WTVT FOX 13

What WTVT FOX 13 does

WTVT FOX 13 Tampa Bay is a local broadcast television station serving the Tampa-St. Petersburg-Clearwater metropolitan area (DMA 11) in Florida, operating as the local FOX Broadcasting Company affiliate since 1980. The station is wholly owned by FOX Television Stations, a division of publicly traded FOX Corporation (NASDAQ: FOXA) since the 2019 corporate restructuring that followed Disney's acquisition of most 21st Century Fox assets. The station produces and distributes local news, weather forecasting (anchored by its proprietary SkyTower Radar system with sub-regional views for Eastern Gulf, Hillsborough & Pinellas Counties, and Polk County), live newscasts, sports coverage of Tampa Bay's NFL, MLB, and NHL franchises, and lifestyle programming such as Good Day Tampa Bay and We Live Here. Investigative journalism is delivered through FOX 13 Investigates and Unsolved Florida.

Distribution spans traditional over-the-air broadcast (FCC-licensed spectrum), cable and satellite carriage (DirecTV, Dish Network), the fox13news.com website, the FOX Local mobile app on iOS and Android, LiveNOW from FOX streaming, and social channels including Facebook (400,000+ followers), Twitter/X, Instagram, and YouTube. The station integrates FOX Weather branding and data, and pulls tropical weather information from the National Hurricane Center. Core content verticals include local news, weather, sports, money/personal finance, and entertainment.

The business model is advertising-based: WTVT sells commercial airtime during local newscasts and FOX network programming to local Tampa Bay businesses and national advertisers, plus digital advertising across web, mobile, and social inventory. Pricing is not publicly disclosed and varies by program, daypart, and commercial length. The customer base is a horizontal, geography-defined general audience rather than named enterprise clients. Strategic alliances include the FOX Network affiliation, partnerships with Tampa Bay's Buccaneers, Rays, and Lightning franchises, the Tampa Bay Sports Commission for SEC and College Football Playoff events, local law enforcement agencies for public safety reporting, and regional tourism partnerships with area theme parks.

Name

WTVT FOX 13

Legal name

FOX Television Stations

Website

https://myfoxtampabay.com

Company type

Public

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

WTVT FOX 13 is the FOX network affiliate broadcast station serving the Tampa Bay DMA, owned by FOX Corporation, producing local news, weather (via SkyTower Radar), sports, and lifestyle programming distributed over broadcast, web, mobile, and social channels to a regional general audience supported by advertising revenue.

Ownership category

akta.pro rank

Product category

Broadcast Television

NAICS

Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industry

Local News & Weather Stations (MPABACAJ)

Keywords

• Local television news
• Broadcast journalism
• Weather forecasting
• Live news streaming
• Sports coverage

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Advertising Sales: Revenue generated through the sale of commercial airtime during television broadcasts and digital advertising across web and mobile platforms. The station sells to local Tampa Bay businesses seeking to reach the regional audience, as well as national advertisers through the FOX network affiliation.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

WTVT FOX 13 is the FOX network affiliate broadcast television station serving the Tampa Bay metropolitan area. It produces and distributes local news, weather forecasting with the proprietary SkyTower Radar, live streaming of newscasts, and sports coverage of the Tampa Bay Buccaneers, Rays, and Lightning, alongside lifestyle programming such as Good Day Tampa Bay and We Live Here.

Product overview

WTVT FOX 13 Tampa Bay operates as a local broadcast television news station offering a multi-platform news and entertainment portfolio. The core offerings include local news coverage, weather forecasting with radar and hurricane tracking, live streaming of newscasts, and sports coverage of Tampa Bay professional teams (Buccaneers, Rays, Lightning). The station's programming extends to morning show Good Day Tampa Bay featuring traffic, recipes, and community segments, and lifestyle show We Live Here covering local attractions, dining, and community features. Additional content verticals include investigative reporting (FOX 13 Investigates), personal finance/money coverage, and regional news aggregation. The station provides live streaming capabilities through its website and the FOX Local App, with weather data powered by FOX Weather integration.

Differentiator

Problem solved

Functional benefit

Products and services

• FOX 13 Tampa Bay News Local news coverage for the Tampa Bay area including top stories, local news, Florida state news, consumer news, health, politics, and investigative reporting such as FOX 13 Investigates and Unsolved Florida. Targeted at Tampa Bay residents and viewers.
• Weather Coverage

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core, major and regular.

