What Armoires Cuisines Action does

Armoires Cuisines Action is a Quebec-based manufacturer and retailer of custom cabinetry, founded in 1989 and headquartered in Sainte-Sabine. The company designs, manufactures, distributes, and installs custom kitchen cabinets, bathroom vanities, laundry rooms, wardrobes, and walk-in storage solutions. Products are produced across two manufacturing plants (Sainte-Sabine and Granby) with a combined capacity of approximately 200 custom kitchens per week, and distributed through seven owned retail showrooms across the Greater Montreal area. The portfolio spans eight cabinet material options, six countertop material options, and a curated hardware and accessories line, with a photorealistic 3D visualization tool offered to retail customers as part of the purchase workflow.

The company operates a sales-led go-to-market model anchored on in-person consultations with "designer-cuisinistes" at its showrooms, supplemented by appointment-driven web and phone channels; pricing is project-based, ranging from roughly CAD 5,000 to over CAD 60,000 per project, with tiered promotional discounts currently reaching up to CAD 3,000 on premium projects. Beyond the individual homeowner segment — its primary buyer — the company serves construction contractors and builders (with a dedicated rental-housing production line supported by a 30-person account team), interior designers and architects (Programme Distinction, a 10% rebate loyalty program), and real estate brokers (Carte Privilège, a 2%/2% referral rebate program). Marketed volume is 10,000+ customized projects per year.

Armoires Cuisines Action was acquired on August 24, 2022 by an investor group led by Champlain Financial Corporation, which is leveraging its strategic expertise to support growth plans. The company holds a Régie du bâtiment du Québec (RBQ) contractor license and has been awarded the Palme Platine Réno-Maître by the Association des professionnels de la construction et de l'habitation du Québec (APCHQ). Its underlying technology stack is conventional: Zoho CRM for lead capture and appointments, Magento 2 for the online storefront, and a proprietary 3D visualization tool for pre-installation rendering. No proprietary AI/ML capabilities are evident in the company's products or operations.

Name

Armoires Cuisines Action

Legal name

Armoires Cuisines Action

Website

https://cuisinesaction.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

Armoires Cuisines Action is a Quebec-based custom cabinet manufacturer and retailer operating two production plants and seven retail showrooms across Greater Montreal. It serves individual homeowners, contractors, designers, and real estate brokers with custom kitchens, bathrooms, storage solutions, and complementary materials.

Ownership category

akta.pro rank

Product category

Custom Cabinetry

NAICS

Wood Kitchen Cabinet and Countertop Manufacturing (337110), Nonupholstered Wood Household Furniture Manufacturing (337122)

SIC

Wood Household Furniture, (No Upholstered) (2511), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Custom Cabinet Design & Build (HSAPAIAA)

akta.pro secondary industry

Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA)

Keywords

• Custom kitchen cabinets
• Custom bathroom vanities
• Cabinet manufacturing
• Kitchen design services
• Walk-in storage solutions

Headquarters

HQ city

Boucherville

HQ country

Canada

HQ region

North America

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Cabinet Sales: One-time sale of custom-made kitchen and bathroom cabinets. Customers select from various materials (melamine, polymer, wood, MDF, etc.) and styles. Pricing varies based on materials, size, and customization level. Revenue is transaction-based with project values typically ranging from $5,000 to $60,000+.
2. Professional Sector Sales: Bulk sales to contractors and builders for multi-unit residential projects, offering dedicated production lines and competitive pricing for rental housing and condo projects.
3. Installation Services: Full-service installation by qualified professionals, included in project pricing or as add-on service.
4. Referral Program Revenue: Revenue generated through referral programs where designers, architects, and real estate brokers earn commissions for referring clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Armoires Cuisines Action manufactures and installs custom kitchen cabinets, bathroom vanities, laundry rooms, and walk-in storage solutions from two Quebec production facilities. The company delivers vertically integrated custom cabinetry—covering design consultation, in-house manufacturing, delivery, and professional installation—serving both residential homeowners through seven showrooms and construction professionals through a dedicated contractor services team.

