OnTrack Sportswear

What OnTrack Sportswear does

OnTrack Sportswear is an Australian privately held custom sportswear and uniform manufacturer headquartered in Rowville, Victoria. Founded by Guy Tuthill in 2017 on the back of a series of brand acquisitions dating to 2003 (Track N Field, Kea, Rider, Champion Teamwear, and XBlades Custom in 2020), the company designs and produces custom teamwear for Australian schools, sports clubs, and associations. Its offerings span off-field apparel (jackets, polos, trackpants, shorts, skorts, vests), on-field sublimated uniforms for basketball, netball, AFL, soccer, hockey, and multi-sport, an Essentials basics line, and a rapid-turnaround Sublimation Express service with a 3-week manufacturing window.

The company's core production technology is digital sublimation printing, which applies computer-generated artwork directly to fabric to enable fully customizable colours, styles, and unlimited design complexity. It supports this with an in-house design team and an exclusive creative partnership with Australian designer Jonathan Ward, paired with academic schoolwear manufacturer Noone to deliver end-to-end uniform redevelopment projects for major schools. Supply chain is diversified across WRAP- and SA8000-certified factories in Melbourne, China, Sri Lanka, Thailand, and Indonesia.

Commercially, OnTrack operates a sales-led go-to-market with account managers in every Australian state and territory, augmented by a physical retail uniform shop in Rowville and dedicated branded e-commerce stores for individual school and club clients. Pricing is quote-based, tiered by order volume and customisation, with a documented value proposition of saving roughly A$167 per primary student and A$363 per secondary student on active versus traditional uniforms. The company generates revenue through one-time custom uniform orders, the OnTrack Essentials stock service, and the Sublimation Express rapid-turnaround service.

Name

OnTrack Sportswear

Legal name

OnTrack Sportswear

Website

https://ontracksportswear.com.au

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

OnTrack Sportswear is an Australian custom sportswear and uniform manufacturer serving 1000+ schools, sports clubs, and associations with digitally sublimated on-field apparel, off-field teamwear, and a 3-week express service, distributed via nationwide direct sales and dedicated client online stores.

Ownership category

akta.pro rank

Product category

Custom Sportswear and Uniform Manufacturing

NAICS

Sporting and Athletic Goods Manufacturing (33992), Apparel Manufacturing (315), Sporting Goods Retailers (45911)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130), Sporting & Athletic Goods, Nec (3949), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Team & School Athletic Uniforms Retail (CRAMACAJ)

akta.pro secondary industries

Team Sports & On-Field Performance Apparel (CRAAAEAE), Workwear, Uniforms & Safety Apparel Cut & Sew (IMAOAEAC)

Keywords

• Custom sportswear
• School uniforms
• Sports team apparel
• Sublimation printing
• Active uniforms

Headquarters

HQ city

Rowville

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Uniform Orders: Custom sportswear and uniform manufacturing with one-time order basis. Customers order custom-designed apparel for their schools, clubs or teams with pricing based on order quantity and product type.
2. OnTrack Essentials Stock Service: Pre-designed basic garments (Essentials range) that are unbranded and ready for team names or logos to be applied. Supported by stock service for repeat orders.
3. OnTrack Sublimation Express: Express service with 3-week turnaround for sublimated garments, suitable for last-minute orders, topping up supplies, and special events like indigenous jerseys or milestone celebrations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

OnTrack Sportswear designs, manufactures and supplies custom sportswear and active uniforms for Australian schools, sports clubs and associations. The offering spans off-field uniforms (jackets, polos, trackpants, shorts, skorts, vests), on-field sublimated garments for sports such as AFL, basketball, netball, soccer, hockey and volleyball, an essentials basics range, headwear and scarves, and dedicated branded online stores for individual clients. Production is supported by digital sublimation printing, an in-house design team and an express 3-week turnaround service.

Product overview

OnTrack Sportswear is a custom sportswear and uniform manufacturer offering a comprehensive portfolio of products for schools, clubs, and associations across Australia. The offering spans two main uniform categories—Off-Field Uniforms (jackets, polos, trackpants, shorts, skirts, vests) and On-Field Uniforms (sublimated sportswear for basketball, netball, AFL, soccer, hockey, volleyball)—supported by the OnTrack Essentials basics line for everyday needs, the OnTrack Sublimation Express service for rapid 3-week turnaround, and Headwear & Scarves accessories. The company also provides dedicated Online Stores for client retail operations. The brand portfolio includes legacy brands (Track N Field, Kea, Rider, Champion Teamwear) acquired to build the OnTrack brand launched in 2017, plus the XBlades Custom brand acquired in 2020.

