What LMS Sport does

LMS Sport GmbH is a German enterprise software company headquartered in Duisburg that operates as the dedicated sales and customer-success arm for a modular, cloud-based ERP/CRM platform serving professional sports organizations and cultural venues. The proprietary software — built in collaboration with sister company SP Consult AG and refined over more than four decades of group history dating to 1983 — consolidates ticketing, e-commerce, point-of-sale, merchandising, membership management, CRM, access control, sponsor contract management, financial-accounting export, and single-sign-on into a single database accessed through a central backend hub. The platform has processed more than 50 million tickets and manages over 2.5 million customer records across its sports-organization customer base, and is engineered to deliver a 360-degree view of fans and sponsors from one system.

The company's primary customer base consists of professional football clubs — from Bundesliga anchors such as FC Augsburg, 1. FC Union Berlin, Fortuna Düsseldorf, and MSV Duisburg to regional sides including Rot-Weiss Essen, KFC Uerdingen 05, and Sportfreunde Siegen — alongside Austrian clubs (SK Rapid Wien, LASK, SK Sturm Graz), ice hockey clubs (EC Red Bull Salzburg, Grizzlys Wolfsburg), basketball organizations (EWE Baskets, Rostock Seawolves, Löwen Frankfurt), and a growing list of cultural and leisure venues (Spanish Riding School Vienna, Lipizzanergestüt Piber, Ebertbad, Theater an der Niebuhrg, Burg Satzvey). Operating geographies are the DACH region, with Germany as the core market and Austria as the secondary international footprint.

LMS Sport generates revenue through enterprise SaaS subscriptions to its modular software suite, sold via a direct enterprise field-sales motion that combines personalized consultation, product demonstrations, and ongoing partner support. Pricing is not publicly disclosed and is set through direct client engagement. The company is a subsidiary of Manos Holding AG, a diversified group of 14 companies employing roughly 450 staff at 10 DACH locations and generating over €40 million in annual sales. LMS Sport itself directly employs around 60 'digital makers' and is managed by Volker Meßmann and Kerem Sargut. The company also generates revenue (and brand presence) through its consumer-facing rheinruhrticket.de portal in the Rhine-Ruhr region and through add-on modules such as Fan-TV, secondary-market ticketing, and sponsor booking tools.

Name

LMS Sport

Legal name

LMS Sport GmbH

Website

https://lms-sport.de

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

German vertical SaaS company providing a modular, cloud-based ERP/CRM platform for ticketing, e-commerce, membership management, and merchandising to professional sports clubs and cultural venues in Germany and Austria.

Ownership category

akta.pro rank

Product category

Sports Management Software

NAICS

Software Publishers (5132), Sports Teams and Clubs (711211)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development) (MPAKAKAO)

akta.pro secondary industry

Sports Licensing, Merchandising & Retail Programs Management (MPAKAKAH)

Keywords

• Sports management software
• Club ERP systems
• Ticketing software
• Membership management software
• Fan engagement platform

Headquarters

HQ city

Duisburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licensing and Subscription: SaaS-based modular software system with 10+ modules (Ticketing, Merchandising, Membership Management, CRM, Access Control, Sponsor Contract Management, etc.) offered as cloud-based solution primarily to professional sports organizations in Germany and Austria.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

LMS Sport GmbH develops, sells, and operates a cloud-based, modular web-based ERP/CRM software platform tailored to professional sports organizations and leisure/cultural facilities. Its modules — Ticketing, E-Commerce Shop, Point of Sale, Membership Management, Merchandising, CRM, Access Control, Sponsor Contract Management, Financial Accounting, and Single-Sign-On — are unified around a single database and central backend, enabling a 360-degree view of fans and sponsors. The company distributes the software via direct enterprise sales, primarily across the DACH region (Germany and Austria).

