What Trump Excel does

Trump Excel is a private, founder-led online educational platform founded in 2013 by Sumit Bansal, a Microsoft Excel MVP, that publishes free Microsoft Excel training content to a global audience of individual learners. The platform is built around a WordPress-based website (trumpexcel.com) and a YouTube channel with 300,000+ subscribers and 350+ videos, distributing tutorials, structured video courses (Basic-to-Advanced, VBA, Power Query, Dashboards), free templates, calculators, online tools, and a customizable Industry-Wise Sample Data Generator covering 12 industries. The content spans functions, formulas, pivot tables, VBA programming, charting, data analysis, and keyboard shortcuts (200+), organized into a Basic/Intermediate/Advanced skill taxonomy.

The business operates on a freemium, product-led growth model in which all core training content is offered at no cost and with no sign-up requirement. The primary monetization lever is display advertising via Google AdSense on the website and video ad revenue on YouTube. A secondary, still-nascent monetization layer is the email list built by gating a 51-tips eBook behind name/email capture, intended to support future direct marketing. There is no disclosed subscription, premium tier, paid course, enterprise offering, or commercial sponsorship program.

Strategically, the company is bootstrapped with no institutional funding, no parent organization, and no documented M&A activity. Distribution extends to Twitter/X, Facebook, and Pinterest. Operationally the company is small and founder-dependent; founder Sumit Bansal is the only disclosed leadership figure and contact channel. The Terms of Use reference United Kingdom/England & Wales governing law, while the founder and operational base are in Delhi, India, suggesting a personal-asset structure optimized for global content distribution rather than a venture-scale enterprise. The competitive position relies on accumulated content depth, SEO authority on Excel-specific queries, and the founder's Microsoft MVP credential rather than proprietary technology.

Name

Trump Excel

Legal name

Trump Excel

Website

https://trumpexcel.com

Company type

Private

Founded year

2013

Operating status

Operating

Short description

Trump Excel is a free, bootstrapped online educational platform founded in 2013 by Microsoft Excel MVP Sumit Bansal, offering video courses, tutorials, templates, and tools to global individual learners seeking to master Microsoft Excel from basic to advanced levels.

Ownership category

akta.pro rank

Product category

Online Excel Training and Education

NAICS

Computer Training (61142), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Productivity & Office Software Skills (EDAAAIAC)

akta.pro secondary industries

Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA), Interactive Practice & Skill-Building (Drills, Games, Mastery Practice) (EDAFACAC)

Keywords

• Excel training courses
• Spreadsheet tutorials
• Vba programming training
• Data analytics education
• Online learning platform

Headquarters

HQ city

Delhi

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising: Site displays Google AdSense advertisements. Revenue generated from ad impressions and clicks on the platform.
2. Email List Building: Free Excel Tips Ebook offered in exchange for email signup, building an email list for marketing purposes.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Trump Excel operates a free online educational platform that delivers Microsoft Excel training through four structured video courses (Basic to Advanced, Dashboard, VBA, and Power Query) and a large library of supporting resources including a 51 Excel Tips Ebook, downloadable templates, browser-based utility tools, Excel-based calculators, and an interactive Industry Sample Data Generator. Content is distributed without sign-up requirements and monetized via Google AdSense and email list capture. The platform targets individual learners seeking productivity gains and skill development across all Excel skill levels.

Product overview

Trump Excel is an online educational platform offering free Microsoft Excel training through multiple formats: structured video courses (Excel Basic to Advanced Training, Excel Dashboard Training, Excel VBA Training, Excel Power Query Training) with varying skill levels; free downloadable resources including the 51 Excel Tips Ebook, Excel Templates, Online Tools, Calculators, and Sample Data (15 industry datasets plus an interactive Industry Sample Data Generator); and extensive blog content covering Excel Functions, Keyboard Shortcuts, and Skills development. The platform is built around a blog-based architecture with course materials and downloadable resources as primary offerings, serving learners seeking to master Excel for professional and personal productivity.