Differentiator

Problem solved

Functional benefit

Brands

• OnTrack Sublimation Express: Quick turnaround sublimation service offering 3-week manufacturing and delivery on selected products.
• OnTrack Essentials
• OnTrack Teamwear

Products and services

• Off-Field Uniforms Customisable jackets, polos, trackpants, shorts, skorts and vests designed for off-field team apparel for schools, clubs and associations. Features performance technology and full customisation of colours, styles and details.
• On-Field Uniforms Sublimated sportswear for all sports, produced via state-of-the-art digital sublimation printers. Computer-generated artwork is applied to fabric, providing limitless design and colour capabilities.
• OnTrack Essentials Everyday basics line including hoodies, tees, trackpants, shorts and compression wear for schools, associations and sports clubs. Unbranded garments available with stock service for repeat orders.
• OnTrack Sublimation Express Rapid-turnaround sublimated sportswear service delivering selected garments within 3 weeks of design approval. Suited to last-minute orders, emergency supplies and special event apparel.
• Headwear and Scarves Customisable caps, hats, beanies and scarves designed to match the look and feel of customer uniforms.
• Branded Online Stores Dedicated e-commerce storefronts built and managed by OnTrack for individual schools and clubs (e.g. Rowville Secondary College, Schools Sport WA, Basketball TAS) for direct sale of uniforms to end customers.
• XBlades Custom Established and recognisable sportswear brand offering custom apparel integrated into the OnTrack Sportswear portfolio after its 2020 acquisition.

Quantifiable outcome

• Active school uniforms reduce per-student uniform costs by approximately $167 for primary students and $363 for secondary students
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• XBlades CustomcoreStrategic or Co-development Partner · 1 January 2020XBlades Custom was acquired in 2020 as the final piece of the puzzle to add a reputable and recognisable brand to the business. OnTrack Sportswear secured this brand to expand their offering to clients, combining OnTrack's custom apparel expertise with XBlades' established market presence.
• Jonathan WardcoreStrategic or Co-development PartnerOnTrack Sportswear collaborates exclusively with Jonathan Ward, one of Australia's most prominent designers. Under his creative direction, OnTrack pairs its sportswear expertise with academic school wear manufacturing. Jonathan is renowned for his versatility across women's haute couture, ready-to-wear, menswear, childrenswear, accessories, corporate and school uniforms.
• NoonecoreStrategic or Co-development PartnerThe Jonathan Ward Collective operates under the creative direction of Jonathan Ward, pairing OnTrack's sportswear expertise with Noone's leading academic school wear manufacturing capabilities. This partnership has managed redesigns for schools including Brighton Grammar, Waverley College, Canberra Grammar, Kinross Wolaroi and Guildford Grammar.
• WRAP (Worldwide Responsible Accredited Production)minorOthers
• SA8000:2014 StandardminorOthers

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Noone Imagewear: Australia's largest school uniform manufacturer and an explicit strategic partner of OnTrack through the Jonathan Ward Collective. Both serve K-12 schools with custom academic and sports uniforms, making them the closest direct competitor in the Australian schoolwear market.
• ISC (International Sportswear Company): Australian custom teamwear manufacturer specializing in sublimated sports apparel for AFL, rugby, cricket, and netball clubs. Directly competes with OnTrack in the team sportswear vertical across Australia.
• XBlades Custom (sub-brand): Acquired brand within the OnTrack portfolio operating as a standalone custom teamwear supplier. While sister-brand today, it competes for the same AFL/basketball custom sportswear accounts that OnTrack targets.
• Piper Athletic/School Uniforms: Established Australian school uniform and sportswear supplier serving K-12 institutions. Competes head-to-head with OnTrack in the schoolwear vertical, including academic uniforms and sports kits.
• Champion Teamwear (now part of OnTrack): Legacy Australian teamwear brand acquired by OnTrack. Historically a direct competitor in custom club and school sportswear; now consolidated into the OnTrack portfolio.
• Track N Field: Original Australian athletic apparel brand acquired by OnTrack founder Guy Tuthill in 2003. Pre-acquisition it was a direct competitor in custom school and club track/field apparel in Australia.

Broad incumbents

• Canterbury (Teamwear/CCC): Global rugby and team sportswear brand with Australian teamwear supply. Competes with OnTrack at the high-performance end of custom team apparel and is a broad incumbent in the sports apparel space.
• Nike Team Sports: Global sportswear leader with Nike Team customization division serving clubs and schools worldwide. A broad incumbent that competes for premium school/club custom apparel contracts that OnTrack also targets.
• Adidas Team Custom: Global sportswear incumbent offering custom teamwear programs across multiple sports. Indirectly competes with OnTrack for elite club and school custom apparel, leveraging brand equity over customization depth.

Regional players

• Lowes Australia: Australian menswear and schoolwear retailer/manufacturer with school uniform programs. Competes with OnTrack's academic uniform offering within the same Australian geography, though less focused on sublimated sports apparel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ontracksportswear

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OnTrack Sportswear