastructure — remodeling or expanding the Grimes, Davenport, Lincoln, and Commerce City locations between 2012 and 2015 — and has won New Way's #1 Dealer of the Year award six times in an eight-year span through 2015, indicating durable manufacturer relationships and operating discipline in a niche regional market.

Name

Elliott Equipment Company

Legal name

Elliott Equipment Company

Website

https://elliottequipco.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Elliott Equipment Company is a family-owned, multi-branch dealer of new and used solid waste, street sweeping, and sewer cleaning equipment serving municipalities and waste operators across the central United States since 1970.

Ownership category

akta.pro rank

Product category

Solid Waste Equipment Dealership

NAICS

Construction Machinery Manufacturing (33312)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Industrial Cleaning & Environmental Equipment Rental/Leasing (Vacuum Trucks, Dust Control, Dehumidifiers) (TLABAFAK)

akta.pro secondary industry

Lifting & Hoisting Rental & Leasing (IMAHAJAN)

Keywords

• Solid waste equipment
• Refuse trucks
• Street sweepers
• Sewer cleaning equipment
• Municipal equipment dealer

Headquarters

HQ city

Davenport

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Equipment Sales: Elliott Equipment Company generates revenue primarily through the sale of new and used solid waste equipment including refuse trucks, street sweepers, and sewer cleaning machines. The company acts as a dealer for multiple manufacturers and also sells pre-owned inventory.
2. Parts & Services: The company provides parts and service support for all brands of equipment they sell, with five locations staffed by factory-trained technicians and extensive in-stock parts inventory. Service revenue includes repairs, maintenance, and technical support.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Elliott Equipment Company is a specialized dealer of solid waste, refuse, street, and sewer cleaning equipment serving municipalities and commercial waste operators across the Central United States. The company sells new and used equipment from more than 25 manufacturers, including New Way refuse trucks, Schwarze and Elgin street sweepers, Super Products sewer cleaners, and Galfab roll-off hoists. It also operates the proprietary Prowler™ easement machine division and provides aftermarket parts, service, and financing support through five full-service locations.

Product overview

Elliott Equipment Company operates as a specialized dealer of solid waste and municipal equipment, offering a comprehensive portfolio of new and used machinery. The core offering spans refuse collection trucks (rear loaders, front loaders, automated side loaders), street sweepers, sewer cleaning equipment (combination cleaners, trailer jets, truck jetters), and roll-off/hook lift hoists. The company recently launched Prowler™ Equipment as a new division for easement access machines. Elliott Equipment provides parts and service support across five locations in Iowa, Nebraska, Missouri, and Colorado, representing numerous manufacturer brands including New Way, Schwarze, Elgin, Harben, Super Products, Galfab, Mack, and others.

Differentiator

Problem solved

Functional benefit

Brands

• Prowler™ Equipment: A new division of Elliott Equipment Co. specializing in easement machines featuring four wheel hydraulic direct drive system, Honda engines, 180 degree rotating reel, and various customization options including track systems and hydraulic tool circuits.

Products and services

• New Equipment Sales
• Used Equipment Sales
• Refuse Trucks
• Street Sweepers
• Sewer Equipment
• Roll Off Equipment
• Prowler™ Easement Machine
• Parts & Services

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Aries IndustriescoreChannel Partner/ Reseller/ Distributor · 17 March 2023Elliott Equipment and Aries Industries partnership to expand Central U.S. market reach with multi-location dealer coverage. Elliott serves as a dealer for Aries Industries sewer inspection and cleaning equipment.
• Holder Tractors Inc. (HTI)minorChannel Partner/ Reseller/ Distributor · 12 May 2016Partnership for sales and service of Holder tractors and approved attachments. Elliott Equipment's established full-service facilities in Davenport IA, Grimes IA, Lincoln NE, and Grandview MO serve as the partnership footprint.
• SwapLoaderminorChannel Partner/ Reseller/ DistributorSwapLoader SL406 hooklift equipment mounted and installed at Elliott's Grandview, MO facility. Elliott serves as an installer and dealer for SwapLoader products.
• New Way (Scranton Manufacturing)coreChannel Partner/ Reseller/ DistributorElliott Equipment is a top New Way dealer, having won six #1 Dealer of the Year awards in eight years (as of 2015). Sells New Way refuse trucks including Sidewinder automated side loaders, Cobra rear loaders, Viper rear loaders, and Mammoth front loaders.

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Ring Power Corporation: Family-owned Caterpillar dealer operating across the Southeastern US with full sales, parts, and service facilities; comparable to Elliott as a multi-location capital equipment dealer whose success depends on OEM franchise relationships and aftermarket service revenue.
• RDO Equipment Co. One of the largest multi-state heavy equipment dealers in the US with owned-and-operated stores across the Midwest; structurally closest comparable to Elliott's regional multi-location dealer-with-service model, just at much larger scale and with broader categories (agriculture, construction).

Broad incumbents

• Wastequip: Broad-line manufacturer of waste handling equipment (containers, compactors, balers) whose dealer relationships overlap with Elliott's customer base; illustrates the upstream competitive context Elliott's municipal customers operate in.
• Vermeer Corporation: Manufacturer of industrial and environmental equipment that sells through an independent dealer network; comparable to Elliott because the dealers who carry Vermeer (including environmental cleanup lines) operate with the same sales-service-aftermarket discipline.
• McNeilus Truck & Manufacturing: Major refuse truck body manufacturer (part of Oshkosh) competing with New Way in the same truck classes Elliott sells; comparable as the rival OEM whose franchise allocations materially shape Elliott-type dealers' market position.
• Galfab: Roll-off hoist manufacturer with Elliott carrying its products; a peer in the sense that Galfab's product positioning and franchise strategy directly affect the roll-off category at Elliott.
• Aries Industries: Manufacturer of sewer inspection and cleaning equipment; enters Elliott's peer list both as a multi-location channel partner (2023 deal) and as a supplier shaping Elliott's sewer vertical economics.
• Schwarze Industries: Manufacturer of street sweepers carried by Elliott; comparable as a supply-side player whose brand and dealer-program economics drive Elliott's sweeper vertical.
• Scranton Manufacturing / New Way Trucks: Manufacturer of Elliott's most awarded product line (New Way refuse trucks); a supplier rather than direct competitor, but sets the pricing, specifications, and franchise terms that define Elliott's largest revenue category.

Others

• Cleveland Equipment & Excavating / Bayne: Manufacturer whose premium inline front-load refuse and recycling container products Elliott carries; included as an OTHERS supplier peer whose distribution terms and product roadmap directly intersect with Elliott's offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/elliottequip
• Facebookfacebook.com/elliottequipco
• Instagraminstagram.com/elliottequipco
• LinkedInlinkedin.com/company/elliott-equipment-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elliott Equipment Company