Product overview

Armoires Cuisines Action is a Quebec-based manufacturer and retailer of custom kitchen and bathroom cabinetry, offering a vertically integrated portfolio spanning design, in-house manufacturing, delivery, and installation. The core offering consists of custom kitchens (Cuisines sur mesure) and custom bathrooms (Salles de bain sur mesure), supplemented by adjacent room categories including laundry rooms, wardrobes, walk-in closets, and storage units. The product portfolio is built around eight cabinet material options (Mélamine, Eurolaminé, Polyester, Polymère, MDF, Bois, Placage de bois, Bois exotique) and six countertop options (Stratifié, Granit, Quartz, Bois, Dekton), complemented by a curated hardware and accessories line. Value-added services include a 3D Virtual Universe visualization tool, in-store kitchen designer consultations, and a no-cost industry-leading warranty plus an optional 5-year Tranquillité d'esprit program. The company operates dedicated professional services streams for contractors (with a rental housing production line capable of 200 kitchens/week), an architect/designer loyalty program (Programme Distinction), and a real estate broker referral program (Carte Privilège). All products are manufactured at two production facilities in Sainte-Sabine (headquarters) and Granby, Quebec, with distribution through 7 retail branches across the Greater Montreal area.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Kitchens (Cuisines sur mesure) Bespoke kitchen cabinets and storage solutions designed by kitchen designers and manufactured in-house at two Quebec production facilities, with professional installation included. Targeted at individual homeowners seeking personalized kitchen renovations.
• Custom Bathrooms (Salles de bain sur mesure) Tailor-made bathroom vanities and storage solutions crafted to client specifications and manufactured in-house. Targeted at individual homeowners seeking custom bathroom renovations.
• Laundry Rooms (Buanderies et salles de lavage) Custom laundry room cabinetry and organization solutions designed for both aesthetics and ergonomics. Targeted at individual homeowners seeking integrated laundry room storage.
• Wardrobes and Walk-in Closets (Garde-robes et walk-in) Custom closet systems and walk-in wardrobe solutions that maximize storage while maintaining visual appeal. Targeted at individual homeowners seeking custom bedroom storage.
• 3D Virtual Universe (Univers virtuel 3D) Proprietary 3D visualization tool enabling customers to preview their future kitchen or bathroom before installation, rendered with photorealistic material and configuration accuracy. Available for standard and self-installation projects.
• Design Services (Service de design) In-store kitchen designer service guiding customers through the custom kitchen or bathroom purchase process, covering style, materials, accessories, and spatial optimization including work triangle ergonomics.
• Contractor Services (Services aux entrepreneurs) Dedicated B2B service for construction and renovation contractors offering a production line for rental housing projects with ultra-fast turnaround, coordinated jobsite scheduling with multiple trades, and a team of 30 professionals supporting contractor clients. Production capacity of 200 custom kitchens per week across two factories.

Quantifiable outcome

• 10,000+ customized projects completed per year
• +3 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Cabico: Quebec-based custom kitchen cabinet and vanity manufacturer with showrooms across the province. Directly comparable to Armoires Cuisines Action in custom manufacturing model, Quebec footprint, and homeowner + contractor customer base.
• Cuisine Aviva: Quebec-based kitchen retailer and custom cabinet manufacturer with showroom-driven sales. Closely comparable in target customer (Greater Montreal homeowners), custom product offering, and consultative design-led sales motion.
• Decor Cabinet: Canadian (Quebec-rooted) manufacturer of custom and semi-custom kitchen and bathroom cabinetry. Comparable in product category, materials range, and dealer/distributor-driven sales across Quebec and broader Canada.
• Premier Eurocase: Canadian manufacturer of custom and frameless cabinetry serving dealers and designers. Comparable in custom manufacturing, dealer/contractor channel, and material breadth, though with less direct retail showroom presence.
• Marlette: Quebec/Canadian custom cabinet manufacturer offering kitchen, bathroom, and storage solutions. Comparable in product scope, Quebec manufacturing footprint, and custom dealer-driven distribution model.

Broad incumbents

• Kitchen Craft: Long-established Canadian kitchen cabinet manufacturer with broad dealer network. Comparable in core product (custom/semi-custom cabinetry) but larger and more geographically diversified than Armoires Cuisines Action.
• Rona (Réno-Dépôt): Quebec-headquartered big-box home improvement retailer carrying kitchen cabinets and installation services. Competes with Armoires Cuisines Action for the same Greater Montreal homeowner and contractor customers, but at standardized, lower price points.
• Home Depot Canada: National big-box home improvement retailer offering kitchen design services and cabinetry. Comparable as a competing channel for kitchen renovation spend in the same Greater Montreal trade area, but with a much broader assortment.
• IKEA Canada: Global furniture and kitchen retailer with a strong Montreal-area presence (IKEA Boucherville). Competes for the same kitchen renovation wallet, especially among price-sensitive and design-led self-installers.

Regional players

• Clé en Main: Quebec-based home builder and custom kitchen/renovation provider. Comparable as a Quebec regional competitor sourcing and delivering custom kitchens, but with a stronger new-construction tilt than Armoires Cuisines Action.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cuisinesaction

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Armoires Cuisines Action