Product overview

LMS Sport offers a modular, cloud-based software suite for professional sports organizations and leisure/cultural facilities. The core offering consists of a Central Backend (Zentrales Backend) that unifies all modules — LMS Ticketing, LMS E-Commerce Shop (Onlinewelt), LMS Point of Sale, LMS Mitgliederverwaltung (Member Module), LMS CRM, LMS Merchandising (Warenwirtschaft), LMS Sponsorenvertragsverwaltung, LMS Zutrittskontrolle (Access Control), LMS Finanzbuchhaltung, and LMS Single-Sign-On — into a single database and back-office interface. Additional paid add-on modules include Cashless Payment, Gutscheintool (Voucher Tool), Fan-TV, Einladungstool (Invitation Tool), Bewerbungsportal (Application Portal), Sponsor Booking Tool, Customer Import Tool, App Integrations, and Secondary Market Ticketing. The platform is positioned for sports clubs from regional leagues to Bundesliga and Champions League, as well as cultural and leisure facilities.

Differentiator

Problem solved

Functional benefit

Brands

• rheinruhrticket.de: An online ticket portal for the Metropolregion Rhein-Ruhr offering tickets for events, concerts, festivals, theater, leisure activities and sports events.

Products and services

• LMS Zentrales Backend (Central Backend) Central back-office hub of the LMS modular software system, enabling administration of ticketing, member management, merchandising, online shop, CRM campaign planning, individual reports, and a 360-degree view of fans and sponsors from a single backend solution with mobile encrypted browser access. Targeted at professional sports clubs and cultural facilities.
• LMS Ticketing Ticket management system with over 14 years of experience, supporting seat booking, ÖPNV interface, live booking, parking management with barrier system integration, accreditations, ticket personalization, secondary market ticketing, customer category-based advance sales, and individual ticket price schemes. Targeted at sports clubs and event venues.
• LMS E-Commerce Shop (Onlinewelt) Centralized online world combining ticketing, merchandising, and membership in a single e-commerce platform built on a mobile-first principle, featuring live seating booking, virtual waiting room for high-traffic sales, jersey configurator, chatbot integration, and single sign-on. Targeted at sports clubs and event organizers.
• LMS Point of Sale (POS) Point-of-sale cashier system enabling unified purchase of tickets, vouchers, and merchandise articles in a single transaction at a single POS location, compliant with Kassensicherungsverordnung standards, configurable for multiple sales locations with quick-sale layout. Targeted at stadiums, arenas, and event venues.
• LMS Mitgliederverwaltung (Member Management) Member administration module enabling professional management of members and customer groups with automated fee collection, interactive chatbot for online memberships, online self-service, digital membership cards, efficient contribution management with automated bank interactions (cancellations, direct debits, reminder processes), and integration with ticketing and merchandising. Targeted at sports clubs and member-based organizations.
• LMS CRM Customer relationship management module providing easy target group definition and analysis, user-friendly customer group management, data centralization in one database, integrated newsletter dispatch, and conversion tracking for ticket and merchandise marketing. Targeted at sports clubs and cultural venues needing a 360-degree fan view.
• LMS Merchandising (Warenwirtschaft) Fully integrated merchandise management system featuring multi-warehouse management, automatic reorder and replenishment lists, live article inventory, price historization, comprehensive inventory functions, and interfaces to logistics and shipping providers such as DHL and Ö-Post. Targeted at sports clubs and retailers managing merchandise inventory.
• LMS Sponsorenvertragsverwaltung (Sponsor Contract Management) Sponsor contract management module digitizing individual contracts and offers, automating invoicing, providing detailed overviews of resources such as advertising rights and ticket packages, and generating marketing status reports. Targeted at sports clubs managing B2B sponsor relationships.
• LMS Zutrittskontrolle (Access Control) Access control module for match-day control with high security standards in data transmission and encryption, supporting live access statistics and interfaces to all common access control providers (Axess, SKIDATA) as well as proprietary handheld-based access control software. Targeted at stadiums, arenas, and event venues.
• LMS Finanzbuchhaltung (Financial Accounting Export) Export interface module to external financial accounting software, handling chart of accounts, cost centers, and cost bearers configuration, and generating ready-to-use export files for downstream accounting systems. Targeted at sports clubs and cultural facilities requiring ERP-financial integration.
• LMS Single-Sign-On (SSO) Centralized user login solution enabling a single login identifier for fans and customers across all systems including e-commerce world, club homepage, app, FanTV platform, and external systems such as Fußballschule Connect. Targeted at sports clubs seeking unified customer identity.
• LMS Ticketzweitmarkt (Secondary Ticket Market) Secondary market ticketing module enabling controlled resale of tickets through the Novantis Gesellschaft für Finanzdienstleistungen mbH. Targeted at sports clubs and event organizers seeking to manage ticket resale.

