WTSP-TV

What WTSP-TV does

WTSP-TV is a local broadcast television station licensed to and operating within the Tampa Bay and Sarasota, Florida market, commercially branded as "10 Tampa Bay." Founded in 1965 and headquartered in Saint Petersburg, the station is owned by TEGNA (NYSE: TGNA), a publicly traded strategic broadcast parent, and operates as a private corporate subsidiary within TEGNA's station group. Its core product is 24/7 local news coverage for the Tampa-St. Petersburg-Sarasota Designated Market Area, delivered across over-the-air broadcast (CBS affiliation), cable/satellite carriage (DirecTV, Dish), a proprietary streaming service at tv.10tampabay.com, and a mobile application on iOS and Android.

The product portfolio is a unified local news platform built around several specialized editorial modules: 10 Tampa Bay Weather (radar, 10-day and hourly forecasts, hurricane tracking, weather cameras), 10 Investigates (investigative and consumer-protection journalism), VERIFY (a fact-checking vertical), 10 Tampa Bay Sports (covering the Buccaneers, Lightning, Rays, and high school athletics), Brightside (positive-news editorial), and TBAYtoday (curated tourism, dining, and entertainment content powered by 6am.city). Distribution and marketing occur across broadcast, web (wtsp.com), email newsletters (morning briefing, breaking news alerts), and organic social channels (Facebook, X/Twitter, Instagram). Underlying technology is described as standard digital broadcast television with streaming capabilities; the station does not publish a public API, SDK, or developer documentation.

WTSP-TV's business model is classic advertiser-supported local broadcasting: content is delivered free to viewers across broadcast, cable, satellite, and digital streaming; revenue is generated indirectly by selling audience reach (mass and targeted local advertising) rather than subscription fees. Distribution is a mix of direct over-the-air signal, cable/satellite carriage arrangements, and self-serve OTT apps. Customer concentration is geographically anchored to a single DMA (Tampa Bay/Sarasota), which caps revenue diversification but also lowers churn risk since advertising demand correlates with regional economic activity rather than any single buyer.

Name

WTSP-TV

Legal name

WTSP-TV

Website

https://wtsp.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

101–250 employees

Short description

WTSP-TV, branded as 10 Tampa Bay, is a TEGNA-owned local broadcast television station serving the Tampa Bay and Sarasota, Florida market with 24/7 local news, weather, sports, investigative journalism, and fact-checking across broadcast, streaming, and mobile platforms.

Ownership category

akta.pro rank

Product category

Local Broadcast Television

NAICS

Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Local News & Weather Stations (MPABACAJ)

akta.pro secondary industry

Public Service News Channels (MPABAIAE)

Keywords

• Local broadcast news
• Weather forecasting
• Digital streaming
• Investigative journalism
• Sports journalism

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Distribution channels4 records

Marketing channels5 records

Core offering

WTSP-TV (operating as 10 Tampa Bay) is a local broadcast television station providing 24/7 local news, weather, traffic, sports, and investigative journalism coverage for the Tampa Bay and Sarasota, Florida metropolitan market. Content is distributed through over-the-air broadcast, cable and satellite television carriage, a dedicated website, and a mobile application supporting live streaming and push-notified breaking news alerts.

Product overview

WTSP-TV operates 10 Tampa Bay News as a unified local news platform combining broadcast television and digital properties. The core offering consists of 24/7 local news coverage for Tampa Bay and Sarasota, supported by specialized modules including Weather (with radar and hurricane tracking), 10 Investigates (investigative journalism), VERIFY (fact-checking), and Sports coverage. The platform extends through a mobile app for streaming and alerts, TBAYtoday for curated local lifestyle content, and Brightside for positive community stories. All content is distributed across broadcast, website, and mobile app channels.

Differentiator

Problem solved

Functional benefit

Products and services

• 10 Tampa Bay News (WTSP-TV) Core local broadcast and digital news platform delivering 24/7 coverage of Tampa Bay and Sarasota communities, including breaking news, weather, sports, traffic, and investigative journalism, distributed via over-the-air broadcast, cable/satellite, website, and mobile app.
• 10 Tampa Bay Mobile App Standalone mobile application for iOS and Android that enables live streaming of 10 Tampa Bay newscasts, on-demand video access, weather forecasts, and push-notified breaking news alerts for Tampa Bay and Sarasota audiences.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• TEGNA: Public broadcast media company that owns WTSP-TV directly; operates a portfolio of major-market local TV stations sharing similar content verticals, digital platforms, and station-level economics.
• Sinclair Broadcast Group: Major US broadcast group operating local TV stations including properties in Tampa Bay area; comparable business model of multi-station local broadcast news operations.
• Gray Television: Large US broadcast group operating local news stations across mid-size and major markets; comparable broadcast affiliate model with shared news content and digital expansion strategy.
• Nexstar Media Group: Largest US television broadcasting group operating numerous local affiliates nationwide; comparable broadcast operating model and previously attempted acquisition of WTSP-TV's parent TEGNA.

Direct peers

• WTVT (Fox 13 Tampa Bay): Fox-affiliated local broadcast station serving the Tampa Bay market with comparable 24/7 news, weather, and investigative coverage directly competing with WTSP-TV for viewers and advertisers.
• Tampa Bay Times: Regional newspaper and digital news operation covering the Tampa Bay area; competes directly with WTSP-TV for local news audience, investigative reporting, and digital advertising dollars.
• WFLA-TV (News Channel 8): Tampa Bay's NBC affiliate and the most direct local broadcast news competitor to WTSP-TV, operating News Channel 8 with similar news, weather, and sports coverage of the same DMA.
• WFTS-TV (ABC Action News): ABC affiliate serving Tampa Bay with parallel local news, weather, and digital operations, competing head-to-head with WTSP-TV for audience share and local ad budgets.
• Spectrum News Bay News 9: Charter/Spectrum-owned 24/7 cable news channel serving the Tampa Bay market, offering continuous local news and weather coverage as a direct substitute to WTSP-TV's broadcast offering.

Emerging players

• WUSF Public Media: Tampa Bay public radio and TV outlet providing local and NPR news content; partial overlap with WTSP-TV's news audience though operates on a noncommercial model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wtsp10news
• Facebookfacebook.com/10newswtsp
• Instagraminstagram.com/10tampabay
• LinkedInlinkedin.com/company/wtsp-tv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WTSP-TV