Differentiator

Problem solved

Functional benefit

Products and services

• Excel Basic to Advanced Training Free comprehensive video course covering Excel fundamentals through advanced techniques, with 12+ hours of content across 26 lessons and downloadable example files. Targeted at individual learners from beginners to advanced users.
• Excel Dashboard Training Free 14+ hour video course with 21 lessons focused on building interactive Excel dashboards for data visualization and reporting, hosted on YouTube.
• Excel VBA Training Free 10+ hour video course with 36 lessons teaching Excel VBA (Visual Basic for Applications) for macro automation and programming, including downloadable example files.
• Excel Power Query Training Free 6+ hour video course with 41 lessons covering Microsoft Power Query for data transformation and ETL operations within Excel, with downloadable example files.
• 51 Excel Tips Ebook Free downloadable e-book containing 51 Excel tips, offered in exchange for an email signup, designed to help users increase productivity and work more efficiently in Excel.
• Free Excel Templates Collection of downloadable Excel templates for various purposes including calendars, timesheets, invoices, and project management tools, available for free on the Trump Excel site.
• Free Online Tools Browser-based Excel utility tools for data manipulation and analysis tasks, accessible without sign-up from the Trump Excel website.
• Free Calculators Collection of Excel-based calculator templates for financial, statistical, and general business calculations, available for free download.
• Excel Sample Data 15 downloadable sample datasets across various industries including Retail, HR, Healthcare, and E-Commerce, each with approximately 1,000 rows, intended for Excel practice and learning.
• Industry Sample Data Generator Interactive browser-based tool allowing users to generate custom Excel sample datasets by selecting an industry (12 options including Retail, HR, Healthcare, Finance, E-Commerce, Education, Real Estate, Marketing, Project Management, Supply Chain, Restaurant, and Fitness), specifying row count from 1 to 500,000, and selecting specific columns for immediate download.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Others

• Coursera:

Direct peers

• Spreadsheeto: Excel training site offering free tutorials and a paid dashboard/VBA course bundle. Comparable in target learner (beginner-to-intermediate professionals), content-led funnel, and email-driven course upsell motion.
• Chandoo.org: One of the longest-running independent Microsoft Excel tutorial sites, offering free blogs, paid dashboards/VBA courses, and an email newsletter. Directly comparable to Trump Excel in niche (Excel training), freemium model, founder-led content approach, and SMB/individual learner audience.
• Excel Campus (Jon Acampora): Independent Excel training site by a former Microsoft Excel MVP, offering free tutorials, VBA add-ins, and paid courses. Highly comparable as a founder-driven Excel authority competing for the same learner segment with overlapping VBA and dashboard content.
• Exceljet: Excel-focused learning site with extensive function/formula references, video lessons, and a paid Pro tier. Closely comparable in audience (intermediate-to-advanced Excel users), content-led SEO strategy, and freemium-plus-premium monetization.

Emerging players

• DataCamp: Subscription-based data and analytics learning platform covering Excel, Power BI, Python, and SQL. Comparable in productivity-and-data-skills audience and video-led interactive curriculum, but positioned as a paid SaaS rather than a free, ad-supported content site.
• Ablebits: Provides Excel and Google Sheets add-ins, templates, and how-to content aimed at productivity users. Comparable in Excel-centric audience and freemium utility-driven GTM, though revenue is anchored on paid add-ins and subscriptions rather than advertising.

Broad incumbents

• Microsoft Learn: Microsoft's official training portal covering Excel, Power Query, Power BI, and the broader Office stack with free, authoritative content. Comparable as a free Excel training destination and the most well-funded incumbent in the category Trump Excel competes in.
• Udemy: Global MOOC marketplace hosting thousands of paid and discounted Excel courses from individual instructors. Comparable in self-paced video-led Excel instruction for individuals, but competes primarily on price and breadth rather than the personal brand and SEO moat Trump Excel relies on.

Regional players

• Wall Street Prep: Premium financial training provider with Excel-focused corporate and self-paced courses for finance professionals. Comparable in Excel training category and video-course format, but targets a narrower, higher-paying finance audience with B2B and institutional sales motions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/trumpexcel
• YouTubeyoutube.com/@trumpexcel
• Facebookfacebook.com/trumpexcel
• Pinterestpinterest.com/trumpexcel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trump Excel