AutomateExcel.com
- Company typePrivate
- Founded2004
- HeadquartersPittsburgh, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
AutomateExcel.com firmographics
Firmographics- Name
- AutomateExcel.com
- Legal name
- AutomateExcel.com
- Website
- https://automateexcel.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
AutomateExcel.com industry classification
Industry- Product category
- Spreadsheet Productivity Software
- NAICS
- Computer Training (611420)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Workflow Automation & No-Code Collaboration (BPAMAMAK)
Keywords
Where AutomateExcel.com is headquartered
LocationHeadquarters
- HQ city
- Pittsburgh
- HQ country
- United States
- HQ region
- North America
Markets served
AutomateExcel.com business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- AutoMacro VBA Add-in Sales: Sale of AutoMacro VBA add-in software. The add-in is a premium tool that provides code generators, extensive code library, and development utilities for VBA programmers. Pricing tiers exist but specific prices are not publicly disclosed in source materials.
- Educational Content and Resources: Free educational content drives user acquisition and brand awareness, with premium features and add-ons available for purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | AutoMacro VBA Add-in with multiple licensing options |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
AutomateExcel.com product offering
Product offeringCore offering
AutomateExcel.com publishes free how-to articles, tutorials, formula references, shortcut guides, and chart training content for Microsoft Excel users, and sells AutoMacro, a paid VBA add-in that integrates with the Excel Visual Basic Editor to generate code via AI and visual tools, and provides a built-in library of 200+ ready-to-use code snippets. The company also offers web-based AI tools that generate Excel formulas and VBA code from natural-language inputs.
Product overview
AutomateExcel.com is a comprehensive Excel learning and automation platform offering both free educational content (tutorials, code examples, how-to guides) and premium add-in products. The flagship product is AutoMacro, a VBA add-in that provides code generators, a code library with 200+ ready-to-use fragments, and AI-powered code generation capabilities. The platform also offers the AI Formula Generator for creating formulas from natural language, interactive tutorials (VBA Tutorial, Formulas Tutorial, Excel Boot Camp), keyboard shortcut training tools, and the Chart Add-in. Premium products integrate AI capabilities (generative AI for code and formula generation) into the VBA Editor interface, while free resources include 500+ VBA code examples, 600+ how-to articles, and extensive formula and chart reference materials.
Differentiator
Problem solved
Functional benefit
Brands
- AutoMacro: The ultimate VBA add-in for Excel automation. Features include VBA code generators, a code library with 200+ ready-to-use code fragments, code saving capabilities, and various time-saving tools for the VBA Editor. AutoMacro is sold as a commercial add-in (.xlam file) that installs into the Visual Basic Editor.
Products and services
- AutoMacro Paid VBA add-in for Excel that integrates with the Visual Basic Editor to generate code via AI and visual tools and provides a built-in library of 200+ ready-to-use code snippets. Sold to individual Excel power users, professionals, analysts, and teams seeking a faster path to spreadsheet automation.
- AI Formula Generator Web-based AI tool that generates Excel formulas from natural-language prompts. Aimed at Excel users who need to produce formulas without recalling exact syntax.
- AI VBA Code Generator Web-based AI tool that produces working VBA macros from natural-language prompts, enabling Excel users to automate tasks without manually writing code.
- Interactive VBA Tutorial Online interactive training experience that teaches users how to write and use VBA macros inside Excel.
- Shortcut Training App Training application that helps Excel users learn keyboard shortcuts to speed up spreadsheet work.
- Excel Boot Camp Structured Excel training program covering key productivity skills for users looking to accelerate their Excel proficiency.
- Chart Add-in Excel add-in tool that assists users in creating and styling charts faster than through native Excel menus.