• FOX NetworkcoreStrategic or Co-development PartnerWTVT operates as the local affiliate of the FOX Broadcasting Company, receiving national FOX programming while producing and airing local news, weather, and sports content. This affiliation provides access to FOX network shows, NFL football coverage including Tampa Bay Buccaneers games, and national news programming.
• FOX WeathercoreTechnology or IntegrationIntegration with FOX Weather for weather content, radar data, and forecasts. FOX 13 uses FOX Weather's branding and data for its weather coverage, including the SkyTower radar system and severe weather tracking capabilities.
• National Hurricane CentercoreTechnology or IntegrationUses National Hurricane Center data and forecasts for tropical weather coverage, providing critical hurricane and storm tracking information for the Gulf Coast region.
• Tampa Bay Sports CommissionmajorStrategic or Co-development PartnerLong-standing partnership bringing major sports events to Tampa Bay, including SEC Media Days, SEC Men's Basketball Tournament, SEC Gymnastics Championships, and the College Football Playoff National Championship. The relationship generates significant tourism and economic impact for the region.
• Local Law Enforcement AgenciesregularStrategic or Co-development PartnerFOX 13 works with local law enforcement including Tampa Police Department, Hillsborough County Sheriff's Office, Pinellas County Sheriff's Office, and Polk County Sheriff's Office for crime reporting and public safety news coverage.
• Local Theme Parks and AttractionsregularGTM or Marketing PartnerPartnerships with Tampa Bay area attractions including ZooTampa, Disney World, Universal Orlando for coverage of local tourism, entertainment news, and special events.
• Local Professional Sports TeamscoreGTM or Marketing PartnerCoverage partnerships with Tampa Bay Buccaneers (NFL), Tampa Bay Rays (MLB), and Tampa Bay Lightning (NHL), providing sports news, game coverage, and team-related programming for the station's sports section.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WNYW (FOX 5 New York): Fellow FOX Television Stations property serving the #1 U.S. DMA. Same ownership, same technology platform, same revenue model, making it a directly comparable peer operationally and structurally.
• WAGA-TV (FOX 5 Atlanta): Sister station under FOX Television Stations. WAGA is the FOX affiliate in Atlanta (DMA #7) and operates under an essentially identical business model, technology stack (SkyTower-style radar, FOX Local app), and FOX Corporation ownership, making it the most structurally comparable peer.
• KTTV (FOX 11 Los Angeles): Sister station in the #2 U.S. DMA (Los Angeles). Operates with the same FOX Television Stations playbook - local news, weather, sports, multi-platform digital - making it a near-perfect functional comp at a much larger scale.
• WFTS-TV (ABC Action News Tampa Bay): ABC affiliate serving the Tampa Bay DMA and a direct competitor to WTVT. WFTS competes on local news, weather, and investigative reporting, and is owned by E.W. Scripps Company, another major broadcast group.
• WFLA-TV (News Channel 8 Tampa Bay): Direct local competitor in the Tampa Bay DMA. WFLA is an NBC affiliate owned by Nexstar Media Group that competes head-to-head with WTVT for local news viewers, advertising dollars, and sports rights across the same Hillsborough/Pinellas/Polk coverage area.
• WTSP (10 Tampa Bay): CBS-affiliated local competitor in the Tampa Bay market. WTSP competes directly with WTVT for news ratings, weather coverage leadership, and local advertising share, making it the closest same-market comparable on the CBS side.
• KTVU (FOX 2 San Francisco): FOX Television Stations sister station in the San Francisco/Oakland DMA. Comparable in structure (FOX affiliate, local news focus, multi-platform distribution) and in operating a major-market news operation with similar weather and sports coverage demands.

Broad incumbents

• TEGNA: Major U.S. broadcast station group with portfolio of network-affiliated local stations similar in operating profile to FOX Television Stations. TEGNA offers comparable business model reference points for major-market affiliate economics.
• Sinclair Broadcast Group: One of the largest U.S. broadcast station operators with comparable network-affiliate stations across major markets. Sinclair is a structural peer in the local TV operating model, including shared services arrangements, sports content (Bally Sports), and multi-platform distribution.
• Nexstar Media Group: Largest U.S. owner of local TV stations and operator of competing affiliates (including WFLA in the Tampa market). Nexstar provides a public-market comp on broadcast station economics, capital structure, and the multi-station operating model that FOX Television Stations also follows.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/FOX13News
• YouTubeyoutube.com/c/fox13tampa
• Facebookfacebook.com/FOX13TampaBay
• Instagraminstagram.com/fox13.news
• LinkedInlinkedin.com/company/wtvt-fox-13

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WTVT FOX 13