Quantifiable outcome

• 50+ million tickets managed across customer base
• +3 more outcomes

Named customers38 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature12 records

Partnerships

Six partnerships are on record, tiered parent company, core and minor.

• Manos Holding AGparent companyOthersParent holding company. LMS Sport GmbH is a subsidiary of Manos Holding AG, forming part of a strong group of companies with multiple partnerships. The group comprises 14 companies with 10 locations in the DACH region, serving 7,500+ customers with €40M+ annual sales.
• SP Consult AGcoreTechnology or IntegrationSister company and key technology partner. Develops the innovative, comprehensive web-based ERP, CRM and merchandise management system for LMS Sport. Operates as an experienced IT company with extensive and complex web applications for professional sports and insurance industry.
• Reservix GmbHminorChannel Partner/ Reseller/ DistributorSister company at Duisburg location. Ticketing and reservation system provider.
• S Products GmbHminorOthersSister company founded in 2019, part of product expansion within the group.
• SalesforcecoreTechnology or IntegrationSalesforce Consulting Partner. As one of the leading CRM systems, Salesforce offers cloud-based solutions for organizations of all sizes. LMS Sport specialists help with selection and individual implementation of Salesforce Salescloud, Servicecloud and Marketingcloud.
• HubSpotcoreTechnology or IntegrationHubSpot Solutions Provider. LMS Sport unleashes full digitalization power for customers in marketing, sales, and service with individual HubSpot CRM modules. Uses HubSpot chatbot functionality on website.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• CTS Eventim: Germany's leading ticketing and live entertainment technology platform; competes directly with LMS Sport on ticketing, CRM, and event commerce software for sports clubs, venues, and promoters across DACH.
• Sportradar: Global sports data and content company serving leagues, clubs, and media; operates in the same sports-data/fan-insights stack that LMS Sport addresses with its CRM and customer-data centralization modules.
• Genius Sports: Sports data and technology provider to leagues, sportsbooks, and clubs; comparable to LMS Sport in delivering technology infrastructure for professional sports organizations, with broader betting/odds data specialization.

Broad incumbents

• Ticketmaster (Live Nation Entertainment): Global ticketing and live entertainment giant; competes in the same enterprise ticketing + fan data category as LMS Sport but at much larger scale and with broader international reach across sports and entertainment.
• SAP SE: Global ERP/CRM incumbent with dedicated sports industry references (e.g., SAP S/4HANA for football clubs); competes for the same enterprise IT budget at large clubs that LMS Sport targets with its modular ERP suite.
• Salesforce: Global CRM platform; both a partner (Salesforce Consulting Partner status,) and a competitive substitute for LMS Sport's homegrown CRM, marketing automation, and sponsor relationship management modules at sports organizations.
• Microsoft Dynamics 365: Enterprise CRM/ERP platform frequently deployed at sports organizations; competes with LMS Sport's CRM and ERP modules in IT-department-led platform consolidation decisions at larger clubs.
• Oracle Hospitality / NetSuite: Global ERP and CRM incumbent with sports and entertainment reference customers; comparable broad-platform alternative to LMS Sport's modular ERP, finance, and CRM offering.

Emerging players

• SKIDATA: Austrian-headquartered provider of access control and stadium solutions; both a listed integration partner of LMS Sport and a competing supplier of access control subsystems that LMS bundles into its Zutrittskontrolle module.

Regional players

• Reservix GmbH: Duisburg-based sister company within Manos Holding AG providing ticketing and reservation systems; comparable technology category to LMS Sport's ticketing business, though serving cultural and event venues rather than professional sports clubs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lms-sport-gmbh
• Xx.com/lmsservice

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LMS Sport