Quantifiable outcome
- Users can learn VBA through interactive exercises without needing prior programming knowledge
- +1 more outcomes
Companies that use AutomateExcel.com
Customer profileSegments3 records
Ideal customer profiles1 record
AutomateExcel.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature6 records
AutomateExcel.com partnerships and signals
Strategic signalScale indicators7 records
Recent moves4 records
Expansion highlights4 records
AutomateExcel.com competitors and assessment
Company assessmentDirect peers
- MrExcel: Founded by Bill Jelen, MrExcel offers Excel books, video courses, forums, and productivity add-ins. It is one of the longest-standing Excel tutorial and add-in platforms and a direct competitor in content + add-in monetization targeting Excel power users.
- Excel Campus: Jon Acampora's Excel Campus provides Excel and VBA training, add-ins, and paid courses — overlapping directly with AutomateExcel's combination of free tutorials, paid add-ins, and educational products.
- Ablebits: Ablebits builds a popular suite of Excel and Microsoft 365 add-ins for data management and productivity. It is a direct competitor in the Excel add-in market, with overlapping customer profile of Excel power users and SMBs.
- Kutools: Kutools for Excel is a well-known productivity add-in providing 300+ advanced functions. It competes head-to-head with AutoMacro in the add-in category serving Excel power users with a similar one-time/perpetual licensing approach.
- ASAP Utilities: ASAP Utilities is a long-running Excel add-in that adds hundreds of time-saving tools to Excel. It targets the same Excel power user base as AutoMacro with a comparable perpetual licensing model.
- Trump Excel: Trump Excel is a popular Excel tutorial and training site covering formulas, VBA, charts, and dashboards. It competes directly for organic search traffic and mindshare among Excel learners.
- Chandoo: Chandoo.org (PHD Designs) is an Excel and dashboards training site offering tutorials, paid courses, and dashboard services. It overlaps with AutomateExcel in Excel education, free content, and paid training products.
- XelPlus: XelPlus, run by Leila Gharani, offers Excel and VBA video courses, tutorials, and learning products. It is a direct competitor in the Excel/VBA education market with a similar content-led, premium-course monetization model.
Broad incumbents
- Microsoft: Microsoft owns Excel, the platform on which AutomateExcel.com is entirely built. Microsoft is also pushing Office Scripts, Power Automate, and Copilot — broader-platform capabilities that overlap with AutoMacro's value proposition and represent a long-term competitive threat.
Others
- Google: Google Sheets is the principal alternative spreadsheet platform. While not a direct competitor, a sustained shift of users from Excel to Google Sheets would compress the addressable market for AutomateExcel.com's content and add-ins.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
AutomateExcel.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
AutomateExcel.com leadership team
Management profileNumber of profiles
Profiles1 record
AutomateExcel.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AutomateExcel.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AutomateExcel.com
What does AutomateExcel.com do?
AutomateExcel.com publishes free how-to articles, tutorials, formula references, shortcut guides, and chart training content for Microsoft Excel users, and sells AutoMacro, a paid VBA add-in that integrates with the Excel Visual Basic Editor to generate code via AI and visual tools, and provides a built-in library of 200+ ready-to-use code snippets. The company also offers web-based AI tools that generate Excel formulas and VBA code from natural-language inputs.
Is AutomateExcel.com a public or private company?
AutomateExcel.com is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AutomateExcel.com founded?
AutomateExcel.com was founded in 2004. It employs 1 to 10 people.
Where is AutomateExcel.com based?
AutomateExcel.com is headquartered in Pittsburgh, United States, in the North America region.
How does AutomateExcel.com make money?
Two revenue lines are on record. AutoMacro VBA Add-in Sales are the primary driver. The others are educational Content and Resources.
Who are AutomateExcel.com's main competitors?
Direct peers on record are MrExcel, Excel Campus, Ablebits, Kutools, ASAP Utilities, Trump Excel, Chandoo and XelPlus. Microsoft is listed as a broad incumbent. Google is listed as an others.
Does AutomateExcel.com have an API?
No public API is recorded for AutomateExcel.com.
What industry is AutomateExcel.com in?
AutomateExcel.com's product category is Spreadsheet Productivity Software. Its primary akta.pro industry code is BPAMAMAK, Workflow Automation & No-Code Collaboration. Its NAICS code is 611420 and its SIC code is 7372.